URBANSCREEN
URBANSCREEN is a Bremen-based interdisciplinary media art studio, founded in 2005, that creates custom large-scale projection mapping installations for cultural institutions, festivals, corporations, and government clients worldwide using its patented LUMENTEKTUR process.
- Company typePrivate
- Founded2005
- HeadquartersBremen, Germany
- Headcount1–10
- GTM typeB2B
- OfferingServices
What URBANSCREEN does
URBANSCREEN is an interdisciplinary media art production studio founded in 2005 in Bremen, Germany, that specializes in large-scale projection mapping — custom-fit video projections that transform architectural façades, sculptures, and objects into dynamic visual narratives. The studio operates under a proprietary, trademarked and patented process called LUMENTEKTUR, and runs four core service lines: Art Production (site-specific façade and festival commissions), Brand Experience (immersive corporate activations), Immersive Exhibitions (spatial installations for museums and public spaces), and Objects (augmented sculptures merging physical materials with projected light). Technical scale demonstrated on past projects ranges from intimate installations to 30-projector, 1M+ AnsiLumen outputs covering 6,000 m² surfaces, delivered through a partnership stack with PRG, Panasonic, EPSON, NavVis, Intermediate Engineering, and LYNX Media Systems.
The business model is project-based commissioning, not product sales. Each engagement is individually scoped, bid for, or directly commissioned, with no standardized rate card; revenue is recognized on multi-year project contracts. Customers span cultural institutions (Sydney Opera House, ECB's Grossmarkthalle, Powerhouse Museum, Ithra, Hessian State Parliament, Horst-Janssen-Museum), corporates (Caterpillar, FALKE, Four Seasons Beirut), tourism boards (Destination British Columbia), and nonprofits (Arolsen Archives), alongside creative-agency partners such as Unit 9 and tisch13. Distribution is global — projects have been delivered in Germany, Spain, France, the UK, the Netherlands, Austria, Switzerland, Luxembourg, Australia, the US, Saudi Arabia, Taiwan, and Brazil — but secured primarily through competitive pitches, direct commissions, and agency referrals rather than outbound sales.
URBANSCREEN is a privately held German limited partnership (URBANSCREEN GmbH & Co. KG, with URBANSCREEN Beteiligungs GmbH as general partner), led by Managing Directors Till Botterweck and Majo Ussat. The studio has remained intentionally small (~8 employees), with no disclosed external funding or shareholders, and has accumulated a multi-decade portfolio of international awards including Cannes Lions, German Design Award, Deutscher Lichtdesign-Preis, Goldener Preis von Montreux, European Design Award Gold, and the Video Mapping Festival Lille Grand Prize. The competitive position rests on its interdisciplinary talent base, its patented LUMENTEKTUR process, and an award-laden brand built through festival circuit visibility.
URBANSCREEN firmographics
Firmographics- Name
- URBANSCREEN
- Legal name
- URBANSCREEN GmbH & Co. KG
- Website
- https://urbanscreen.com
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- URBANSCREEN is a Bremen-based interdisciplinary media art studio, founded in 2005, that creates custom large-scale projection mapping installations for cultural institutions, festivals, corporations, and government clients worldwide using its patented LUMENTEKTUR process.
- Ownership category
- akta.pro rank
URBANSCREEN industry classification
Industry- Product category
- Immersive Media Production & Projection Mapping Services
- NAICS
- Indoor and Outdoor Display Advertising (541850)
- SIC
- Services-Motion Picture & Video Tape Production (7812)
- akta.pro primary industry
- Video/IMAG & LED Wall Production (MPAGAKAD)
- akta.pro secondary industry
- Large-Format & Spectaculars (Building Wraps, 3D, Landmarks) (BPAFALAH)
Keywords
Where URBANSCREEN is headquartered
LocationHeadquarters
- HQ city
- Bremen
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
URBANSCREEN business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales
Revenue model
- Project Commissions: The primary revenue model is project-based commissioning for art productions, brand experiences, immersive exhibitions, and object installations. Clients include museums, festivals, corporate customers, and government institutions who commission specific projection mapping projects.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom project-based pricing |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
URBANSCREEN product offering
Product offeringCore offering
URBANSCREEN is an interdisciplinary media art production studio that creates commissioned projection mapping installations. It delivers four service lines — Art Production (facade and architectural projection mapping for festivals and cultural institutions), Brand Experience (immersive multimedia activations for corporate clients), Immersive Exhibitions (spatial installations for museums and public venues), and Objects/Interior Installation (augmented sculptures merging physical materials with projected light). Projects range from intimate objects to 130-meter building facades and are built on the proprietary LUMENTEKTUR process for custom-made projection mapping.
Product overview
URBANSCREEN is an interdisciplinary media art production studio from Bremen, Germany, founded in 2005 as a free artist collective. The company offers four core service categories: Art Production (projection mapping on architecture and sculptures for festivals and cultural institutions), Brand Experience (immersive multimedia brand events for corporate clients), Immersive Exhibitions (spatial installations for museums and public spaces), and Objects (augmented sculptures combining physical materials with projection mapping). The company utilizes projection mapping technology as its primary medium to give surfaces entirely new narratives, serving museums, festivals, corporate customers, and agencies worldwide.
Differentiator
Problem solved
Functional benefit
Products and services
- Art Production
- Brand Experience
- Immersive Exhibitions
- Objects / Interior Installation
Quantifiable outcome
- 70,000 spectators in 3 days
- +2 more outcomes
Companies that use URBANSCREEN
Customer profileNamed customers11 records
Segments4 records
Ideal customer profiles3 records
URBANSCREEN technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability2 records
Feature1 record
URBANSCREEN partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and minor.
- Unit 9coreCreative agency partner for The Great Wilderness Car Wash Experience project with Destination British Columbia.
- SnohettaminorTransdisciplinary studio that designed the Ithra building (King Abdulaziz Center for World Culture). URBANSCREEN created projection for the iconic architecture.
- ComeanddominorProfessional support partner on-site for Ithra's Eid celebration projection in Dhahran, Saudi Arabia.
- Filmmaster MEAminorProfessional support partner on-site for Ithra's Eid celebration projection.
- LYNX Media SystemscoreTechnical implementation partner for multiple projects including 75 years of democracy in Hessen, Dido und Aeneas, and Die Wundermaschine. Provides media technology solutions.
- Arolsen ArchivescoreInternational Center on Nazi Persecution commissioned #everynamecounts digital memorial. Project illuminated French Embassy in Berlin to raise awareness for crowdsourcing archive project.
- PanasoniccoreProduction partner for Cross Hatch project at ECB's Grossmarkthalle. Panasonic provides projection equipment for large-scale installations.
- Goethe-Institut Washington DCcoreCommissioned Wunderbar Together project for the Year of German-American Friendship 2018/19. Multi-city projection across Washington DC, Atlanta, and Indianapolis.
- PRGcoreProduction partner for major projects including Night of the Challenger. PRG provides technical production resources and expertise for large-scale projection mapping installations.
- Intermediate EngineeringcoreTechnical partner for projection engineering and media server development. Collaborated on Night of the Challenger, ROBOTS project, and Superposition installations.
- tisch13coreCreative agency that commissioned Night of the Challenger for Caterpillar. Developed the concept in close consultation with URBANSCREEN.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
URBANSCREEN competitors and assessment
Company assessmentDirect peers
- teamLab: Japanese interdisciplinary art collective producing immersive digital art installations, projection mapping, and permanent museum-style venues (teamLab Borderless, Planets). Directly comparable in producing site-specific immersive installations for museums, festivals, and brands.
- Moment Factory: Montreal-based multidisciplinary studio specializing in large-scale projection mapping, immersive environments, and multimedia experiences for cultural institutions, festivals, and global brands (e.g., Lumina Night Walks, Jean-Michel Jarre tours). Directly comparable to URBANSCREEN in service offering, customer profile, and projection-mapping craft.
- Unit 9: London- and globally-based experience studio producing immersive installations, branded experiences, and projection mapping for agencies and brands. Listed in URBANSCREEN's own partnership record (2024 Great Wilderness Car Wash Experience with Destination British Columbia), confirming direct peer/partner status.
- WHITEvoid: Berlin-based design and technology studio founded by Christopher Bauder, specializing in large-scale kinetic light and projection installations (e.g., Lichtgrenze 25th Anniversary of the Fall of the Berlin Wall). Closely comparable German peer with similar signature large-architecture commissions.
- Obscura Digital: San Francisco-based creative studio historically known for large-scale projection mapping on landmarks (Sydney Opera House, Empire State Building) and immersive brand activations. Highly comparable heritage and project types to URBANSCREEN's flagship commissions.
- Sila Sveta: Moscow-based immersive media studio producing large-scale projection mapping, multimedia shows, and immersive installations for brands, festivals, and cultural institutions globally. Directly comparable in craft, customer type, and international scope.
- Refik Anadol Studio: Los Angeles-based media artist studio producing AI-driven, large-scale immersive installations and data sculptures shown in museums and on building facades worldwide. Comparable in the intersection of media art, projection at scale, and museum/festival clientele.
- Tisch13: Bremen/Germany-based creative agency that commissioned URBANSCREEN for Night of the Challenger (Caterpillar, 2017). Comparable German creative-production peer operating in the same brand-experience and projection-mapping space.
Broad incumbents
- Painting with Light: UK-based show design and visual production firm specializing in projection, lighting, and media design for live events, shows, and immersive attractions. Comparable production expertise for the live-events and cultural-institution segments URBANSCREEN serves.
Emerging players
- Flying Tiger Creative: Projection mapping and experiential design studio producing architectural mapping shows and immersive brand activations. Comparable craft and customer profile (festivals, brands, municipalities) but typically smaller-scale projects than URBANSCREEN's flagship work.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
URBANSCREEN social profiles
Digital presenceURBANSCREEN financial estimates
Financial estimateRevenue estimate
Valuation estimate
URBANSCREEN leadership team
Management profileNumber of profiles
Profiles2 records
URBANSCREEN subsidiaries and ownership
Company hierarchySubsidiaries1 record
URBANSCREEN funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
URBANSCREEN M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about URBANSCREEN
What does URBANSCREEN do?
URBANSCREEN is an interdisciplinary media art production studio that creates commissioned projection mapping installations. It delivers four service lines — Art Production (facade and architectural projection mapping for festivals and cultural institutions), Brand Experience (immersive multimedia activations for corporate clients), Immersive Exhibitions (spatial installations for museums and public venues), and Objects/Interior Installation (augmented sculptures merging physical materials with projected light). Projects range from intimate objects to 130-meter building facades and are built on the proprietary LUMENTEKTUR process for custom-made projection mapping.
Is URBANSCREEN a public or private company?
URBANSCREEN is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was URBANSCREEN founded?
URBANSCREEN was founded in 2005. It employs 1 to 10 people.
Where is URBANSCREEN based?
URBANSCREEN is headquartered in Bremen, Germany, in the Europe region.
How does URBANSCREEN make money?
One revenue line is on record: project Commissions.
Who are URBANSCREEN's main competitors?
Direct peers on record are teamLab, Moment Factory, Unit 9, WHITEvoid, Obscura Digital, Sila Sveta, Refik Anadol Studio and Tisch13. Painting with Light is listed as a broad incumbent. Flying Tiger Creative is listed as an emerging player.
Does URBANSCREEN have an API?
No public API is recorded for URBANSCREEN.
What industry is URBANSCREEN in?
URBANSCREEN's product category is Immersive Media Production & Projection Mapping Services. Its primary akta.pro industry code is MPAGAKAD, Video/IMAG & LED Wall Production, with a secondary code of BPAFALAH, Large-Format & Spectaculars (Building Wraps, 3D, Landmarks). Its NAICS code is 541850 and its SIC code is 7812.