Urban Spree
Urban Spree is a privately held Berlin-based independent urban cultural complex operating a 400 sqm contemporary art gallery, concert venue, bookshop, seasonal biergarten, artist residencies, and a flagship mural wall within a 70,000 sqm post-industrial compound, serving street art enthusiasts, music fans, and collectors.
- Company typePrivate
- Founded2012
- HeadquartersBerlin, Germany
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Urban Spree does
Urban Spree GmbH is a privately held, founder-operated urban cultural complex headquartered at Revaler Strasse 99 in Berlin-Friedrichshain, occupying a position within a 70,000 sqm post-industrial compound. Founded in 2012 by managing director Pascal Feucher, the venue integrates a 400 sqm independent contemporary urban art gallery (Urban Spree Galerie), a curated bookshop specializing in street art and graffiti publications, a rock-leaning live concert room, a seasonal Biergarten, a two-vendor food court (Harry's Burgers, Foccaciera San Francesco), a multi-tier artist residency program, and 'The Wall'—a flagship 15m x 8m outdoor mural space facing Warschauer Strasse, which carries 100,000 daily visitors. Sub-brands include Urban Spree Books (a publishing division producing artist monographs and limited editions) and Urban Spree Prints (in-house screen printing produced via resident Mother Drucker).
The business operates on a multi-stream, unit-priced revenue model. Concert tickets range from €15 to €31 per event sold primarily through Eventim and Resident Advisor; gallery sales of limited-edition screen prints (from €45), books (7% VAT), and artist merchandise (19% VAT) flow through both a Berlin retail storefront and the international e-commerce shop at urbanspree.com, which ships to Germany, the EU, and Rest of World with weight-tiered shipping. Auxiliary revenue comes from F&B (Biergarten and food-court tenants), gallery commissions, residency/programming fees, publishing royalties, and a live-streaming offering for concerts and exhibitions. Go-to-market is event-driven and community-led: monthly curated exhibitions, multi-year artist residencies, recurring festivals (Berlin Breakout, Berlin Seafood), and partnerships with Pictoplasma, Berlin Art Week, and Boddinale compound into a self-reinforcing programming flywheel.
Urban Spree's customer base is fragmented across collectors, street-art enthusiasts, music fans, and visiting tourists, with no significant B2B anchor contracts. The 14-person team is supported by an in-house technical stack comprising standard e-commerce infrastructure, Google Analytics, newsletter systems, and broad social media integration across Facebook, Twitter/X, Instagram, and Vimeo. The company is privately held with no disclosed external investors or parent company.
Urban Spree firmographics
Firmographics- Name
- Urban Spree
- Legal name
- Urban Spree GmbH
- Website
- https://urbanspree.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Urban Spree is a privately held Berlin-based independent urban cultural complex operating a 400 sqm contemporary art gallery, concert venue, bookshop, seasonal biergarten, artist residencies, and a flagship mural wall within a 70,000 sqm post-industrial compound, serving street art enthusiasts, music fans, and collectors.
- Ownership category
- akta.pro rank
Urban Spree industry classification
Industry- Product category
- Contemporary Art Gallery & Cultural Venue
- NAICS
- Art Dealers (459920), Performing Arts, Spectator Sports, and Related Industries (711), Museums (71211), Book Retailers and News Dealers (45921)
- SIC
- Retail-Variety Stores (5331), Retail-Record & Prerecorded Tape Stores (5735)
- akta.pro primary industry
- Art Galleries & Exhibition Spaces (Commercial & Nonprofit) (THAJADAH)
- akta.pro secondary industries
- Performing Arts & Cultural Event Venues (Theaters, Museums) (THAHAAAG), Pop Culture Collectibles Retail (Figures, Statues, Funko, etc.) (CRALAGAK)
Keywords
Where Urban Spree is headquartered
LocationHeadquarters
- HQ city
- Berlin
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Urban Spree business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain
Revenue model
- Gallery Sales & Exhibitions: The Urban Spree Galerie curates monthly independent art exhibitions in its 400 sqm space within a 70,000 sqm post-industrial compound. Artists are invited for on-site residencies culminating in exhibitions. The gallery sells artworks and limited editions.
- Publishing (Urban Spree Books): Urban Spree Books publishes books of photography and art on a regular basis, including artist monographs (e.g., Tavar Zawacki 'Metamorphosis', Rylsee 'How to Play with Letters', Nafir 'Flooring Gods', Michael Schmidt 'Waffenruhe'). Books are sold in-store and online.
- Retail (E-commerce & In-Store): The bookshop and shop sell hand-picked selections of street art, graffiti, urban photography books, self-published zines, screen prints, t-shirts, limited edition crafted objects, lifestyle products (apparel, calendars, postcards, games, markers, vinyl). Products ship internationally.
- Event Ticketing & Concert Revenue: The Concert Room hosts ticketed live music events with a predominantly rock 'n' roll oriented programming. Ticket prices range from approximately €15 to €31. Events include concerts, festivals, and DJ sets.
- Food & Beverage: The Biergarten operates seasonally with craft beers, street food, and DJ sets (Thursday–Saturday). Harry's Burgers and Foccaciera San Francesco (pizzeria, Sicilian specialties) operate within the Biergarten.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Concert tickets range from approximately €15 to €31 per event |
| Unit Pricing | Pay-as-you-go | Art prints and limited editions priced individually |
| Other | Pay-as-you-go | VAT rates vary by product category: 7% on books, 19% on other products |
| Unit Pricing | Pay-as-you-go | International shipping costs vary by zone and weight |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels10 records
Urban Spree product offering
Product offeringCore offering
Urban Spree is a 1,700 sqm post-industrial cultural complex in Berlin-Friedrichshain that operates as a hybrid urban cultural venue combining a 400 sqm contemporary art gallery, a specialist street art and graffiti bookshop, a 250-capacity rock 'n' roll concert room, a 1,000-sqm biergarten, artist residency studios, an in-house screen-printing workshop, and an outdoor 15m x 8m mural wall ("The Wall"). It curates and produces exhibitions, concerts, festivals, and book launches, and retails its own branded merchandise, books, and limited-edition screen prints via an on-site shop and e-commerce site.
Product overview
Urban Spree is a multi-faceted urban cultural center and creative hub operating from a 70,000 sqm post-industrial compound in Berlin. The core offering consists of a 400 sqm contemporary urban art Galerie (Urban Spree Galerie), an adjacent Bookshop specializing in street art and graffiti publications, and a Concert Room for rock 'n' roll live performances. The venue encompasses a Biergarten with food vendors (Harry's Burgers, Foccaciera San Francesco), artist residency studios, and The Wall—a 15m x 8m flagship mural space. The business operates an e-commerce Shop selling books, magazines, limited art editions, sculptures, apparel, and artist merchandise through the Urban Spree platform. Two sub-brands extend the offering: Urban Spree Books (publishing division) and Urban Spree Prints (screen printing studio producing artist collaborations). The venue hosts festivals and cultural events including the Berlin Seafood Festival and Berlin Breakout, and provides live streaming of concerts and exhibitions.
Differentiator
Problem solved
Functional benefit
Brands
- Urban Spree Galerie: 400 sqm independent contemporary urban art space within the Urban Spree compound, curating monthly art exhibitions and artist residencies.
- Urban Spree Bookshop
- Urban Spree Books
- The Wall
Products and services
- Urban Spree Galerie
- Urban Spree Bookshop
- Concert Room
- Urban Spree Biergarten
- Artist Residencies
Quantifiable outcome
- 100,000 daily visitors to the Warschauer Strasse location where The Wall is situated
- +2 more outcomes
Companies that use Urban Spree
Customer profileNamed customers15 records
Segments5 records
Ideal customer profiles4 records
Urban Spree technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Urban Spree partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- Mother DruckercoreMother Drucker is an independent Berlin-based screen printing house located within the Urban Spree Ateliers. It produces screen prints for Urban Spree and its resident artists, including limited edition prints, t-shirts, and merchandise. Mother Drucker and Urban Spree collaborate on artist publications and limited editions.
- Ease ClothingminorEase Clothing collaborated with Urban Spree and São Paulo artist Rafael Sliks on a limited edition series of screen-printed t-shirts and hoodies. Urban Spree served as the retail channel for the collaboration.
- Pictoplasma FestivalcoreUrban Spree Galerie has hosted the Pictoplasma Academy All Stars Group Show for 5 consecutive years (2017-2018 being documented in sources). The Academy All Stars Group Show is the highlight show of the annual Pictoplasma Festival, featuring alumni of the Pictoplasma Academy.
- MoleskineminorMoleskine collaborated with Urban Spree and resident artist Rylsee to publish the artist's monograph 'How to Play with Letters', Rylsee's first major publication.
- Kitchen93minorKitchen93 is a French publisher that re-issued 'All City Writers' (one of the definitive books on European graffiti) in 2012. Urban Spree stocks and sells this book at its Berlin store and online.
- Artsy.netminorUrban Spree Galerie is listed on Artsy.net, providing international visibility and a marketplace channel for the gallery's artworks and artist editions.
- Walther König / Stiftung für Fotografie und MedienkunstminorUrban Spree participates in the republication of Michael Schmidt's 'Waffenruhe', a legendary photobook republished by Walther König and the Foundation for Photography and Media Art. Urban Spree distributes the book through its channels.
- Eventim-LightminorConcert tickets for Urban Spree events are sold through Eventim-Light, a ticketing platform serving the German market.
- BoddinaleminorUrban Spree Galerie partnered with Boddinale (a film festival) to host artist SP38 for a 2-week gallery residency 'Post Vandal 2' alongside the film festival.
- Berlin Art WeekcoreUrban Spree participates in Berlin Art Week, presenting exhibitions such as 'Spinning with Rats' by Faktura during Berlin Art Week 2025.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Urban Spree competitors and assessment
Company assessmentBroad incumbents
- Sammlung Boros: Private contemporary art collection housed in a converted Berlin bunker, opened for scheduled visits. Comparable as a Berlin-based contemporary art venue / exhibition space showing international artists in an industrial / non-white-cube setting.
- Haus der Kulturen der Welt: Berlin national institution for contemporary art and discourse. Comparable as a major Berlin contemporary-art venue hosting exhibitions and cultural events, though at a much larger institutional scale and with broader programming than Urban Spree's street-art focus.
- Volksbühne Berlin: Historic Berlin performing arts theater with a strong contemporary and avant-garde programming reputation. Comparable as a Berlin cultural venue offering live programming and exhibitions, though as a much larger public-funded institution.
Direct peers
- Lido Berlin: Berlin live music and club venue in Kreuzberg. Comparable as a mid-sized alternative / indie live venue with ticketed concerts in a similar cultural pocket of Berlin.
- Festsaal Kreuzberg: Berlin live music and events venue in Kreuzberg. Comparable as a Berlin independent concert venue hosting alternative / rock / punk programming in a similar urban-cultural neighborhood.
- Urban Nation Museum: Berlin-based street art and urban contemporary art museum. Directly comparable as a Berlin institution focused exclusively on street art / graffiti with gallery programming, artist residencies, and a flagship outdoor mural wall — overlapping almost entirely with Urban Spree's niche.
- SO36: Long-running Berlin concert venue with a punk / alternative music focus. Comparable as a Berlin live music venue programming underground and rock-oriented concerts in a Kreuzberg-adjacent cultural setting.
- Lazarides Gallery: London-based gallery founded by Steve Lazarides, specializing in street art and urban contemporary art (Banksy-era ecosystem). Comparable as a street-art-specialist gallery working with the same artist pool (e.g., 1UP Crew, Mode 2).
- König Galerie: Leading Berlin contemporary art gallery with locations in Mitte and at the St. Agnes church. Directly comparable as a Berlin gallery showing contemporary and urban art at an international collector level.
- Berghain / Kantine am Berghain: Iconic Berlin live music and club venue inside the same RAW Gelände / post-industrial area. Directly comparable as a Berlin live-event venue anchored in alternative / underground programming and an industrial setting.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Urban Spree social profiles
Digital presenceUrban Spree financial estimates
Financial estimateRevenue estimate
Valuation estimate
Urban Spree leadership team
Management profileNumber of profiles
Profiles1 record
Urban Spree funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Urban Spree M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Urban Spree
What does Urban Spree do?
Urban Spree is a 1,700 sqm post-industrial cultural complex in Berlin-Friedrichshain that operates as a hybrid urban cultural venue combining a 400 sqm contemporary art gallery, a specialist street art and graffiti bookshop, a 250-capacity rock 'n' roll concert room, a 1,000-sqm biergarten, artist residency studios, an in-house screen-printing workshop, and an outdoor 15m x 8m mural wall ("The Wall"). It curates and produces exhibitions, concerts, festivals, and book launches, and retails its own branded merchandise, books, and limited-edition screen prints via an on-site shop and e-commerce site.
Is Urban Spree a public or private company?
Urban Spree is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Urban Spree founded?
Urban Spree was founded in 2012. It employs 11 to 50 people.
Where is Urban Spree based?
Urban Spree is headquartered in Berlin, Germany, in the Europe region.
How does Urban Spree make money?
Five revenue lines are on record. Gallery Sales & Exhibitions are the primary driver. The others are publishing (Urban Spree Books), retail (E-commerce & In-Store), event Ticketing & Concert Revenue and food & Beverage.
Who are Urban Spree's main competitors?
Broad incumbents on record are Sammlung Boros, Haus der Kulturen der Welt and Volksbühne Berlin. Direct peers are Lido Berlin, Festsaal Kreuzberg, Urban Nation Museum, SO36, Lazarides Gallery, König Galerie and Berghain / Kantine am Berghain.
Does Urban Spree have an API?
No public API is recorded for Urban Spree.
What industry is Urban Spree in?
Urban Spree's product category is Contemporary Art Gallery & Cultural Venue. Its primary akta.pro industry code is THAJADAH, Art Galleries & Exhibition Spaces (Commercial & Nonprofit), with a secondary code of THAHAAAG, Performing Arts & Cultural Event Venues (Theaters, Museums). Its NAICS code is 459920 and its SIC code is 5331.