UREKA REBUILD

What UREKA REBUILD does

Ureka Rebuild AB is a publicly unlisted Swedish company (publikt bolag) incorporated in 2023 and headquartered at Frihamnsgatan 11 in Stockholm, with operational offices and staff in Kyiv, Ukraine. The company is building what it describes as Ukraine's first nationwide chain of independent building materials retailers, operating under the Ureka Partner Group brand. As of mid-2025, approximately 50 Ukrainian building materials retailers had signed letters of intent to join the network and the company had secured 10+ manufacturer supply agreements covering scaffolding, fiberglass mesh, metal profiles, insulation, and OSB boards. Ureka acts as the central organization providing shared purchasing, IT systems, marketing, and financial solutions to member retailers, leveraging collective buying power to negotiate better terms with manufacturers and distributing goods across Ukraine.

The company derives revenue from two primary streams. First, it earns transaction-based fees on collective purchasing of building materials, acting as the intermediary between manufacturers and member retailers within the Ureka Partner Group network. Second, it generates professional services revenue from cross-border logistics operations, running daily transports between Ukraine and Sweden/EU for both charitable organizations and trading companies, with services including goods inspection prior to customs clearance and warehouse management in Ukraine. The go-to-market motion is built around channel partnerships: Ureka signs agreements with independent retailers who wish to join the chain and with manufacturers seeking distribution in Ukraine, rather than selling directly to end consumers.

Ureka has funded growth through ten successive public share emissions between November 2023 and July 2026, with share prices escalating from 24 SEK to 66 SEK (subsequently adjusted), and has grown its shareholder base to over 800 individuals. The company is pursuing a stock exchange listing during 2026 with a stated goal of raising an additional 100M SEK, and management's stated ambition is to reach a billion-dollar valuation. Revenue figures are not publicly disclosed, and the bulk of commercial scale remains prospective pending conversion of LOIs into active retail partnerships.

Name

UREKA REBUILD

Legal name

Ureka Rebuild AB

Website

https://ureka.se

Company type

Public

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Short description

Ureka Rebuild AB is a Swedish public unlisted company building Ukraine's first nationwide chain of independent building materials retailers under the Ureka Partner Group brand, providing centralized purchasing, IT, marketing, and logistics services to member retailers and cross-border transport between Ukraine and Sweden/EU.

Ownership category

akta.pro rank

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Revenue model

1. Building Materials Sales: Ureka acts as a central organization connecting building materials manufacturers with independent retailers in Ukraine. The company generates revenue through efficient collective purchasing for member retailers, streamlining logistics, and providing shared services including IT systems and marketing.
2. Logistics Services: Daily transports to and from all of Ukraine, serving both charitable organizations and trading companies. Services include control of goods before customs clearance and warehouse management in Ukraine.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Ureka Rebuild AB operates a central organization that connects building materials manufacturers with independent building materials retailers in Ukraine under the Ureka Partner Group brand. The company provides member retailers with centralized purchasing, shared IT systems, marketing support, and financial solutions to achieve collective buying power. Additionally, Ureka offers cross-border transport, freight, customs control, and warehouse management services between Ukraine and Sweden/EU for charitable organizations and trading companies.

Product overview

Ureka Rebuild AB is building Ukraine's first nationwide chain of independent building material retailers under the Ureka Partner Group brand. The company operates as a central organization that provides shared purchasing of construction materials, IT systems, marketing support, and financial solutions for member merchants. Currently, approximately 50 building merchants have signed letters of intent to join the network. The product portfolio includes building materials such as scaffolding (Byggnadsställning), fiberglass fabric (Glasfiberväv), metal profiles (Metallprofiler), insulation (Isolering), and OSB boards (OSB skivor). Additionally, the company offers logistics services for transport between Ukraine and Sweden/EU, including customs control and warehouse management.

Differentiator

Problem solved

Functional benefit

Products and services

• Ureka Partner Group Central brand under which independent building materials retailers in Ukraine are connected. Provides member retailers with shared purchasing, IT systems, marketing, and financial solutions. Approximately 50 retailers have signed letters of intent to join the network.
• Logistics Services (Transport & Freight)
• Byggnadsställning (Scaffolding)
• Glasfiberväv (Fiberglass Fabric)
• Metallprofiler (Metal Profiles)
• Isolering (Insulation)
• OSB skivor (OSB Boards)

Quantifiable outcome

• 50+ building materials retailers signed letters of intent to join the network
• +2 more outcomes

Named customers3 records

Segments1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered core.

• Ureka Partner Group (Member Retailers)coreChannel Partner/ Reseller/ Distributor · 1 January 2025Network of approximately 50 independent building materials retailers in Ukraine who have signed letters of intent to join Ureka's nationwide chain. These retailers operate under the Ureka Partner Group brand and benefit from centralized purchasing, shared IT systems, marketing support, and financial solutions.
• Building Materials ManufacturerscoreStrategic or Co-development Partner · 1 January 2025Approximately 10+ manufacturer agreements signed for sales of building materials in Ukraine as of mid-2025. Manufacturers supply products including scaffolding, fiberglass mesh, metal profiles, insulation, and OSB boards to the Ureka Partner Group network.

Scale indicators8 records

Recent moves3 records

Expansion highlights6 records

Broad incumbents

• SIG plc: Specialist distributor of building products (insulation, roofing, interiors) across European markets. Comparable as an established building materials intermediary working with merchants and contractors, though at much greater scale.
• Travis Perkins: UK's largest distributor of building materials serving tradespeople and merchants. Comparable as an established building materials distribution and merchant-services business, though at much larger scale and in a different geography.
• Leroy Merlin (Ukraine operations): International DIY and building materials retailer with operations in Ukraine. Overlaps with Ureka in serving Ukrainian demand for construction materials, but operates owned stores rather than an affiliate network.
• Saint-Gobain Distribution: European building materials distributor serving both construction professionals and retail customers. Comparable as a major incumbent in European building materials distribution, though operating across many product categories and geographies.

Regional players

• Byggmax: Swedish discount building materials retailer chain. Operates in Ureka's home market of Sweden with a comparable building materials retail proposition, though as an owned-store chain rather than a network of independents.

Direct peers

• Do it Best Corp: US-based cooperative of independent hardware and building materials retailers that provides centralized purchasing, marketing, and IT services to member stores. Closely mirrors Ureka's buying-group/network model, though in a different geography.
• Orgill: Hardlines and building products distributor serving independent retailers worldwide. Comparable to Ureka's centralized-purchasing/affiliate-network model for independent building materials retailers.
• Ace Hardware: Cooperative of independent hardware and home improvement retailers sharing brand, purchasing, and marketing infrastructure. Directly comparable to Ureka Partner Group as a centrally organized affiliate retail network.
• Epicentr K: Ukraine's largest building materials and home improvement hypermarket chain. Directly comparable as a nationwide building materials retail operator in the same Ukrainian market where Ureka is building its network, but operating owned rather than affiliated stores.

Emerging players

• bud.ua: Ukrainian online marketplace and information platform for construction and building materials. Comparable as an emerging digital intermediary in the Ukrainian building materials supply chain, though focused more on price discovery than physical retail network.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/ureka-rebuild

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about UREKA REBUILD