Urland

What Urland does

Urland ApS is a Danish consulting firm founded in 2014 and headquartered in Copenhagen SV, operating as a multidisciplinary practice of approximately 25 professionals specialized in rural land development, landscape architecture, urban planning, and environmental strategy. The firm serves Danish municipalities, national foundations (notably Realdania), energy developers (Eurowind Energy, NRGi, Ørsted, Skovgaard Energy, HOFOR, Energinet), landowners, and associations with services spanning green energy planning, settlement and housing strategy, landscape and nature development, citizen participation, and environmental impact assessments.

Its analytical core rests on a three-phase strategic planning methodology (Stedforståelse, Ideudvikling, Fællesvision), GIS-based landscape character mapping, geographic regression for housing-price analysis, photo-realistic 3D visualization (Rhinoceros/Grasshopper/QGIS/Photoshop) for renewable-energy projects, and a proprietary geotop model co-developed with Roskilde University that classifies landscapes by soil-property homogeneity. The firm has delivered 400+ development strategies, assessed 100,000+ hectares of landscape, run 110+ citizen participation meetings, and published pioneer projects including 'De 1000 køers land' (2015), 'Boligpriser i Danmark' (2016), and the 'Græsmanualen' (2025).

Revenue is generated through fee-for-service consulting engagements on a project-by-project basis, with client acquisition driven by thought leadership (articles in Altinget, Ingeniøren, Berlingske, Jyllands-Posten and others), public tender participation, and referral-based relationships. The firm is privately held and founder-operated, with no disclosed external funding or acquisitions.

Name

Urland

Legal name

Urland ApS

Website

https://urland.dk

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Urland is a 25-person Danish consulting firm in Copenhagen that advises municipalities, foundations, and energy developers on rural land development, green energy planning, landscape architecture, environmental assessments, and citizen participation across Denmark.

Ownership category

akta.pro rank

Product category

Urban Planning and Landscape Architecture Consulting

NAICS

Landscape Architectural Services (541320)

akta.pro primary industry

Regional & Land Use Planning (BPAHAKAE)

akta.pro secondary industry

Land Use, Indigenous & Community Engagement Policy (EUAMANAL)

Keywords

• Rural land development
• Landscape architecture consulting
• Environmental impact assessment
• Urban planning services
• Citizen participation planning

Headquarters

HQ city

Copenhagen SV

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Professional consulting services: Urland generates revenue through fee-for-service consulting engagements with municipalities, foundations, landowners, developers, and associations. Services include landscape analysis, strategic planning, environmental assessments (MKV/MV), visualization, citizen participation, and plan/municipal guidance documents. Engagements are typically project-based with direct client contracts.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Urland provides holistic consulting and advisory services for the planning, design, and development of Denmark's rural areas and smaller communities. Core deliverables include strategic development plans, landscape and biodiversity plans, environmental impact assessments (MKV and MV), 3D visualizations, citizen participation programs, and municipal/local planning documents for renewable energy projects, settlement development, and nature-based tourism. Services are organized across three pillars: Green Energy, Settlement and Housing, and Landscape and Nature, with execution anchored in a proprietary three-phase methodology and the Geotop land resource model.

Product overview

Urland is a Danish consulting firm specializing in the development of rural areas and smaller communities. The company offers holistic advisory services encompassing strategic planning, landscape architecture, environmental studies, and citizen participation. Their core offerings include strategic planning and advisory services for municipalities, funds, and investors; green energy project planning and environmental studies; settlement and housing development; and landscape and nature planning. Key named products include the Græsmanual (Grass Manual) for planning grass landscapes, the Boligpriser i Danmark (Housing Prices in Denmark) mapping tool, and various pioneer projects like De 1000 køers land. Services are delivered across three main categories: Green Energy, Settlement/Housing, and Landscape & Nature, with specific offerings including visualizations, environmental impact assessments, strategic development plans, and citizen involvement methodologies.

Differentiator

Problem solved

Functional benefit

Products and services

• Strategic Planning and Advisory Services Holistic consulting services covering the planning, design, and development of rural areas and smaller communities, including strategy development, landscape planning, environmental studies, and citizen participation. Delivered to municipalities, foundations, energy developers, and landowners across Denmark.
• Green Energy Project Services Planning and environmental studies for green energy facilities including screenings, site hunting, project development, landscape and nature plans, visualizations, landscape assessments, environmental impact assessments (MKV and MV), municipal planning and local plans, citizen participation, and local development projects.
• Settlement and Housing Development Services Services for housing environment development including infrastructure, accessibility and service analyses, demographic and housing price analyses, strategic development plans for town and country, town center and shopping street development plans, settlement and holistic plans, strategic village plans, and citizen and stakeholder involvement using web-based visual design tools.
• Landscape and Nature Services Services strengthening landscape and nature qualities, including visions for land development, land development projects and land reallocation, path connections and recreational facilities, landscape plans, biodiversity plans, design manuals for construction in rural areas, visualizations and landscape assessments, environmental studies, and local resident involvement.
• Visualization Services Professional visualization services for landscape and energy projects, including 3D modeling, photo-realistic visualizations, and digital development for planning communication, produced using Grasshopper, Rhinoceros, QGIS, and Photoshop.
• Environmental Impact Assessments (Miljøkonsekvensvurdering) Comprehensive environmental impact assessments for energy and rural development projects, evaluating effects on population, biodiversity, soil, water, air, climate, landscape, and cultural heritage, in compliance with Danish EIA requirements.
• Græsmanual (Grass Manual) A published planning guide for designing grass landscapes in Denmark across gradients from open natural to intensive cultivation landscapes, used by municipalities, planners, and landowners for land-use planning.
• Boligpriser i Danmark (Housing Prices in Denmark) A nationwide housing price mapping and analytical tool built from BBR data, providing weighted average house prices within a 3 km radius across 150,000+ calculation points to support municipal settlement planning and investment decisions.

Quantifiable outcome

• 400+ development strategies delivered over 11+ years
• +3 more outcomes

Named customers15 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

18 partnerships are on record, tiered core and minor.

• Københavns Universitet (Copenhagen University)coreStrategic or Co-development Partner · 1 January 2015Collaboration with the University of Copenhagen's Department of Plant and Environmental Sciences on the De 1000 køers land (Land of 1000 Cows) project in Hjørring Municipality, focusing on modern agricultural transformation and landscape restoration. The project integrates sustainability and new technologies to create a future-proof agricultural sector.
• Landbo NordcoreStrategic or Co-development PartnerAgricultural organization partner in the De 1000 køers land transformation project in Hjørring Municipality, representing the interests of local farmers in the area around Uggerby Å.
• RealdaniacoreStrategic or Co-development PartnerMajor Danish foundation supporting urban and rural development. Supports numerous Urland projects including Nordfyn på forkant strategy plan, strategic village planning in Holstebro/Norddjurs/Vejen, Rønne strategic development, Vejen Midtby potential plan, and multiple other rural and settlement development initiatives.
• Eurowind Energy A/ScoreStrategic or Co-development PartnerDanish energy developer for whom Urland has delivered environmental assessments, landscape analyses, and visualizations for multiple wind projects including St. Soels Energipark, Nørrekær Enge II, Ulkær Mose, and Karup Solpark. Eurowind has taken over project rights for Denmark's largest planned onshore wind farm.
• NRGicoreStrategic or Co-development PartnerEast Jutland energy cooperative (consumer-owned) developing renewable energy projects. Urland has provided landscape assessments and planning for solar projects at Kolind (Syddjurs Kommune) and Høegholm (Djursland), and the Høgild Energy Forest concept. NRGi operates in partnership with Syddjurs Kommune on green transition.
• Skovgaard EnergycoreStrategic or Co-development PartnerDanish energy company for whom Urland has delivered environmental assessment and project development for an electrolysis plant at Idomlund (West of Holstebro) and contributed to the Ramme Energy Park project combining wind, solar, biogas, and PtX production.
• EnerginetcoreStrategic or Co-development PartnerDanish national grid operator for whom Urland has conducted landscape analyses, visualizations, and assessments for the 400 kV high-voltage transmission line between Endrup and Idomlund, replacing the existing 150 kV line to support green energy transition and international connections (Viking Link, Endrup-Grænsen).
• HOFOR (Hovedstadsområdets Forsyningsselskab)coreStrategic or Co-development PartnerGreater Copenhagen utility company for whom Urland has provided environmental and landscape assessments for wind turbine projects including Bjørnstrup wind farm in Vesthimmerlands Kommune (6 new turbines up to 150m).
• Copenhagen Green EnergycoreStrategic or Co-development PartnerCopenhagen-based green energy developer for whom Urland has delivered environmental impact assessment, screening, sketch project, municipal plan amendment, local plan, and visualizations for a solar park of approximately 83 ha at Høegholm in Syddjurs Kommune.
• JAJA ArchitectsminorStrategic or Co-development PartnerDanish architecture and urban design firm collaborating with Urland on the Grøn Mobilitet (Green Mobility) project for Danish provincial cities and the strategic-physical development plan for Vejers Strand in Varde Kommune.
• Kuben ManagementminorImplementation/ SI/ Consulting PartnerMunicipal consulting firm partnering with Urland on the Nordfyn på forkant project, a strategic settlement analysis and plan for Nordfyns Kommune.
• HjortkjærminorImplementation/ SI/ Consulting PartnerLandscape architecture firm collaborating on strategic village planning analyses for Holstebro, Norddjurs, and Vejen Kommuner.
• Plan22+coreStrategic or Co-development PartnerFive-year initiative from Plan- og Landdistriktsstyrelsen and Realdania supporting municipal climate work through physical planning. Urland has contributed to multiple Plan22+ projects including Sol over land (guide for solar planning), Helhedsplan for det højfynske landskab (Assens and Odense Kommuner), and Nørreådalen comprehensive landscape project.
• Roskilde Universitet (RUC)coreStrategic or Co-development PartnerRoskilde University developed the geotop model (geotopmodel) used by Urland for multifunctional land planning — identifying areas suitable for biodiversity, agriculture, and water protection based on soil properties. Applied in Kimmerslev (Køge/Lejre) and Hornsherred (Lejre) drinking water protection projects.
• EnvidancoreImplementation/ SI/ Consulting PartnerEngineering and water consultancy collaborating with Urland on Nørreådalen comprehensive project (water flow modeling), Kimmerslev multifunctional drinking water protection, and Hornsherred multifunctional drinking water protection projects.
• Dansk Kyst- og NaturturismeminorStrategic or Co-development PartnerDanish Coastal and Nature Tourism organization co-sponsoring Urland projects for destination development including Vejers Strand strategic plan (with Varde Kommune and Region Nordjylland) and Hundested strategic development program.
• Partnerskab for Bæredygtig VandforsyningcoreStrategic or Co-development PartnerPartnership for Sustainable Water Supply for whom Urland has developed multifunctional drinking water protection plans for Kimmerslev (Køge/Lejre) and Hornsherred (Lejre), working with municipalities, water utilities, and research institutions.
• Danmarks Økologiske Jordbrugsfond / Dansk Økojord A/ScoreStrategic or Co-development PartnerDanish Organic Farming Fund acquiring 50 hectares near Kimmerslev in Køge Kommune with drinking water protection declarations, prompting multifunctional landscape analysis by Urland in collaboration with Roskilde University and Envidan.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• JAJA Architects: Danish architecture and urban design firm collaborating with Urland on strategic physical planning projects including Vejers Strand and Grøn Mobilitet. Comparable for Danish urban design, mobility planning, and rural/coastal development advisory.
• Hjortkjær Landscape: Danish landscape architecture firm collaborating with Urland on strategic village planning analyses for Holstebro, Norddjurs, and Vejen municipalities. Comparable for landscape architectural services and rural settlement planning delivered to Danish municipalities.
• Kuben Management: Danish municipal consultancy partnering with Urland on the Nordfyn på forkant strategic settlement analysis. Comparable for municipal strategic planning and settlement/economic development advisory to Danish kommuner.
• Møller & Grønborg: Danish landscape architecture firm based in Aarhus working on urban development, landscape planning, and rural projects. Comparable to Urland in landscape architectural services and strategic spatial planning for Danish public and private clients.
• SLA (Stig L. Andersson): Leading Danish landscape architecture firm specializing in landscape and urban design for cities, parks, and nature areas. Directly comparable to Urland for landscape architecture and nature-based urban/rural design work for Danish municipalities and developers.
• Vandkunsten: Danish architecture and urban planning firm with deep expertise in urban regeneration, housing, and community planning. Comparable to Urland for Danish urban/rural planning, community engagement, and architectural landscape work.

Broad incumbents

• NIRAS: Danish engineering and environmental consultancy with renewable energy planning, environmental assessment, and water/landscape capabilities. Comparable to Urland for environmental impact studies and landscape planning for Danish energy and infrastructure projects.
• Rambøll: Nordic engineering and planning consultancy with significant Danish operations in environment, urban planning, and renewable energy. Comparable to Urland for environmental impact assessments and landscape planning, but offers a much broader bundled service portfolio.
• Sweco: Nordic planning and engineering consultancy with Danish operations covering urban development, environment, and renewable energy planning. Comparable to Urland for planning and environmental consulting to municipalities and energy developers, but at significantly larger scale.
• COWI: Major Danish engineering, planning, and environmental consultancy with substantial landscape, urban planning, environmental impact assessment, and renewable energy siting practices. Overlaps significantly with Urland's service portfolio but operates at much greater scale with integrated engineering capabilities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/urland
• Instagraminstagram.com/urland_dk

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Urland