Urvee Organic Farms Pvt. Ltd.

What Urvee Organic Farms Pvt. Ltd. does

Urvee Organic Farms Pvt. Ltd. is a privately held, India-based direct-to-consumer organic food company headquartered in Prayagraj, Uttar Pradesh. The company sources ingredients from its own farms and a stated network of 125+ trusted farmers, then sells them through its own e-commerce storefront (urveeorganicfarms.com) to health-conscious Indian families seeking traditional, traceable staples. The business was founded in 2022 and operates as a founder-owned, bootstrapped private limited company with no external institutional investors disclosed.

The product portfolio centers on two traditional processing formats: Bilona-crafted Desi Gir Cow Ghee (prepared via curd-set, hand-churning and slow cooking) and a range of wood-pressed (Kachi Ghani) oils covering black mustard, yellow mustard, coconut, groundnut and sunflower. Adjacent offerings include Khapli Emmer Wheat Flour, Multifloral Honey and Lakadong Turmeric Powder, plus family-sized combo packs bundling ghee with various oils. Production is small-batch with stated batch-level quality checks and full farm-to-family traceability; the company holds an FSSAI food safety registration (license 12722005001477) and markets products as 100% organic with no artificial chemicals or preservatives.

The revenue model is one-time direct purchase through the e-commerce storefront, priced in INR with promotional offers (7% first-order discount, 13–28% off combo packs, free delivery above ₹1,299). Distribution is exclusively domestic, fulfilled via standard (2–5 day) or expedited (1–2 day) shipping within India, with no retail, marketplace, or international channels. Marketing relies on the website, email newsletter and organic social media, with no paid ad infrastructure disclosed. The team is small (6 employees) and the company claims 5,000–50,000+ happy customers and 500+ verified reviews at a 4.8/5.0 rating, though no revenue, GMV or order volumes are publicly disclosed.

Name

Urvee Organic Farms Pvt. Ltd.

Legal name

Urvee Organic Farms Pvt Ltd

Website

https://urveeorganicfarms.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

Urvee Organic Farms is a bootstrapped, India-based D2C organic food brand headquartered in Prayagraj that sources traditional staples from its own farms and 125+ partner farmers to sell Bilona-crafted ghee and wood-pressed oils directly to health-conscious Indian households.

Ownership category

akta.pro rank

Product category

Organic Food Products

NAICS

Fats and Oils Refining and Blending (311225), Oilseed (except Soybean) Farming (11112)

SIC

Fats & Oils (2070), Food And Kindred Products (2000)

akta.pro primary industry

Organic Row Crop Farming (Grains, Oilseeds, Pulses) (AFAGAKAA)

akta.pro secondary industries

Specialty Seed & Flavoring Crop Farming (Vanilla, Sesame, Mustard) (AFAGAGAN), Organic Herb, Spice & Medicinal/Aromatic Plant Farming (AFAGAKAE)

Keywords

• Organic food products
• Wood pressed oils
• Desi ghee
• Traditional flour products
• Organic staples

Headquarters

HQ city

Prayagraj

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Direct Product Sales: One-time purchase model for organic food products including Desi Ghee, Wood Pressed Oils, Traditional Flours, and Staples. Products sold through e-commerce storefront with home delivery. Discounts offered on combo packs and first orders.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Urvee Organic Farms is a direct-to-consumer Indian organic food brand that sells traditionally processed staples — Bilona-crafted Desi Gir Cow Ghee, wood-pressed oils (black mustard, yellow mustard, coconut, groundnut, sunflower), Khapli emmer wheat flour, multifloral honey and Lakadong turmeric powder — through its own e-commerce storefront. Products are sourced from the company's own farms and a 125+ farmer network, processed in small batches using traditional Indian methods, and shipped across India with full farm-to-family traceability.

Product overview

Urvee Organic Farms is an Indian organic food company offering a portfolio of traditional food products. The core offerings include Bilona-crafted Desi Gir Cow Ghee (premium product), Wood-Pressed Oils (Black Mustard, Yellow Mustard, Coconut, Groundnut, and Sunflower oils), traditional flours (Khapli Emmer Wheat), natural honey, and Lakadong turmeric powder. The company also offers combo/bundle products combining ghee with various oils in family-sized quantities. Products are sourced from their own farms and a network of 125+ trusted farmers, processed using traditional methods like Bilona churning and wood-pressing, with full farm-to-family traceability.

Differentiator

Problem solved

Functional benefit

Products and services

• Desi Gir Cow Ghee – Made with Traditional Bilona

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators5 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Phalada Pure & Sure: Organic food brand with farmer partnerships supplying certified organic staples across India. Comparable sourcing model and organic positioning in the same product categories.
• 24 Mantra Organic: One of India's largest organic food brands offering flours, oils, spices, and staples across DTC, modern retail, and exports. Directly comparable product portfolio but operates at significantly larger scale and broader distribution.
• Organic Tattva: Premium organic staples brand selling grains, flours, oils, and spices through DTC and modern retail in India. Overlaps directly with Urvee's organic staples portfolio and target customer segment.
• Conscious Food: Mumbai-based organic and traditional Indian foods brand selling grains, flours, oils, and spices with emphasis on heritage varieties and clean processing. Direct overlap with Urvee's organic staples and storytelling approach.
• Down to Earth: Organic staples brand selling flours, oils, and traditional Indian foods via own e-commerce and select retail. Overlapping SKU set and health-conscious family target segment.
• Two Brothers Organic Farms: Maharashtra-based DTC organic brand specializing in Bilona ghee, wood-pressed oils, and traditional Indian staples sold via own website. Closest comparable by product mix, processing methods, and farm-to-family brand positioning.
• Natureland Organics: Noida-based organic food company offering grains, oils, spices, and staples through DTC and B2B channels. Comparable product portfolio and supply-side farmer partnerships.

Broad incumbents

• Kapiva: Ayurveda-rooted wellness and nutrition brand selling ghee, honey, and traditional foods via DTC and modern retail. Comparable organic/heritage positioning with stronger brand recognition and capital base.
• Patanjali Ayurved: Large Indian FMCG conglomerate with an extensive organic and natural foods portfolio including ghee, oils, flours, and honey. Overlaps in every category Urvee serves but operates at vastly greater scale with mass-market positioning.

Emerging players

• Aarya Organic: Smaller-scale Indian organic foods brand selling staples, oils, and traditional products via own e-commerce. Similar DTC-only model and product mix but with less established farmer network.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/urveeorganics

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Urvee Organic Farms Pvt. Ltd.