B Lab U.S. & Canada

What B Lab U.S. & Canada does

B Lab U.S. & Canada is the North American arm of the global B Lab network and a Pennsylvania-domiciled nonprofit (legal name: B Lab Company; HQ: 15 Waterloo Ave, Berwyn, PA) that certifies and supports B Corporations, a designation for for-profit companies meeting verified standards of social and environmental performance. The organization was founded in 2006 and serves more than 2,000 certified B Corps in the U.S. and Canada through five offices (Berwyn, Philadelphia, New York, Denver, Toronto) and a 207-person staff, while also operating within a global network of more than 5,000 B Corps across 80+ countries and 155+ industries.

The core technology stack centers on the B Impact Assessment, a free, web-based self-assessment tool that scores companies across workers, community, environment, customers, and governance, and requires a minimum verified score of 80 points for certification. The certification process is independently audited in accordance with ISO 17021-1 requirements, with standards developed by an independent Standards Advisory Council and updated roughly every three years (V2.1 launched in April 2025). Adjacent platforms include B Hive (a private community for certified B Corps), B Analytics (aggregated impact data for research use), and the SDG Action Manager (UN Sustainable Development Goal tracking). Supporting programs include the Level certification-support pilot for women of color entrepreneurs, the Climate Justice Playbook, the B Local place-based community network, and the annual Champions Retreat.

Revenue is generated primarily through annual B Corp Certification fees that scale with company revenue (starting at approximately $2,000) and is supplemented by philanthropic contributions from foundations, government agencies, and individuals, with the organization stating it is approximately 40% funded by philanthropy. Go-to-market is a hybrid model: a freemium, self-serve entry via the B Impact Assessment for the long tail of SMBs, combined with a direct enterprise engagement motion for companies with more than $100M in revenue or complex structures, and a community-led retention layer anchored by B Hive, B Local networks, and Champions Retreat.

Name

B Lab U.S. & Canada

Legal name

B Lab Company

Website

https://usca.bcorporation.net

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

101–250 employees

Short description

B Lab U.S. & Canada is a nonprofit that certifies and supports B Corporations in the U.S. and Canada through the B Impact Assessment and ISO-verified certification, serving more than 2,000 certified companies across 155+ industries via a fee-based and philanthropically funded model.

Ownership category

akta.pro rank

Product category

Sustainability Certification

NAICS

Environment, Conservation and Wildlife Organizations (813312), Business Associations (81391)

akta.pro primary industry

Methodology Development & Standard-Setting Support (Protocols, Tools, Updates) (EUABACAN)

akta.pro secondary industry

Corporate Foundations & CSR Grantmaking (BPAGAKAC)

Keywords

• B Corp certification
• Impact assessment
• Sustainability certification
• Stakeholder governance
• Social enterprise verification

Headquarters

HQ city

Berwyn

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. B Corp Certification Fees: Certified B Corporations pay an annual B Corp Certification fee which licenses them to use intellectual property like the Certified B Corporation logo. The fee starts as low as $2,000 and scales with company revenue. This is the primary commercial revenue stream.
2. Philanthropic Funding: B Lab is a nonprofit organization that is approximately 40% funded via philanthropy. Receives donations from foundations, government agencies, and individuals. Separate donations (not certification fees) can be written off as charitable contributions.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

B Lab U.S. & Canada certifies and supports B Corporations through a two-step process: a free B Impact Assessment tool that benchmarks a company's social and environmental performance, and a paid B Corp Certification requiring a minimum verified score of 80 points, legal stakeholder governance, and an annual fee scaled to revenue. The organization also operates the B Hive community platform, the SDG Action Manager, and various community-building programs (Champions Retreat, B Local Communities, Level Program) that engage the B Corp ecosystem in the U.S. and Canada.

Product overview

B Lab U.S. & Canada operates as a nonprofit organization focused on economic systems change, offering a portfolio of interconnected products and programs centered around B Corp Certification. The core offering is the B Impact Assessment—a free online benchmarking tool that measures company impact across workers, community, environment, and customers—which feeds into the paid B Corp Certification process requiring an 80+ point verified score, legal requirement compliance, and annual fees. The ecosystem includes B Hive (an online community platform for certified B Corps to connect and collaborate), B Analytics (impact data aggregation), and the SDG Action Manager (for tracking UN Sustainable Development Goals). Supporting resources include the Board Playbook (for benefit corporation adoption) and the Climate Justice Playbook for Business. Programs like Level provide targeted support for women entrepreneurs of color, while the Champions Retreat annual event and B Local community networks foster ongoing engagement. Certification is valid for three years with a structured recertification process.

Differentiator

Problem solved

Functional benefit

Products and services

• B Impact Assessment
• B Corp Certification A verified certification process requiring companies to score at least 80 points on the B Impact Assessment, meet legal requirements to consider all stakeholders in decision-making, and pay an annual certification fee scaled to revenue (starting as low as $2,000). Certification is valid for three years and independently verified in accordance with ISO 17021-1 requirements.
• B Hive
• SDG Action Manager A free tool for companies to track and manage their progress on contributing to the United Nations Sustainable Development Goals, enabling impact measurement alongside the B Impact Assessment. Used by over 100,000 companies.
• B Analytics A platform for aggregating and analyzing B Corp impact data. B Lab reserves the right to share aggregated and anonymous data on B Analytics with universities, researchers, and partners for research purposes.
• Level Program A certification support program designed for women entrepreneurs who are Indigenous, Black, or other people of color, aimed at deepening relationships and building capacity for historically marginalized entrepreneurs pursuing B Corp Certification.
• B Corp Certification Recertification A process requiring certified B Corps to renew their certification every three years by submitting an updated B Impact Assessment. As of July 2024, submissions are required six months before the certification renewal date.
• B Lab Standards V2.1 Updated performance requirements framework for B Corp Certification. The V2.1 update covers climate action, environmental conservation, employee well-being, and stakeholder consideration in decision-making, providing a blueprint for businesses seeking to drive positive change and accountability.

Quantifiable outcome

• Companies must achieve a minimum verified score of 80 points on the B Impact Assessment
• +2 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

14 partnerships are on record, tiered core, flagship and minor.

• GenashtimcoreStrategic or Co-development PartnerB Lab partnered with Genashtim as a verification partner in February 2022 to address growth and wait times in the B Corp Certification process. Genashtim provides independent verification services to help scale the certification review capacity.
• U.S. Impact Investing AllianceflagshipStrategic or Co-development PartnerB Lab and the U.S. Impact Investing Alliance co-lead a coalition of 50 impact-focused organizations working on creating a White House Initiative on Inclusive Economic Growth. The coalition coordinates U.S. federal policies to restructure the economy to work for everyone.
• Bain Capital Double ImpactcoreStrategic or Co-development PartnerB Lab works with Bain Capital Double Impact to encourage portfolio companies to annually complete the B Impact Assessment, find opportunities for improvement, and potentially achieve B Corp Certification.
• B Corp Climate CollectiveflagshipStrategic or Co-development PartnerB Lab and the B Corp Climate Collective partnered with COP26 Climate Champions Team, Provoc, and the Skoll Centre for Social Entrepreneurship at Oxford University to create the Climate Justice Playbook for Business, helping businesses advance climate justice.
• COP26 Climate Champions TeamflagshipStrategic or Co-development PartnerPartnership to create the Climate Justice Playbook for Business, bringing together private sector and climate expertise to help businesses center climate action in people and justice.
• Skoll Centre for Social Entrepreneurship, University of OxfordflagshipStrategic or Co-development PartnerPartnered with B Lab and B Corp Climate Collective to create the Climate Justice Playbook for Business, providing academic rigor and social entrepreneurship expertise.
• ProvoccoreStrategic or Co-development PartnerCo-founder of B Corp Climate Collective and creative partner for the Climate Justice Playbook. Provoc is also credited for website development (created in partnership with Provoc).
• Corporate Racial Equity Alliance (PolicyLink, FSG, JUST Capital)flagshipStrategic or Co-development PartnerB Lab joined as a principal partner in the Corporate Racial Equity Alliance, founded by PolicyLink, FSG, and JUST Capital. The alliance engages B Corps and other business leaders with the 2021 CEO Blueprint for Racial Equity tool to improve racial equity practices internally and at community and societal levels.
• Take Your SeatcoreGTM or Marketing PartnerB Lab invites B Corp leaders to join the Take Your Seat platform, which fosters a community of Black professionals and allies committed to building inclusive companies of the future through online resources, educational events and training, and a board directory.
• Level ProgramcoreStrategic or Co-development PartnerPilot program for companies led by women who identify as Indigenous, Black, or other women of color. The program aims to deepen relationships with historically marginalized entrepreneurs and build their capacity for B Corp Certification.
• Hella Intensive CohortminorGTM or Marketing PartnerB Lab marketing and community team members joined the first Hella Intensive Cohort alongside several B Corps to strengthen knowledge in dismantling racism and white supremacy in marketing campaigns and communications.
• Standards Advisory CouncilcoreStrategic or Co-development PartnerIndependent council of industry and stakeholder experts that oversees the standards for B Corp Certification. Members bring expertise to the three-year update cycle for the B Impact Assessment, complaints processes, and material disclosures. The SAC creates standards while B Lab invites all to provide feedback.
• Regional Advisory GroupscoreStrategic or Co-development PartnerB Lab has Regional Advisory Groups in Latin America, East Africa, Australia, and UK that provide feedback and recommendations on regional specific issues to deepen engagement of regional experts in improving the Standards of the B Impact Assessment.
• Clearinghouse CDFI / FVLCRUM FundminorStrategic or Co-development PartnerClearinghouse CDFI is part of the FVLCRUM Fund initiative to tackle the racial wealth gap. The fund brings together community impact and private equity to connect underserved business owners with capital and build generational wealth, providing equity investment to minority-owned businesses.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• 1% for the Planet: Nonprofit that certifies member businesses committing 1% of sales to environmental causes, using a verified certification mark. Closely comparable member-based certification model targeting the same mission-driven SMB and enterprise audience.
• Green America: Nonprofit that operates a 'Green Business' certification for mission-driven companies and runs consumer-facing awareness campaigns. Comparable nonprofit operating a verification-based certification for the same values-driven SMB audience.
• Rainforest Alliance: International nonprofit that certifies companies, farms, and consumer products against independently audited sustainability standards. Comparable as a multi-stakeholder, third-party-verified certification body with global brand reach.
• Climate Neutral Certified: Nonprofit that certifies brands for net-zero carbon through measurement, reduction, and offsetting. Comparable third-party certification model, but narrower in scope (climate only) than B Corp's full ESG assessment.
• Cradle to Cradle Products Innovation Institute: Nonprofit that operates the Cradle to Cradle Certified product standard across material health, reuse, renewable energy, water, and social fairness. Comparable multi-attribute, third-party-verified certification model with similar scoring-and-threshold logic.
• SCS Global Services: Independent third-party certifier of environmental, sustainability, and product-quality claims across food, forestry, energy, and more. Comparable as a fee-based, ISO-aligned verification and certification business for sustainability claims.
• Forest Stewardship Council (FSC): Global nonprofit that sets forestry standards and certifies companies against independently audited chain-of-custody requirements. Highly comparable third-party certification business model with strong consumer brand recognition.
• B Lab Global: The global parent network of B Lab that sets the overall standards, B Impact Assessment methodology, and brand used by B Lab U.S. & Canada. Directly comparable as the originator of the same B Corp Certification product.
• Fair Trade USA: Independent nonprofit that issues third-party sustainability certifications to companies and products, with a comparable revenue model of licensing fees and a comparable mission of using market mechanisms to drive social/environmental impact.

Emerging players

• GRI (Global Reporting Initiative): Independent international standards organization for sustainability reporting. Comparable as a methodology/standard-setter for corporate social and environmental performance, but oriented toward enterprise disclosure frameworks rather than SMB certification.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@BCorpUSCAN
• Facebookfacebook.com/bcorpuscan
• LinkedInlinkedin.com/company/b-lab-us-and-canada
• Instagraminstagram.com/bcorpuscan

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about B Lab U.S. & Canada