USHC
- Company typePrivate
- Founded1971
- HeadquartersUtrecht, Netherlands
- Headcount11–50
- GTM typeB2C
- OfferingServices
USHC firmographics
Firmographics- Name
- USHC
- Legal name
- Utrechtse Studenten Hockey Club
- Website
- https://ushc.nl
- Company type
- Private
- Founded year
- 1971
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
USHC industry classification
Industry- Product category
- Student Sports Club Services
- NAICS
- Sports Teams and Clubs (711211)
- SIC
- Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- Local Amateur Clubs & Community Sports Organizations (MPAKACAE)
Keywords
Where USHC is headquartered
LocationHeadquarters
- HQ city
- Utrecht
- HQ country
- Netherlands
- HQ region
- Europe
Offices2 records
Markets served
USHC business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Marketing or Sales, Infrastructure, Others, Technology or R&D
Revenue model
- Membership Dues: Annual membership fees for playing and training members form the primary revenue stream. Playing members pay €142 per season while training members pay €40. Additional performance surcharges apply for selectie (selection) team players ranging from €26-€47 depending on team level.
- Merchandise Sales: Sale of lustrum merchandise including longsleeves, tote bags, pockies, playing cards, and scarves. Items sold individually or in packages ranging from €21.55 to €67.11.
- Sponsorship: Corporate sponsors contribute to the club through various sponsorship packages. For the 11th lustrum (2025-2026), four sponsorship packages are offered at different contribution levels. The '50 Euro Op Je Bakkes' referral program incentivizes members to recruit new sponsors.
- Registration Fee: One-time registration fee of €60 for new members.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Playing Member - Core membership for competitive hockey participation |
| Subscription | Annual | Training Member - Training-only participation without team competition |
| Unit Pricing | Annual | Top Teams Performance Surcharge |
| Unit Pricing | Annual | Selection Teams Performance Surcharge |
| Subscription | Annual | OlymPas - Sport Center Access |
| One time/ perpetual license | Pay-as-you-go | New Member Registration Fee |
| Unit Pricing | Pay-as-you-go | Lustrum Merchandise - Starter Pack |
| Unit Pricing | Pay-as-you-go | Lustrum Merchandise - Premium Pack |
| Unit Pricing | Pay-as-you-go | Lustrum Merchandise - Full Pack |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
USHC product offering
Product offeringCore offering
USHC operates a student hockey club providing competitive and recreational hockey participation across approximately 29 teams, with three core membership tiers: Selectiehockey (competitive selection teams playing at 1e klasse and reserve overgangsklasse levels), full Lidmaatschap (playing membership for KNHB league competition), and Trainingslid (training-only membership). The club supplements hockey with lustrum anniversary merchandise, social events, and member benefit programs.
Product overview
USHC (Utrechtse Studenten Hockey Club) is a student-run hockey club offering hockey participation at multiple levels. The core offering is hockey membership with three participation tiers: selectiehockey (competitive selection teams playing in 1e klasse and reserve overgangsklasse), spelend lid (full playing membership for league competition), and trainingslid (training-only access). The club supplements sports with merchandise (lustrum merchandise including longsleeves, tote bags, pockies, scarves, and playing cards), member benefit programs, sponsor referral incentives, and a full calendar of social events. A sustainability foundation (Stichting Duurzaam USHC) handles long-term investment in the club's infrastructure and facilities.
Differentiator
Problem solved
Functional benefit
Products and services
- Lidmaatschap (Hockey Membership)
Quantifiable outcome
- 644 active members across 29 teams
- +2 more outcomes
Companies that use USHC
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
USHC technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
USHC partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core and minor.
- Sportcentrum OlymposcoreLong-term partnership with Olympos sports complex (Utrechtse Studenten Sportstichting Mesa Cosa) for facility access. Since 1995, USHC has used Olympos fields. Since summer 2019, USHC has two new fields including a water field. The OlymPas system provides student members access to the full sports complex.
- De VriendencoreDe Vrienden is the club's bar/kroeg located at the sports facility. They sponsor the 'Vriendenveld' (field naming rights) and provide member discounts on drinks during match Sundays. Weekly Sunday borrels are a core club tradition.
- Fysiotherapie Utrecht OostminorPhysiotherapy provider offering sports injury services to club members.
- Sunny CampminorSports camp operator offering hockey camps for USHC members with sponsor pricing.
- Utrecht PromotionsminorLocal promotional products supplier offering member discounts on club merchandise and printing.
- The Indian MaharadjaminorHockey stick brand offering sponsor pricing to USHC members.
- Hollandse Pot EnzominorRestaurant/catering partner for club events.
- GO CompanyminorMarketing/creative agency sponsor supporting club communications.
- HC HoutenminorPartner in the 'Samen Utrecht' inclusivity campaign promoting fair play and diversity in hockey.
- Loenense MHC, MHC Fletiomare, MHV Maarssen, MMHC Voordaan, Schaerweijde, SV Kampong, SV Phoenix, Uno, Zwaluwen Utrecht 1911minorJoint signatories of 'Samen Utrecht' campaign promoting inclusivity, diversity, and fair play across Utrecht hockey clubs.
- Stichting Duurzaam USHC (SDU)coreSeparate foundation established in 2017 by alumni to support long-term sustainability investments in USHC. SDU fundraises for facility improvements, environmental upgrades, and financial autonomy. Led by alumni including former board members. Current board: Merel Broekhuizen, Paulien Burgers, Lieke Dierdorp, Nanning van der Hoop, Quirien Slaghekke.
- Universiteit UtrechtcorePrimary university partner. USHC receives subsidies from UU and recruits majority of members from UU student body.
- Hogeschool UtrechtcoreSecondary education partner. HU students are eligible for membership and subsidies.
- KNHB (Koninklijke Nederlandse Hockey Bond)coreNational hockey federation. USHC has been affiliated since KNHB recognition in late 1971. Participates in official KNHB competitions.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
USHC competitors and assessment
Company assessmentDirect peers
- Nijmeegse Studenten Hockey Club: Student hockey club at Radboud University in Nijmegen, organized on the same vereniging model with KNHB-affiliated competitive teams. Direct comparable on member-funded operations, lustrum-style traditions, and university-recruited membership base.
- Tilburgse Studenten Hockey Club: Student hockey club affiliated with Tilburg University. Operates an analogous membership-and-sponsorship model and competes in the same student league pyramid as USHC, making it a clean comparability match on size, structure, and student-only customer base.
- Delftse Studenten Hockey Club (DSHC): The Netherlands' oldest student hockey club and the club whose advocacy helped USHC gain KNHB recognition in 1971. Operates the same membership-based student hockey model at Delft University of Technology with comparable team structures, social culture, and competitive participation in student leagues.
- Amsterdamse Studenten Hockey Club (ASHC): Student hockey association serving Amsterdam's university population. Closely comparable to USHC in mission (student-run hockey club), revenue model (dues + sponsorship + merchandise), and product offering (competitive and recreational teams plus social events).
- Eindhovensche Studenten Hockey Club (ESHOC): Student hockey association in Eindhoven serving TU Eindhoven and Fontys students. Same university-anchored student hockey product, same reliance on local sport center partnerships, and same competitive vs. recreational tier structure as USHC.
Regional players
- HC Kampong: Large established Utrecht-based field hockey club whose fields USHC originally used in 1970-71. Operates in the same Utrecht hockey market and competes for adult and youth players; relevant as a regional incumbent that shares the same geographic catchment as USHC.
- Schaerweijde: Established hockey club in the Utrecht region and fellow 'Samen Utrecht' partner of USHC. Comparable as a Utrecht-area hockey operator with overlapping facility and player ecosystem considerations.
- SV Phoenix Utrecht: Utrecht-based hockey club and co-signatory of the 'Samen Utrecht' inclusivity campaign with USHC. Direct regional comparable on hockey product and geographic market, though serves a broader (non-student) community.
- SV Kampong: Utrecht hockey club with adult and youth programs. Functions as a regional peer that draws from the same Utrecht hockey community and competes for facility time, coaches, and adult-player attention.
Others
- Sportcentrum Olympos: Utrecht university sports complex hosting USHC's fields, club bar, and OlymPas facility access. Not a competitor but a core infrastructure partner whose pricing, capacity, and policies directly shape USHC's product offering and economics.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
USHC social profiles
Digital presenceUSHC financial estimates
Financial estimateRevenue estimate
Valuation estimate
USHC leadership team
Management profileNumber of profiles
Profiles6 records
USHC subsidiaries and ownership
Company hierarchySubsidiaries1 record
USHC funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
USHC M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about USHC
What does USHC do?
USHC operates a student hockey club providing competitive and recreational hockey participation across approximately 29 teams, with three core membership tiers: Selectiehockey (competitive selection teams playing at 1e klasse and reserve overgangsklasse levels), full Lidmaatschap (playing membership for KNHB league competition), and Trainingslid (training-only membership). The club supplements hockey with lustrum anniversary merchandise, social events, and member benefit programs.
Is USHC a public or private company?
USHC is a private company. It is classified as management employee owned and is currently operating.
When was USHC founded?
USHC was founded in 1971. It employs 11 to 50 people.
Where is USHC based?
USHC is headquartered in Utrecht, Netherlands, in the Europe region.
How does USHC make money?
Four revenue lines are on record. Membership Dues are the primary driver. The others are merchandise Sales, sponsorship and registration Fee.
Who are USHC's main competitors?
Direct peers on record are Nijmeegse Studenten Hockey Club, Tilburgse Studenten Hockey Club, Delftse Studenten Hockey Club (DSHC), Amsterdamse Studenten Hockey Club (ASHC) and Eindhovensche Studenten Hockey Club (ESHOC). Regional players are HC Kampong, Schaerweijde, SV Phoenix Utrecht and SV Kampong. Sportcentrum Olympos is listed as an others.
Does USHC have an API?
No public API is recorded for USHC.
What industry is USHC in?
USHC's product category is Student Sports Club Services. Its primary akta.pro industry code is MPAKACAE, Local Amateur Clubs & Community Sports Organizations. Its NAICS code is 711211 and its SIC code is 7997.