Hockeyclub SV Phoenix

What Hockeyclub SV Phoenix does

Sportvereniging Phoenix is a community hockey club based in Zeist, Netherlands, founded in 1884 as a cricket association and operating as a KNHB-affiliated hockey club since 1964. The club serves approximately 1,452 members (960 youth and 492 senior; 43% male and 57% female) through a full age-stratified hockey program running from Funkey (age 5) through O18 youth categories, senior competitive teams, trim hockey, veteran (45+) play, and a student/young-senior tier introduced for 2026. Phoenix runs ~166 training hours per week across its 3.5 fields and clubhouse in Zeist—one of the most heavily used hockey venues in Midden-Nederland—and is preparing to add two full indoor hockey fields via a blaashal (inflatable hall) on field 4, scheduled for November 2026.

The club's offerings span core membership programs, signature events (Phoenix Business Trophy corporate sevens tournament with ~30 teams, Familietoernooi, Panda Toernooi for O9/O10, and NK Hockey Fives hosted on Ascension Day), clubhouse horeca, merchandise distributed through Sunny Camp (featuring The Indian Maharadja brand), and digital services including the LISA-powered Phoenix App (Mijn Phoenix) for member administration and Phoenix LiveTV on YouTube streaming matches on fields 1 and 2. The club also runs the Stick Together inclusivity initiative (launched February 2025 with KNHB Hockey Foundation and Rabobank), bringing hockey into local schools.

Phoenix operates as a member-owned vereniging with no external investors, raising revenue through annual membership dues (contributie), horeca and bar sales on match days, sponsorship (Rabobank is the multi-year core partner covering sustainability and inclusivity), corporate tournament entry fees, Grote Clubactie youth lottery (€14,260.80 raised in 2025), and an affiliate arrangement on merchandise sales. Facility financing, maintenance, and operations are managed through a separate entity, Stichting Accommodatie Phoenix (SAP, founded 2006), which reports ~€250,000 in annual operating costs and operates under an erfpacht (ground lease) with the Municipality of Zeist. The club was awarded the Koninklijke Erepenning (Royal Medal of Honour) by Queen Beatrix in 2009 and registered its Phoenix logo as a trademark in 2020.

Name

Hockeyclub SV Phoenix

Legal name

Sportvereniging Phoenix

Website

https://phoenixhockey.nl

Company type

Private

Founded year

1884

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Hockeyclub SV Phoenix is a member-owned Dutch hockey association (vereniging) founded in 1884 in Zeist, serving ~1,452 members through youth and senior hockey programs, tournaments, clubhouse hospitality, and digital streaming, with revenue from dues, sponsorship, events, and merchandise.

Ownership category

akta.pro rank

Product category

Amateur Sports Club (Field Hockey)

NAICS

Fitness and Recreational Sports Centers (713940)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Local Amateur Clubs & Community Sports Organizations (MPAKACAE)

Keywords

• Field hockey club
• Youth hockey programs
• Sports club membership
• Hockey tournament services
• Amateur hockey training

Headquarters

HQ city

Zeist

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Infrastructure, Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership dues (contributie): Annual membership fees charged to all members. Different subscription forms available for seniors as of 2026.
2. Horeca and bar sales: Clubhouse operates on match days (Saturday/Sunday) and weekday evenings, generating revenue from food, beverages, and alcohol sales. Catering services for teams and private events also contribute.
3. Club merchandise sales (Sunny Camp): Club attire (home/away kits, training jackets, training pants) sold exclusively through Sunny Camp. Club receives financial support from each purchase made at Sunny Camp, generating indirect revenue.
4. Sponsorship: Sponsorship revenue from companies sponsoring teams, training kits, and club activities. Includes sponsor tiers (e.g., Club1884 members, Business Trophy sponsors).
5. Events and tournaments: Revenue from events including Phoenix Business Trophy, Familietoernooi, Panda Toernooi, NK Hockey Fives, and other tournaments.
6. Grote Clubactie (lottery): Annual lottery fundraiser for youth members. In 2025 raised €14,260.80 for the club.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Hockeyclub SV Phoenix operates a community-based field hockey club in Zeist, Netherlands, delivering age-tiered membership programs from Funkey (age 5) through O18 youth and senior teams (including trim hockey and veterans), supported by competitive match play, training, and coaching. It complements these core programs with signature standalone events (Phoenix Business Trophy corporate sevens tournament, Familietoernooi, Panda Toernooi, NK Hockey Fives), clubhouse hospitality on match days, club merchandise through Sunny Camp, and digital services via the Phoenix App and Phoenix LiveTV.

Product overview

SV Phoenix is a hockey club offering a comprehensive range of services including youth and senior hockey membership programs, training sessions, and competitive team participation. The club organizes signature events such as the Phoenix Business Trophy (corporate sevens tournament) and Family Tournament, while providing digital services through its Phoenix App for member engagement and Phoenix LiveTV for match streaming. Additional offerings include club merchandise, a clubhouse hospitality service, and community programs like the Stick Together inclusivity initiative. The club operates on 3.5 fields and maintains its facilities through the Stichting Accommodatie Phoenix (SAP).

Differentiator

Problem solved

Functional benefit

Products and services

• Hockey Membership Programs Annual subscription memberships giving access to training, matches, and club facilities. Youth tiers run from Funkey (age 5) through O18, with both recreational and competitive tracks; senior tiers (18+) include young senior/student teams, standard senior teams, trim hockey, and veteran/masters teams.
• Phoenix Business Trophy Annual corporate hockey sevens tournament (7-a-side without goalkeepers) for business teams, with approximately 30 participating teams annually, focused on team-building, networking, and fun.
• Familietoernooi (Family Tournament) Annual family and friends hockey tournament with themed events, team competitions, and prize awards, targeting members, families, and friends of the club.
• Panda Toernooi Annual youth hockey tournament for O9 and O10 teams, with registration fees of €125 per O9 team and €150 per O10 team.
• NK Hockey Fives National Hockey Fives tournament hosted at Phoenix on Ascension Day, with categories O10, O12, O14, and O16 at both Breitensport and Top levels; €225 per team including healthy lunch, fresh fruit, and prizes.
• Phoenix LiveTV YouTube-based live streaming service that broadcasts all matches on field 1 and field 2 at the Phoenix complex, allowing members and remote supporters to follow games.
• Clubhouse & Hospitality (Horeca) Clubhouse hospitality offering food and beverages on match days (Saturday/Sunday) and weekday evenings, with catering options for teams and private events.
• Phoenix App (Mijn Phoenix) Member-facing mobile application (Mijn Phoenix) built on the LISA platform, providing club news, training and match schedules, agenda, and ticket purchasing for events such as the Ouderfeest and WK Hockey 2026 ticket pre-sale.
• Club Merchandise (Clubtenue) Official Phoenix club clothing and uniforms (home and away kits, training jackets, training pants) sold exclusively at Sunny Camp on Slotlaan in Zeist and via their webshop, featuring The Indian Maharadja brand; Phoenix receives affiliate revenue on each purchase.

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

15 partnerships are on record, tiered core, major and minor.

• KNHB Hockey Foundation / Rabobank Stick TogethercoreStrategic or Co-development Partner · 1 February 2025School-sport participation project launched February 2025 in collaboration with KNHB Hockey Foundation and Rabobank, making hockey accessible to a broader audience. 15 children from Basisschool Op Dreef in Zeist have participated in 10 hockey lessons, with continued development support.
• Rabobank (Rijn en Heuvelrug)coreStrategic or Co-development PartnerMulti-year sponsorship and strategic partnership with Rabobank covering sustainability initiatives (charging stations, LED lighting, new roof, clubhouse renovation) and inclusivity programs. Partnership extended for 3 years. Also includes Rabo ClubSupport crowdfunding and Rabo Hockey Foundation collaboration on the Stick Together inclusivity project.
• Sunny CampcoreChannel Partner/ Reseller/ DistributorExclusive retailer for Phoenix club attire (home/away kits, training gear, merchandise). Club benefits financially from each purchase made at Sunny Camp through an affiliate arrangement.
• LevelUp HockeymajorChannel Partner/ Reseller/ DistributorOrganizing partner for NK Hockey Fives tournament held at Phoenix on Ascension Day (Hemelvaartsdag). LevelUp Hockey manages tournament registration and operations.
• Club1884 (Business Sponsors)majorGTM or Marketing PartnerClub1884 is a network of business sponsors who attend exclusive events (e.g., presentations by Jeroen Hertzberger) and contribute to club development. Organized sponsor events combining sport inspiration with networking.
• Gemeente Zeist (Municipality of Zeist)coreStrategic or Co-development PartnerMunicipal partnership including erfpacht (ground lease) arrangement for the club complex, support for the Stick Together inclusivity project, and Club Zeist initiative. Municipality also involved in the blaashal permit process.
• Rabo ClubSupportminorGTM or Marketing PartnerAnnual Rabobank community funding initiative where customers vote for local clubs. Phoenix participated and received a contribution for its youth.
• VineaminorChannel Partner/ Reseller/ DistributorOrganizes summer and autumn holiday hockey camps at the Phoenix club. Camps for kids aged 7-12 with additional inspiration from top athletes.
• Sjors SportiefminorChannel Partner/ Reseller/ DistributorInitiative enabling children in the municipality of Zeist to try hockey in a low-threshold way. Phoenix participates, offering free trial training sessions.
• The Indian MaharadjaminorGTM or Marketing PartnerSportswear brand providing training kits (trainingspakken) for Phoenix teams. Players wear branded training outfits from this sponsor, with team support from Ballast Nedam Development and Ludic Audio.
• Profit/Geerestein ZeistminorGTM or Marketing PartnerLong-standing sponsorship and treatment of complaints partnership with local real estate office in Zeist.
• Grote ClubactieminorGTM or Marketing PartnerAnnual youth lottery fundraiser. Phoenix youth members sell lottery tickets; proceeds benefit the club's youth programs. Raised €14,260.80 in 2025.
• Maltha StudiecoachingminorGTM or Marketing PartnerStudy coaching sponsor offering Phoenix members 10% discount on tutoring and homework supervision services in Bilthoven, Zeist, and Utrecht.
• Butcher of BlueminorGTM or Marketing PartnerQuality clothing company and B Corp-certified sponsor providing casual team wear (e.g., Heren 1 sweaters). Phoenix members receive 10% discount with code ButcherlovesPhoenix.
• Stichting Accommodatie Phoenix (SAP)coreOthersFounded in 2006, SAP manages financing, maintenance, and operations of the club's facilities (clubhouse, fields, complex). Annual operating costs of approximately €250,000. Led by Joost Fledderus as chairman.

Scale indicators9 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Rotterdam Hockey (RHC): Rotterdam-based hockey club offering youth and senior programs with similar membership scale and event hosting. Comparable peer for benchmarking premium facilities and tournament operations.
• Bloemendaal Hockey: Established Dutch hockey club in Bloemendaal with comparable community- and competition-oriented programming. Similar reliance on sponsorships, member dues, and volunteer infrastructure.
• Amsterdam Hockey & Bandy: Large Dutch hockey club with similar size, member-driven structure, and breadth of youth and senior programming. Direct competitor for talent and sponsors in the Dutch hockey ecosystem.
• HGC (Hockey Club Groningen): Wateringen-based Dutch hockey club with comprehensive youth and senior programs, hosting national-level tournaments and managing multi-field complexes — comparable to SV Phoenix in scale and operational scope.
• HDM (Hockey Diemen): The Hague-based hockey club with comparable youth talent pipeline and clubhouse/horeca revenue model. Demonstrates similar multi-field, multi-revenue-stream operations to SV Phoenix.
• HC Schaerweijde: Field hockey club based in Zeist/Leidsche Rijn, Netherlands, directly competing with SV Phoenix for members, talent, and field time in the same Midden-Nederland region. Comparable community-based hockey club model with youth and senior teams.
• Pinoké: Amsterdam-based field hockey club offering competitive and recreational hockey across youth and senior segments. Comparable to SV Phoenix in offering full hockey programs and hosting regional tournaments.
• MOP (Mixed Hockey Club): Large Dutch field hockey club in Vught, similar size and community-based operating model to SV Phoenix, with youth development pathways, sponsorships, and member-driven governance.

Others

• KNHB (Koninklijke Nederlandse Hockey Bond): Royal Dutch Hockey Association governing body and existing Phoenix partner. Not a competitive peer but a sector-defining organization and stakeholder that shapes the operating environment for Dutch hockey clubs at all levels.
• LISA Hockey: Technology vendor providing the hockey club management platform used by SV Phoenix (Mijn Phoenix app). Relevant as an enabling infrastructure provider for Dutch hockey clubs rather than a direct competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC9VL4WVblIof7iV77XKPAUQ
• Instagraminstagram.com/phoenixhockey
• Facebookfacebook.com/phoenixhockeyzeist
• LinkedInlinkedin.com/company/phoenix-hockey-zeist

Revenue estimate

Valuation estimate

Number of profiles

Profiles16 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hockeyclub SV Phoenix