USTAZ PRO

Name

USTAZ PRO

Legal name

ustaz.pro

Website

https://ustaz.pro

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Teacher Professional Development

NAICS

Educational Support Services (61171), Professional and Management Development Training (611430), Professional and Management Development Training (61143)

SIC

Services-Educational Services (8200), Services-Prepackaged Software (7372)

akta.pro primary industry

Core Digital Curriculum & Courseware (Full Programs & Units) (EDAFACAA)

akta.pro secondary industries

Teacher-Led Classroom Platforms (Lesson Delivery, Centers, Whiteboard) (EDACANAH), Integrated Tutoring + Learning Content Platforms (Curriculum + Tutors) (EDANAGAL)

Keywords

• Teacher professional development
• Online learning platform
• Education technology services
• Teacher training courses
• School professional development

Headquarters

HQ city

Astana

HQ country

Kazakhstan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Others

Revenue model

1. School/Institution Platform Subscription: Schools and educational institutions subscribe to the Ustaz.pro Academy platform for their teachers' professional development. The subscription model allows schools to add specific numbers of teachers and provides full access to all courses during the subscription period. Subscriptions can be short-term (e.g., 2 months) or aligned with the attestation period.
2. Individual Course Purchase: Individual teachers or professionals can purchase specific courses directly. Course prices range from 15,000 to 26,000 tenge depending on the course type. Standard 80/120 academic hour courses are priced at 26,000 tenge with discounted rates available at 15,000 tenge.
3. Corporate Training and Consulting: Corporate clients (schools, kindergartens, colleges) receive customized training programs, onboarding support, webinars, and methodological guidance as part of the platform subscription or additional consulting services.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

USTAZ PRO operates a Kazakhstani teacher professional development business anchored on the Ustaz.pro Academy digital learning platform, delivering 45+ Ministry of Education-approved online courses (80–120 academic hours each) covering pedagogy, methodology, and school subjects. It sells these to schools, kindergartens, colleges, and universities via platform subscriptions, and directly to individual teachers via per-course purchases, with certificates recognized for teacher attestation.

Product overview

USTAZ PRO operates a multi-platform portfolio focused on teacher professional development in Kazakhstan. The core offering is Ustaz.pro Academy, a digital platform for managing systematic professional development with 45+ Ministry-approved online courses. The portfolio includes specialized sub-brands: USTAZ KIDS for preschool education, USTAZ PRO College (ТиПО) for technical/vocational educators, and USTAZ HUB for free community masterclasses. All programs are approved by the Kazakhstan Ministry of Education (Order No. 95) and offer certification recognized for teacher attestation.

Differentiator

Problem solved

Functional benefit

Brands

• USTAZ Kids: Educational platform for preschool/kindergarten teachers and administrators, offering offline seminars, online courses, and professional development programs for early childhood educators.
• Ustaz.pro Academy
• USTAZ HUB

Products and services

• Ustaz.pro Academy Cloud-based digital learning platform providing 45+ Ministry of Education-approved online courses (80–120 academic hours each) for systematic professional development of school teachers; includes course management, progress tracking, ROE/NPS analytics, school-administrator dashboards, corporate chat, certification management, and certificates valid for teacher attestation. Sold via B2B platform subscriptions to schools and B2C individual course purchases to teachers in Kazakhstan.
• USTAZ KIDS Educational platform dedicated to preschool / kindergarten teachers and administrators, offering online courses, offline seminars across Kazakhstan cities (Almaty, Astana, Aktau) priced at 15,000 KZT per day, podcasts, and programs on early-childhood methodologies, play-based learning, STEAM projects, and parent communication.
• USTAZ PRO College (ТиПО)

Quantifiable outcome

• NPS score of 62.5%, significantly outperforming Coursera (18%), FutureLearn (30%), and Udemy (42%)
• +3 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• Bilim-Innovation LyceumscoreStrategic or Co-development PartnerBilim-Innovation is the founding partner ecosystem for USTAZ PRO. The organization's roots trace back to observing teachers at Bilim-Innovation lyceums. Many Bilim-Innovation graduates became teachers who now teach across Kazakhstan. USTAZ PRO was created to help teachers upgrade their knowledge and skills, inspired by the Bilim-Innovation educational model. All 40+ Bilim-Innovation lyceums take professional development courses through USTAZ PRO annually. The partnership serves as the foundation for USTAZ PRO's pedagogical approach and methodology.
• QUNDYLYQ Professional Education CentercoreStrategic or Co-development PartnerQUNDYLYQ is a co-founding partner in teacher training programs. Since 2015, the organizations have jointly developed teacher training programs. The partnership includes the USTAZ HUB initiative which organized free masterclasses for teachers in various cities including Astana (300 teachers) and Karaganda (500+ teachers). Both organizations operate under the shared vision of supporting Kazakhstan teachers' professional development.

Scale indicators15 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• Udemy: Global marketplace for online courses including substantial teacher training content. Comparable as a course marketplace serving individual professional development buyers, but it operates as a broad incumbent without government attestation alignment or localized K-12 specialization.
• Coursera: Global online learning platform offering thousands of courses including teacher professional development tracks. Comparable as a MOOC platform with overlapping teacher PD content, but it is a broad incumbent rather than a Kazakhstan-specialized teacher attestation provider.
• Kahoot!: Public EdTech company providing engagement and learning tools widely used by teachers. Comparable in serving K-12 teachers with digital tools, but it is a broad platform rather than a regulatory-aligned PD provider.
• ClassDojo: Widely deployed K-12 classroom communication and management platform. Comparable in serving K-12 teachers with daily-use digital tools, though it focuses on classroom management rather than credentialed professional development.
• FutureLearn: UK-based online course platform with strong educator and teacher professional development offerings. Comparable in its asynchronous course model and teacher audience, but it is a broader incumbent without single-country regulatory moat.
• Edmodo (NetEase Youdao): Originally a K-12 teacher and classroom platform acquired by NetEase/Youdao. Comparable in serving K-12 teachers with digital tools and content, but operates at global scale rather than as a Ministry-approved single-country specialist.

Direct peers

• BilimLand: Kazakhstani digital education platform providing curriculum content and learning resources for K-12 schools. Comparable as a Kazakhstan-based digital education provider serving the same Ministry of Education ecosystem, though it focuses more on student curriculum than teacher attestation.
• Newsela: Instructional content platform providing leveled reading and teaching resources for K-12 teachers. Comparable as a content + educator-focused platform with school-district sales, but it operates in the US rather than emerging markets.

Regional players

• Daryn Online (Entrepreneurship Development Fund): Kazakhstani government-backed talent development initiative offering educational programs and resources for students and teachers. Comparable as a Kazakhstan-region education provider with government backing, though it is more state-subsidized than commercially driven.

Emerging players

• TeachFX: US-based teacher professional development platform using AI analytics on classroom audio. Comparable as a teacher PD tool with analytics-driven feedback, but it is at an earlier stage and focused on US K-12.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/ustaz.pro
• LinkedInlinkedin.com/company/ustaz-professional-learning-centre

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about USTAZ PRO