UOB Kay Hian Securities (M) Sdn Bhd.

What UOB Kay Hian Securities (M) Sdn Bhd. does

UOB Kay Hian Securities (M) Sdn Bhd. (legally UOB Kay Hian (M) Sdn. Bhd., Registration No. 199001003423 (194990-K)) is a Malaysian securities and futures brokerage firm established in 1990 and operating as the Malaysian subsidiary of Singapore-based UOB Kay Hian Group, which itself sits under the United Overseas Bank (UOB) umbrella. The firm provides retail, institutional, high-net-worth, and Shariah-compliant investors with multi-market trading access via its proprietary UTRADE platform (web and mobile, supporting iOS, Android, and Huawei), covering Bursa Malaysia, SGX, HKEx, NYSE, NASDAQ, AMEX, ARCA, SSE, SZSE, ASX, and LSE. Core product lines span equities, bonds, ETFs, structured warrants, futures (BMD, CME, CBOT, NYMEX, COMEX, ICE, SGX, HKFE, DCE), eIPO subscriptions, margin financing, and nominee custodian services, complemented by the UWEALTH wealth management sub-brand offering unit trusts and Private Retirement Scheme products from 21 fund houses and 7 PRS providers, plus insurance/takaful distribution via the wholly-owned subsidiary UOB Kay Hian Wealth Advisors Sdn Bhd.

The business operates a hybrid distribution model combining self-serve online trading (UTRADE), dealer-assisted trading via remisiers and trading representatives, four physical branches (Kuala Lumpur at Menara Keck Seng, relocating to Wisma UOA Damansara II in May 2026; Johor Bahru; Ipoh; Penang), inbound customer service (1800-UTRADE hotline), and an active webinar/seminar education series. Revenue is generated through transactional brokerage commissions across multiple exchanges, interest income on margin financing, unit trust distribution fees, wealth management advisory fees, custodian service fees, and subscription fees for premium market data (e.g., SGX Level 2 at SGD 20/month). Pricing is pay-as-you-go with effective 8% SST applied to brokerage and clearing fees from 1 October 2025, and competitive cross-market rates such as 0.20% (US, ASX, LSE) and 0.42% (HKEx). The firm positions itself as one of the largest brokers in Asia with 80+ branches worldwide under its parent group, targeting primarily Malaysian retail investors with no minimum deposit requirements and a freemium data strategy (free SGX Level 1 through 2026, free Nasdaq-powered US market data) to drive platform adoption.

Name

UOB Kay Hian Securities (M) Sdn Bhd.

Legal name

UOB Kay Hian (M) Sdn. Bhd.

Website

https://utrade.com.my

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

101–250 employees

Short description

UOB Kay Hian Securities (M) Sdn Bhd. is a Malaysian brokerage subsidiary of UOB Kay Hian Group that operates the UTRADE multi-market online trading platform, serving retail, institutional, and Shariah-compliant investors with access to equities, futures, wealth, and insurance products across Malaysian and global exchanges.

Ownership category

akta.pro rank

Product category

Online Securities Brokerage

NAICS

Securities and Commodity Contracts Intermediation and Brokerage (5231), Portfolio Management and Investment Advice (523940), Securities, Commodity Contracts, and Other Financial Investments and Related Activities (523)

SIC

Security Brokers, Dealers & Flotation Companies (6211), Security & Commodity Brokers, Dealers, Exchanges & Services (6200)

akta.pro primary industry

Single-Dealer Platforms (Multi-Asset) (FSAFAEAG)

akta.pro secondary industries

Digital/Hybrid Private Wealth (Robo-Enabled HNW Service) (FSAAABAO), Discretionary Portfolio Management (DPM) (FSAAABAC)

Keywords

• Online stock trading
• Securities brokerage
• Futures trading
• Wealth management
• Margin financing

Headquarters

HQ city

Kuala Lumpur

HQ country

Malaysia

HQ region

Asia

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure, Others

Revenue model

1. Brokerage Commissions - Equities: Commission fees charged on equity trades executed on Bursa Malaysia and foreign exchanges. Rates vary by market with competitive pricing tiers.
2. Futures Brokerage: Commission fees from futures trading including commodities (crude palm oil, gold, silver, agricultural products) and index futures across US and Asia Pacific markets.
3. Margin Financing: Interest income generated from margin financing services where clients borrow funds using cash and/or securities as collateral.
4. Custodian Services: Fees for nominee custodial services where UOB Kay Hian acts as custodian for share ownership and facilitates share transfers.
5. Unit Trust Distribution: Distribution fees earned from selling unit trust funds and Private Retirement Scheme (PRS) products through UWEALTH platform with 21 fund houses.
6. Wealth Management Advisory: Advisory fees from private wealth management services including insurance products distributed through UOB Kay Hian Wealth Advisors.
7. Market Data Subscriptions: Fees from premium market data services including SGX Level 2 live feed and real-time US market data.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels9 records

Core offering

UOB Kay Hian Securities (M) Sdn Bhd is a Malaysian securities and futures brokerage firm that operates the proprietary UTRADE online trading platform, providing retail and institutional clients access to equities, futures, bonds, ETFs, structured warrants, IPO subscriptions, margin financing, custodian services, and unit trusts across Malaysian and global markets including Singapore, Hong Kong, US, Australia, and the UK. It also distributes wealth management products through its UWEALTH sub-brand.

Product overview

UOB Kay Hian Securities (M) Sdn Bhd operates UTRADE, a multi-platform online stock trading ecosystem comprising web and mobile trading platforms (UTRADE Web and UTRADE Mobile) as its core consumer-facing products. The platform provides access to trading across 8+ global markets (Bursa Malaysia, SGX, HKEx, NYSE, NASDAQ, AMEX, ARCA, SSE, SZSE, ASX, LSE) and offers diverse investment products including equities, bonds, ETFs, structured warrants, futures, eIPO services, margin financing, custodian services, unit trusts, and Private Retirement Scheme (PRS) products. The UWEALTH sub-brand extends the offering into wealth management with access to 21+ fund houses. Analytical add-on tools include ChartGenie, TechAnalyzer, ShareXplorer, Stock Screener, and Stock Alerts. Recent additions include the Corporate Action Portal and Bursa eIPO Portal. The platform targets retail and institutional investors in Malaysia with both self-directed online trading and dealer-assisted services.

Differentiator

Problem solved

Functional benefit

Brands

• UTRADE: Online trading platform offering web and mobile trading for equities, futures, foreign markets, ETFs, structured warrants, bonds, and other investment products.
• UWEALTH

Products and services

• UTRADE Online Trading Platform Proprietary web and mobile trading platform enabling investors to trade equities, bonds, ETFs, structured warrants, futures, and access foreign markets including Bursa Malaysia, SGX, HKEx, NYSE, NASDAQ, AMEX, ARCA, ASX, and LSE. Includes real-time quotes, charting, and portfolio management.
• Equities Trading Stock trading service covering Bursa Malaysia, SGX, HKEx, US, Shenzhen and Shanghai Connect markets, offering equity products with historical long-term returns.
• Foreign Trading Online trading service enabling direct trading in 8 foreign markets (SGX, HKEX, NYSE, NASDAQ, AMEX, ARCA, SSE, SZSE) with real-time quotes during foreign market hours, settled in RM or foreign currencies.
• Futures Trading Licensed futures brokerage service with 18 years of experience, offering trade broker services in US and Asia Pacific markets including CME, CBOT, NYMEX, COMEX, ICE, SGX, HKFE, BMD, and DCE exchanges. Includes Shariah-compliant futures such as FCPO, FPKO, and FEPO.
• Bonds Investment in corporate and government bonds offering fixed coupon payments with principal repayment at maturity, including local and foreign government and corporate bonds.
• Exchange Traded Funds (ETFs) Funds traded on stock exchanges that track indices like STI and MSCI India, allowing investors to participate in price movements of component stocks in underlying indices.
• Structured Warrants Products issued by financial institutions enabling investors to participate in the price performance of underlying assets at a fraction of the asset's price.
• Bursa eIPO Portal Electronic IPO subscription service exclusively for UTRADE retail clients with direct Bursa CDS accounts, enabling viewing of e-Prospectuses, comparison of IPOs, and tracking of application status.
• Margin Financing Margin financing service allowing investors to boost investment power using cash and/or securities as collateral with individual or corporate margin trading accounts openable from RM10,000.
• Custodian Services Nominee services acting as custodian for share ownership, providing ease of share transfers and facilitating transactions.
• Unit Trusts & Private Retirement Scheme Professionally managed funds pooled from various investors to invest in bonds, fixed income, and equities, regulated by Securities Commission Malaysia. Includes over 50 PRS Funds from 7 PRS providers.
• UWEALTH Wealth Management Platform Wealth management platform offering access to global investment markets from twenty-one leading fund houses, portfolio planner screening tools, Morningstar-rated funds screening, and customizable alerts. Distributes unit trusts, PRS funds, and insurance/takaful products.
• Australia Market (ASX) Trading Online trading access to the Australian Securities Exchange (ASX) through UTRADE platform, enabling clients to buy and sell Australian shares directly at 0.20% brokerage or minimum AUD 30.
• London Stock Exchange (LSE) Trading Online trading access to the London Stock Exchange (LSE) through UTRADE platform, enabling clients to buy and sell UK shares at 0.20% brokerage or minimum GBP 25.

Quantifiable outcome

• Up to 50% lower US brokerage than average market offer
• +1 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature10 records

Partnerships

21 partnerships are on record, tiered core and minor.

• London Stock Exchange (LSE)coreTechnology or Integration · 1 October 2024Exchange partnership for UK stock trading added to UTRADE platform starting 1 October 2024.
• Australian Securities Exchange (ASX)coreTechnology or Integration · 5 August 2024Exchange partnership for Australian stock trading launched on UTRADE platform starting 5 August 2024.
• UOB Asset Management (M) Sdn BhdcoreTechnology or IntegrationUOB Asset Management is part of the UOB Kay Hian Group ecosystem, providing investment fund products distributed through UWEALTH platform. Offers mutual funds and investment management services to clients.
• UOB Kay Hian Wealth Advisors Sdn BhdcoreTechnology or IntegrationA wholly owned subsidiary of UOB Kay Hian (M) Sdn Bhd (formerly known as UOB Kay Hian Securities (M) Sdn Bhd), distributing life insurance, takaful, and wealth management products.
• 21 Fund Houses (UWEALTH Platform)coreChannel Partner/ Reseller/ DistributorPartnership with 21 leading fund houses including Aberdeen Asset Management, AHAM Asset Management, AIA Pension, AmFunds Management, Principal Asset Management, and others for unit trust distribution.
• Hansard International LimitedminorChannel Partner/ Reseller/ Distributor3rd party onshore and offshore investment platform available through UOB Kay Hian for international investment products.
• iFAST Capital Sdn. Bhd.minorChannel Partner/ Reseller/ Distributor3rd party investment platform partner providing access to additional investment products and services.
• Phillip Capital Management Sdn. Bhd.minorChannel Partner/ Reseller/ Distributor3rd party investment platform partner for expanded product distribution.
• 23 Life Insurance & Takaful ProviderscoreChannel Partner/ Reseller/ DistributorPartnership with insurance providers including AIA, AIA-Public Takaful, Allianz, Etiqa, FWD Insurance, Great Eastern, Prudential, Sun Life, Tokio Marine, Zurich for insurance and takaful product distribution.
• 20 General Insurance ProviderscoreChannel Partner/ Reseller/ DistributorPartnership with general insurance providers including AIG, Allianz, Chubb, MSIG, Tokio Marine, and others for general insurance and takaful distribution.
• Funding societies Malaysia (Modalku Ventures Sdn Bhd)minorChannel Partner/ Reseller/ DistributorP2P lending platform referring partner enabling access to alternative financing options for investors.
• MYTHEO (GAX MD Sdn Bhd)minorChannel Partner/ Reseller/ DistributorP2P lending platform partner for diversified investment offerings.
• CofundrminorChannel Partner/ Reseller/ DistributorP2P lending platform partner for alternative investment access.
• KLDXminorChannel Partner/ Reseller/ DistributorP2P lending platform partner for expanded investment options.
• NasdaqcoreTechnology or IntegrationProvider of live US market data powering real-time price updates for UTRADE platform. Enables complimentary access to US market data for UTRADE users.
• Singapore Exchange Limited (SGX)coreTechnology or IntegrationExchange partnership for trading Singapore market stocks, ETFs, and futures. Provides Level 1 and Level 2 market data feeds.
• Bursa Malaysia Derivatives Berhad (BMDB)coreTechnology or IntegrationLicensed futures broker with 18 years experience in BMDB. Offers trade broker services in Bursa Malaysia derivatives including FKLI and FCPO futures.
• Hong Kong Exchanges and Clearing (HKEx)coreTechnology or IntegrationExchange partnership for trading Hong Kong stocks and futures including Mini Hang Seng Index Futures (MHI).
• New York Stock Exchange (NYSE) and NASDAQcoreTechnology or IntegrationExchange partnership for US stock trading including NYSE, NYSE American, ARCA, and NASDAQ markets.
• Bursa Malaysia BerhadcoreTechnology or IntegrationPartnership for trading Malaysian equities and derivatives. Facilitates Bursa eIPO Portal access and CDS account management.
• Securities Commission MalaysiacoreTechnology or IntegrationRegulatory partnership for Shariah compliance verification and investor protection. SC provides Shariah-compliant securities screening and status updates.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Hong Leong Investment Bank: Malaysian investment bank with online trading, futures and wealth products under Hong Leong Financial Group. Comparable as a mid-sized Malaysian broker offering multi-asset retail trading.
• Kenanga Investment Bank: Malaysian investment bank operating online trading platform (KTrade) with equities, derivatives, and wealth management products. Closely comparable in product mix and Malaysian retail focus.
• RHB Investment Bank: Malaysian investment bank offering online equities and futures trading via its own platform, margin financing, and wealth management. Directly comparable retail brokerage franchise with similar multi-asset focus.
• Public Invest (Public Mutual / Public Bank): Malaysian broker-dealer providing online trading, margin financing, and wealth management under the Public Bank group. Comparable in retail brokerage proposition and bank-affiliated distribution.
• Affin Hwang Investment Bank: Malaysian investment bank providing online brokerage via AffinTrade, futures and unit trust distribution. Closely comparable retail multi-market brokerage and wealth distribution franchise.
• TA Securities Holdings: Malaysian securities firm providing online equities, futures and margin financing with proprietary trading platform. Comparable as a mid-sized Malaysian broker-dealer focused on retail trading.
• Phillip Capital (Malaysia): Malaysian arm of Phillip Capital group offering POEMS online trading platform with equities, futures and foreign markets. Comparable in multi-market online brokerage and dealer-assisted model.

Broad incumbents

• CIMB Investment Bank: Major Malaysian investment bank with retail brokerage, futures, structured products and wealth management. Comparable in scale, product breadth, multi-asset offering and parent-bank distribution to UOB Kay Hian.
• Maybank Investment Bank: One of Malaysia's largest investment banks offering online equities trading, futures, margin financing and wealth management via Maybank2u / Bursa connectivity. Comparable as a full-service Malaysian broker with multi-market access and group banking backing similar to UOBKH.

Emerging players

• Rakuten Trade (Malaysia): Digital-first Malaysian online broker offering low-cost equities trading. Comparable in online retail brokerage model and product-led growth, but smaller and less multi-market than UOBKH.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtiktok.com/@uobkayhianmalaysia
• YouTubeyoutube.com/channel/UCz8Q2e7K9p5v5E2k5z5
• Facebookfacebook.com/UOBKayHianMalaysia
• LinkedInlinkedin.com/company/uobkayhian
• Instagraminstagram.com/UOBKayHianMalaysia

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about UOB Kay Hian Securities (M) Sdn Bhd.