Utsav Planners, Inc.

What Utsav Planners, Inc. does

Utsav Planners, Inc. is a privately held, founder-owned wedding and event planning firm headquartered at 12786 Currie Court in Livonia, Michigan. Founded in 2005 by Rupali Bedi, the company specializes in cultural, traditional, contemporary, themed, and destination weddings, serving individuals and families across Michigan and neighboring areas. Service delivery centers on two tiered wedding planning packages — the Milan Package (partial-service coordination with 25 hours of meeting and timeline support) and the Shahnai Package (full-service planning from venue selection through day-of execution) — alongside custom Décor Services that take clients from concept to installation. An additional productized line offers customized gift items sold via an Etsy storefront, broadening reach beyond the core Michigan market.

The business is operated by a team of approximately eight members comprising executive coordinators, a logistics manager, a graphic designer, an office manager, and a setup crew, with execution supported by an extended vendor network of caterers, photographers, videographers, DJs, florists, and rental companies. Revenue is generated through quote-based professional services engagements for weddings, corporate events, and milestone celebrations such as graduation parties, with pricing not publicly disclosed. Marketing is conducted primarily through the company website, an extensive testimonials page, a visual gallery of past events, organic social media, and word-of-mouth referrals; the Etsy shop provides a separate global e-commerce channel for gift products. The firm has no external funding, no parent company, and no disclosed plans for geographic expansion beyond its current regional footprint.

Name

Utsav Planners, Inc.

Legal name

Utsav Planners, Inc.

Website

https://utsavplanners.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

1–10 employees

Short description

Utsav Planners is a Livonia, Michigan-based wedding and event planning firm founded in 2005, serving individuals, families, and corporate clients through tiered planning packages (Milan and Shahnai), custom décor services, and an Etsy gift storefront across the Midwest region.

Ownership category

akta.pro rank

Product category

Wedding and Event Planning Services

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Full-Service Wedding Planning (HSACABAA)

akta.pro secondary industries

Vendor Sourcing & Management (Venues, Catering, Photo/Video, Music) (HSACABAG), Ceremony & Aisle Decor (Arches, Chuppahs, Mandaps) (HSACAOAI), Ceremony Planning & Officiant Coordination (HSACABAL), Reception Planning & Guest Experience (Seating, Favors, Hospitality) (HSACABAM), Destination Wedding Planning (HSACABAD)

Keywords

• Wedding planning services
• Event decoration services
• Corporate event planning
• Indian wedding planner
• Destination wedding coordination

Headquarters

HQ city

Livonia

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Wedding Planning Packages: Two main wedding planning packages (Milan and Shahnai) offering varying levels of planning and coordination services. The Milan package provides professional management with assistance on wedding day. The Shahnai package offers full-service planning from definition to execution.
2. Décor Services: Custom décor services from concept and design to delivery for weddings and events. Pricing is customized based on event requirements.
3. Gift Products: Sale of customized gift items through Etsy platform and direct inquiries via email.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Utsav Planners fundamentally delivers wedding and event planning services, structured around two core wedding packages (Milan and Shahnai) that range from partial day-of coordination to full-service planning from venue selection through reception execution. The firm also provides custom Décor Services for design-to-delivery styling and sells customized gift products through Etsy, all anchored by an in-house team and an extended vendor network operating primarily across Michigan and neighboring regions.

Product overview

Utsav Planners is an event planning and decorating business offering a tiered service model. The core offerings consist of two wedding planning packages: the Milan Package (moderate assistance with 25 hours of support, coordination of pre-wedding functions and cocktail hour) and the Shahnai Package (comprehensive full-service planning from venue selection through day-of execution). Add-on services include custom Décor Services for design-to-delivery styling, and a Gifts collection sold through Etsy. The company serves weddings across Michigan and neighboring areas, catering to various cultures, budgets, styles and scales.

Differentiator

Problem solved

Functional benefit

Products and services

• Milan Package A wedding planning package for clients who need a professional to manage the wedding planning process with moderate assistance. Includes 25 hours of meetings, phone calls and emails, timeline creation 2 weeks prior to events, coordination of one pre-wedding function, and cocktail hour coordination, with Utsav assisting on the wedding day.
• Shahnai Package A comprehensive full-service wedding planning package for clients who need to define and develop the wedding from beginning to end. Includes venue selection assistance, vendor referrals, contract review, budget management, timeline creation, multi-vendor coordination, pre-wedding function, ceremony coordination, and reception coordination. Requires paid room at venue on event nights.
• Décor Services Customized décor services from concept and design to delivery for weddings and events. The team works with clients through every step to bring their wedding vision to life, with quotes customized based on event requirements.
• Gifts Various customized gift items available for clients to give to loved ones, sold through Etsy and available for customization inquiries via email directly to Utsav Planners.

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Extended Vendor NetworkcoreOthersClose ties with an extended team of specialized vendors including caterers, photographers, videographers, DJs/entertainers, hair/makeup artists, florists, rental companies, and other vendors. These vendor relationships are integral to service delivery but are described as vendor relationships rather than formal partnerships.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• The Knot Worldwide: The Knot (merged with WeddingWire/XO Group) is the dominant US wedding planning marketplace and vendor directory, offering planning tools, websites, and a registry that compete with and channel demand to independent planners like Utsav. Comparable as a broad incumbent shaping how couples find wedding vendors.
• Zola: Zola is an online wedding planning platform offering websites, registries, and a vendor marketplace. Comparable to Utsav as a broad incumbent competing for the same engaged-couple audience via technology rather than local service delivery.
• Here Comes The Guide: Here Comes The Guide is a long-running US wedding venue and vendor directory, helping couples find local planners, venues, and vendors. Comparable to Utsav as a broad incumbent in wedding vendor discovery and a potential listing channel.
• WeddingWire: WeddingWire is a leading wedding vendor marketplace and planning platform in the US, now part of The Knot Worldwide. Comparable as a broad incumbent that lists and competes for the same couple-vendor relationships Utsav depends on.

Others

• HoneyBook: HoneyBook is a business management platform for event and creative professionals, including wedding planners, handling contracts, invoicing, and pipelines. Comparable to Utsav as adjacent infrastructure used by independent wedding planners of similar size.
• Aisle Planner: Aisle Planner is a wedding and event planning SaaS platform used by independent planners to manage clients, timelines, and vendor coordination. Comparable to Utsav as adjacent enabling technology that professionalizes and could displace manual small-shop planners over time.
• Social Tables: Social Tables provides event diagramming, seating, and management software for event professionals and corporate planners. Comparable to Utsav as adjacent event-planning software that increasingly competes for the same planning workflows.

Direct peers

• Maharani Weddings: Maharani Weddings is a South Asian wedding publication, vendor directory, and inspiration platform focused on Indian weddings in the US. Comparable to Utsav as a direct peer targeting the same niche (South Asian weddings) and connecting couples to planners and décor vendors.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/utsavplanners

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Utsav Planners, Inc.