United Way of Greater Mercer County

What United Way of Greater Mercer County does

United Way of Greater Mercer County (UWGMC) is a 501(c)(3)-style nonprofit founded in 1930 and headquartered in Hamilton, New Jersey, that mobilizes people and resources across Greater Mercer County to address financial insecurity, food insecurity, healthcare access, youth education, and nonprofit capacity gaps. Operating with approximately 21 staff under President and CEO Sandra Toussaint (in role since 2016), UWGMC organizes its work around four pillars: Financial Security (free VITA tax preparation returning $2.3M annually to community, benefit enrollment via Success Coaches, free will preparation through FreeWill partnership), Healthy Community (Get Covered NJ health insurance enrollment, SingleCare prescription savings, nutrition programs delivering 1M+ meals), Youth Opportunity (Pathways to Success $1,000 scholarships for five Mercer County high school seniors, FAFSA workshops, education kits), and Community Resiliency (Power Up Fund grants for nonprofits launched 2024, NJ 211 helpline support since 2005 handling 14,928 calls in 2025).

The organization's core technology stack is partnership-based rather than proprietary: it uses Qgiv for online donations, Galaxy Digital for volunteer management, SingleStop and OASIS for benefit enrollment screening, Constant Contact for email marketing, and FreeWill for planned giving. It supports the statewide NJ 211 database of 10,000+ programs as a referral backbone. There are no proprietary products, patents, or AI/ML assets disclosed.

UWGMC's revenue model blends individual giving (Community Builders monthly recurring, Leaders' Circle annual $500-$9,999 across four sub-tiers, Tocqueville Society $10,000+ with Step Up ramp), corporate workplace campaigns through 100+ employer partners (including Johnson & Johnson, Bristol Myers Squibb, Princeton University, Capital Health, NRG Energy, ETS, EY, Deloitte), planned giving via FreeWill, federal and state grants (NJ 211 since 2005, Power Up Fund 2024, Emergency Food and Shelter Program currently on hold), event sponsorships (Drive Out Hunger tiers from $250 individual to $10,000 Clubhouse), and in-kind volunteer services (2,153 volunteers contributing 8,558+ hours valued at $286,607). All direct services to individuals and families are provided free of charge. The organization is governed by a board drawing from major regional employers and is part of the United Way Worldwide network, with the CEO also serving as Chair of United Ways of New Jersey.

Name

United Way of Greater Mercer County

Legal name

United Way of Greater Mercer County

Website

https://uwgmc.org

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

United Way of Greater Mercer County is a Hamilton, New Jersey-based nonprofit founded in 1930 that mobilizes 100+ corporate partners and 50+ nonprofit partners to provide free tax preparation, benefit enrollment, nutrition, youth education, and capacity-building services to working-poor Mercer County residents and families.

Ownership category

akta.pro rank

Product category

Community Social Services

NAICS

Other Individual and Family Services (624190), Individual and Family Services (6241), Community Food Services (624210)

SIC

Services-Social Services (8300)

akta.pro primary industry

Financial Assistance & Benefits Navigation Services (BPAGAEAK)

akta.pro secondary industries

College Access, Scholarships & Student Success Nonprofits (BPAGADAE), Housing Assistance & Homeless Services (BPAGAEAB)

Keywords

• Community fundraising services
• Nonprofit social services
• Financial assistance programs
• Volunteer coordination services
• Community impact initiatives

Headquarters

HQ city

Hamilton

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Individual Donations: Monetary gifts from individual donors through online portal, monthly recurring Community Builders program, annual Leaders' Circle ($500-$9,999), and Tocqueville Society major gifts ($10,000+). Includes payroll deduction through workplace campaigns.
2. Corporate Workplace Campaigns: Workplace giving campaigns allowing employees to contribute through payroll deductions, often pre-tax, with many companies offering matching contributions. Major corporate partnerships with 100+ companies listed.
3. Planned Giving & Legacy Honors: Estate planning through FreeWill partnership allowing supporters to name United Way as beneficiary. Includes legacy society recognition and planned gift options.
4. Volunteer-Generated Services: Free tax preparation (VITA) program serving households earning under $67,000 annually. IRS-certified volunteers prepare 2,200+ returns annually, returning $2.3 million to community. Value of volunteer time ($286,607 annually) enables service delivery without direct personnel costs.
5. Grants & Foundation Support: Foundation and government grants including Power Up Fund (unrestricted grants for nonprofit capacity building launched 2024). NJ 211 state funding support since 2005. Federal Emergency Food and Shelter Program (currently on hold due to funding).

Pricing tiers

Go-to-market motion3 records

Distribution channels8 records

Marketing channels9 records

Core offering

United Way of Greater Mercer County is a community-supported nonprofit that mobilizes people and resources to address financial insecurity, food insecurity, healthcare access, youth education, and nonprofit capacity gaps across Greater Mercer County, NJ. It delivers free direct services to individuals and families (VITA tax preparation, benefit enrollment assistance, health insurance enrollment, nutrition support, scholarships, education kits) while raising funds through individual donations, corporate workplace campaigns, foundation grants, and event sponsorships. The organization also supports the statewide NJ 211 helpline and operates the Power Up Fund to provide unrestricted capacity-building grants to local nonprofits.

Product overview

United Way of Greater Mercer County operates as a community services organization offering a portfolio of programs across four strategic pillars: Financial Security, Healthy Community, Youth Opportunity, and Community Resiliency. The core programs include VITA Free Tax Preparation, Benefits Access (NJ SNAP, health insurance, rent/utility assistance), Free Will Preparation, Health Insurance Enrollment (Get Covered NJ), Nutrition Support (including Drive Out Hunger), SingleCare Prescription Savings, Youth Opportunity programs (FAFSA/College Readiness, Pathways to Success Scholarship, Education Kits), Community Resiliency (Nonprofit Capacity Building, Power Up Fund, Emergency Food and Shelter), and the NJ 211 Helpline. Supporting infrastructure includes an online donation platform via Qgiv, volunteer management via Galaxy Digital, benefit enrollment via SingleStop/OASIS, email marketing via Constant Contact, and planned giving via FreeWill. The organization also operates three giving societies (Community Builders, Leaders' Circle, Tocqueville Society) and the annual United in Impact Awards.

Differentiator

Problem solved

Functional benefit

Products and services

• VITA Free Tax Preparation

Quantifiable outcome

• $2.3 million returned to community annually through VITA tax preparation
• +5 more outcomes

Named customers12 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Partnerships

36 partnerships are on record, tiered core, major and minor.

• Power Up Fund PartnerscoreStrategic or Co-development Partner · 1 January 2024Unrestricted grants and capacity-building tools for Mercer County nonprofits. Includes executive coaching, professional workshops, and networking with major funders. Launched 2024.
• NJ 211coreStrategic or Co-development Partner · 1 January 2005Statewide information and referral service supported since 2005. Connects NJ residents to essential help—housing, healthcare, food, utilities, and more. Database of 10,000+ programs with 24/7 live assistance. 14,928 calls handled in 2025.
• FreeWillcoreStrategic or Co-development PartnerOnline will creation tool partnership allowing supporters to create legally valid wills online for free in under 20 minutes. Valid in all 50 states. UWGMC can be named as beneficiary for legacy giving.
• SingleCarecoreStrategic or Co-development PartnerPrescription savings partnership providing community members access to affordable medications. Free savings card saves up to 80% on 10,000+ prescriptions. Accepted at major pharmacy chains nationwide. No registration required.
• SingleStopcoreStrategic or Co-development PartnerBenefit enrollment screening platform used by Success Coaches to connect households to NJ SNAP, health insurance, and other federal resources. Available at locations including Trenton Area Soup Kitchen and Arm In Arm.
• Rolling Harvest Food RescuecoreStrategic or Co-development PartnerPartnership for fresh produce distribution to local food pantries and food-insecure families. Volunteers clean and gather leftover fresh produce after harvest. Supports summer and year-round food security initiatives.
• Galaxy DigitalcoreTechnology or IntegrationVolunteer management portal for browsing opportunities, tracking hours, signup management, and communication. Located at uwgmc.galaxydigital.com.
• Johnson & JohnsonmajorGTM or Marketing PartnerCorporate workplace campaign partner. Awarded Eugene Marsh the Dr. Martin Luther King, Jr. Community Service Award in 2018. Significant corporate supporter of UWGMC initiatives.
• Bristol Myers SquibbmajorGTM or Marketing PartnerCorporate workplace campaign partner. Board member Patti Mae Doykos serves as Executive Director for Health Equity at Bristol Myers Squibb.
• Robert HalfmajorGTM or Marketing PartnerCorporate workplace campaign partner. Board member Caitlyn Heymann is Senior Talent Director at Robert Half.
• Capital HealthmajorGTM or Marketing PartnerCorporate partner. Board member Rebecca Kelly is Executive Director of Strategic Partnerships at Capital Health.
• Thomas Edison State UniversitymajorGTM or Marketing PartnerCorporate partner and supporter. Board Chair Michael Mancini serves as Vice President of Strategy/COO at Thomas Edison State University.
• Princeton UniversitymajorGTM or Marketing PartnerCorporate workplace campaign partner. Board member James Van Wyck is Assistant Dean for Professional Development at Princeton University Graduate School.
• NRG EnergymajorGTM or Marketing PartnerCorporate workplace campaign partner and event sponsor. Distinguished Young Leader Award 2026 recipient Kathleen Lekko is Community Relations Associate at NRG Energy.
• ETS (Educational Testing Service)majorGTM or Marketing PartnerCorporate workplace campaign partner. Board member Dynell Kellyman previously served eight years at ETS in senior client management roles.
• JPMorgan ChasemajorGTM or Marketing PartnerCorporate workplace campaign partner. Board member Caitlyn Heymann previously worked as Assistant Branch Manager.
• Buchanan Ingersoll & Rooney (BIPC)majorGTM or Marketing PartnerCorporate partner. Eugene Marsh Community Impact Award 2026 recipient Lloyd Freeman serves as Chief Experience Officer. Firm committed to diversity & inclusion programs.
• Stout's TransportationmajorGTM or Marketing PartnerLive United Corporate Award 2026 recipient. Family-owned transportation company serving Mercer County for over six decades.
• NJM Insurance GroupmajorGTM or Marketing PartnerCorporate workplace campaign partner and event sponsor (Partner Sponsor level for United in Impact Awards).
• More Canvas ConsultingminorGTM or Marketing PartnerBoard member Pilar Castro Di Carlo is CEO and founder of More Canvas Consulting, providing strategic planning and communications services.
• Robert Wood Johnson FoundationmajorGTM or Marketing PartnerCorporate workplace campaign partner. Board member Jennifer Woods is Staff Training Development Officer at Robert Wood Johnson Foundation.
• EY (Ernst Young LLC)majorGTM or Marketing PartnerCorporate workplace campaign partner. Board member Suzanne Sue Tame leads EY's Chemical business for East Regions as partner.
• IBMmajorGTM or Marketing PartnerCorporate workplace campaign partner. Board member Suzanne Sue Tame previously served 12 years as partner and VP in IBM's Strategy & Change Practice.
• DeloittemajorGTM or Marketing PartnerCorporate workplace campaign partner. Board member Suzanne Sue Tame previously served 9 years as Client Partner and CFO Services Practice Leader at Deloitte Consulting.
• United Ways of New JerseycoreStrategic or Co-development PartnerStatewide association of United Ways. President & CEO Sandra Toussaint serves as Chair of the statewide association.
• TDI ConnectminorStrategic or Co-development PartnerPartnership for laptop distribution. 1,100 laptops distributed to keep students connected for virtual learning.
• YWCA of PrincetonminorStrategic or Co-development PartnerBoard member Verlina Reynolds-Jackson serves on YWCA of Princeton Board of Directors. Board member Erin Klebaur served on YWCA Princeton Board.
• Princeton Mercer Regional ChambermajorGTM or Marketing PartnerKey community partner. Board member Erin Klebaur active with Chamber. Board member Rebecca Kelly chairs annual Healthcare Symposium. Board member Sandra Toussaint recipient of Champion for Business Award.
• YMCA (Capital Area YMCA)minorStrategic or Co-development PartnerNonprofit partner serving Mercer County community through youth programs and services.
• Trenton Area Soup Kitchen (TASK)minorStrategic or Co-development PartnerBenefit enrollment site location for SingleStop services. Major nonprofit partner serving Trenton community.
• Arm In ArmminorStrategic or Co-development PartnerBenefit enrollment site location for SingleStop services. Nonprofit partner providing financial assistance and services.
• Rescue Mission of TrentonminorStrategic or Co-development PartnerBoard member DuEwa Edwards-Dickson now serves as Chief of Supportive Services overseeing emergency shelter, housing, and food pantry.
• HomeFrontminorStrategic or Co-development PartnerNonprofit partner serving Mercer County with housing and family support services.
• Grounds For SculptureminorGTM or Marketing PartnerCorporate workplace campaign partner. Optional venue location for Arts Kit creation events.
• GetCovered NJ (State of New Jersey)coreStrategic or Co-development PartnerHealth insurance enrollment partnership with State of New Jersey. UWGMC certified enrollers help residents apply for affordable health coverage through GetCovered.NJ.gov.
• The Boathouse at Mercer LakeminorOthersEvent venue for United in Impact Awards (annual event, Thursday April 29, 2027). Located at 334 South Post Road, West Windsor Township, New Jersey 08550.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• United Way Worldwide: The global federation of which UWGMC is a local affiliate - sets standards, runs national brand campaigns, and licenses the United Way name to local chapters. Comparable in mission and brand but operates at federation scale rather than direct service.

Direct peers

• United Way of Northern New Jersey: A regional United Way affiliate serving northern New Jersey counties with similar workplace campaign fundraising, ALICE-aligned financial security programs, and benefit navigation services through 211 - directly comparable in mission, model, and donor base structure.
• Catholic Charities Diocese of Trenton: A faith-based social services organization serving Mercer, Burlington, Monmouth, and Ocean counties with food pantries, housing, immigration, and family support services - directly comparable in geographic focus and service portfolio.
• HomeFront: A Mercer County-based nonprofit providing housing, family support, and self-sufficiency programs - directly comparable as a local service partner addressing the same ALICE population through case management and direct services.
• Arm In Arm: A Mercer County-based nonprofit providing financial assistance, food, and housing support - directly comparable as a Benefits Access site partner delivering overlapping services to the same ALICE population UWGMC targets.
• United Way of Greater Philadelphia and Southern New Jersey: A fellow regional United Way affiliate operating across the adjacent Philadelphia/South Jersey market with the same four-pillar model (financial security, healthy community, youth opportunity, community resiliency), workplace campaigns, and benefit enrollment services - directly comparable in scope, programs, and funding model.
• Meals on Wheels of Mercer County: A Mercer County-based nonprofit delivering nutrition support to seniors and mobility-impaired residents - directly comparable as a local nutrition program partner with overlapping ALICE-eligible population.
• Rescue Mission of Trenton: A Mercer County-based nonprofit operating emergency shelter, supportive housing, and food pantry services - directly comparable as a local social services provider serving overlapping populations, with UWGMC board members (DuEwa Edwards-Dickson) sitting on its leadership.
• Trenton Area Soup Kitchen (TASK): A Mercer County-based nonprofit serving meals and social services to the Trenton community - directly comparable as a Benefits Access site partner and overlapping food-security provider serving the same geographic population.

Regional players

• Princeton Area Community Foundation: A community foundation serving Mercer County and surrounding areas with grantmaking, scholarships, and nonprofit capacity-building - comparable as a regional philanthropic intermediary with overlapping donor base and Power Up Fund-style capacity-building mission.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/uwgreatermercer

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles23 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about United Way of Greater Mercer County