Vacayzen
Vacayzen is a Santa Rosa Beach, Florida-based vacation equipment rental and concierge company serving families along the Florida Panhandle (30A, Destin, Panama City Beach) with bikes, beach gear, baby equipment, LSVs, and beach bonfire services, delivered to vacation rentals.
- Company typePrivate
- Founded-
- HeadquartersSanta Rosa Beach, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Vacayzen does
Vacayzen is a privately held, locally operated vacation equipment rental and concierge company headquartered in Santa Rosa Beach, Florida, serving the Florida Panhandle (Scenic Highway 30A, Destin, and Panama City Beach). Founded in 2012 with approximately 32 employees, the company positions itself as the largest rental and adventure operator in the region, offering five core rental categories — bikes, beach chair and umbrella service, beach gear (paddle boards, kayaks, wagons), baby equipment, and LSV (low-speed vehicle) rentals — plus beach bonfire event services with optional catering. Its technology footprint is light: an e-commerce storefront (vacayzen.com and shop.vacayzen.com) for online booking, integrated phone and SMS support (888.750.7606), and basic email-driven customer service, with no public API, no mobile app, and no disclosed proprietary software beyond the standard booking system.
The business model is usage- and transaction-based. Revenue is generated from one-time weekly rental fees (six- and seven-day rates are priced identically, effectively giving a free seventh day), a 10% delivery surcharge on bikes, beach, and baby gear orders (7% on LSVs), optional $100 catering setup fees plus per-person catering charges on bonfire events, and add-on purchases such as s'mores, games, tables, and coolers. Vacayzen eliminates the cost and logistics of transporting bulky gear by delivering directly to vacation rental properties and to 30+ public beach access points, with guaranteed delivery windows (by 6 PM Sunday–Friday, by 8 PM Saturday) and free daily beach setup between 9 AM–5 PM, plus free pickup at the end of the rental.
The go-to-market motion is direct-to-consumer combined with B2B partnerships: customers book online, by phone, or by SMS, while the company maintains exclusive-provider relationships with multiple local vacation rental property management companies and standalone beach-service partnerships with HOAs, condo associations, and gulf-front homeowners. Its customer base is highly seasonal, concentrated in vacationing families traveling to the 30A corridor during the May–August peak window, with secondary demand from groups hosting bonfire events. In recent years, Vacayzen has merged with La Dolce Vita (LDV) to consolidate Gulf Coast operations and has expanded its product mix into higher-value LSVs and full-service bonfire events.
Vacayzen firmographics
Firmographics- Name
- Vacayzen
- Legal name
- Vacayzen
- Website
- https://vacayzen.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Vacayzen is a Santa Rosa Beach, Florida-based vacation equipment rental and concierge company serving families along the Florida Panhandle (30A, Destin, Panama City Beach) with bikes, beach gear, baby equipment, LSVs, and beach bonfire services, delivered to vacation rentals.
- Ownership category
- akta.pro rank
Vacayzen industry classification
Industry- Product category
- Vacation Equipment Rentals
- NAICS
- Recreational Goods Rental (532284), Tour Operators (56152), General Rental Centers (5323)
- SIC
- Services-Equipment Rental & Leasing, Nec (7359), Services-Amusement & Recreation Services (7900), Services-Miscellaneous Equipment Rental & Leasing (7350)
- akta.pro primary industry
- Island, Beach & Resort Travel Agencies (THAKAFAL)
- akta.pro secondary industry
- Kayaking, Canoeing & SUP Coastal Tours (THAAAIAF)
Keywords
Where Vacayzen is headquartered
LocationHeadquarters
- HQ city
- Santa Rosa Beach
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Vacayzen business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Others
Revenue model
- Equipment Rental Fees: Vacayzen generates revenue through one-time rental fees for vacation gear including bikes, beach equipment, baby gear, LSVs (low-speed vehicles), and beach bonfires. Pricing is primarily weekly-based with 6 and 7 day rates being the same (7th day free). Additional charges apply for extra days beyond the rental period.
- Delivery Fees: Delivery charges applied to online and phone orders: 10% of rental price for baby gear, beach gear, and bikes; 7% for LSVs. Customers can avoid delivery fees by picking up at the Seagrove storefront.
- Catering and Add-on Services: Bonfire packages include catering options (All-American, Chilled Seafood, Low Country Boil, Southern BBQ, Taco Bar) at $18-$55 per person with a $100 catering fee. Additional add-ons include s'mores, beverages, games, tables, and coolers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Adult Bike Rentals (26" and 24") - $69 weekly |
| Unit Pricing | Pay-as-you-go | Beach Chair & Umbrella Service - $52/set per day |
| Unit Pricing | Pay-as-you-go | Beach Gear Rentals - $45-$295 weekly |
| Unit Pricing | Pay-as-you-go | Baby Equipment Rentals - $35-$195 weekly |
| Unit Pricing | Pay-as-you-go | LSV Rentals - $450-$1,295 weekly |
| Unit Pricing | Pay-as-you-go | Beach Bonfires - $575-$745 |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels8 records
Vacayzen product offering
Product offeringCore offering
Vacayzen is a vacation equipment rental and beach concierge company serving the Florida Panhandle. It rents bikes, beach chairs and umbrellas, beach gear (paddle boards, kayaks), baby equipment (cribs, strollers, high chairs), and low-speed vehicles (LSVs/golf carts), and hosts beach bonfires. Equipment is delivered to vacation rental homes or picked up at its Seagrove storefront on Scenic Highway 30A.
Product overview
Vacayzen is an equipment rental and concierge service for vacationers in the Florida Panhandle (30A, Destin, Panama City Beach). The company offers five core rental categories: Bike Rentals (adult and kids bikes, trailers, helmets), Beach Chair & Umbrella Service (daily setup at beach accesses), Beach Gear Rentals (self-transportable chairs, umbrellas, paddle boards, kayaks), Baby Equipment Rentals (cribs, strollers, high chairs, gates), LSV (Low-Speed Vehicle) Rentals (golf-cart style vehicles), and Beach Bonfire Services. The service model centers on free delivery to vacation homes, free pickup at checkout, and daily beach setup service. A Happy Baby Vacation Package bundles essential baby gear at a discount. Bonfire services include catering add-ons. Orders are placed via the e-commerce website or phone.
Differentiator
Problem solved
Functional benefit
Products and services
- Bike Rentals Variety of bicycle rentals including adult cruiser bikes, kids bikes with and without training wheels, bike trailers, tag-a-longs, cargo trailers, and helmets. Bikes are delivered to vacation homes or available for storefront pickup. Targeted at families vacationing along 30A.
- Beach Chair & Umbrella Service Daily beach setup and breakdown service providing two wooden chairs and one umbrella at public beach accesses. Equipment is set up by 9 AM and removed by 5 PM. Classic Beach Service Set-Up at $52/set per day.
- Beach Gear Rentals Self-transportable beach equipment including backpack beach chair & umbrella sets, individual backpack chairs, umbrellas with 100+ SPF rating, YOLO stand-up paddle boards, double tandem kayaks, and beach wagons. Items are delivered to vacation homes.
- Baby Equipment Rentals Infant and toddler gear including cribs, pac n' plays, high chairs, boosters, strollers, gates, bed rails, activity centers, bouncer seats, wagons, and air mattresses. Delivered to vacation homes due to sanitization requirements.
- LSV (Low-Speed Vehicle) Rentals Low-speed vehicles (golf-cart style vehicles) for transportation on 30A and Destin. Available in four-seater ($750/week), six-seater ($925/week), and eight-seater ($1,295/week) configurations. Drivers must be 21+ with valid license and insurance.
- Beach Bonfire Services Beach bonfire event setup and hosting at Walton County public beach accesses. Classic bonfire (2 hours, starting at $575) includes fire pit, chairs, table, tiki torches, and Bluetooth speaker. Deluxe bonfire (3 hours, starting at $745) adds more chairs, cooler, s'mores, and cornhole. Catering add-ons available.
Quantifiable outcome
- Over 400 bonfire events hosted in 2017
- +2 more outcomes
Companies that use Vacayzen
Customer profileNamed customers6 records
Segments5 records
Ideal customer profiles3 records
Vacayzen technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Vacayzen partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- La Dolce Vita (LDV)coreVacayzen and La Dolce Vita (LDV) have officially joined forces, combining their shared commitment to quality service, local expertise, and unforgettable experiences for guests across the Gulf Coast. LDV operates ldvbeach.com as the combined entity.
- Vacation Rental Property Management CompaniescoreVacayzen serves as an exclusive provider of vacation rental equipment for multiple local property management companies. The company handles all guest concierge needs, with partners trusting Vacayzen to ensure each guest has the ultimate beach experience.
- Beach Service PartnerscoreVacayzen provides traditional beach service for owners of single-family gulf front homes, condominium associations, and resort-style communities. The company has 20+ years of experience in the beach service industry with investment in staffing, technology, and quick response philosophy.
Scale indicators3 records
Recent moves5 records
Expansion highlights6 records
Vacayzen competitors and assessment
Company assessmentBroad incumbents
- Vacasa: Large vacation rental property management company that increasingly offers guest concierge and add-on services, providing both partnership upside and competitive risk for Vacayzen's property manager relationships.
- GetMyBoat: Global boat and watercraft rental marketplace that overlaps with Vacayzen's kayak, paddle board, and beach watercraft rentals, but operates as a broad digital platform rather than a localized concierge.
- Outdoorsy: National marketplace for recreational vehicle and outdoor equipment rentals, operating at much larger scale in the broader consumer recreational goods rental category that Vacayzen participates in.
Direct peers
- YOLO Board: 30A-based paddle board rental, sales, and lessons company that overlaps directly with Vacayzen's beach gear and adventure offerings for Florida Panhandle vacationers.
- 30A Beach Chair Company: Local beach chair and umbrella daily setup service along Scenic Highway 30A, directly competing with Vacayzen's Beach Chair & Umbrella Service in the same geography.
- La Dolce Vita (LDV): Beach concierge and rental operator on 30A that Vacayzen recently merged with, combining equipment rentals, beach service, and adventure offerings across the same Florida Panhandle geography.
- Barefoot Beach Service: Florida Panhandle daily beach setup and break-down service for chairs and umbrellas, offering the same core concierge-style beach service that Vacayzen provides.
Regional players
- Sun-N-Fun Beach Chairs: Beach chair and umbrella rental operator serving other Gulf Coast communities in Florida, demonstrating a comparable equipment rental model in adjacent regional markets that Vacayzen could expand into.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Vacayzen social profiles
Digital presenceVacayzen financial estimates
Financial estimateRevenue estimate
Valuation estimate
Vacayzen leadership team
Management profileNumber of profiles
Vacayzen funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Vacayzen M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Vacayzen
What does Vacayzen do?
Vacayzen is a vacation equipment rental and beach concierge company serving the Florida Panhandle. It rents bikes, beach chairs and umbrellas, beach gear (paddle boards, kayaks), baby equipment (cribs, strollers, high chairs), and low-speed vehicles (LSVs/golf carts), and hosts beach bonfires. Equipment is delivered to vacation rental homes or picked up at its Seagrove storefront on Scenic Highway 30A.
Is Vacayzen a public or private company?
Vacayzen is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Vacayzen founded?
Vacayzen was founded in -1. It employs 11 to 50 people.
Where is Vacayzen based?
Vacayzen is headquartered in Santa Rosa Beach, United States, in the North America region.
How does Vacayzen make money?
Three revenue lines are on record. Equipment Rental Fees are the primary driver. The others are delivery Fees and catering and Add-on Services.
Who are Vacayzen's main competitors?
Broad incumbents on record are Vacasa, GetMyBoat and Outdoorsy. Direct peers are YOLO Board, 30A Beach Chair Company, La Dolce Vita (LDV) and Barefoot Beach Service. Sun-N-Fun Beach Chairs is listed as a regional player.
Does Vacayzen have an API?
No public API is recorded for Vacayzen.
What industry is Vacayzen in?
Vacayzen's product category is Vacation Equipment Rentals. Its primary akta.pro industry code is THAKAFAL, Island, Beach & Resort Travel Agencies, with a secondary code of THAAAIAF, Kayaking, Canoeing & SUP Coastal Tours. Its NAICS code is 532284 and its SIC code is 7359.