YOLO Board

What YOLO Board does

YOLO Board is a private, family-owned outdoor recreation and lifestyle brand founded in 2007 by Jeff Archer and headquartered in Santa Rosa Beach, Florida. The company manufactures and retails a unified portfolio of paddle boards (inflatable, epoxy original, Surf SUP bamboo, Fisher, and Hammerhead rental-grade lines), bicycles (YOLO BOLT electric bikes for fleet and consumer use, and single-speed fat tire beach cruisers), and specialty coffee (whole bean and ground products plus the YOLO Coffee Club subscription). Core technology centers on marine-grade PVC inflatable board construction with a space yarn interior, reinforced seams, and Halkey-Roberts valves inflating to 13-15 PSI, paired with a proprietary artwork printing process and a 3-year warranty on inflatables; turnkey bundled inclusions (pump, paddle, fin, patch kit, roller travel bag) are standard. The company sells primarily through its own e-commerce storefront (yoloboard.com) and two company-owned retail/showroom locations on the Florida 30A corridor (Santa Rosa Beach and Seagrove), supplemented by a fleet B2B channel serving rental property managers and a guided tours and rentals business (Safari Trail Ride and Paddling Eco-Tour at $95/person) operated in partnership with LDV Beach for delivery logistics.

The business mixes one-time hardware sales (paddle boards from $399 entry-level inflatables to $1,695 epoxy originals; bikes at $625+ retail), recurring coffee subscriptions (YOLO Coffee Club starting at $19.95 per delivery), accessory purchases (paddles, fins, dry bags, pumps), and usage-based rentals and tours ($35-$75/day for boards and bikes, $95/person for guided experiences). Customer segments are individual outdoor recreationists (primary), rental businesses and vacation properties (Hammerhead and fleet bike B2B), Florida Gulf Coast visitors and tourists, and lifestyle coffee subscribers. Geographic exposure is concentrated in the Southeast US / Florida Panhandle with online sales extending reach globally. Marketing relies on the company's content blog ("The Journal"), email newsletter, customer reviews (350 Judge.me reviews with 95% positive rating), and earned media including Outside Magazine's "25 Trips You Need to Take."

Subsidiary and partnership structure: YOLO Coffee Co operates as a wholly-owned sub-brand for coffee products, and LDV Beach is a core channel partner / reseller handling rental delivery and logistics. Strategic posture is conservative and lifestyle-led, prioritizing brand coherence across paddle, pedal, and pour product lines rather than scale or AI-enabled differentiation.

Name

YOLO Board

Legal name

YOLO Boards & Bikes

Website

https://yoloboard.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

YOLO Board is a family-owned Florida outdoor recreation and lifestyle brand manufacturing inflatable and epoxy paddle boards, electric and beach cruiser bicycles, and organic specialty coffee, sold DTC online, through two 30A corridor retail stores, and via B2B fleet sales to rental operators.

Ownership category

akta.pro rank

Product category

Outdoor Recreation Sporting Goods

NAICS

Sporting Goods Retailers (45911), Sporting and Athletic Goods Manufacturing (33992), Recreational Goods Rental (532284), Sporting and Recreational Goods and Supplies Merchant Wholesalers (42391)

SIC

Services-Amusement & Recreation Services (7900), Motorcycles, Bicycles & Parts (3751)

akta.pro primary industry

Paddle Sports Retail (Kayak, Canoe, SUP, Paddles) (CRAMAIAD)

akta.pro secondary industries

Water Sports & Marine Recreation Retail (Paddle/Surf/Dive/Boat Accessories) (CRAMABAI), Paddling & Packrafting Gear Retail (CRAMAAAL), Kayak & Paddle Fishing Specialty Retail (CRAMALAF), Water & Marine Guiding Services (Kayak, Canoe, Raft, SUP, Sailing) (THAAALAB), Kayaking, Canoeing & SUP Coastal Tours (THAAAIAF)

Keywords

• Stand up paddle boards
• Inflatable paddleboards
• Fat tire beach cruisers
• Electric beach bikes
• Organic specialty coffee

Headquarters

HQ city

Miramar Beach

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Others, Technology or R&D, Infrastructure

Revenue model

1. Paddle Board Sales: Direct-to-consumer sale of inflatable and hard epoxy SUP boards, ranging from entry-level inflatables to premium epoxy originals and specialty boards (Hammerhead rental boards, Fisher fishing boards, Surf SUP bamboo boards). One-time hardware purchase revenue.
2. Bicycle Sales: Sale of fat tire beach cruisers, single-speed bikes, and fleet bikes (BOLT electric bikes) to consumers and rental property businesses.
3. Coffee Sales and Subscription: Sale of organic, small-batch roasted coffee beans in individual 12oz bags or 5lb bulk bags, plus recurring subscription through the YOLO Coffee Club. Coffee sourced from South America, Central America, Ethiopia, and Tanzania with ethical/sustainable and fair trade practices.
4. Rentals and Tours: Rental delivery of electric bikes and paddle boards through partner LDV Beach (free delivery on 2+ day rentals), walk-up rentals at physical Seagrove store, and guided Safari Trail Rides and Paddling Eco-Tours at $95/person.
5. SUP Accessories: Sale of SUP accessories including fins, leashes, paddles, rack pads, dry bags, pumps, and board cleaners.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

YOLO Board manufactures and sells outdoor recreation equipment and lifestyle products, with the core offering being inflatable and hard epoxy stand-up paddle boards (SUP). The product portfolio extends to fat tire beach cruisers and electric BOLT bikes, organic small-batch roasted coffee (sold via the Coffee Club subscription and individual bags), and complementary SUP accessories. The company also operates guided eco-tours, paddle and bike rentals, and two retail showrooms in the Florida 30A corridor.

Product overview

YOLO Board is a lifestyle brand founded in 2007 by Jeff Archer, headquartered in Santa Rosa Beach, Florida. The company manufactures and sells a unified portfolio of outdoor recreation products organized into three main categories: paddle boards (including inflatable, epoxy original, Hammerhead, and surf bamboo boards), bikes (electric BOLT bikes and single-speed fat tire beach cruisers), and coffee (branded beans and subscription Coffee Club service). The product line is complemented by SUP accessories (paddles, fins, bags, pumps), branded apparel (hats, collectable tins), and experiential services (guided tours, rentals). All YOLO products share a focus on premium quality materials and are designed for outdoor enthusiasts seeking adventure along Florida's Gulf coast.

Differentiator

Problem solved

Functional benefit

Brands

• YOLO Coffee: Coffee products including organic dark roast blends, medium roast, decaf, and cold brew options. Coffee beans sourced from South America, Central America, Ethiopia, and Tanzania with sustainability and fair trade practices.

Quantifiable outcome

• 350 customer reviews with 95% positive rating (333 of 350 reviews at 5-4 stars)
• +2 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• LDV Beach (LDV)coreChannel Partner/ Reseller/ DistributorLDV Beach operates as a rental delivery partner for YOLO Board, providing electric bike, beach cruiser, and paddle board rentals with free delivery on multi-day reservations. LDV appears as a separate brand (ldvbeach.com) integrated into the YOLO Board website under 'Rentals by LDV'. This is a core distribution partnership enabling YOLO to serve the rental market without owning the rental fleet logistics.

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• BOTE: BOTE is a direct competitor founded in the Florida Panhandle that designs and sells inflatable paddle boards, kayaks, and dock systems. Highly comparable product line, target customer (Florida coastal recreationists), and vertically integrated retail/brand model.
• iROCKER SUP: iROCKER is a leading direct-to-consumer inflatable SUP brand selling boards, paddles, and accessories online. Competes head-on with YOLO in the inflatable SUP category with similar e-commerce-first GTM and comparable price points.
• Tower Paddle Boards: Tower sells inflatable and rigid SUPs direct-to-consumer at competitive price points with a similar online retail model. Direct competitor in the inflatable SUP segment.
• Red Paddle Co: Red Paddle Co is a premium British inflatable SUP brand recognized as an industry leader in board technology and durability. Comparable in premium positioning, construction quality, and direct-to-consumer focus to YOLO's inflatable line.
• Boardworks Surf: Boardworks designs and manufactures SUPs, surfboards, and paddleboards with a focus on premium construction and artwork - closely paralleling YOLO's Epoxy Originals line.
• Surftech: Surftech manufactures a wide range of stand-up paddle boards, surfboards, and epoxy constructions. Direct peer in SUP manufacturing with overlapping customer base of recreational paddlers.
• Rad Power Bikes: Rad Power Bikes is the largest direct-to-consumer electric bike brand in North America. Comparable to YOLO's BOLT electric bike line in product category, DTC model, and price positioning for recreational riders.
• Trade Coffee: Trade Coffee is a curated coffee subscription service delivering small-batch roasts. Directly comparable to YOLO's Coffee Club subscription in business model, ethically sourced positioning, and subscription GTM.

Broad incumbents

• BIC Sport: BIC Sport is a long-established global water sports brand offering SUPs, kayaks, and surfboards across mass and specialty channels. Broader incumbent overlap with YOLO's board category, but with wider portfolio and international distribution.
• Pelican International: Pelican manufactures kayaks, paddle boards, and pedal boats with broad retail distribution across sporting goods chains. Overlaps with YOLO on recreational paddle craft but serves the mass-market channel rather than DTC premium.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Yoloboard
• Facebookfacebook.com/yoloboard
• LinkedInlinkedin.com/company/yolo-board

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about YOLO Board