VADA

What VADA does

VADA, founded in 2019, is a privately held experiential agency that creates immersive brand experiences for major global enterprises. Its service portfolio includes experiential strategy, live brand activations, touring, multi-day music festivals, album-release events, sports-and-entertainment events, and curated speaker programs. Named examples include an Adidas activation at Something in the Water, experiential strategy for Google, a Spotify album-release party, Cal Jam with Foo Fighters, Air+Style with Shaun White, and a TEDx program with Sir Richard Branson.

The company's technology is operational rather than software-based: it uses event-production and brand-activation methods to plan, create, and execute live experiences. No app, API, SDK, proprietary AI model, training pipeline, disclosed data asset, or platform architecture is provided. The disclosed differentiation rests on the experience portfolio and relationships with talent, artists, influencers, and global brands rather than a proprietary technology platform.

VADA generates revenue through professional services delivered under project or contract engagements. Pricing is customized and quote-based, not publicly disclosed. It targets global enterprise brands and reaches them through direct engagement, portfolio presentation, and relationship building; the available materials claim service delivery across borders and cultures but disclose no office network.

Name

VADA

Legal name

Vada, LLC.

Website

https://vadaxp.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

VADA is a privately held experiential agency that designs and produces brand activations, live events, tours, festivals, and cultural experiences for major global brands through direct, project-based engagements using customized strategies and talent partnerships.

Ownership category

akta.pro rank

Product category

Experiential Marketing Services

NAICS

Advertising Agencies (541810)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Brand Activations & Experiential Campaign Design (MPAAAGAA)

akta.pro secondary industry

Activation/Experiential Creative Agencies (MPAAAAAO)

Keywords

• Experiential marketing services
• Brand activation agency
• Event production services
• Music festival production
• Immersive brand experiences

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Experiential Marketing Services: VADA generates revenue through providing experiential marketing, brand activation, and event production services to major global brands. The agency creates immersive events, music festivals, brand experiences, and touring activations on a project and contract basis.

Go-to-market motion1 record

Distribution channels1 record

Core offering

VADA is a global experiential agency that designs and produces immersive brand experiences, brand activations, music festivals, art and cultural events, touring productions, and album release parties for the world's most influential brands. The agency combines strategic talent partnerships with artists and influencers to deliver brand-defining moments that build emotional connections between brands and consumers across sports, music, fashion, and culture sectors.

Product overview

VADA is a global experiential agency offering a unified suite of event production and brand activation services. The portfolio includes Experiential Strategy (strategic brand connection development), Touring & SITW (multi-day music festivals like Something in the Water with Pharrell Williams), Album Release Parties, Brand Activation campaigns across sports/music/fashion sectors, live music events (Cal Jam with Foo Fighters), sports entertainment (Air+Style with Shaun White), and TEDx speaker events. These services work together to create transformative, brand-defining moments for clients through immersive in-person experiences.

Differentiator

Problem solved

Functional benefit

Products and services

• Experiential Strategy Strategic planning and development of brand experiences that foster deep emotional connections and loyalty between brands and customers. This service is contracted by global enterprise brands seeking to differentiate through experiences that amplify their marketing plans.
• Brand Activation Live brand activation experiences that deliver compelling and powerful brand impressions on a global scale across sports, music, and fashion sectors. Targets enterprise clients seeking memorable in-person consumer engagement events.
• Event Production and Touring Multi-day music festival, art and cultural experience, touring event, and live concert production services that create brand-defining moments for talent and brand partners. Delivered to enterprise clients and artists such as Pharrell Williams, Foo Fighters, and Shaun White.
• Album Release Party Immersive album launch events for artists and music platforms, designed to create memorable brand connections with audiences and support promotional campaigns.
• TEDx Speaker Events Curated speaker event production services such as TEDx, producing thought leadership and brand-building experiences featuring high-profile speakers.

Named customers15 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Regional players

• C3 Presents: US-based festival and live-event producer behind major cultural festivals — overlapping with VADA's multi-day music festival IP such as SITW and Cal Jam.

Broad incumbents

• Live Nation: Global live entertainment giant producing and operating festivals and concerts — comparable as a festival producer and existing VADA partner (a client in the customer list), though far broader in scope.
• AEG Presents: Major live events promoter and festival producer operating global concert and cultural experiences, adjacent to VADA's festival and touring capabilities.

Direct peers

• Jack Morton Worldwide: Global brand experience agency producing events, activations, and immersive experiences for the world's leading brands — directly comparable to VADA's experiential activation offering at a larger scale.
• GMR Marketing: Global experiential and sponsorship agency delivering brand activations and live events for major enterprise clients across sports, entertainment, and culture.
• Mosaic: Experiential marketing agency delivering field activations, events, and brand experiences for large multi-brand clients across consumer categories.
• MKG: NYC-based experiential marketing agency producing brand activations, events, and cultural experiences for major global brands — a close peer in service mix and client profile.
• George P. Johnson Experience Marketing: Large experiential agency specializing in brand activations, events, and sponsorships for enterprise clients across industries, overlapping directly with VADA's experiential service lines.
• Octagon: Sports and entertainment marketing agency producing brand experiences, sponsorships, and cultural activations — overlapping with VADA's sports-and-music-led experiential model.
• Sparks: Global experiential agency producing live brand experiences, pop-ups, and immersive events for enterprise marketers, with deep sports and entertainment credentials analogous to VADA's talent-led approach.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks4 records

Key highlights4 records

Customer concentration

• LinkedInlinkedin.com/company/vada-xp

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about VADA