vaielettrico

What vaielettrico does

Vaielettrico srl is an Italian privately held digital media company headquartered in Modena that operates vaielettrico.it, a news and information portal dedicated to zero-emission mobility. Founded in September 2017, the platform covers electric vehicles across multiple segments—automobiles, two-wheelers, nautical, trucks/buses/work vehicles—alongside charging infrastructure, incentives, and broader mobility scenarios. Its editorial reach is reinforced by social channels on YouTube, Instagram, and TikTok, and by the VaiEnergy sub-brand covering energy, billing, and corporate energy strategy. The product surface extends beyond news to include a total-cost-of-ownership comparison tool (Comparatore Costo Auto Elettriche), a used-EV listings section, a reader Q&A feature (Vaielettrico Risponde), an annual industry awards program (VAIELETRICO Awards), and a premium subscription newsletter.

The company monetizes primarily through advertising, sponsored content, and advertorial inventory, with a nascent premium newsletter subscription layer; the founding team's history also references consulting and accredited training services offered to major Italian companies, though the scale of this line is not disclosed. The audience is split between general consumers interested in electric mobility and a secondary segment of automotive, energy, and mobility professionals. According to source data, the site records over 1,200,000 contacts per month and is self-described as the number-one specialized e-mobility website in Italy, with a staff of approximately 16.

Vaielettrico is structured as a bootstrapped, founder-owned Italian SRL with no disclosed external investors, parent company, or funding rounds. The company is led by three senior journalists—Mauro Tedeschini (former director of Quattroruote and 10-year president of the Museo Enzo Ferrari di Modena), Andrea Prandi (former Head of Communication at Omnitel, Indesit, and Edison, and founder of Smartitaly), and Massimo Degli Esposti (economic journalist at Il Sole 24 Ore)—whose personal brands and industry networks are central to the platform's editorial credibility. Geographic focus is Italy, with secondary audience reach via globally distributed social channels.

Name

vaielettrico

Legal name

Vaielettrico srl

Website

https://vaielettrico.it

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Vaielettrico is an Italian digital media company operating vaielettrico.it, the leading Italian news portal covering electric mobility, charging infrastructure, and incentives, supported by comparison tools, an annual awards program, and a premium newsletter for consumers and industry professionals.

Ownership category

akta.pro rank

Product category

Online News Media

NAICS

Information (51)

akta.pro primary industry

Automotive & Transportation Magazines (MPAJAEAI)

akta.pro secondary industry

E-Mobility Connectivity, Apps & Anti-Theft Tracking (consumer devices/services) (CRACASAM)

Keywords

• Electric mobility news
• EV news portal
• E-mobility media
• Zero-emission transportation
• Electric vehicle journalism

Headquarters

HQ city

Modena

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Distribution channels3 records

Marketing channels5 records

Core offering

Vaielettrico operates a digital news and information portal dedicated to electric mobility and zero-emission transportation in Italy. The platform publishes editorial content across multiple mobility segments (automobiles, two-wheelers, nautical, trucks and buses, charging infrastructure, and incentives) and offers ancillary services including a cost comparison tool for electric vehicles, a premium newsletter subscription, an annual awards program, reader Q&A, and consulting and training services to companies in the e-mobility sector.

Product overview

Vaielettrico.it is a unified digital media platform serving as Italy's leading news portal and community for zero-emission mobility. The platform operates as a single integrated offering comprising a news website with multiple editorial sections (Auto, Due ruote, Nautica, Camion/bus/mezzi da lavoro, Incentivi, Scenari), a cost comparison tool (Comparatore), a premium newsletter subscription service, an annual awards program (VAIELETRICO Awards), and a reader Q&A feature (Vaielettrico Risponde). The VaiEnergy sub-brand extends coverage to energy topics including charging infrastructure and electricity costs. The platform also features used electric vehicle listings and integrates community engagement through social media channels and a blog.

Differentiator

Problem solved

Functional benefit

Brands

• VaiEnergy: A section of the website dedicated to energy news, covering charging infrastructure, company energy solutions, and technology.

Products and services

• Vaielettrico.it News Portal Italy's leading news portal and community for zero-emission mobility, providing editorial content across automobiles, two-wheelers, nautical, trucks and buses, charging infrastructure, incentives, and mobility scenarios for Italian consumers and industry professionals.
• Comparatore Costo Auto Elettriche An online tool that allows users to compare the total cost of ownership and operational expenses of electric vehicles against traditional combustion vehicles.
• Newsletter Premium A premium subscription newsletter providing subscribers with exclusive updates, analysis, and priority content on Italian e-mobility trends, available behind a member login.
• VAIELETRICO Awards An annual awards program recognizing excellence and innovation in the Italian electric mobility sector, celebrating outstanding products, services, and initiatives in zero-emission transportation.
• VaiEnergy A dedicated sub-brand and editorial section of Vaielettrico covering energy topics related to e-mobility, including charging infrastructure, electricity billing, corporate energy strategies, and energy technology developments.
• Vaielettrico Risponde A reader Q&A section where the Vaielettrico editorial team addresses user-submitted questions about electric vehicles, charging infrastructure, and broader e-mobility topics.
• E-mobility Consulting and Training Consulting and accredited training services provided to major Italian companies in the e-mobility sector, leveraging the editorial team's industry expertise and sector knowledge.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• OmniAuto.it: Italian automotive news and reviews portal covering new cars, tests, and industry news. A broader-scope Italian competitor that increasingly covers EVs alongside traditional vehicles.
• Motor1.com: Global automotive digital media brand owned by Motorsport Network, covering news, reviews, and EV content across multiple geographies including Italy. Competes for Italian EV-minded audiences with broader content depth.
• AlVolante: Established Italian automotive review and news site. Overlaps with Vaielettrico on Italian-language automotive journalism and increasingly on EV coverage.
• Quattroruote: Italy's leading mainstream automotive magazine and website, covering all vehicles (ICE, hybrid, EV). Competes with Vaielettrico in the Italian automotive news category and is directly relevant given founder Mauro Tedeschini's prior role as its director.

Regional players

• PlugInIndia: India-focused EV news and community portal. Comparable as a regional specialist e-mobility publication with similar multi-segment coverage (two-wheelers, cars, charging) but serving a different geography.
• DriveElectric (UK): UK-based specialist e-mobility information site covering EVs, charging, and grants. Comparable as a regional e-mobility specialist portal but operating in a different geography with localized content.

Direct peers

• Electrek: Leading English-language EV news and reviews site founded by Seth Weintraub. Direct competitor in the specialist e-mobility media category, covering electric vehicles, e-bikes, charging, and energy.
• InsideEVs: US-based digital publication focused exclusively on electric vehicles and charging infrastructure. Closely comparable to Vaielettrico as a specialist e-mobility news portal, though at significantly larger scale and English-language global reach.
• CleanTechnica: US-based clean technology news site with substantial EV coverage. Comparable as a specialist digital publication covering e-mobility, renewables, and adjacent energy topics similar to Vaielettrico's VaiEnergy sub-brand.

Emerging players

• EVANNEX: US-based EV-focused content and accessories retailer. Adjacent peer combining EV media with commerce; comparable business model evolution that Vaielettrico could pursue via its comparison tool and awards.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• YouTubeyoutube.com/channel/UCFARBTslG4J-tGHfdeUSgzA
• Instagraminstagram.com/vaielettrico
• TikToktiktok.com/@vaielettrico
• LinkedInlinkedin.com/company/vaielettrico

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about vaielettrico