ADT Val de Loire - Loir-et-Cher

What ADT Val de Loire - Loir-et-Cher does

ADT Val de Loire - Loir-et-Cher is the official departmental tourism development agency (Agence de Développement Touristique) for the Loir-et-Cher department in France's Centre-Val de Loire region. Founded in 1984, the agency operates under the Conseil Départemental de Loir-et-Cher as a public government entity with a 5-person team headquartered in Blois. Its core product is the official tourism portal val-de-loire-41.com, a comprehensive directory and booking facilitator aggregating 931+ accommodation listings, curated activities, and transport services across the Loire Valley UNESCO World Heritage region.

The platform's content covers the department's principal attractions: the Loire châteaux (Chambord, Blois, Cheverny, Chaumont-sur-Loire), the ZooParc de Beauval (ranked 4th most beautiful zoo globally), Sologne nature areas, troglodyte cave villages, Loire à Vélo cycling routes, and local gastronomy. The agency maintains two national certification programs — Accueil Vélo (140+ cycling-friendly accommodations) and Tourisme & Handicap (25 accessible activities) — and integrates 11 receptive travel agencies and multiple transport providers (Rémi, Azalys, SNCF TER, Eco Shuttle) into the regional tourism value chain.

The business model is non-commercial: ADT operates as a public-sector promotional and coordination body funded through departmental budget allocations. Pricing is set by the third-party service providers (accommodations, restaurants, activities, transport) listed on the platform; the ADT does not transact directly or capture booking economics. Revenue takes the form of departmental operating subsidies rather than marketplace commissions or subscription fees. Marketing reach is delivered through the portal, email newsletters, Instagram (#mon41), and downloadable brochures.

Name

ADT Val de Loire - Loir-et-Cher

Legal name

Agence de Développement Touristique Val de Loire - Loir-et-Cher

Website

https://val-de-loire-41.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

ADT Val de Loire - Loir-et-Cher is the official public tourism development agency for the Loir-et-Cher department in France, operating the val-de-loire-41.com directory portal that aggregates 931+ accommodations, châteaux, activities, and transport services for visitors to the Loire Valley UNESCO region.

Ownership category

akta.pro rank

Product category

Tourism Promotion Services

NAICS

Convention and Visitors Bureaus (561591)

akta.pro primary industry

Permitting, Reservations & Visitor Information Services (Passes, Booking, Visitor Centers) (THAAAGAD)

akta.pro secondary industry

UNESCO & Protected Landmark Sites (THAJACAI)

Keywords

• Tourism promotion services
• Destination marketing
• Accommodation directory
• Travel information portal
• Cultural tourism resources

Headquarters

HQ city

Blois

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Distribution channels3 records

Marketing channels5 records

Core offering

ADT Val de Loire - Loir-et-Cher operates the official tourism promotion portal (val-de-loire-41.com) for the Loir-et-Cher department in France's Loire Valley. The agency aggregates and promotes 931+ accommodation listings, 25+ accessibility-certified activities, restaurants, and transport services across the UNESCO-listed Loire Valley, Sologne, and Cher Valley regions. The platform connects visitors with local tourism providers including castles (Chambord, Blois, Cheverny, Chaumont-sur-Loire), ZooParc de Beauval, cycling routes (La Loire à Vélo), troglodyte villages, and wineries, and provides downloadable brochures, event calendars, and trip-planning tools.

Product overview

ADT Val de Loire - Loir-et-Cher operates a unified tourism promotion platform combining a comprehensive accommodation directory (931+ listings spanning hotels, campsites, gites, and unique stays), an activities catalog featuring castles, gardens, and outdoor experiences, transportation coordination services linking major sites via shuttles, and accessible tourism options. The platform also connects visitors with 11 receptive travel agencies for organized tours and experiences.

Differentiator

Problem solved

Functional benefit

Products and services

• ADT Val de Loire - Loir-et-Cher Tourism Portal
• Accommodation Listings Directory
• Activities and Visits Catalog
• Transportation and Shuttle Services
• Receptive Tourism Agencies Network
• Tourisme & Handicap Accessible Activities
• Accueil Vélo Cycling-Friendly Accommodations

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core and minor.

• Office de Tourisme Blois Chambord-Val de LoirecoreChannel Partner/ Reseller/ DistributorOfficial tourism office partner providing visitor information, booking services, and local tourism promotion for the Blois and Chambord area.
• Office de Tourisme de Vendôme - Territoires VendômoiscoreChannel Partner/ Reseller/ DistributorOfficial tourism office partner for the Vendôme area, promoting the Vendômois and Perche territories to visitors.
• Office de Tourisme Sologne côté sudcoreChannel Partner/ Reseller/ DistributorRegional tourism office promoting southern Sologne area including nature experiences and outdoor activities.
• Rémi (Regional Transport Network)coreChannel Partner/ Reseller/ DistributorRegional transport authority providing shuttle services to key attractions including Château de Chambord from Blois train station.
• AzalyscoreChannel Partner/ Reseller/ DistributorLocal bus network operating seasonal shuttle services to Chaumont-sur-Loire and Cheverny castles during April-November.
• SNCF TER Centre-Val de LoirecoreChannel Partner/ Reseller/ DistributorNational railway operator providing train access to Loir-et-Cher with stations serving major tourist destinations and cycling routes.
• Eco ShuttlecoreChannel Partner/ Reseller/ DistributorMinibus excursion service from Blois train station offering shared and private tours to castles, wine caves, and regional attractions with multilingual driver-guides.
• Cab DécouverteminorChannel Partner/ Reseller/ DistributorCollection vehicle rental service without driver for touring the Val de Loire region.
• V-PrestigeminorChannel Partner/ Reseller/ DistributorChauffeured vehicle service based in Cheverny area for luxury transportation to regional attractions.

Scale indicators6 records

Expansion highlights5 records

Regional players

• Visit Flanders: Belgian regional tourism board operating a destination portal model with cycling routes, cultural heritage, and accommodation directories. Useful international comparator for public-agency DMO structure and digital platform strategy.
• Visit Brussels: Brussels regional tourism bureau operating as a CVB with curated accommodation listings, event calendar, and accessibility tourism content. Comparable as a mid-sized European public destination marketing organization.

Broad incumbents

• Destination Canada: Canadian national tourism marketing organization. Comparable as a publicly funded DMO promoting regional experiences (cultural heritage, outdoor recreation, UNESCO sites) through a digital-first strategy akin to ADT's mandate.
• Atout France: France's national tourism development agency. Operates as the macro-level public DMO above ADT, providing international promotion, market intelligence, and brand frameworks that departmental agencies like ADT41 inherit.
• CRT Centre-Val de Loire: Regional Tourism Committee overseeing all four departments of Centre-Val de Loire, the parent regional layer above ADT. Comparable as a public destination marketing organization with broader geographic mandate.
• Visit Loire Valley: Inter-regional tourism marketing entity spanning Centre-Val de Loire and Pays de la Loire. Aggregates the regional châteaux corridor including ADT's territory, positioning it as an upstream demand-generation peer.

Direct peers

• Office de Tourisme de Vendôme - Territoires Vendômois: Local tourism office covering the Vendôme area within Loir-et-Cher. Operates as a downstream sub-regional peer with which ADT has a documented channel partnership, sharing territory responsibilities.
• Office de Tourisme Sologne côté sud: Regional tourism office promoting southern Sologne, including nature experiences and outdoor activities. ADT lists it as a channel partner, making it a co-promoter for the nature-tourism segment within Loir-et-Cher.
• Office de Tourisme Blois Chambord-Val de Loire: Local tourism office covering the Blois-Chambord area, overlapping directly with ADT's territory. Both promote Chambord, Blois, and surrounding Loire Valley assets to visitors, making them direct comparables in destination marketing.
• ADT Touraine (Indre-et-Loire): Sibling departmental tourism development agency for Indre-et-Loire, covering Tours, Amboise, Villandry, and Chenonceau. Operates the same departmental tourism portal model and competes for Loire Valley visitor mind-share.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/adt41
• Facebookfacebook.com/valdeloire41
• Instagraminstagram.com/valdeloire41
• LinkedInlinkedin.com/company/adt-val-de-loire-loir-et-cher

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ADT Val de Loire - Loir-et-Cher