Vale Verdejante

What Vale Verdejante does

Associação Civil Vale Verdejante is a Brazilian non-profit civil association founded in March 2006 in the Andrade Costa district of Vassouras, Rio de Janeiro, dedicated to Atlantic Forest preservation, reforestation, and community-based environmental education. It manages the RPPN Mauro Romano — the first Private Natural Heritage Reserve (RPPN) credentialed in Vassouras municipality (December 30, 2020) — a 2.2-hectare protected area with approximately 1,200 meters of ecological trails, a viewpoint, an agroforestry garden, and a Meliponário Escola (native stingless bee apiary). Since 2008, the association has run 18 consecutive annual community planting events, planting more than 9,000 native trees and palms, and has documented the return of 50+ bird species and 14 vertebrate species via TRAP camera monitoring.

Core products and infrastructure include the "Uma Árvore pra Chamar de Sua" adopt-a-tree program (R$100 per tree with geolocation, photo documentation, and two-year monitoring), environmental education programming for four named municipal schools and two universities (UFRRJ-ITR and UNIVASSOURAS), ecological tourism on the trails, digital publications (e-books, scientific articles), and a solar-powered Davis meteorological station operating since July 25, 2018 that streams data to the third-party WeatherLink platform. Governance is delivered through a Managing Council (Conselho Gestor), Fiscal Council, and Consultative Council.

Revenue is generated through a diversified mix of individual donations (one-time and monthly tiers from R$10 to R$200), tree gift sales (R$100 per unit), corporate tree sponsorship programs ("Uma Árvore pra Chamar de Sua - Empresa"), crowdfunding campaigns (a 2017 Benfeitoria campaign exceeded its R$16,000 target), and institutional grants including Fundação Banco do Brasil support for the Mar e Montanha project (2018–2021). Distribution is primarily direct at the Andrade Costa site (regional) supplemented by a national online storefront at valeverdejante.org.br accepting PIX, credit, and debit payments. The organization holds Municipal Public Utility status (2013), Aparelho Cultural recognition under Lei Aldir Blanc, and partnerships with Prefeitura de Vassouras, ACAMPAR, APEDEMA-RJ, EMATER RJ, SENAR RJ, CEDAE, CEB, and others.

Name

Vale Verdejante

Legal name

Associação Civil Vale Verdejante

Website

https://valeverdejante.org.br

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1–10 employees

Short description

Associação Civil Vale Verdejante is a non-profit founded in 2006 in Vassouras, Rio de Janeiro, that manages the 2.2-hectare RPPN Mauro Romano Atlantic Forest reserve, runs annual community reforestation events, and serves local schools, universities, and individual/corporate donors through tree-adoption and education programs.

Ownership category

akta.pro rank

Product category

Environmental Conservation Services

NAICS

Support Activities for Forestry (1153)

SIC

Forestry (800)

akta.pro industry

PRIMARYBPAGAGAD

Forestry & Reforestation

Business & Public Services/Nonprofit, NGO & Social Services/Environmental & Conservation Organizations

Keywords

• Environmental conservation
• Reforestation services
• Community development
• Biodiversity preservation
• Environmental education

Headquarters

HQ city

Vassouras

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales

Revenue model

1. Donations (Individual): One-time or recurring monthly donations from individuals via PIX, credit card, debit card, or bank slip. Donation tiers range from R$10 to R$200, with monthly recurring options.
2. Crowdfunding Campaigns: One-time crowdfunding campaigns with specific project funding goals. The first campaign exceeded its R$16,000 target.
3. Tree Sales: Sale of forest tree seedlings (R$100 per tree) with personalized registration, photo documentation, geolocation, identification plaque, digital donation certificate, 2-year monitoring and care, and replacement guarantee.
4. Corporate Partnerships: Corporate tree planting programs (Uma Árvore pra chamar de sua - Empresa) where companies sponsor trees and receive periodic reports to engage employees in environmental initiatives.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels9 records

Core offering

Vale Verdejante is a non-profit civil association that delivers environmental conservation, Atlantic Forest reforestation, and community environmental education through its management of the RPPN Mauro Romano reserve in Vassouras, Rio de Janeiro. It sells/adopts trees as gifts, runs educational programs with schools and universities, manages ecological trails, and produces seedlings and e-books.

Product overview

Vale Verdejante is a non-profit civil association focused on environmental preservation and sustainable development. Its core offerings include the RPPN Mauro Romano (2.2-hectare private nature reserve), the 'Uma Árvore pra Chamar de Sua' tree adoption program, environmental education activities, a meteorological monitoring station, and ecological tourism services. The organization also provides tree donations and gifts, accepts monetary donations, publishes educational materials, and operates agroforestry systems with native bee keeping. The portfolio centers on Mata Atlântica conservation through reforestation, education, research support, and community development.

Differentiator

Problem solved

Functional benefit

Products and services

• RPPN Mauro Romano A 2.2-hectare Private Natural Heritage Reserve (RPPN) of Atlantic Forest located in Vassouras, Rio de Janeiro, Brazil, legally protected and managed by Vale Verdejante for conservation, reforestation, and environmental education.
• Árvore de Presente (Tree Gift / Adopt-a-Tree Program) A program that lets individuals purchase or adopt a tree as a gift, with the tree planted in the RPPN Mauro Romano reserve. Designed for individual donors and gift-givers who want to contribute to Atlantic Forest reforestation.
• Environmental Education Programs Educational programs and resources for schools and universities, including on-site visits to the RPPN, focused on environmental awareness, biodiversity, and Atlantic Forest conservation.
• Ecological Trails Marked ecological trails within the RPPN Mauro Romano reserve available for visitors, school groups, and educational tours.
• Agroforestry Systems and Seedlings Production and sale of native seedlings and agroforestry systems supporting reforestation and community agricultural initiatives in the Vassouras region.
• E-books and Educational Publications Educational e-books and publications on environmental themes, produced by Vale Verdejante for distribution to the public, schools, and supporters.

Quantifiable outcome

• More than 9,000 trees and palms planted since 2008, exceeding initial goal of 3,000 trees
• +3 more outcomes

Named customers9 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

14 partnerships are on record, tiered core and minor.

• Prefeitura de VassourascoreStrategic or Co-development Partner · 30 December 2020Granted RPPN accreditation for the Mauro Romano reserve on December 30, 2020, making it the first Private Natural Heritage Reserve in Vassouras. Installed TRAP cameras for wildlife monitoring. Provided municipal utility public interest recognition.
• Fundação Banco do Brasil (FBB)coreStrategic or Co-development Partner · 1 January 2018Major funding partner for the Mar e Montanha project (2018-2021), which focused on reforestation and social inclusion. Also supported reforestation activities since 2017. The partnership enabled significant tree planting and community engagement programs.
• Projeto Pão de Açúcar VerdecoreStrategic or Co-development Partner · 1 January 2018Joint partner in the Mar e Montanha project, working together with Vale Verdejante and FBB funding to integrate urban and rural populations through the Atlantic Forest, promoting social inclusion and environmental education with agroecological practices.
• SENAR RJ (Serviço Nacional de Aprendizagem Rural)minorStrategic or Co-development Partner · 29 July 2015Educational partnership hosting courses at Vale Verdejante facilities, including a Cultivo de Plantas Ornamentais (Ornamental Plant Cultivation) course in July 2015 with instructor Sílvia Michelle Bezerra Camargo.
• ACAMPARminorStrategic or Co-development PartnerPartner contributing to the Meliponário Escola (School Bee Apiary), helping expand native stingless bee colonies in the association.
• APEDEMA-RJminorStrategic or Co-development PartnerPartner contributing to the Meliponário Escola, supporting the expansion of native stingless bee colonies.
• CEDAE (through Projeto Replantando Vida)minorStrategic or Co-development PartnerProvided 500 native Atlantic Forest seedlings per year for the annual planting events, enabling large-scale reforestation activities.
• CEB (Centro Excursionista Brasileiro)coreStrategic or Co-development PartnerLong-standing partner since 2008, participating in annual planting events. A FotoBook was created to commemorate this partnership. Provides volunteer support and participant engagement.
• EMATER RJminorStrategic or Co-development PartnerAgricultural extension partnership providing technical guidance and conducting workshops on PANC's (Non-Conventional Food Plants) and edible gardens.
• UFRRJ-ITR (Universidade Federal Rural do Rio de Janeiro - Instituto de Tecnologia)coreStrategic or Co-development PartnerUniversity research partnership supporting multiple undergraduate and graduate theses, scientific publications, student volunteers, and academic exchange activities at the RPPN.
• UNIVASSOURAS (Universidade de Vassouras)minorStrategic or Co-development PartnerUniversity extension partnership with nutrition course activities, student participation in events, and research collaborations.
• Cescon BarrieuminorOthersLegal partner providing support for organizational matters.
• CBH MPS (Comitê da Bacia Hidrográfica do Médio Paraíba do Sul)minorStrategic or Co-development PartnerAwarded Vale Verdejante's project as winner of the I Concurso de Projetos de Boas Práticas Ambientais in 2016. Ongoing watershed committee partnership.
• AGEVAPminorOthersHost venue for the 2016 environmental awards ceremony. Associated with watershed management support.

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Plant-for-the-Planet: Global youth-led initiative running the Trillion Tree Campaign and tree-planting programs in tropical regions including Brazil. Comparable through its donor-supported tree-sponsorship model (similar to Vale Verdejante's 'Uma Árvore pra chamar de sua'), global donor base, and emphasis on youth/school engagement; operates as a broad incumbent with international brand reach.
• WeForest: International nonprofit dedicated to restoring degraded forest landscapes through scientific partnerships and corporate sponsorship of tree-planting projects. Comparable through its science-driven reforestation model, corporate tree sponsorship, and university research partnerships; operates globally as a broad incumbent relative to Vale Verdejante's hyper-local model.
• The Nature Conservancy Brasil: Brazilian operations of The Nature Conservancy focused on conservation of forests, freshwater, oceans, and cities, with strong engagement in Atlantic Forest restoration. Comparable through scientific monitoring (similar to Vale Verdejante's weather station and wildlife cameras), corporate partnerships, and RPPN/private-reserve support models; operates as a broad incumbent with substantially larger programmatic and financial capacity.
• WWF-Brasil: Large Brazilian arm of the WWF global network, focused on biodiversity conservation and sustainable use of natural resources, including Atlantic Forest and Cerrado restoration. Comparable as a conservation nonprofit engaging corporate partners, running reforestation projects, and producing scientific publications; operates as a broad incumbent at much greater scale and with corporate-corporate ESG funding streams that Vale Verdejante can only access at the margins.
• SOS Mata Atlântica: Brazil's largest nonprofit dedicated to Atlantic Forest preservation and reforestation, founded in 1986. Comparable as a Mata Atlântica conservation nonprofit running large-scale planting campaigns, public-policy advocacy, and donor-supported programs; however, it operates nationally with significantly greater scale, funding, and institutional reach than Vale Verdejante.
• Conservation International Brasil: Brazilian operations of Conservation International focused on biodiversity hotspots including the Atlantic Forest. Comparable as a science-driven conservation nonprofit supporting RPPNs, reforestation, and corporate ESG partnerships; operates as a broad incumbent at global scale with access to seven-figure grants that Vale Verdejante does not currently capture.

Others

• Biofilica: Brazilian nature-based solutions company developing reforestation and carbon-credit projects with corporate partners and rural landowners. Comparable through Brazilian Mata Atlântica reforestation execution, corporate ESG/carbon-credit monetization, and seedling production; differs in being a for-profit commercial enterprise rather than a community nonprofit, but illustrates the corporate ESG revenue model Vale Verdejante is beginning to access.

Direct peers

• Reserva Ecológica de Guapiaçu (REGUA): Private nature reserve in Cachoeiras de Macacu, RJ focused on Atlantic Forest restoration, reforestation, environmental education, and ecological tourism. Directly comparable as a private Brazilian nature reserve offering reforestation, ecological trails, school programs, and volunteer-driven events, but operating on a substantially larger footprint (≈7,000 ha) than Vale Verdejante's 2.2 ha.
• Associação Mico-Leão Dourado: Brazilian nonprofit focused on the conservation of the golden lion tamarin and the restoration of its Atlantic Forest habitat in Rio de Janeiro state. Highly comparable as a small, community-engaged conservation NGO doing reforestation, ecological monitoring, environmental education, and donor-funded species recovery in the same Mata Atlântica biome; similar scale constraints but with stronger international visibility and donor base.

Emerging players

• Fundação Grupo Boticário: Brazilian foundation supporting nature conservation, including RPPN creation, ecological restoration, and biodiversity research. Comparable as a supporter and creator of private natural heritage reserves and Atlantic Forest restoration projects with scientific monitoring; operates as an emerging/niche player relative to larger international NGOs but with significantly greater funding than Vale Verdejante.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCWIyHWgw5pJGmlTYKP5ZzHg
• Facebookfacebook.com/Vverdejante
• Instagraminstagram.com/valeverdejante
• LinkedInlinkedin.com/company/vale-verdejante

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Vale Verdejante