VALIDATA

Name

VALIDATA

Legal name

OOO «Валидейта»

Website

https://validata.ru

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Moscow

HQ country

Russia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Market Research Services: Full-service market research and public opinion research including qualitative studies (focus groups, depth interviews, ethnographic studies), quantitative studies (CATI, online surveys, face-to-face interviews), and specialized research services such as brand health tracking, advertising effectiveness, and consumer segmentation studies. Projects range from one-time studies to ongoing tracking studies.
2. Focus Group Room Rental: Rental of professionally equipped focus group rooms with client observation areas, simultaneous translation capabilities, and full technical support for video/audio recording and online streaming. Rooms available for seminars, meetings, round tables, focus groups, and other small events.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Validata is an independent market research and public opinion company that delivers custom qualitative and quantitative research services to enterprise clients. Its core work includes focus groups, in-depth interviews, ethnography, eye-tracking, brand health tracking, advertising effectiveness studies, and consumer segmentation. The company also rents three professionally equipped focus group rooms in central Moscow to third-party research and advertising agencies.

Product overview

VALIDATA is an independent Russian market research and public opinion company founded in 1993, offering qualitative and quantitative research services. The core offering consists of qualitative studies (focus groups, depth interviews, ethnography, Concept Lab, eye-tracking) and quantitative studies (category exploration, brand tracking, advertising effectiveness). The company also operates a facility rental business providing three equipped focus group rooms in Moscow with video streaming capabilities. The portfolio includes specialized methodologies such as U&A studies, brand health tracking, and digital brand audits. All services are delivered through the company's central Moscow office with fieldwork conducted across Russia, CIS countries, and internationally.

Differentiator

Problem solved

Functional benefit

Brands

• Validata Kids: A sub-brand of Validata, referenced via a separate website (validatakids.ru) linked from the main Validata site.

Products and services

• Qualitative Studies Market research services including focus groups, in-depth interviews, expert interviews, ethnography, online blogs, Concept Lab sessions, and eye-tracking studies for enterprise clients across FMCG, pharmaceutical, automotive, financial services, and other verticals.
• Quantitative Studies Statistical market research covering consumer segmentation, marketing mix testing, advertising effectiveness studies, brand health tracking, and customer/employee satisfaction studies for enterprise clients.
• Focus Group Room Rental Rental of three equipped focus group rooms (Orange on 1st floor, White on basement floor, Green on 2nd floor) with one-way mirrors, client observation rooms, video/audio recording, simultaneous translation, and Focus Vision web streaming. Located at 66/5 Pyatnitskaya Street, central Moscow. Available to third-party research agencies, advertising agencies, and corporate clients for focus groups, seminars, meetings, round tables, and other small events.
• Ethnography In-home consumer immersion studies conducted at respondents' residences to observe natural habits, lifestyle, and product usage in real-world settings, enabling rich contextual insights for brand and product decisions.
• Concept Lab Collaborative concept generation process involving consumers, clients, and advertising agencies to create ready-to-use marketing concepts from scattered ideas and insights.
• Eye-tracking Visual attention tracking methodology using specialized equipment and software to record respondents' eye movement patterns when viewing advertising, packaging, websites, or print materials, without requiring respondents to use bulky devices.
• U&A Studies (Usage & Attitudes) Consumer usage and attitudes research combining diary methods, blogs, shopping accompaniment, and shelf simulation to understand real consumer life and behavior.
• Brand Health Tracking Longitudinal monitoring of brand awareness, usage, image, and competitive positioning over time, including Brand Health Studies and Brand Equity Studies for umbrella brands.
• Advertising Effectiveness Studies Campaign measurement and tracking services including spontaneous reaction testing, memorability assessment, and media channel effectiveness analysis.
• Digital Category & Brand Audit Online brand analysis covering search demand, positioning, audience engagement frequency, communication language, user experience evaluation, and channel assessment across websites and social media.

Quantifiable outcome

• Approximately 100 focus groups conducted per month

Named customers2 records

Segments8 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• ESOMARcoreOthersValidata is a member of ESOMAR, the world association for market, social and opinion researchers. This membership provides access to industry best practices, professional standards, and global networking opportunities within the market research community.
• GLOBALcoreOthersValidata is a member of GLOBAL, an international marketing network. This partnership enables collaboration on cross-border research projects and referrals with member agencies worldwide.

Scale indicators3 records

Recent moves5 records

Emerging players

• CINT: CINT is a global online survey/sample marketplace platform that enables programmatic access to research respondents. Represents an emerging, technology-led model that competes with traditional fieldwork-heavy agencies like Validata on speed, cost, and scalability.

Broad incumbents

• NielsenIQ: NielsenIQ is a global consumer intelligence and market research incumbent offering consumer panels, retail measurement, and brand tracking. Historically a direct competitor in Russia through its FMCG and retail research practice, now materially exited.
• GfK (now part of NIQ): GfK was a global market research incumbent with strong consumer goods, retail, and technology research practices, historically including Russia. Serves as a benchmark for Validata in terms of methodology breadth and enterprise client base, though GfK has exited Russia.
• Kantar:

Direct peers

• Levada Center: Levada Center is a leading Russian independent public opinion and sociological research organization. Comparable to Validata in delivering survey-based research, polling, and social analytics to media, government, and enterprise clients across Russia.
• Romir: Romir is one of the largest independent Russian market research firms, offering quantitative (Romir Scanning Panel) and qualitative services. Directly comparable to Validata in terms of Russian full-service research, methodology breadth, and B2B enterprise client base across FMCG and consumer verticals.
• Sinnform: Sinnform is a Russian market research company providing both qualitative and quantitative services with focus on FMCG and consumer research. Comparable to Validata in scale, methodology mix, and Russian enterprise client focus.
• Russian Research (holding): Russian Research is a Russian market research group operating agencies such as Nielsen Russia-adjacent and other local full-service research brands. Comparable to Validata in offering qualitative, quantitative, and public opinion research to Russian enterprises with regional field operations.
• OMI (Online Market Intelligence): OMI is a Russian online market research company providing qualitative and quantitative research, brand tracking, and advertising effectiveness studies. Direct competitor to Validata within the Russian B2B market research space with overlapping methodology portfolios and enterprise client focus.

Regional players

• Ipsos Russia: Ipsos is a global market research leader that historically operated a significant Russian practice. Following its announced withdrawal from Russia, it represents a regional/global peer whose exit has reshaped the competitive landscape in which Validata competes.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/validata

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about VALIDATA