Vallée Bleue, Base de loisirs

Name

Vallée Bleue, Base de loisirs

Legal name

Régie Vallée Bleue

Website

https://valleebleue.org

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Outdoor Recreation Services

NAICS

Amusement Parks and Arcades (7131), Marinas (71393), Scenic and Sightseeing Transportation, Water (4872)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Water Parks (THAAAAAB)

akta.pro secondary industries

Outdoor Water Parks (Wave Pools, Lazy Rivers, Slides) (THAAABAA), Resort & Hotel Water Parks (On-Property Guest-Access Parks) (THAAABAC), River & Wetland Ecotours (Canoe/Kayak, Mangrove/Swamp Tours) (THAAAEAE), Marine Recreation Rentals & Tours Retail Counter (On-site Sales) (CRAMAIAM)

Keywords

• Outdoor recreation services
• Leisure base activities
• Camping accommodation
• Water sports rentals
• Marina port services

Headquarters

HQ city

Montalieu-Vercieu

HQ country

France

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Activity Fees: Revenue from paid recreational activities including Aquaparc (outdoor pool), water sports equipment rental, camping accommodations, and boat harbor services. Activities include kayaking, paddleboarding, cycling rentals, accrobatic park, minigolf, and guided tours.
2. Camping Accommodation: On-site camping facility with various accommodation options including tent pitches and rental units. Open April to October annually.
3. Port/Marina Services: Boat harbor services including mooring rings, public pontoon access (24h free), and boat launching facilities.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Vallée Bleue is a public leisure base on the banks of the Rhône River in Montalieu-Vercieu, Isère, offering free year-round public access alongside a diversified portfolio of paid recreational offerings. Core facilities include the Aquaparc outdoor pool, the Camping de la Vallée Bleue, the Port de plaisance (marina), and a Gîte (group accommodation), supported by on-site activity providers delivering water sports, cycling, adventure parks, and outdoor activities.

Product overview

Vallée Bleue is a leisure base on the Rhône River offering a diversified portfolio of recreational products and services organized into four main pillars: Aquaparc (outdoor heated swimming pool), Camping (campsite with accommodation options), Port (marina with boat services), and Activities (water sports, land activities, cycling, and nearby regional excursions). The base operates as a platform with multiple independent activity providers including Espace Bike (bike rental/repair), Espace Eau Vive (white water sports), Espace Aventure (tree climbing), and Espace Récré-Activ (multi-activity passes). Activities span water-based offerings (rafting, kayaking, paddle, packraft, canyoning, boat rentals, cruises), land activities (VTT circuits, cycling routes on ViaRhôna, vélorail, horse riding, minigolf, orienteering, geocaching, steam train), and regional tourism. The Multi-Pass Récré-Activ serves as a bundling mechanism combining six core activities into a single daily ticket.

Differentiator

Problem solved

Functional benefit

Products and services

• Aquaparc de la Vallée Bleue Outdoor heated swimming pool facility featuring a 1,200 m² basin with open-air swimming and aquatic play areas for visitors and families.
• Camping de la Vallée Bleue On-site campsite with tent, caravan, and camping-car pitches, utilities, wash facilities, and environmental amenities (composter, low-consumption lighting); open April to October.
• Port de plaisance de la Vallée Bleue Marina on the Rhône River providing berth rentals, a public welcome pontoon for transit boaters (24h free access), and boat launch ramps.
• Gîte des carriers Group accommodation facility with PMR-accessible rooms located within the leisure base.
• Espace Bike (Cycle rental) Cycle rental and repair service offering VTT, VTC, electric-assist bikes, children's bikes, trailers, and electric off-road scooters with helmet and equipment provision.
• Parcours Accrobranche (Adventure Park) Forest-based adventure park with zip lines, suspended bridges, and varying-difficulty courses for children (from age 4), teens, and adults, including nighttime sessions.
• Espace Eau Vive (White water sports) Artificial white water course offering rafting, hydrospeed, kayaking, canoraft, and packraft activities with professional instruction.
• Rafting descent Guided white water rafting on an artificial river with 4–7 person inflatable boats; team-based navigation through rapids.
• Packraft discovery Guided packraft (inflatable raft) activity on the artificial white water course for beginners and intermediate paddlers.
• Canyoning descent Guided canyon exploration in the Bugey mountains featuring swimming, rappelling, jumps, and natural water slides.
• Vélorail / Cyclo-draisine Pedal-powered rail bike experience on forest paths and Rhône river banks; 4-seater draisines accessible to all ages.
• Pêche à l'étang (Fishing lake) 1.5-hectare private fishing pond with species including carp, pike, tench, and bream; offering day and annual permits.
• ViaRhôna cycling routes Cycling itineraries along the ViaRhôna (EV17) European route connecting Lake Geneva to the Mediterranean, with circuits ranging from 20 km to 74 km.
• Base FFCT de VTT de Randonnée FFCT-certified mountain bike base with more than 200 km of marked circuits across 12 routes for all skill levels.
• Electric off-road scooter circuits Guided electric off-road scooter (e-trott) tours in the Bugey mountains with difficulty levels from easy to challenging, for riders age 14 and up.
• Train à vapeur du Haut Rhône Historic steam train ride over approximately 4 km of former railway line between Montalieu Vallée Bleue and the Sault Brenaz bridge, using a vintage locomotive.
• Minigolf de la Vallée Bleue 17-hole mini-golf course on the leisure base, open to all ages with equipment provided.
• Geocaching circuit Geocaching circuit with 21 caches along an 8 km loop trail between the leisure base and the village center, exploring natural and historical heritage.
• Orientation courses Orienteering courses with map-based navigation featuring checkpoints; children's course (2 km, 12 balises) and adult courses (blue: 8 balises, red: 14 balises).

Quantifiable outcome

• Base is free and open year-round to all visitors
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered minor and core.

• LPO (Ligue pour la Protection des Oiseaux)minorOthersVallée Bleue participates in the LPO refuge network, implementing bird protection measures on the site. Regular WETLANDS bird counting activities are conducted, and visitors are invited to respect the tranquility of endemic wildlife.
• GENTIANAminorOthersAssociation conducted floristic and faunistic inventory of the site and assisted in implementing differentiated green space management practices.
• VNF (Voies Navigables de France)coreStrategic or Co-development PartnerNavigation on the Rhône bief is governed by VNF regulations. The organization provides information on navigation conditions, regulations, and access to the Haut-Rhône navigation bief spanning approximately 29kms.
• CNR (Compagnie Nationale du Rhône)minorOthersHydroelectric facility operator on the Rhône. The dam and associated infrastructure create the navigation bief used by the leisure base.
• Association GNIAminorOthersCollaborated on geocaching circuit with 21 caches for visitors to discover local heritage.
• Département de l'IsèreminorOthersPartnered with Department of Isère and Ligue Rhône Alpes Course d'Orientation to create orientation courses in the leisure base.
• FFCT (Fédération Française de Cyclotourisme)coreStrategic or Co-development PartnerFFCT-certified VTT base with over 200km of signposted cycling circuits. 12 varied routes developed in partnership with the federation for all skill levels.
• Les Bambanes de JulieminorOthersProvides guided tours of Vallée Bleue's history and heritage.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Compagnie des Alpes: Major French operator of ski resorts and leisure destinations including Parc Astérix, Walibi, and Aqualibi. Provides a broader-market benchmark for French leisure park economics, though operates at a much larger enterprise scale.
• Center Parcs France: Vacation park operator combining accommodation, water activities (Aqua Mundo), and family recreation. Comparable on integrated leisure + accommodation model but at significantly larger scale and with a national subscription base.
• Walibi Rhône-Alpes: Theme park and water park (Aqualibi) operator in the same Rhône-Alpes region. Comparable on water park / family attraction model and overlapping catchment (Lyon-Grenoble), but operates as a ticketed destination with on-site rides rather than a free-access leisure base.

Direct peers

• UCPA: French outdoor sports activity operator running multi-activity centers (water sports, accrobranche, cycling) across France. Closely comparable to Vallée Bleue's platform model of curated activity providers under one destination, though UCPA operates at multiple sites.
• Port Camargue: Large French marina combining berthing services with leisure activities and waterfront recreation. Comparable on marina + leisure combination, though focused on Mediterranean sailing tourism rather than river-based recreation.
• Base de Loisirs de Bois-le-Roi: French leisure base model (Île-de-France) offering free access with paid activities on a waterfront, directly comparable to Vallée Bleue's municipal régie structure and multi-activity format.
• France Rafting: Federation of independent white water rafting and hydrospeed operators across France, including providers on the Rhône. Comparable on the Espace Eau Vive product line (rafting, hydrospeed, kayaking) and similar group/individual pricing tiers (€32–58/person).
• Aqualibi (Belgium): Indoor water park operated as part of the Walibi/Wallonia leisure cluster. Comparable on the water park / Aquaparc product pillar, though located in Belgium and operating as a fully ticketed indoor venue.
• Sunêlia (camping chain): Network of 4-star French campsites offering on-site activity programs (cycling, water sports, family activities). Comparable to the Camping de la Vallée Bleue subsidiary in terms of accommodation + activity model, though Sunêlia operates across multiple premium sites.
• VVF Villages (Ternelia): Vacation village operator offering multi-activity programs (water sports, cycling, family activities, accommodation) at multiple French destinations. Comparable on integrated leisure base + accommodation + activity model, though at a larger national scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/vall%C3%A9e-bleue-base-de-loisirs

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vallée Bleue, Base de loisirs