Team Mazda

What Team Mazda does

Team Mazda is an authorized Mazda franchise dealership headquartered at 301-C Auto Mall Pkwy, Vallejo, California, operating a single physical rooftop serving the Vallejo, Fairfield, and broader San Francisco Bay Area market. The company is part of the DGDG (Downey Great Deal Group / Damon G. Duncan Group) multi-brand California dealership network and operates under the legal name Team Mazda as a privately-held company with approximately 17 employees. Its product portfolio spans the full Mazda lineup of crossovers/SUVs (CX-30, CX-5, CX-50, CX-70, CX-90), electrified variants (CX-50 Hybrid, CX-70 PHEV, CX-90 PHEV), sedans and hatchbacks (Mazda3 Sedan, Mazda3 Hatchback), and sports cars (MX-5 Miata, MX-5 Miata RF), alongside Mazda Certified Pre-Owned and used vehicles.

The core technology stack is built on standard automotive retail platforms — DealerInspire for inventory management and site operation, the Mazda Digital Showroom with No Brainer Checkout for online vehicle purchase, and Botdoc for secure document transfer. There is no proprietary technology development; the dealership is a consumer of OEM and third-party dealer technology. The Mazda brand itself supplies IIHS TOP SAFETY PICK+ credentialing across the lineup and Consumer Reports "Safest New-Car Brand" recognition, which underwrites consumer trust at the dealership level.

Revenue is generated across five streams: new vehicle sales (one-time), used and certified pre-owned vehicle sales (one-time), vehicle leasing through Mazda Financial Services (recurring), service and parts (one-time plus repeat), and financing transaction fees on loans arranged through Mazda Financial Services and its servicing entities (TMCC, Toyota Financial Savings Bank d/b/a MobilityOne). Pricing is anchored to MSRP with DGDG dealer discounts, $1,000–$5,000 customer cash incentives, Mazda Loyalty Rewards of $1,500 for existing Mazda owners, and 0% APR financing for 36–72 months on approved credit. Go-to-market is direct-to-consumer through a sales-led model combining in-person showroom visits with a digital-first online purchasing funnel targeted at individual retail buyers in the Solano County region.

Name

Team Mazda

Legal name

Team Mazda

Website

https://vallejomazda.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Team Mazda is an authorized Mazda franchise dealership in Vallejo, California, selling new, certified pre-owned, and used Mazda vehicles plus financing, leasing, service, and parts to individual retail consumers in the San Francisco Bay Area as part of the DGDG dealer network.

Ownership category

akta.pro rank

Headquarters

HQ city

Vallejo , CA

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. New Vehicle Sales: Sale of new Mazda vehicles including SUVs, sedans, and sports cars. Revenue generated from MSRP pricing minus any dealer discounts and incentives.
2. Used Vehicle Sales: Sale of pre-owned and Mazda Certified Pre-Owned vehicles with varying price points and certification levels.
3. Vehicle Leasing: Lease agreements through Mazda Financial Services providing ongoing revenue through monthly lease payments.
4. Service and Parts: Maintenance, repairs, and genuine Mazda parts and accessories sales.
5. Financing: Finance products offered through Mazda Financial Services, Toyota Motor Credit Corporation, and Toyota Financial Savings Bank.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

Team Mazda is an authorized Mazda franchised dealership in Vallejo, California, selling new Mazda vehicles (12 models across SUVs/crossovers, hybrid and PHEV variants, sedans/hatchbacks, and sports cars), Mazda Certified Pre-Owned vehicles, and used vehicles. The dealership also provides factory-trained maintenance and repair services, genuine Mazda parts and accessories, and vehicle financing and leasing through Mazda Financial Services, with full transactions available online via the No Brainer Checkout digital platform or in-person at the showroom.

Product overview

Team Mazda is a new and pre-owned Mazda dealership in Vallejo, California, offering the complete Mazda vehicle lineup. The product portfolio includes 12 distinct vehicle models across five categories: Crossovers/SUVs (CX-30, CX-5, CX-50, CX-70, CX-90), Electrified vehicles (CX-50 Hybrid, CX-70 PHEV, CX-90 PHEV), Sedans and Hatchbacks (Mazda3 Sedan, Mazda3 Hatchback), and Sports Cars (MX-5 Miata, MX-5 Miata RF). Supporting services include vehicle financing through Mazda Financial Services, lease programs, a certified pre-owned vehicle program, factory-trained service center, and the Mazda Digital Showroom for online vehicle shopping. The dealership also offers parts, accessories, and maintenance services.

Differentiator

Problem solved

Functional benefit

Products and services

• Mazda CX-30 Compact crossover SUV offering nimble agility and refined comfort with premium materials, advanced safety features, and intuitive infotainment. Sold to individual consumers at the Team Mazda dealership.
• Mazda CX-5 Compact SUV with thrilling performance, premium amenities, sophisticated style, turbocharged engine options, advanced smartphone integration, and i-ACTIV AWD. Sold to individual consumers.
• Mazda CX-50 Versatile crossover built for adventure with comfortable cabin, impressive towing, off-road capability, i-ACTIV AWD, panoramic moonroof, and wireless smartphone integration.
• Mazda CX-70 Mid-size SUV with multiple engine options, i-ACTIV AWD, and generous interior space for passengers and cargo.
• Mazda CX-90 Three-row upscale SUV blending everyday practicality with premium comfort, three rows of seating, advanced safety features, and i-ACTIV AWD.
• Mazda CX-50 Hybrid Hybrid variant of the CX-50 with blend of power, fuel efficiency, and all-wheel drive capability.
• Mazda CX-70 Plug-In Hybrid Plug-in hybrid CX-70 with electric-only driving capability and 0% APR financing for 72 months.
• Mazda CX-90 Plug-In Hybrid Plug-in hybrid three-row CX-90 SUV with electric-only driving capability and 0% APR financing for 72 months.
• Mazda3 Sedan Sedan offering bold style, powerful capabilities, comfortable interior, fuel-efficient engines, and advanced safety technology.
• Mazda3 Hatchback Sporty hatchback with bold styling, powerful capabilities, comfortable interior, fuel-efficient engines, and advanced safety technology.
• Mazda MX-5 Miata Lightweight roadster delivering pure driving joy with sporty handling, efficient performance, and iconic convertible design.
• Mazda MX-5 Miata RF Retractable fastback variant of the MX-5 Miata offering sporty performance with a distinctive roof design.
• Mazda Certified Pre-Owned Vehicles Certified pre-owned Mazda vehicles that have passed rigorous inspections and come with additional warranty coverage, sold to individual consumers.
• Vehicle Financing Vehicle financing offered through Mazda Financial Services, TMCC, and M1F, with competitive rates, payment calculators, flexible financing terms, and 0% APR offers on approved credit.
• Vehicle Lease Programs Mazda lease deals with options including $0 down payment on eligible new 2026 vehicle leases, 10,000 miles/year, and no security deposit required, serviced by TMCC and affiliates.
• Mazda Service Center State-of-the-art service facility with factory-trained technicians, scheduled maintenance, repair services, service specials, and genuine Mazda parts and accessories for Mazda owners.
• Mazda Parts and Accessories Genuine Mazda parts and accessories center with online ordering capability for vehicle maintenance and customization.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

One partnership is on record.

• DGDG (Downey Great Deal Group)coreChannel Partner/ Reseller/ DistributorTeam Mazda is part of the DGDG (Downey Great Deal Group) dealership network, a multi-brand automotive dealer group operating in California. DGDG provides dealership website platform, operational infrastructure, and unified brand presence across multiple dealership locations.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Serramonte Mazda: Mazda franchised dealer in Daly City within the San Francisco Bay Area, also part of the DGDG network, selling the same new Mazda lineup and operating the same digital showroom and 'No Brainer' service model — the closest in-market direct peer.
• Maita Mazda: Another Mazda-only franchised new-vehicle dealer in Northern California (Sacramento area), offering the same Mazda lineup, captive Mazda Financial Services financing, and CPO program — directly comparable in GTM, product mix, and customer segment.

Regional players

• Hopkins Acura of Fremont: Bay Area new-vehicle franchised dealer competing in a similar import-brand premium-near-premium segment, offering new vehicles, finance, service, and parts through a comparable single-roof retail model.

Others

• CarMax: Largest U.S. used-vehicle retailer with a national omnichannel model and in-house financing — adjacent competitor for used-vehicle volume and a benchmark for the digital retail experience Team Mazda is replicating with No Brainer Checkout.

Broad incumbents

• AutoNation: Largest U.S. franchised auto dealer group with broad multi-brand new- and used-vehicle retail, F&I, and service operations — a broad incumbent counterpart illustrating how a scaled dealer platform monetizes the same revenue streams as Team Mazda.
• Group 1 Automotive: Large public franchised dealer group operating new- and used-vehicle dealerships with full F&I and service operations — directly analogous operating model to Team Mazda at greater scale.
• Sonic Automotive: Public, multi-brand franchised dealer group with significant new- and used-vehicle retail plus EchoPark used-car standalone concept — comparable in business model and digital-first merchandising strategy.
• Lithia Motors: Public, large-scale franchised dealer group operating hundreds of stores across the U.S., providing benchmark economics for franchise dealership revenue mix, service absorption, and digital retailing that Team Mazda's DGDG-backed operations aspire to.
• Penske Automotive Group: Diversified, premium-tilted public dealer group operating franchised dealerships alongside commercial truck retail — comparable franchised-dealer unit economics with a heavier mix of import/luxury brands, similar to Mazda's positioning.
• Asbury Automotive Group: Public franchised dealer group with comparable new- and used-vehicle retail, F&I, parts, and service operations across multiple U.S. markets — useful benchmark for franchise dealer unit economics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/team-mazda-vallejo

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Team Mazda