What Valley Music Travel does

Valley Music Travel is the consumer-facing brand through which On Location Events, LLC sells official ticket packages, premium hospitality experiences, and event-related travel services for major music concerts and festivals. The valleymusictravel.com domain redirects into On Location's broader music events storefront at onlocationexp.com/music, indicating that Valley Music Travel functions as a brand-channel rather than a standalone operator. The company serves two distinct customer cohorts: individual music fans seeking guaranteed access to high-demand events and corporate clients — including Fortune 500 companies — that use music events for client entertainment, employee rewards, and brand activation. Its portfolio of event partners includes Red Rocks Amphitheatre (via RRX Shuttles), Electric Forest Festival, Buckeye Country Superfest, Lost Lands Music Festival, and Zach Bryan concerts at The Woodlands.

The underlying technology is a web-based booking platform that combines an event calendar, ticketing integration with artist/venue inventory, and a hospitality package management system. The platform supports both self-service inquiry via web forms and assisted sales through a dedicated phone line (800.591.9198). On Location's broader platform also extends into NFL, NCAA, WWE, UFC, tennis, golf, and other verticals, and the music storefront is positioned as one lifestyle category within that larger portfolio. No mobile app, public API, or proprietary AI/ML capabilities are disclosed in the source data.

Valley Music Travel generates revenue primarily through one-time transactional sales: markups on face-value official tickets, premium hospitality packages (including backstage access and exclusive experiences), and bundled travel components such as hotel packages and shuttle services. Pricing is quote-based rather than publicly listed, consistent with a high-touch, premium-positioned offering. The company is a private LLC headquartered in Burbank, California, with 12 employees, and operates as a subsidiary of Group Holdings.

Name

Valley Music Travel

Legal name

On Location Events, LLC

Website

https://valleymusictravel.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Valley Music Travel, a brand channel of On Location Events, sells official ticket packages, premium hospitality, and travel services for major music events, serving individual fans and Fortune 500 corporate clients in the US and globally.

Ownership category

akta.pro rank

Product category

Event Hospitality and Ticketing Services

NAICS

Arts, Entertainment, and Recreation (71), Tour Operators (561520)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

VIP, Hospitality & Premium Experiences (Packages, Clubs, Suites) (MPAIAFAK)

akta.pro secondary industries

Concerts & Music Festivals (THAJAFAA), Touring & Event Logistics (Trucking, Freight, Backline, Crew) (MPAGAAAH)

Keywords

• Music event ticketing
• Premium hospitality packages
• Festival travel services
• Concert experience booking
• Official ticket distribution

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Ticket Sales: Sale of official event tickets sourced directly from artists and venues. Revenue generated from markup on face value tickets for premium seating and hospitality packages.
2. Hospitality Packages: Premium hospitality experiences including exclusive access, elevated environments, curated experiences, and bundled services. Sold as one-time purchases tied to specific events.
3. Travel and Transportation: Shuttle services (e.g., Red Rocks shuttles), hotel packages, and travel coordination services bundled with event experiences.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Valley Music Travel (operating as On Location) sells official guaranteed ticket packages, premium hospitality experiences, event housing, and shuttle transportation for major music events and festivals. Its portfolio includes event-specific packages for Lost Lands, Electric Forest, Buckeye Country Superfest, Zach Bryan at The Woodlands, and Red Rocks Amphitheatre shows, complemented by a Platinum Access custom experiences tier for high-end individual and corporate clients. The company serves as the single point of contact for fans, brands, and Fortune 500 companies to book tickets, lodging, and travel to these events.

Product overview

Valley Music Travel, operating through On Location, is a hospitality and travel services platform that provides official ticket packages, premium hospitality experiences, and event housing services for major music events. The offering consists of a core platform delivering official guaranteed tickets sourced directly from artists and venues, combined with premium hospitality add-ons including exclusive access experiences, backstage tours, and elevated environments. The product portfolio includes event-specific packages for festivals like Lost Lands, Electric Forest, and Buckeye Country Superfest, plus transportation services like Red Rocks shuttles, all tied together with custom Platinum Access experiences for corporate and luxury clients.

Differentiator

Problem solved

Functional benefit

Products and services

• Official Ticket Packages
• Premium Hospitality
• Event Housing Services
• Shuttles to Red Rocks
• Buckeye Country Superfest Package
• Electric Forest Package
• Zach Bryan at The Woodlands Package
• Lost Lands Music Festival Package
• Custom Experiences / Platinum Access Bespoke custom experiences for high-end individual clients, brands, and Fortune 500 companies seeking exclusive, tailored event access and hospitality.

Named customers2 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core.

• Red Rocks Amphitheatre (RRX Shuttles)coreStrategic or Co-development PartnerShuttle services partnership providing transportation to Red Rocks events, enhancing the customer experience with seamless venue access.
• Electric Forest FestivalcoreStrategic or Co-development PartnerOfficial hotel and package partner for Electric Forest music festival, offering curated lodging and experience packages.
• Buckeye Country SuperfestcoreStrategic or Co-development PartnerOfficial ticket and hospitality package provider for Buckeye Country Superfest country music festival in Columbus, Ohio.
• Lost Lands Music FestivalcoreStrategic or Co-development PartnerOfficial package provider for Lost Lands EDM/rock festival, offering official tickets and premium hospitality experiences.
• Zach Bryan (The Woodlands)coreStrategic or Co-development PartnerOfficial hotel and experience partner for Zach Bryan concert tours at The Woodlands venue in Texas.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Ticketmaster: The dominant primary ticketing platform and parent of Live Nation. Comparable because it controls the official ticket inventory that hospitality operators (including Valley Music Travel) ultimately resell, and increasingly offers premium/hospitality tiers directly.
• StubHub: Large secondary ticketing marketplace competing for the same concert-going customer. Comparable as an alternative purchase channel for fans seeking premium seats, though operating on a resale rather than official-hospitality basis.
• AEG Presents: Major concert promoter and venue operator (AEG/Coachella parent) that increasingly internalizes official hospitality for its own festivals. Comparable as both a potential partner and a competitive threat to independent hospitality resellers.
• Vivid Seats: Secondary ticketing marketplace with growing presence in premium and VIP seats for concerts. Comparable for the premium-seat portion of the offering and as a competitive channel for fan discretionary spend on live music.

Emerging players

• Festicket: Festival-focused package platform combining tickets, travel, and accommodation for music festivals globally. Comparable for the festival-package and travel-bundling use case, though primarily Europe-focused.

Direct peers

• SuiteHop: Premium hospitality and suite marketplace for sports and entertainment events. Comparable model of bundling premium access, VIP treatment, and corporate entertainment packages around marquee events.
• CID Entertainment: Direct competitor offering official VIP packages, travel bundles, and hospitality for concerts and music festivals. Highly comparable product mix (tickets + hotel + experiences) and similar target customer (premium fans and corporate clients).
• Front Gate Tickets: Live Nation-owned official ticketing and hospitality provider for music festivals. Directly comparable as an official-ticket-plus-hospitality platform serving the same festival and concert promoter ecosystem.
• QuintEvents: Official hospitality and travel package provider for major sporting and entertainment events, with a similar model of bundling guaranteed tickets, hotels, and premium experiences. Closely comparable business model and event-driven revenue streams.

Others

• On Location Events: The parent brand itself, of which Valley Music Travel is a DBA/sub-brand for the music vertical. Comparable because the music division operates as a curated subset of On Location's broader official hospitality platform spanning sports, music, and lifestyle events.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/valley-music-travel

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Valley Music Travel