Van der Valk Hotel Lelystad

What Van der Valk Hotel Lelystad does

Van der Valk Hotel Lelystad is a 143-room full-service hotel located in Lelystad, Flevoland, Netherlands, adjacent to the A6 motorway (exit 10) and approximately 50 km from Amsterdam. The property is part of the Van der Valk Hotel Group, a Dutch family-owned hospitality conglomerate with hotels across the Netherlands and Belgium, and was established as a new-build in 2021. It serves leisure travelers (couples and families), corporate MICE clients, and private event celebrations, leveraging proximity to regional attractions including Walibi Holland, Dolfinarium, Batavia Stad Fashion Outlet, and National Park Nieuw Land.

The hotel's core offering spans accommodation across 12 room categories (from Comfort rooms at ~30m² to luxury Penthouses and Wellness Suites at 48–65m²), three F&B outlets (Restaurant Suyd à la carte, BARBOA Skybar on the 16th floor, and Bistrobar Madame lobby bar), wellness facilities (Weleda City Spa, pool, Finnish sauna, steam bath, FLOAT), BOUTIQ Gym fitness, 255+ parking spaces with 22 EV chargers, and 10 multifunctional meeting/event rooms (capacities 8 to 350 persons) plus a 200m² event hall called The Base. Curated overnight-and-activity packages (Walibi, Batavia Stad, Dolfinarium, Wellness, Romantisch, Senioren, Kids, Christmas, Summer) bundle rooms with dining, attractions, and spa services.

Revenue is generated across five streams: room bookings (€97–€245 per night), food and beverage, packages and arrangements, meetings and events (including weddings), and the chain-wide Valk Loyal loyalty program (€5/night on rooms, €2.50/person on packages). Distribution is primarily direct-to-consumer via the hotel's own booking engine and the Van der Valk central reservation platform, supplemented by OTAs, phone reservations, walk-ins, and a dedicated Meetings & Events sales team targeting the MICE segment. Marketing runs through the multi-language website (Dutch, German, English), Facebook, Instagram, LinkedIn, email newsletters, and chain-wide channels (Valk Giftcard, Valk Deals, Valk Business).

Name

Van der Valk Hotel Lelystad

Legal name

Van der Valk Hotel Lelystad

Website

https://vandervalkhotellelystad.nl

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

Van der Valk Hotel Lelystad is a 143-room full-service hotel in Flevoland, Netherlands, operated under the family-owned Van der Valk group. It serves leisure couples and families, corporate MICE clients, and event celebrations with rooms, dining, wellness, and meeting facilities.

Ownership category

akta.pro rank

Product category

Hotel & Hospitality Services

NAICS

Hotels (except Casino Hotels) and Motels (72111)

SIC

Hotels & Motels (7011)

akta.pro primary industry

Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD)

akta.pro secondary industry

Conference Retreat Hotels (THAGALAG)

Keywords

• Hotel accommodations
• Hospitality services
• Meetings and events
• Wellness and spa
• Restaurant and bar

Headquarters

HQ city

Lelystad

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Hotel Room Bookings: Primary revenue stream from overnight stays in 143 luxury rooms and suites ranging from comfort rooms to penthouse accommodations. Room pricing varies by room type with standard rates starting around €97 per night.
2. Food & Beverage: Restaurant Suyd à la carte dining, skybar BARBOA, lobbybar Madame, breakfast buffet, lunch buffet, and room service. Revenue from meals, beverages, and catering services.
3. Packages & Arrangements: Curated stay packages combining accommodation with dining, wellness, attractions (Walibi, Dolfinarium, Batavia Stad), and activities. Packages range from €78 to €294 per person.
4. Meetings & Events: Revenue from hosting meetings, conferences, weddings, parties, and events in 10 multifunctional rooms accommodating up to 350 persons. Includes catering and AV services.
5. Valk Loyal Loyalty Program: Guests earn €5 per night on rooms/suites and €2.50 per person on packages. Free consumption on arrival. Generates repeat bookings and customer retention.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

Van der Valk Hotel Lelystad is a 143-room full-service hotel offering overnight accommodations across 12 room types (from Comfort rooms at €97/night to luxury Penthouses and Wellness Suites at €245/night), on-site dining (Restaurant Suyd, BARBOA Skybar, Bistrobar Madame), wellness facilities (Weleda City Spa, pool, sauna, fitness), and meeting/event spaces (10 multifunctional rooms for 8–350 guests). The hotel markets curated packages combining stays with regional attractions (Walibi, Dolfinarium, Batavia Stad Fashion Outlet), dining, and spa treatments, and supports a MICE (Meetings, Incentives, Conferences, Events) business through a dedicated sales team.

Product overview

Van der Valk Hotel Lelystad is a single-hotel property offering 143 rooms across 12 room types (from Comfort rooms to luxury Suites), dining at Restaurant Suyd and BARBOA Skybar, over 15 vacation/activity packages, and extensive meeting/event facilities with 10 meeting rooms plus event venues like The Base. The hotel operates as a unified hospitality service rather than a modular platform; its products span accommodations (rooms/suites in multiple tiers), food & beverage (restaurant, skybar, lobby bar), wellness (spa, pool, fitness, float), recreation (packages for theme parks, cycling, spa), and events (meeting rooms for 8-350 guests). Key sub-brands include Valk Giftcard, Valk Loyal loyalty program, and Valk Kids family program.

Differentiator

Problem solved

Functional benefit

Products and services

• Comfort Kamer Entry-level hotel room at 30m² with twin beds, rain shower, air conditioning, free WiFi, safe, coffee/tea facilities, minibar, and SMART TV. Pricing starts from €97.20 per night for 2 adults.
• Deluxe Kamer 35m² hotel room with kingsize bed and open bathroom with rain shower, offering extra space and luxury. Pricing starts from €108.20 per night for 2 adults.
• Superior Kamer 35m² hotel room with kingsize bed and open bathroom with double rain shower, offering extra space and luxury. Pricing starts from €114.20 per night for 2 adults.
• Executive Kamer 31m² hotel room with kingsize bed and bathtub, offering extra luxury with full amenities. Pricing starts from €114.20 per night for 2 adults.
• Family Suite 65m² family suite with kingsize bed and double rain shower, featuring themed children's room with bunk bed, TV, star ceiling, and slide. Suitable for families with children. Pricing starts from €163.20 per night for 2 adults.
• Junior Suite 30m² suite with kingsize bed and bathtub, featuring SMART TV with Chromecast function for streaming. Pricing starts from €127.20 per night for 2 adults.
• Penthouse North Luxurious 59m² penthouse with kingsize bed and double rain shower, featuring SMART TV with Chromecast function. Pricing starts from €192.20 per night for 2 adults.
• Penthouse East Luxurious 48m² penthouse with kingsize bed and bathtub, featuring SMART TV with Chromecast function. Pricing starts from €192.20 per night for 2 adults.
• Wellness Suite 63m² wellness suite with kingsize bed, bubble bath, Finnish sauna, rain shower, balcony, minibar, bathrobe and slippers, and SMART TV with Chromecast. Pricing starts from €245.20 per night for 2 adults.
• Restaurant Suyd À la carte restaurant offering breakfast, lunch, and dinner. Breakfast served Mon-Fri 06:30-10:00, Sat-Sun 07:30-10:30. Lunch daily 11:30-16:00. Dinner daily 17:00-22:00.
• BARBOA Skybar Skybar on the 16th floor offering wines, cocktails, and bar bites with panoramic 360° views over Lelystad. Open Mon-Sat 17:00-00:00, Sunday 18:00-00:00.
• Bistrobar Madame Lobby bar on the ground floor for business meetings, drinks with friends, or high tea. Open Mon-Fri 08:00-17:00, Sat 09:30-17:00, Sun 09:00-18:00.
• Meeting Rooms (10 Zalen) 10 multifunctional meeting rooms with latest audiovisual technology, suitable for meetings, conferences, and events. Capacities range from 8 to 350 persons.
• The Base Event Hall 200m² party hall with capacity for up to 300 guests, suitable for celebrations, parties, weddings, and large events.
• Weleda City Spa On-site spa offering relaxing treatments, warm saunas, and natural Weleda products for ultimate wellness experience.
• Walibi Arrangement Package including 1 overnight stay, extensive breakfast buffet, and Walibi entrance tickets for 2 persons. From €130.45 per person.
• Batavia Stad Fashion Outlet Shop Arrangement Package including 1 or 2 overnight stays, extensive breakfast, 3-course dinner, and VIP Day Pass for 10% extra discount at Batavia Stad Fashion Outlet. From €99.10 per person.
• Dolfinarium Arrangement Package including overnight stay and Dolfinarium entrance tickets.
• Kerstarrangement (Christmas Package) Christmas package including 1 or 2 overnight stays, Christmas dinner, welcome with bubbles and gift in room. From €294.20 per night for 2 adults.
• Weleda Spa Relax Arrangement Package including 1 or 2 overnight stays, breakfast, 3-course menu, and massage per person at Weleda City Spa. From €175.60 per person.
• Romantisch Arrangement Romantic package including overnight stay, 3-course menu, romantic room decoration, bottle of bubbles, and free access to wellness and fitness. From €112.85 per person.
• Valk Loyal Loyalty Program Loyalty program allowing members to earn €5 per night on room/suite bookings, €2.50 per person on packages, and receive free consumption on arrival. Available across the Van der Valk chain.
• Valk Giftcard Gift card redeemable for overnight stays, activities, or dinner at Van der Valk hotels. Sold via valkgiftcard.com.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and minor.

• Weleda City SpacoreStrategic or Co-development PartnerOn-site Weleda City Spa offering premium wellness treatments using natural Weleda products. Spa provides relaxing treatments, warm saunas, and steam baths. Specially trained staff offer personalized wellness experiences as part of the hotel's wellness facilities.
• Batavia Stad Fashion OutletcoreGTM or Marketing PartnerCollaborative package partnership offering overnight stays combined with VIP Day Pass providing 10% extra discount on outlet prices. Batavia Stad is one of Europe's largest fashion outlets with 250+ international brands.
• Walibi HollandcoreGTM or Marketing PartnerPackage partnership offering overnight accommodation combined with Walibi entrance tickets. Located 25 minutes from hotel in Biddinghuizen, the attraction park is a key local tourism draw.
• DolfinariumminorGTM or Marketing PartnerPackage partnership offering overnight accommodation combined with Dolfinarium entrance tickets. Family-oriented marine park attraction in nearby Harderwijk.
• Green KeyminorOthersSustainability certification program. Hotel is pursuing Green Key GOLD certification, demonstrating commitment to environmental responsibility.
• Boutiq GymminorOthersExclusive fitness club partnership providing hotel guests with access to modern fitness equipment and training facilities. Free for hotel guests.
• National Park Nieuw LandminorOthersNearby national park destination featured in summer packages and hiking/cycling routes. Nature attraction enhancing the hotel's leisure positioning.
• XNRGY Padel ClubminorOthersNearby padel club located 20 minutes from hotel. Promoted as activity option for guests seeking sports and recreation beyond the hotel.

Scale indicators7 records

Recent moves5 records

Expansion highlights5 records

Emerging players

• Center Parcs Park Zandvoort / De Eemhof: Resort-village operator with locations in similar Dutch leisure catchments, offering combined accommodation + attraction packages. Partial overlap with Van der Valk's family/theme-park positioning.

Broad incumbents

• Bastion Hotels: Large Dutch hotel group with locations across the Randstad and along motorway corridors. Competes primarily on price and accessibility for overnight stays.
• Golden Tulip / Leonardo Hotels (Netherlands): International chain with multiple Dutch full-service properties. Competes for MICE and leisure bookings across the Randstad with comparable meeting capacity and F&B offerings.
• NH Hotels (NH Collection / NH Amsterdam): Major international chain with broad presence in the Randstad region. Overlaps on corporate/MICE bookings and leisure stays, though typically positioned as city-center rather than resort-area.

Others

• Booking.com (OTA distribution channel): Not a hotel but the dominant OTA through which Van der Valk Hotel Lelystad distributes inventory. Highly relevant as a channel relationship that shapes pricing and demand capture.

Regional players

• Hotel & Wellnesslocation Zuiderduin: Full-service Dutch hotel with strong wellness/spa and MICE capacity in Noord-Holland. Comparable amenity mix targeting leisure couples and corporate events in the same regional market.

Direct peers

• Postillion Hotel Amersfoort Veluwemeer: Dutch full-service conference/leisure hotel chain with comparable MICE capacity, package offerings, and regional tourism positioning. Competes for the same corporate and leisure group bookings.
• Van der Valk Hotel Amsterdam Amstel: Sibling property in the same Van der Valk chain, operating a full-service hotel near Amsterdam with comparable MICE, dining, and leisure positioning. Highly comparable business model, brand standards, and revenue mix.
• Fletcher Hotel-Restaurant Veldenbos Nunspeet: Fletcher is the largest Dutch hotel chain with comparable full-service, conference, and leisure positioning in non-urban Dutch markets. Competes on family packages, F&B, and meeting events.
• Van der Valk Hotel Almere: Closest geographic Van der Valk sibling, also in Flevoland region. Same brand, similar full-service amenity mix (restaurant, meeting rooms, leisure packages). Direct substitute for Flevoland-bound guests.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/hotellelystad
• LinkedInlinkedin.com/company/van-der-valk-hotel-lelystad
• Instagraminstagram.com/hotellelystad

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Van der Valk Hotel Lelystad