Van der Veen
Van der Veen is an independent Dutch insurance broker and mortgage advisor based in Rijssen, Netherlands, serving private individuals, businesses, and self-employed professionals with intermediation across multiple providers.
- Company typePrivate
- Founded-
- HeadquartersRijssen, Netherlands
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Van der Veen does
Van der Veen is an independent Dutch financial advisory firm based in Rijssen, Overijssel, Netherlands, operating under the trade name "Van der Veen Financieel Advies." The firm operates as an insurance intermediary and mortgage advisor serving both private individuals (particulieren) and businesses (zakelijk), including self-employed professionals (ZZP'ers). Services are delivered through a single office location, supplemented by phone, WhatsApp, email, and online quote request channels. The team visible on the website comprises approximately 10 advisors and support staff led by Directeur Vincent Monninkhof.
The firm's product portfolio is broad and spans personal insurance (auto, home contents, building, valuables, travel, liability, legal expenses, bicycle, moped, motorcycle, classic vehicle, caravan, boat, camper, cyber), business insurance (building, contents, business interruption, machine breakdown, environmental damage, reconstruction, glass, signage, commercial van, cyber, ZZP package, partner/death risk, disability), and mortgage advisory services for starters, home movers, and refinancing customers. Underlying technology is minimal: the firm does not develop or operate a proprietary platform and instead relies on comparison-based intermediation across multiple insurance providers and mortgage lenders in the Dutch market.
Van der Veen's business model is commission-based intermediation combined with advisory fees. The firm does not publicly disclose pricing, instead offering quote-based engagement and comparison. Revenue streams are concentrated in insurance advisory/intermediation and mortgage advisory, both categorized as professional services. Marketing is executed through the company website, social media share functionality, lifestyle-oriented e-magazine content, and direct customer contact. The firm is privately held with no disclosed institutional investors, no subsidiaries, and no documented mergers, acquisitions, or funding events.
Van der Veen firmographics
Firmographics- Name
- Van der Veen
- Legal name
- Van der Veen
- Website
- https://vanderveenrijssen.nl
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Van der Veen is an independent Dutch insurance broker and mortgage advisor based in Rijssen, Netherlands, serving private individuals, businesses, and self-employed professionals with intermediation across multiple providers.
- Ownership category
- akta.pro rank
Van der Veen industry classification
Industry- Product category
- Insurance Brokerage and Mortgage Advisory
- NAICS
- Agencies, Brokerages, and Other Insurance Related Activities (5242), Insurance Agencies and Brokerages (524210)
- SIC
- Insurance Agents, Brokers & Service (6411)
- akta.pro primary industry
- Auto & Vehicle Loan Brokerage (FSAEAEAK)
- akta.pro secondary industry
- Insurance-Integrated Wealth Managers (RIA + Insurance Solutions) (FSAAACAI)
Keywords
Where Van der Veen is headquartered
LocationHeadquarters
- HQ city
- Rijssen
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Van der Veen business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Insurance Advisory and Intermediation: Van der Veen acts as an insurance intermediary, offering products from multiple insurance companies and earning commission on placed policies. The company provides advice on various insurance types including auto, home, travel, and business insurance.
- Mortgage Advisory Services: The company provides mortgage advisory services including mortgage calculations, comparisons, and advice for starters (first-time buyers), doorstromers (homeowners moving), and mortgage refinancing. They compare mortgage offerings and provide personalized advice.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Annual | Insurance and mortgage advisory services |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Van der Veen product offering
Product offeringCore offering
Van der Veen is an independent Dutch insurance broker and mortgage advisor based in Rijssen, Netherlands, that compares and places insurance and mortgage products from multiple providers for private individuals, self-employed professionals, and businesses. The firm offers personal lines (auto, home, travel, liability, legal expenses), business lines (building, contents, interruption, cyber, liability), mortgage advisory for starters, movers, and refinancing, and complementary financial planning including pensions and credit brokering.
Product overview
Van der Veen is a Dutch insurance broker and mortgage advisor based in Rijssen, offering a broad portfolio of personal and business insurance products alongside independent financial planning and mortgage advisory services. For private individuals (particulieren), the company offers motor vehicle insurance (autos, motorcycles, classic vehicles, vans, mopeds, bicycles, campers), property insurance (home buildings, home contents, valuables), travel insurance with cancellation options, liability, and legal expenses coverage. For businesses (zakelijk), the portfolio spans building and contents, business interruption, machine breakdown, reconstruction, environmental damage, extra costs, cyber (both personal and commercial), glass, signage, commercial vehicle, liability, disability, life, partner/companion death, and freelancer (ZZP) package insurance. The mortgage advisory arm covers mortgage advice for starters and home movers, refinancing, and a mortgage interest rate overview. The financial planning services include pension planning, personal financial advice, and loan brokerage. Core insurance products include WA (third-party liability) as a legal minimum, with extensions to WA Plus (partial casco) and All Risk (full casco) tiers, often combinable into package discounts (woonpakket and zakelijk pakket). The company does not appear to offer a technology platform or public API; its core offering is advisory and brokerage services mediated through its team of advisors and online quote request forms.
Differentiator
Problem solved
Functional benefit
Products and services
- Personal Insurance (Particuliere verzekeringen)
- Business Insurance (Zakelijke verzekeringen)
- Mortgage Advisory Services (Hypotheekadvies)
- Car Insurance (Autoverzekering)
- Caravan Insurance (Caravanverzekering)
- Boat Insurance (Bootverzekering)
- Roadside Assistance Insurance (Pechhulpverzekering)
- Travel Insurance (Reisverzekering)
- Homeowners Building Insurance (Woonhuisverzekering)
- Home Contents Insurance (Inboedelverzekering)
- Home Insurance Package (Pakketverzekering Wonen)
- Personal Liability Insurance (Aansprakelijkheidsverzekering)
- Legal Expenses Insurance (Rechtsbijstandverzekering)
- Valuables Insurance (Kostbaarhedenverzekering)
- Personal Cyber Insurance (Cyberverzekering voor particulieren)
- Business Cyber Insurance (Cyberverzekering zakelijk)
- Business Building Insurance (Bedrijfsgebouwverzekering)
- Business Interruption Insurance (Bedrijfsschadeverzekering)
- Machine Breakdown Insurance (Machinebreukverzekering)
- Reconstruction Insurance (Reconstructieverzekering)
- Environmental Damage Insurance (Milieuschadeverzekering)
- Extra Costs Insurance (Extra kostenverzekering)
- Business Glass Insurance (Glasverzekering)
- Signage Insurance (Lichtreclameverzekering)
- Freelancer Package Insurance (ZZP Pakketverzekering)
- Business Partner Insurance (Compagnonsverzekering)
- Death Risk Insurance for Entrepreneurs (Overlijdensrisicoverzekering)
- Disability Insurance (Arbeidsongeschiktheidsverzekering)
- Self-Employed Pension (Pensioen ondernemer)
- Business Package Insurance (Pakketverzekering Zakelijk)
- Pension Planning (Pensioen)
- Financial Planning (Financieel advies) Comprehensive financial planning covering income and savings, life and death risks, retirement, and wealth building and transfer, delivering a personalized financial roadmap.
- Loans/Credit (Krediet)
- Moped/Scooter Insurance (Bromfietsverzekering)
- Classic/Vintage Vehicle Insurance (Oldtimerverzekering)
- Commercial Van Insurance (Bestelautoverzekering)
- Motorcycle Insurance (Motorverzekering)
- Camper/RV Insurance (Kampeerautoverzekering)
- Bicycle Insurance (Fietsverzekering)
Quantifiable outcome
- Package insurance discounts up to 10% for combining multiple policies
Companies that use Van der Veen
Customer profileSegments3 records
Ideal customer profiles2 records
Van der Veen technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Van der Veen partnerships and signals
Strategic signalScale indicators1 record
Recent moves4 records
Expansion highlights3 records
Van der Veen competitors and assessment
Company assessmentBroad incumbents
- Univé: Dutch cooperative insurer offering both direct policies and broker-style advisory through local offices; comparable in personal/business insurance breadth but with a much larger national footprint.
- ING Insurance: Banking-led distribution of personal and SME insurance in the Netherlands; comparable in mortgage-linked insurance and household bundling, threatening Van der Veen's local mortgage advisory book.
- FBTO: Direct online Dutch insurer (Achmea group) focusing on personal lines; a structural competitor for Van der Veen's auto, home, and travel products in the consumer segment.
- Centraal Beheer: Direct-to-consumer Dutch insurer (Achmea group) offering personal, vehicle, and business lines; competes with Van der Veen on bundled household and SME products via digital channels.
- Nationale-Nederlanden: Large Dutch life, non-life, and pension insurer offering both direct and intermediated distribution; overlaps with Van der Veen's life, disability, pension, and business insurance books.
- Rabobank Insurance: Distribution arm of Rabobank bundling banking, mortgages, and insurance in the Netherlands; competes with Van der Veen on mortgage origination and bundled household/ZZP insurance.
Emerging players
- Independer: Leading Dutch online insurance and financial product comparison platform; competes with Van der Veen on price transparency and convenience but with a digital-only GTM rather than face-to-face advisory.
- Pricewise: Dutch comparison platform for insurance, energy, and financial products; an indirect competitor that pressures the intermediation margin on personal lines Van der Veen depends on.
Direct peers
- De Hypotheker: The largest independent Dutch mortgage brokerage chain with a comparable intermediation model, advising on mortgages from multiple lenders — the closest direct analogue to Van der Veen's mortgage advisory arm and one-stop financial advice positioning.
- Hypotheekshop: Dutch mortgage advisory franchise operating as an independent intermediary across lenders; comparable in offering, target customer (private Dutch homebuyers), and commission model.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Van der Veen social profiles
Digital presenceVan der Veen financial estimates
Financial estimateRevenue estimate
Valuation estimate
Van der Veen leadership team
Management profileNumber of profiles
Profiles9 records
Van der Veen funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Van der Veen M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Van der Veen
What does Van der Veen do?
Van der Veen is an independent Dutch insurance broker and mortgage advisor based in Rijssen, Netherlands, that compares and places insurance and mortgage products from multiple providers for private individuals, self-employed professionals, and businesses. The firm offers personal lines (auto, home, travel, liability, legal expenses), business lines (building, contents, interruption, cyber, liability), mortgage advisory for starters, movers, and refinancing, and complementary financial planning including pensions and credit brokering.
Is Van der Veen a public or private company?
Van der Veen is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Van der Veen founded?
Van der Veen was founded in -1. It employs 11 to 50 people.
Where is Van der Veen based?
Van der Veen is headquartered in Rijssen, Netherlands, in the Europe region.
How does Van der Veen make money?
Two revenue lines are on record. Insurance Advisory and Intermediation is the primary driver. The others are mortgage Advisory Services.
Who are Van der Veen's main competitors?
Broad incumbents on record are Univé, ING Insurance, FBTO, Centraal Beheer, Nationale-Nederlanden and Rabobank Insurance. Emerging players are Independer and Pricewise. Direct peers are De Hypotheker and Hypotheekshop.
Does Van der Veen have an API?
No public API is recorded for Van der Veen.
What industry is Van der Veen in?
Van der Veen's product category is Insurance Brokerage and Mortgage Advisory. Its primary akta.pro industry code is FSAEAEAK, Auto & Vehicle Loan Brokerage, with a secondary code of FSAAACAI, Insurance-Integrated Wealth Managers (RIA + Insurance Solutions). Its NAICS code is 5242 and its SIC code is 6411.