Van Dongen & Co.
- Company typePrivate
- Founded2000
- HeadquartersDen Haag, Netherlands
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
Van Dongen & Co. firmographics
Firmographics- Name
- Van Dongen & Co.
- Legal name
- Van Dongen & Co.
- Website
- https://vandongenenco.nl
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Van Dongen & Co. industry classification
Industry- Product category
- Professional Coaching Services
- NAICS
- Professional and Management Development Training (611430), Human Resources Consulting Services (541612), Management Consulting Services (54161)
- SIC
- Services-Educational Services (8200), Services-Management Consulting Services (8742)
- akta.pro primary industry
- Learning & Development (L&D) & Training Management (EDABAIAC)
- akta.pro secondary industry
- Learning, Training & Corporate Education Consulting (BPAHAGAE)
Keywords
Where Van Dongen & Co. is headquartered
LocationHeadquarters
- HQ city
- Den Haag
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Van Dongen & Co. business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Individual Coaching Services: Personal coaching sessions for leaders and employees focusing on personal leadership, career coaching, vitality coaching, stress management, and personal development trajectories. Delivered as one-on-one engagements, typically in multiple-session programs.
- Team Coaching Services: Team development and coaching services including team coaching tailored to needs, team vitality coaching, team mediation, DISC and Birkman team coaching, intervision, and mission-driven priorities programs.
- Training Programs: In-company training programs covering topics such as project-based working, coaching conversations, conflict management, feedback skills, persuasion, communication techniques, mindset, influence, group dynamics, and team in motion. Delivered as 0.5 to 2.5 day sessions.
- Tools and Workbooks: Sale of proprietary tools and workbooks including 'GROEI|SNOEI|BLOEI©' personal leadership workbook, 'Aarden in je Waarden©' values cards, 'Waag de vraag©' card sets, 'Q for Quest©' conversation cards, DISC-based collaboration cards, and various other coaching tools.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom professional services engagements |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Van Dongen & Co. product offering
Product offeringCore offering
Van Dongen & Co. is a Dutch coaching and training consultancy that delivers individual coaching (personal leadership, career coaching, vitality, stress management), team coaching, in-company training programs, and proprietary assessment-driven interventions. The firm applies a portfolio of methodologies including DISC, the Birkman Method, Deep Democracy, Transactional Analysis (TA), NLP, TMA, PIT, and MBTI, anchored by its proprietary '4-slags-leren©' (4-Stage Learning) experiential approach developed over 25+ years. It also sells physical tools such as workbooks and conversation card sets to support personal and team development engagements.
Product overview
Van Dongen & Co is a network organization of professional coaches and trainers specializing in individual coaching, team development, and training programs. The company offers a portfolio of services including individual coaching (personal leadership, career coaching, vitality coaching), team coaching (tailored team coaching, intervisie, DISC and Birkman assessments), and various training programs (project management, coaching conversations, conflict management). The portfolio also includes proprietary tools such as the '4-Slags-leren' methodology, the GROEI|SNOEI|BLOEI personal leadership framework, and various card decks (Q for Quest, Q for Quality) for facilitating team conversations. Assessment tools like DISC and Birkman Method are integrated into coaching programs. The company is led by founder Yolanda van Dongen and works with 19 professionals across various backgrounds including psychology, change management, and organizational development.
Differentiator
Problem solved
Functional benefit
Products and services
- Individual Coaching (Individuele Coaching) One-on-one coaching services for leaders and employees covering personal leadership, career coaching, vitality coaching, and stress management, delivered as multi-session engagements.
- Team Coaching (Teamcoaching) Team development and coaching services including tailored team coaching, intervision, brainstorm carrousel, DISC and Birkman team coaching, career team coaching, team vitality coaching, and team mediation.
- In-Company Training Programs (Trainingen) Workshop and training programs covering project-based working, coaching conversations, conflict management, feedback skills, persuasion, communication techniques, mindset, influence, group dynamics, and team in motion. Sessions typically run 0.5 to 2.5 days and can be delivered in-company.
- 4-Slags-leren© (4-Stage Learning) Methodology A proprietary four-stage experiential learning approach used to develop individuals, teams, and groups, delivering pragmatic, concrete, applicable, low-threshold and activating results.
- Missie Gedreven Prioriteiten (MGP) Program A structured program for organizations and teams to maintain strategic focus and avoid getting lost in daily demands, helping management teams create a concrete annual plan based on mission-driven priorities over a 1.5–2 day engagement.
- DISC Methodiek Assessment Behavioral style assessment measuring work behavior across four styles (Dominance, Influence, Stability, Conformity), used to improve communication and collaboration in individual and team coaching.
- Birkman Method Assessment Comprehensive assessment providing deep insight into behavioral strengths, needs, and interests across personal, team, and organizational dimensions, used to support deep personal effectiveness and coaching.
- GROEI | SNOEI | BLOEI© Personal Leadership Workbook A personal leadership workbook authored by Yolanda van Dongen for strengthening personal leadership, distributed via Managementboek.nl and direct sales.
- Q for Quest© Card Deck A conversation facilitation card deck co-authored by Yolanda van Dongen and Manon Erich, designed to facilitate meaningful conversations and increase involvement among team members.
- Coaching Tools & Card Sets (Werkvormen) Portfolio of proprietary card sets and practical work tools including 'Aarden in je Waarden©' values cards, 'Waag de vraag©' conversation starters, 'Passie & Plezier = Presteren©' performance tools, and DISC-based collaboration cards, sold through the website.
Quantifiable outcome
- Organizations achieve '1+1=3 effect' through coordinated development trajectories
- +1 more outcomes
Companies that use Van Dongen & Co.
Customer profileNamed customers42 records
Segments5 records
Ideal customer profiles2 records
Van Dongen & Co. technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Van Dongen & Co. partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- NOBCO (Nederlandse Orde van Beroepscoaches)coreNOBCO is the Dutch Order of Professional Coaches. Van Dongen & Co coaches are registered with NOBCO, providing professional certification and credibility. NOBCO registration indicates adherence to professional standards and ethics in coaching practice.
- NOLOC (Nederlandse Vereniging voor Loopbaanontwikkeling)coreNOLOC is the Dutch Association for Career Development. Van Dongen & Co coaches are registered with NOLOC, providing certification in career coaching and guidance. NOLOC registration demonstrates professional competency in career development services.
- Manon Erich (Co-author)minorCo-author of 'Q for Quest©' card deck, developed jointly with Yolanda van Dongen. Collaborative product development partnership for conversation facilitation tools.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Van Dongen & Co. competitors and assessment
Company assessmentDirect peers
- Schouten & Nelissen: One of the largest Dutch training, coaching, and leadership development firms, offering individual coaching, team coaching, and corporate training programs across the Netherlands — directly comparable in service mix, methodology stack, and target buyer to Van Dongen & Co., but at significantly larger scale.
- GITP: Dutch HR consulting and assessment firm providing individual coaching, team development, leadership programs, and assessments (including DISC-style tools). Closely comparable in offering mix and Dutch enterprise/government client base.
- ICM opleidingen & trainingen: Dutch professional training provider offering open-enrollment and in-company courses on management, communication, and personal effectiveness — directly comparable in-company training portfolio and Dutch SMB/enterprise target market.
Broad incumbents
- FranklinCovey: Global leadership and effectiveness training firm offering individual coaching, team development, and proprietary content frameworks — a scaled, methodology-led incumbent that competes for the same enterprise leadership development budgets as Van Dongen & Co.
- Right Management (ManpowerGroup): Career transition, leadership development, and team coaching arm of ManpowerGroup operating in the Netherlands — overlapping with Van Dongen & Co.'s career coaching and leadership development offerings as part of a much larger global talent services portfolio.
- Berenschot: Major Dutch management and organizational consulting firm with a leadership & development practice covering executive coaching, team development, and organizational change — overlapping with Van Dongen & Co.'s services but operating across a much broader consulting portfolio.
- Twynstra Gudde: Dutch management consulting firm with established leadership development, team coaching, and organizational learning practices serving government, healthcare, and education clients — directly comparable verticals to Van Dongen & Co. but with a wider strategy and change-management footprint.
Regional players
- Krauthammer: European (Benelux-rooted) leadership and sales coaching firm offering individual, team, and executive development programs. Comparable methodology-driven positioning, but operates across multiple European geographies rather than Netherlands-only.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Van Dongen & Co. social profiles
Digital presenceVan Dongen & Co. financial estimates
Financial estimateRevenue estimate
Valuation estimate
Van Dongen & Co. leadership team
Management profileNumber of profiles
Profiles4 records
Van Dongen & Co. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Van Dongen & Co. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Van Dongen & Co.
What does Van Dongen & Co. do?
Van Dongen & Co. is a Dutch coaching and training consultancy that delivers individual coaching (personal leadership, career coaching, vitality, stress management), team coaching, in-company training programs, and proprietary assessment-driven interventions. The firm applies a portfolio of methodologies including DISC, the Birkman Method, Deep Democracy, Transactional Analysis (TA), NLP, TMA, PIT, and MBTI, anchored by its proprietary '4-slags-leren©' (4-Stage Learning) experiential approach developed over 25+ years. It also sells physical tools such as workbooks and conversation card sets to support personal and team development engagements.
Is Van Dongen & Co. a public or private company?
Van Dongen & Co. is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Van Dongen & Co. founded?
Van Dongen & Co. was founded in 2000. It employs 11 to 50 people.
Where is Van Dongen & Co. based?
Van Dongen & Co. is headquartered in Den Haag, Netherlands, in the Europe region.
How does Van Dongen & Co. make money?
Four revenue lines are on record. Individual Coaching Services are the primary driver. The others are team Coaching Services, training Programs and tools and Workbooks.
Who are Van Dongen & Co.'s main competitors?
Direct peers on record are Schouten & Nelissen, GITP and ICM opleidingen & trainingen. Broad incumbents are FranklinCovey, Right Management (ManpowerGroup), Berenschot and Twynstra Gudde. Krauthammer is listed as a regional player.
Does Van Dongen & Co. have an API?
No public API is recorded for Van Dongen & Co..
What industry is Van Dongen & Co. in?
Van Dongen & Co.'s product category is Professional Coaching Services. Its primary akta.pro industry code is EDABAIAC, Learning & Development (L&D) & Training Management, with a secondary code of BPAHAGAE, Learning, Training & Corporate Education Consulting. Its NAICS code is 611430 and its SIC code is 8200.