VANINA

What VANINA does

Vanina is a Beirut-based handcrafted fashion lifestyle brand founded in 2007 by Tatiana Fayad and Joanne Hayek. Originally launched as a jewelry line, it has organically evolved into a five-vertical portfolio spanning apparel, bags, jewelry, shoes, and bridal couture, with a specialized sub-brand (Jawharunā) in beaded footwear. All products are handcrafted in Lebanon using artisanal techniques including crochet, beading, and couture construction, with materials ranging from gold-plated brass and Swarovski crystals to silk, crepe, organza, leather, and natural shells.

The business operates a hybrid go-to-market combining direct-to-consumer sales through a Shopify-powered e-commerce website (vanina.me) with worldwide DHL shipping, a flagship retail store in the Gemmayzeh district of Beirut, and wholesale distribution through a network of luxury department stores and boutiques. Confirmed stockists include Harvey Nichols, Selfridges, Galeries Lafayette, Bloomingdale's, La Samaritaine, Level Shoes, and Ounass across Europe, the Middle East, Asia, Africa, and the Americas. Pricing spans from entry-level jewelry at approximately $75 to bridal couture at $3,000+, positioning the brand in the accessible-to-mid luxury segment.

The company is privately held, has 17 employees, and operates as Vanina SAL (Société Anonyme Libanaise) under Lebanese jurisdiction. There are no disclosed funding rounds, parent company, or institutional investors in the source material. The brand's primary customer segments are fashion-conscious women seeking versatile day-to-night pieces, with secondary segments in bridal and evening wear occasions. The value proposition centers on handmade provenance, Lebanese artisan heritage, sustainability messaging, and differentiated craftsmanship as an alternative to mass-produced fashion.

Name

VANINA

Legal name

Vanina SAL

Website

https://vanina.me

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Vanina is a privately held Beirut-based lifestyle fashion brand founded in 2007, selling handcrafted-in-Lebanon apparel, bags, jewelry, shoes, and bridal couture via its own Shopify website, a Beirut flagship, and luxury department store stockists worldwide.

Ownership category

akta.pro rank

Product category

Designer Apparel & Accessories

NAICS

Apparel Accessories and Other Apparel Manufacturing (3159), Apparel Manufacturing (315), Other Leather and Allied Product Manufacturing (316990)

SIC

Retail-Apparel & Accessory Stores (5600), Costume Jewelry & Novelties (3960), Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300)

akta.pro primary industry

Luxury Leather Goods & Handbags (CRAKAFAB)

akta.pro secondary industries

Handbags & Purses (CRAAAJAA), Handmade/Craft Fashion Jewelry (Beaded/Wire/Woven) (CRAKABAD), Luxury Handbags & Leather Goods (CRAAAFAD)

Keywords

• Handcrafted fashion
• Artisan jewelry
• Bridal couture
• Beaded accessories
• Designer apparel

Headquarters

HQ city

GEMMAYZEH, BEIRUT

HQ country

Lebanon

HQ region

Middle East

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Others

Revenue model

1. Direct Product Sales: Direct-to-consumer sales of handcrafted fashion products including apparel, bags, jewelry, and shoes through their e-commerce website and flagship store. One-time purchase model for individual products with prices ranging from $75 to $3,000+. Also offers bridal couture pieces at premium price points.
2. Wholesale Distribution: B2B wholesale sales to international stockists including department stores and boutiques across Europe, Middle East, Asia, and Americas.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Vanina designs, produces, and sells handcrafted fashion products including ready-to-wear apparel, bags, jewelry, shoes, and bridal couture, all handmade in Lebanon using artisanal techniques such as crochet, beading, and couture construction. Products are sold directly to consumers worldwide through the Shopify-powered website and flagship Beirut store, and to retailers through international wholesale distribution.

Product overview

Vanina is a Beirut-based lifestyle brand founded in 2007 by Tatiana Fayad and Joanne Hayek, originally starting as a jewelry line and evolving into a full lifestyle brand. The company presents seasonal collections of handcrafted clothing, accessories, and jewelry, all proudly made in Lebanon. The product portfolio encompasses five core collections: Apparel (dresses, tops, pants, skirts), Bags (clutches, handbags, shoulder bags), Jewelry (bracelets, earrings, necklaces, rings), Shoes (sandals, mules, boots), and Bridal Couture (gowns, separates, accessories). The brand is distinguished by its commitment to sustainable and mindful production methods, handcrafted craftsmanship, and social and environmental consciousness. Signature techniques include crochet, beading, and couture construction, with materials ranging from gold-plated brass and crystals to natural shells and leather. Products are sold internationally through the e-commerce platform and select stockists worldwide.

Differentiator

Problem solved

Functional benefit

Products and services

• Apparel Collection Seasonal ready-to-wear clothing including dresses, tops, pants, skirts, blazers, and vests. Day-to-night and evening wear pieces, many featuring handcrafted techniques like crochet, beading, and couture construction. Targeted at women seeking stylish, versatile, handcrafted fashion.
• Bags Collection Handcrafted handbags, clutches, shoulder bags, and cardholders featuring techniques including beading, crochet, and leather work. Includes signature fan-shaped and structured beaded designs. Priced $400-$950.
• Jewelry Collection Handcrafted jewelry including bracelets, earrings, necklaces, and rings. Features gold-plated brass, crystals, natural shells, and upcycled materials. Sub-collections include Diademe, Oria, Nuances, and Snoubar. Priced $75-$275.
• Shoes Collection Handcrafted footwear including sandals, mules, pumps, and boots. Many designs feature beaded details, leather construction, and signature embellishments. Available in various materials including suede and metallic finishes. Priced $320-$480.
• Bridal Couture Collection Luxury bridal wear including gowns, dresses, skirts, tops, bustiers, boleros, jumpsuits, capes, and veils. Couture techniques feature handcrafted embroidery, beading, and delicate fabric work. Priced $500-$3,000.
• Jawharunā Collection Specialized sub-collection featuring Licorice-themed mules and sandals with distinctive embellishments.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature1 record

Partnerships

Eight partnerships are on record, tiered flagship and core.

• Harvey NicholsflagshipChannel Partner/ Reseller/ DistributorLuxury department store partnership in Hong Kong, providing high-end retail distribution for Vanina products including bags, jewelry, and accessories.
• SelfridgesflagshipChannel Partner/ Reseller/ DistributorPremium UK department store partnership providing visibility and sales through their London locations.
• Galeries LafayetteflagshipChannel Partner/ Reseller/ DistributorFrench luxury department store partnership with locations in Paris and Doha, Qatar.
• Bloomingdale'scoreChannel Partner/ Reseller/ DistributorUS department store partnership providing retail distribution in the American market.
• La SamaritainecoreChannel Partner/ Reseller/ DistributorIconic Paris department store partnership for French market distribution.
• Level ShoescoreChannel Partner/ Reseller/ DistributorLuxury footwear retailer in Dubai Mall, UAE, specializing in designer shoes and accessories.
• OunasscoreChannel Partner/ Reseller/ DistributorUAE luxury e-commerce platform and retail destination for premium fashion and accessories.
• DHLcoreOthersInternational shipping partner for worldwide order delivery. Orders take 2-8 business days to process before dispatch, with shipping to MENA (2-5 days), Europe (4-7 days), Americas (7-10 days), Australia (7-10 days), and Asia (5-7 days).

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Staud: Accessible luxury womenswear and accessories brand known for bags and contemporary apparel at premium-but-attainable pricing. Comparable multi-category positioning, DTC-plus-wholesale model, and target demographic of fashion-conscious women.
• Figue: Artisanal lifestyle womenswear brand featuring hand-embroidery, crochet, and beading across apparel and accessories. Comparable as a multi-category luxury maison selling through department stores with a similar handcraft narrative.
• Bouguessa: Dubai-based contemporary womenswear label with modest luxury positioning and international wholesale. Comparable as a Middle Eastern luxury womenswear brand selling globally through department stores and DTC.
• Nathalie Trad: Beirut-based designer of handcrafted clutches, bags, and accessories. Highly comparable as another Lebanese-born, artisanal luxury accessories brand with couture craftsmanship and international stockist presence.
• Loeffler Randall: Handcrafted women's footwear, handbags, and accessories brand with artisan production. Directly comparable for handcrafted shoes and bags at premium price points, multi-category lifestyle, and DTC plus department store distribution.
• Sandra Mansour: Lebanese designer known for bridal couture and ready-to-wear with delicate embroidery and beading. Comparable for being a Lebanon-rooted luxury maison blending bridal and apparel with handcraft techniques.
• Hunting Season: Handcrafted handbag and accessories brand from Panama with similar artisan production ethos. Comparable for handcrafted bags sold at premium prices through luxury department stores and DTC channels.

Emerging players

• Mira Mikati: Beirut-born designer of colorful, playful luxury womenswear and accessories. Comparable as another Lebanon-rooted luxury lifestyle brand with international stockist presence and a distinct creative narrative.

Broad incumbents

• Zuhair Murad: Lebanese-born haute couture and bridal designer with global ready-to-wear and accessory lines. Comparable as a Lebanon-rooted luxury maison with bridal couture emphasis; broader incumbent for category leadership comparison.
• Elie Saab: Lebanon-born global luxury fashion house spanning couture, ready-to-wear, accessories, bridal, and fragrances. Comparable as a Lebanese luxury maison with bridal and accessories; broader incumbent serving as a regional peer benchmark.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/vanina_World
• LinkedInlinkedin.com/company/vaninaworld

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about VANINA