Vaper Shop

What Vaper Shop does

Vaper Shop is a privately held German e-commerce and specialty retailer of vaping products, headquartered in Duisburg (Nordrhein-Westfalen) and operating under the domain vaper-shop.de. The company sells e-cigarettes, pod systems, disposables, box mods, atomizers, e-liquids (including nicotine salt liquids), DIY flavor concentrates (Aromen), base liquids and nicotine shots (Base & Shots), replacement coils and pods, and accessories, distributed across a catalog covering 100+ third-party brands such as Uwell, Vaporesso, GeekVape, SMOK, Voopoo, Lost Vape, Aspire, and OXVA. There is no proprietary technology; the business is a retailer and distributor of third-party hardware and consumables. Operations span two channels: a D2C online shop serving customers across Germany (with 70% of orders delivered the next day and free shipping above €29) and four physical retail showrooms in the Ruhr/Lower Rhine region (Duisburg, Bocholt, Hamminkeln, and Dinslaken) that provide in-person consultation, immediate pickup, and after-sales support via phone and WhatsApp. The company is led by Managing Director (Geschäftsführer) Oliver Pohland and has 9 employees; no legal entity name, ownership structure, funding history, or financial disclosures are publicly available.

The business operates a product-led, transactional retail model: revenue is generated one-time at the point of sale on individually priced SKUs (ranging from approximately €2 for replacement coils to ~€60 for higher-end devices), with no subscription tier visible. Commercial levers include a 5% first-order discount, free-shipping threshold, referral program ("Kunde wirbt Kunde"), and active promotional clearance (e.g., a SALE 60% category). The target customer is a single, narrowly defined persona — adult vapers (18+) in Germany — segmented horizontally across use cases including cigarette-to-vape transition, pod-system usage, self-mixing/DIY e-liquids, and consumable replenishment. Marketing is concentrated in owned channels: an SEO-structured e-commerce storefront, an educational blog/news section supporting top-of-funnel acquisition, an email newsletter, and an Instagram account (@vapershopdu). The company has no disclosed app, no API/SDK, no AI/ML capabilities, no patents or trademarks, no third-party awards, and no public B2B or wholesale segment; the entirety of the customer base is long-tail German consumers.

The strategic posture is best characterized as a defensive multi-channel specialist: defend a small regional retail and online position in a German category facing regulatory tightening (state-level disposable bans, excise taxes, age-verification requirements), lean on assortment breadth and content marketing to maintain organic traffic, and refresh the catalog continuously with newly released third-party devices and flavors (e.g., Uwell Caliburn G5, VooPoo Argus G4, and OWL Salt flavor extensions in mid-2026). There is no evidence of geographic expansion beyond Germany, no M&A, no external capital, and no enterprise or B2B motion.

Name

Vaper Shop

Legal name

Vaper Shop

Website

https://vaper-shop.de

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Vaper Shop is a privately held German e-commerce and specialty retailer of vaping products, selling e-cigarettes, e-liquids, pod systems, disposables, and accessories from 100+ third-party brands through its online shop and four physical stores in the Ruhr area, serving adult consumers (18+) across Germany.

Ownership category

akta.pro rank

Product category

Vaping and e-cigarette retail

NAICS

Tobacco, Electronic Cigarette, and Other Smoking Supplies Retailers (459991)

SIC

Retail-Miscellaneous Shopping Goods Stores (5940)

akta.pro primary industry

Dedicated Vape & E-Cigarette Shops (Specialty Retail) (CRANAEAA)

akta.pro secondary industries

Disposable Vape Retail (CRANAEAI), Vape & E-Cig Accessories Retail (Mods, Pods, Coils, Batteries, Chargers) (CRANAEAG)

Keywords

• Vaping products retail
• E-cigarette shop
• E-liquid sales
• Vape accessories
• Pod system retailer

Headquarters

HQ city

Duisburg

HQ country

Germany

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. E-commerce retail of vaping products: Revenue is generated through direct online sales of e-cigarettes, pod systems, coils, e-liquids, nicotine salt liquids, aromas, bases, nicotine shots, and accessories. Customers purchase individual products at listed prices. The business also drives foot traffic to physical retail locations in the Ruhr area.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Vaper Shop is a German e-commerce and specialty retailer selling e-cigarettes, pod systems, disposable vapes, e-liquids, nicotine salt liquids, flavor concentrates, base liquids, nicotine shots, replacement coils/pods, and vaping accessories from brands such as Uwell, Vaporesso, GeekVape, Lost Vape, SMOK, and Voopoo. Products are sold both through the vaper-shop.de online store with next-day delivery across Germany and through four physical retail stores in the Ruhr area.

Product overview

Vaper Shop is an online e-commerce retailer offering a comprehensive portfolio of vaping products. The core offering centers on E-Zigaretten (e-cigarettes) and Liquids/E-Liquids, complemented by Nic-Salt Liquids for pod system users. The product ecosystem includes: Pod-Systeme and Einweg E-Zigaretten for convenient vaping; Verdampfer (atomizers) and Akkuträger (battery mods) for advanced users; Coils & Pods as replacement parts; Aromen (flavor concentrates) and Base & Shots for DIY mixing; and Zubehör (accessories) including wicking materials, batteries, and tools. The shop features products from major brands including Uwell, Vaporesso, GeekVape, Lost Vape, SMOK, Voopoo, OXVA, and Aspire, with offerings spanning disposable devices, refillable pod systems, and rebuildable atomizer setups.

Differentiator

Problem solved

Functional benefit

Products and services

• E-Zigaretten (E-Cigarettes)
• Liquids / E-Liquids Vaporizable liquids containing Propylenglykol (PG), pflanzliches Glyzerin (VG), flavorings, and optional nicotine in various strengths and flavor profiles for adult vapers.
• Nic-Salt Liquids (Nikotinsalz Liquids) Nicotine salt-based e-liquids providing smoother throat hit at higher nicotine strengths, available in 10mg and 20mg concentrations and optimized for pod systems and MTL devices.
• Aromen (Flavor Concentrates) Concentrated flavorings for DIY e-liquid mixing, available in regular and Overdose (high-concentration) variants, for adult vapers who self-mix e-liquids.
• Base & Shots Base liquids (PG/VG blends) and nicotine shots for mixing with aroma concentrates to create finished e-liquids at the desired nicotine strength.
• Coils & Pods (Replacement Coils and Pod Cartridges) Replacement heating coils and pod cartridges compatible with e-cigarette brands including Aspire, Eleaf, Elfbar, GeekVape, Joyetech, Lost Vape, SMOK, Uwell, Vaporesso, Voopoo, and OXVA.
• Zubehör (Vaping Accessories) Vaping accessories including wicking materials, wires, tools, batteries, chargers, driptips, replacement glasses/shields, and coil-building supplies.
• Einweg E-Zigaretten (Disposable E-Cigarettes) Pre-filled, non-rechargeable vaping devices designed for single use, available in brands including Al Fakher, Flerbar, Lost Mary, RandM, SKE, and Vozol.
• Verdampfer (Atomizers) Tank-based evaporation units including clearomizers and sub-ohm tanks for use with box mods and variable wattage devices.
• Akkuträger (Battery Mods) Variable wattage/temperature control battery units that power attached atomizers, available in regulated and mechanical configurations.
• Pod-Systeme (Pod Systems) Compact, low-power vaping devices using pre-filled or refillable pods, optimized for nicotine salt liquids and mouth-to-lung vaping.
• Sets (Starter Kits) Complete vaping starter packages combining device, tank/atomizer, and sometimes coils for beginners and experienced users.
• Uwell Caliburn G5 Pod Kit Compact refillable pod system for everyday use, with adjustable power output, airflow control, a settings display, and USB-C charging.
• VooPoo Argus G4 Pod Kit Compact pod system with adjustable wattage, airflow regulation, battery and settings display, refillable Argus pods, and USB-C charging.
• OWL Salt New Flavors (Cloudberry Ice, Watermelon Blackcurrant, Peach Bomb) New OWL Salt flavor line in Cloudberry Ice, Watermelon Blackcurrant, and Peach Bomb variants, available as both Longfill aromas and Nicotine Salt liquids in 10mg and 20mg strengths.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves5 records

Expansion highlights3 records

Others

• Uwell (direct): Major hardware brand stocked by Vaper Shop (Caliburn G5, etc.). Comparable as a peer because brand-direct sales are a structural threat to vape specialty retailers' margins and assortment exclusivity.

Broad incumbents

• Amazon Germany (vape category): Mass-market e-commerce incumbent with a restricted vape category. While enforcement around nicotine products limits its full assortment reach, it competes on price and convenience for accessory and non-nicotine SKUs adjacent to Vaper Shop's catalog.
• Edeka / Rewe (tobacco & convenience SKUs): Large German grocery/convenience incumbents. Currently limited vape exposure, but represent the structural threat if regulated tobacco/vape retail is permitted in mainstream grocery — a potential channel that could compress specialty vape shop share.

Direct peers

• dampfdruck.de (Dampfdruck): German specialty vape e-commerce retailer offering devices, e-liquids, aromas, and accessories. Comparable assortment and target customer to Vaper Shop's online channel.
• Vapeheadshop.de: German vape online shop covering disposables, pod systems, liquids, and DIY supplies. Closely overlaps with Vaper Shop's assortment breadth and German-only shipping footprint.
• InnoCigs: One of the largest dedicated German e-cigarette and e-liquid online retailers. Closely comparable to Vaper Shop in core assortment (devices, liquids, pods, disposables), German market focus, and online-first distribution model.
• ecig-one: German online vape retailer with a comparable catalog of e-cigarettes, liquids, coils, and accessories, plus informational content — overlapping directly with Vaper Shop's offering and content-led GTM.
• Totally Wicked (DE): UK-origin vape retailer with a dedicated German storefront offering devices, e-liquids, and accessories. Comparable multi-brand vape specialty retailer serving the German adult-vaper market.
• Liquid Universe: German e-liquid and aroma specialist with online retail of premium liquids, DIY bases, and concentrates. Comparable to Vaper Shop's liquids and DIY-mixing categories.

Regional players

• Dampfplanet: Regional German vape retailer combining online shop with brick-and-mortar presence. Directly comparable to Vaper Shop's omnichannel model in a different regional footprint.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/vapershopdu/?hl=de
• LinkedInlinkedin.com/company/vaper-shop

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vaper Shop