What InnoCigs does

InnoCigs GmbH & Co. KG is a Hamburg-headquartered, German-language e-commerce retailer specializing in e-cigarettes, e-liquids, pods, and related vaping accessories. Founded in 2011 and operating with a workforce in the 11-50 range, the company runs the consumer-facing storefront innocigs.com as well as a separate B2B portal at innocigs.com/business, giving it a two-sided distribution model that serves both adult end consumers and retail/wholesale customers.

The company's core assortment is structured as an authorized multi-brand reseller for several of the largest hardware vendors active in the German market, including Elfbar, Vaporesso, Geekvape, Smok, and Lost Vape, alongside its own first-party product line marketed under the InnoCigs Eigenmarke brand. Around this assortment InnoCigs layers value-added services such as the Garantie+ extended warranty program and content-led merchandising, and it holds memberships in the industry associations BfTG and IEVA. The company has received the CHIP Leading Shop award in five consecutive years (2021-2025), reinforcing its positioning as a trusted, compliance-oriented retailer in a tightly regulated category.

From a business-model perspective, InnoCigs earns revenue primarily through unit-level product sales (hardware, consumables, accessories) on both the D2C and B2B sides, with no disclosed subscription, SaaS, or contract-based revenue stream. The own-label line and warranty service represent incremental margin and retention mechanics on top of the underlying reseller economics. No public revenue, ARR, or GMV figure is disclosed, and the company is privately held with no funding rounds on record. The addressable German e-cigarette market has been reported at approximately €575M in 2022, against which InnoCigs positions itself as a leading pure-play online retailer.

Name

InnoCigs

Legal name

InnoCigs GmbH & Co. KG

Website

https://innocigs.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Vaping Products Retail

NAICS

Tobacco Product and Electronic Cigarette Merchant Wholesalers (424940), All Other Health and Personal Care Retailers (456199)

akta.pro primary industry

Vape & E-Cig Online Retail (DTC & Marketplaces) (CRANAEAB)

akta.pro secondary industries

Vape & E-Cig Accessories Retail (Mods, Pods, Coils, Batteries, Chargers) (CRANAEAG), E-Liquid & Nicotine Salt Retail (CRANAEAH), Vape Wholesale Cash & Carry / Trade Retail (CRANAEAF)

Keywords

• Vaping products retail
• E-cigarette ecommerce
• E-liquid distribution
• Vape hardware wholesale
• Smoking alternative products

Headquarters

HQ city

Hamburg

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Consumer E-commerce Sales: Direct-to-consumer online sales of e-cigarettes, vaping hardware, liquids, and accessories to adult consumers in Germany and across Europe. Products include pod systems, box mods, clearomizers, disposable vapes, and e-liquids in various nicotine strengths and flavors.
2. B2B Wholesale: Wholesale distribution to retailers and Fachhandel (specialty vape shops) through dedicated B2B portal. Targets other vape retailers and businesses in the vaping industry.
3. SC Brand Products: Sale of SC branded products including Akkuzellen (battery cells), with proprietary SC 21700 (4000 mAh) and SC 18650 (2000 mAh) battery cells.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

InnoCigs is a German e-commerce retailer that sells e-cigarettes, vaping hardware (box mods, pod systems, clearomizers, disposables), 10ml e-liquids in multiple nicotine strengths and flavors, DIY liquid components, replacement coils, battery cells, and accessories through its online shop innocigs.com. The company operates its own InnoCigs house brand covering hardware and liquids alongside a multi-brand catalog of 20+ hardware and 15+ liquid brands, and additionally provides a B2B wholesale service for vape retailers and a 6-month Garantie+ extended warranty.

Product overview

InnoCigs is a German e-commerce retailer specializing in e-cigarettes, vaping hardware, and e-liquids, operating since 2011 from Hamburg. The product portfolio centers on a multi-brand e-commerce platform offering: (1) E-Cigarette Hardware — including refillable pod systems (SKE Crystal Plus, Elfbar Elfa, Linvo Pod Lite, Flerbar POD), disposable e-cigarettes (Elfbar 800), box mods (Lost Vape Thelema, Vaporesso GEN/Armour/LUXE X, Geekvape Aegis), and clearomizers/verdampfer; (2) Proprietary InnoCigs brand e-liquids and third-party liquids including SC Liquids (Klassik and Red Line series), Vaporesso Dojoliq nicotine salt liquids, Vampire Vape (UK), FlavourArt, and Montreal Original; (3) DIY consumables — longfills, flavor concentrates, VG/PG bases, and nicotine shots; (4) Accessories — replacement coils (Heads), glass tanks, mouthpieces, Akkuzellen (battery cells: SC, Samsung, Molicel), and chargers; and (5) Services — InnoCigs Garantie+ (6-month extended warranty with exchange service) and B2B wholesale. The business model combines own-brand products (InnoCigs hardware and liquids) with a multi-vendor marketplace approach.

Differentiator

Problem solved

Functional benefit

Brands

• InnoCigs Eigenmarke: House brand covering hardware, liquids, and components for e-cigarettes

Products and services

• E-Cigarette Hardware (E-Zigaretten) Refillable and basic e-cigarette starter kits across multiple brands and price points for adult vapers seeking personal-use devices.
• Box Mods (Akkuträger) Advanced variable-wattage box mods (75W–230W) for experienced vapers, featuring sub-ohm capability and replaceable battery cells.
• Clearomizer / Verdampfer (Tanks & Atomizers) Sub-ohm and MTL clearomizers (tanks and atomizers) from multiple manufacturers for use with e-cigarettes and box mods.
• Prefilled Pod Systems Pre-filled pod-based e-cigarettes with replaceable or sealed pods in various nicotine strengths, including SKE Crystal Plus, Elfbar Elfa, Flerbar POD Set, and Linvo Pod Lite sets.
• Disposable E-Cigarettes (Einweg E-Zigaretten) Single-use disposable e-cigarettes (e.g., Elfbar 800 and other brands) pre-filled with e-liquid and non-rechargeable, sold in multiple flavor variants.
• InnoCigs Liquids (10ml Own-Brand E-Liquids) Proprietary InnoCigs-branded 10ml e-liquids made in Germany, available in multiple nicotine strengths (0–18 mg/ml) and flavors including tobacco, vanilla, fruit, menthol, and dessert.
• SC Liquids (10ml) SC-branded 10ml e-liquids in the Klassik and Red Line series, with nicotine strengths 0–18 mg/ml and Red Line flavors inspired by disposable vape profiles; manufactured in Europe by Flavourtec.
• Vaporesso Dojoliq Nikotinsalz Liquids Nicotine-salt 10ml e-liquids from Vaporesso Dojoliq, formulated for MTL/pod systems in 10 mg/ml and 20 mg/ml strengths across ten flavor variants.
• Vampire Vape Liquids (10ml) UK-manufactured Vampire Vape 10ml e-liquids (Heisenberg, Pinkman, and Dessert collections), imported and distributed via Trulo GmbH and Flavour Warehouse Ltd.
• DIY Liquids (Longfills, Aromen, Basen, Nikotin Shots) DIY e-liquid components including longfills, standalone flavor concentrates (Aromen), VG/PG bases, and nicotine shots for custom e-liquid mixing.
• Akkuzellen (Battery Cells) Replacement 18650 and 21700 lithium-ion battery cells for box mods, including the InnoCigs house-brand SC line plus Samsung and Molicel cells.
• Vaping Accessories (Zubehör) Replacement coils (Heads), glass tanks, mouthpieces, battery chargers, and adapters organized by manufacturer across all supported device brands.
• InnoCigs Garantie+ (Extended Warranty Service) 6-month extended manufacturer warranty (Garantie+) plus exchange service for defective InnoCigs products, on top of the statutory warranty, available to direct purchases and authorized vape retailers.
• B2B Großhandel (Wholesale Service) B2B wholesale service for specialty vape retailers and resellers to purchase InnoCigs e-cigarettes, liquids, and accessories at trade pricing through a dedicated portal with separate business account registration.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Ten partnerships are on record, tiered minor and core.

• Bündnis für Tabakfreien Genuss e.V. (BfTG)minorOthersIndustry association membership supporting tobacco-free alternatives. InnoCigs is a member company of BfTG, which advocates for the rights of adult consumers to access vaping and tobacco harm reduction products.
• Independent European Vape Alliance (IEVA)minorOthersEuropean industry alliance for the vaping industry. InnoCigs holds membership in IEVA, representing the independent vaping industry at European level.
• ElfbarcoreTechnology or IntegrationInnoCigs is an authorized retailer and distributor of Elfbar products including Elfbar 800 disposable e-cigarettes, Elfa Set prefilled pod systems, and Elfbar Elfx Mini and Pro variants.
• VaporessocoreTechnology or IntegrationAuthorized retailer for Vaporesso products including LUXE X Pro, Vibe SE 2, Vibe, GEN 80 S, and Dojoliq nicotine salt liquids. Vaporesso is a major vaping hardware manufacturer.
• GeekvapecoreTechnology or IntegrationAuthorized retailer for Geekvape products including Aegis Legend 5, Aegis Solo 3, and Aegis Force. Geekvape specializes in durable, waterproof vaping devices.
• SmokcoreTechnology or IntegrationAuthorized retailer for Smok products including Novo Classy, Arco Digi, and various coils and accessories. Smok is a leading vaping hardware brand.
• Lost VapecoreTechnology or IntegrationAuthorized retailer for Lost Vape products including Thelema Elite S and Thelema Solo 100W. Lost Vape specializes in high-end box mods and pod systems.
• SC (Smoke Crazy)coreTechnology or IntegrationSC is InnoCigs' house brand for battery cells including SC 21700 Akkuzelle (4000 mAh) and SC 18650 Akkuzelle (2000 mAh), as well as SC Liquids (Klassik and Red Line series).
• Trulo GmbHminorChannel Partner/ Reseller/ DistributorGerman importer for Vampire Vape products. Trulo GmbH based in Neuss handles import and distribution logistics for Vampire Vape e-liquids.
• DHLminorOthersPrimary logistics and shipping partner for order delivery. InnoCigs ships products via DHL with delivery from 1 business day and free shipping from €15.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Dampfdorado: German online retailer of e-cigarettes, liquids, and accessories; directly comparable to InnoCigs in product mix (hardware, 10ml liquids, DIY) and DACH-focused DTC + B2B model.
• Smokeplanet: German vape e-commerce retailer carrying multi-brand hardware (Geekvape, Vaporesso, Smok) and a wide range of e-liquids; closest direct competitor to InnoCigs in the German online vape channel.
• Vape.de: Established German vape e-commerce shop specializing in e-cigarettes, mods, and e-liquids; overlaps with InnoCigs on assortment, target customer (German adult vapers/smokers), and online DTC delivery model.
• Arndt Distribution GmbH (ADG): German vape distributor and wholesaler operating both B2B (Fachhandel) and B2C channels; directly comparable to InnoCigs' dual DTC + wholesale structure with multi-brand assortment.
• Flavourtec: Polish e-liquid manufacturer and OEM producer for the SC brand; already a partner of InnoCigs for SC Liquids, and a vertically integrated vape producer with own-brand and white-label capability.
• Vampire Vape (Flavour Warehouse): UK-based e-liquid brand and producer distributed through InnoCigs; a peer in vape liquid manufacturing and online distribution with comparable own-brand / multi-channel positioning.

Regional players

• Vape Club: UK-based vape e-commerce retailer offering hardware, e-liquids, and DIY supplies; comparable business model and category breadth to InnoCigs but operating in a different European geography.

Broad incumbents

• Elfbar: Global disposable and pod-system vape brand (Elfbar 800, Elfa, Elfx); comparable as a major vape brand but operates as an upstream supplier to InnoCigs rather than as a multi-brand retailer.
• Geekvape: Large global vaping hardware manufacturer (Aegis series, box mods); comparable as a category leader whose products InnoCigs distributes — an incumbent with strong brand recognition and global reach.
• Philip Morris International: Global tobacco incumbent with a growing reduced-risk portfolio (incl. vape/heat-not-burn) and significant regulatory/distribution resources; a strategic incumbent shaping the same end market InnoCigs serves.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/InnoCigs
• LinkedInlinkedin.com/company/innocigs

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about InnoCigs