Varsity Zone HVAC

What Varsity Zone HVAC does

Varsity Zone HVAC, operating through the legal entity HPB HVAC LLC (incorporated in Nebraska), is a franchise-based heating, ventilation, and air conditioning (HVAC) service provider founded in 2024 and headquartered in Omaha, Nebraska. The company delivers residential and commercial HVAC services through a multi-state franchise network spanning 12+ U.S. states including Arizona, Arkansas, Colorado, Florida, Georgia, Indiana, North Carolina, Tennessee, Texas, Ohio, Connecticut, and Iowa. Its service portfolio encompasses cooling (AC repair, replacement, maintenance), heating (furnace repair, replacement, maintenance), indoor air quality solutions (UV air purifiers, humidifiers, dehumidifiers, Dynamic Air Quality products), smart thermostat installation, heat pumps, ductless mini-split systems, air handlers, boilers, air duct services, and commercial HVAC capabilities at Class A-licensed locations.

The business operates on three revenue streams: one-time HVAC service revenue (repairs, replacements, installations), recurring subscription revenue from the Season Ticket Maintenance Plan (annual plan with two tune-ups, priority scheduling, and service guarantees), and commercial HVAC services targeting property managers, restaurants, office buildings, and multi-tenant spaces. Technology infrastructure includes real-time service tracking with on-the-way customer notifications, predictive maintenance alerts, and smart thermostat/smart home platform integration, though the company offers no public API, mobile app, or proprietary AI/ML systems. Varsity Zone HVAC is a brand within the HorsePower Brands family of home service franchises, which provides shared services (ZeeServices), business intelligence, and the Owner Readiness System for franchisee training, alongside sister brands such as Mighty Dog Roofing, Blingle, iFOAM, and Heroes Lawn Care.

The company employs approximately 9 corporate-level staff, operates through locally owned and independently operated franchise locations, and is recognized as a Trane authorized dealer. Marketing is conducted via location-specific websites, local SEO, content marketing through blog content, social media presence, and cross-promotion within the HorsePower Brands portfolio. The corporate entity has not disclosed revenue figures, funding rounds, or financial performance metrics in publicly available sources.

Name

Varsity Zone HVAC

Legal name

HPB HVAC LLC

Website

https://varsityzone.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Varsity Zone HVAC is a franchise-based residential and commercial heating and cooling service provider operating across 12+ U.S. states under the HorsePower Brands portfolio, offering AC/furnace repair and installation, indoor air quality solutions, and recurring maintenance plans to homeowners and commercial property owners.

Ownership category

akta.pro rank

Product category

HVAC Services

NAICS

Plumbing, Heating, and Air-Conditioning Contractors (23822)

SIC

Auto Controls For Regulating Residential & Comml Environments (3822)

akta.pro primary industry

HVAC Installation, Service & Repair (IMAIABAA)

akta.pro secondary industries

Commercial HVAC Maintenance Agreements & PM Programs (HSAOAHAJ), Residential HVAC System Installation (Furnace/AC/Heat Pump) (HSAOAGAA), Building Thermal Controls & Building Management Systems (HVAC BMS) (IMAHAKAK), Chillers, Boilers & Central Plant Operations (BPABACAG)

Keywords

• HVAC services
• Heating and cooling
• Indoor air quality
• HVAC maintenance
• Residential HVAC

Headquarters

HQ city

Omaha

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. HVAC Service Revenue: Revenue generated from one-time heating and cooling services including AC repair, furnace repair, AC replacement, furnace replacement, and new system installations. Services are priced per job with upfront pricing and quotes provided before work begins.
2. Season Ticket Maintenance Plan: Recurring subscription-based maintenance plan providing two annual tune-ups, priority scheduling, and ongoing care for HVAC equipment. Marketed as a proactive strategy for uninterrupted comfort with service guarantees.
3. Commercial HVAC Services: Revenue from commercial properties including businesses, property managers, restaurants, office buildings, and multi-tenant spaces. Includes repair, replacement, maintenance, and system inspections for commercial HVAC systems.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Varsity Zone HVAC is a franchise-based heating and cooling service company that provides residential and commercial HVAC services through a network of locally owned and operated franchise locations across the United States. Core offerings include AC and furnace repair, replacement, and maintenance, along with heat pumps, ductless mini-split systems, air handlers, boilers, air duct services, indoor air quality solutions, smart thermostat installation, and a recurring Season Ticket Maintenance Plan. The company operates as HPB HVAC LLC under the HorsePower Brands parent franchise organization.

Product overview

Varsity Zone HVAC operates as a franchise-based heating and cooling service company offering a comprehensive suite of HVAC services. The core offerings include cooling services (AC repair, replacement, maintenance) and heating services (furnace repair, replacement, maintenance). These are supported by additional service modules including air handlers, heat pumps, ductless mini split systems, indoor air quality solutions (UV air purifiers, humidifiers, dehumidifiers, Dynamic Air Quality products), smart thermostats, commercial HVAC services, air duct services, and boilers. The company differentiates through its 'Season Ticket Maintenance Plan' for ongoing preventive care and technology-enabled services featuring real-time tracking and predictive maintenance alerts. Services are delivered through a network of locally-owned franchise locations across multiple U.S. states.

Differentiator

Problem solved

Functional benefit

Products and services

• Cooling Services AC repair, replacement, and maintenance services for residential and commercial properties to ensure optimal cooling performance.

Quantifiable outcome

• Real-time service tracking and on-the-way texts provide transparency and convenience for customers
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability4 records

Feature3 records

Partnerships

One partnership is on record.

• HorsePower BrandscoreStrategic or Co-development PartnerHorsePower Brands is the parent franchise organization behind Varsity Zone HVAC. The company provides shared franchisee services called ZeeServices, data-driven business intelligence, and the Owner Readiness System for franchisee training. Varsity Zone operates as one of multiple home service brands under the HorsePower Brands umbrella.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Others

• Authority Brands: Multi-brand franchising platform housing several home-services franchise systems. Functionally analogous to HorsePower Brands, the parent operating model that supports Varsity Zone's franchise expansion and shared services.
• Neighborly (The Dwyer Group): Largest franchise rollup of home-services brands including One Hour, Aire Serv, and Benjamin Franklin. Directly analogous franchise conglomerate model versus HorsePower Brands' portfolio strategy.

Direct peers

• Mr. Sparky: Neighborly franchise brand focused on electrical services but commonly bundled with HVAC and home-services demand. Relevant benchmark for franchise home-services unit economics and brand-marketing tactics.
• Aire Serv: Neighborly-owned franchise heating and air conditioning brand serving residential and light commercial customers. Directly comparable franchise operating system, customer segment, and service offering.
• One Hour Heating & Air Conditioning: A national franchise system offering residential HVAC service, repair, and replacement under a single brand. Closely comparable franchise model, geographic spread, and service-line mix to Varsity Zone HVAC.
• Benjamin Franklin Plumbing: Neighborly-owned franchise brand serving residential plumbing and HVAC. Comparable franchise structure, customer profile, and recurring service/maintenance offering to Varsity Zone.

Broad incumbents

• Carrier: Global HVAC manufacturer with extensive authorized dealer networks serving residential customers. Comparable through dealer-installer economics, premium-equipment positioning, and residential service-channel dynamics.
• Service Experts: Large multi-location residential and light-commercial HVAC service operator across North America. Comparable service offering and customer base, though operating on a corporate-store model rather than a franchise model.
• Home Depot Home Services: National retailer marketplace for HVAC installation services via installer networks. Comparable in addressing residential HVAC replacement demand at scale, though delivered through a different sales channel.
• Trane: Major HVAC equipment manufacturer and a named partner of Varsity Zone. Comparable through overlapping dealer-network economics, installed-base service pull-through, and brand-aligned residential positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@HorsePowerBrands
• Facebookfacebook.com/HorsePowerBrands
• LinkedInlinkedin.com/company/varsity-zone-hvac
• Instagraminstagram.com/horsepowerbrands

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Varsity Zone HVAC