Name

Vasa Sport

Legal name

Vasa Sport

Website

https://vasasport.nl

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Adventure Sports Travel

NAICS

Tour Operators (561520), Tour Operators (56152)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Sports & Active Travel Agencies (e.g., ski, golf, dive) (THAKAFAJ)

akta.pro secondary industries

Endurance Sports Coaching & Training Camps (Running, Cycling, Triathlon, Swimming) (MPAKAJAH), Endurance Stage & Destination Challenges (Multi-day Tours, Charity Challenges) (MPAKAIAG), Cycling Events (Road Races, Gran Fondos, Sportives) (MPAKAIAC), Endurance & Running/Cycling Training (HSADAAAG)

Keywords

• Guided cycling tours
• Cross-country skiing trips
• Alpine mountain biking
• Langlauf training programs
• Adventure sports travel

Headquarters

HQ city

Soesterberg

HQ country

Netherlands

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Others

Revenue model

1. Guided Tour Packages (Programma + Verblijf): The primary revenue stream consists of package tours combining guided programs (with certified instructors/guides), accommodation (half-board or bed & breakfast), and optional equipment rental. Customers customize packages by selecting program + accommodation + extras. Pricing starts from approximately €1,015 (GPS Tiroler Alpen racefiets) to €1,690 (Vuelta Sierra Nevada MTB).
2. Event Participation (e.g., Vasaloppet Race Entry): Revenue from participant fees for organized events such as the Vasaloppet week, including race entry fees (e.g., Vasaloppet 90km at €275, Vasaloppet 45km at €145). The Vasaloppet Challenge trajectory also generates revenue from multi-component packages.
3. Equipment Rental: Cross-country skiing equipment (ski sets, poles, skins) and GPS receivers are rented as add-on options. For example, classic ski set (nowax skin) at €108 per person, skating set at €127 per person. Also includes wax service and material packages for the Vasaloppet Challenge.
4. Retail - Vasa Shop: The Vasa Shop (vasashop.nl, Bredeweg 9A, Cothen) sells and rents sports equipment including cycling gear, langlauf equipment, and related apparel. As of 2025, Vasa Sport and Vasa Shop are separate companies. The Vasa Shop offers materials packages and sponsors cycling apparel with partner Cyclique.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels9 records

Core offering

Vasa Sport organizes guided and self-guided (GPS-based) multi-day sports travel packages across Europe, combining certified-instructor-led programs, accommodation (half-board or bed & breakfast), optional equipment rental, and event participation. The portfolio spans mountain biking, gravel biking, road cycling, cross-country skiing, backcountry langlauf, tour skiing & splitboarding, snowshoeing, and rollerskiing across more than 20 countries, with a flagship Vasaloppet Challenge preparation program that has guided over 425 participants to finish the 90km Vasaloppet marathon.

Product overview

Vasa Sport is a sports travel company organizing cycling and winter sports trips across Europe. Their core offering consists of guided mountain bike trips (TransAlp routes, week trips, weekend trips, eMTB, enduro), gravel bike adventures, and road cycling trips featuring famous Alpine cols. For winter, they offer cross-country skiing trips (langlauf), backcountry/touring cross-country skiing, tour skiing & splitboarding, snowshoe hiking, and rollerskiing. The company was founded in 1996 and split into two separate companies in 2025: Vasa Sport (travel) and Vasa Shop (retail). Related services include equipment rental, wax services, custom trip planning for groups, the Vasaloppet Challenge training program, branded merchandise (Vasa Fietsshirt), and group accommodation at the Deublerheim in Austria.

Differentiator

Problem solved

Functional benefit

Products and services

• Mountainbike Reizen (MTB Trips) Guided mountain bike trips through European Alpine regions, including week trips, weekend trips, multi-day TransAlp crossings, hut-based mountain bike tours, eMTB, and enduro adventures. Trips span Austria, Italy, Switzerland, Slovenia, Spain, and other destinations with difficulty levels from green (beginner) to black (expert).
• Gravelbike Reizen Gravel bike adventures through unpaved roads in Austria, Slovenia, and Italy, including the TransAlp Adria route finishing at the Adriatic Sea. Multi-country gravel tours through scenic European landscapes.
• Racefiets Reizen (Road Cycling Trips) Road cycling trips featuring famous cols and traffic-free roads used in professional races such as the Giro d'Italia and Tour de France, including Giro Dolomieten, Tiroler Alpen, Pyreneeën, Corsica, and Puy de Dôme routes. Available in guided and GPS self-guided formats.
• Langlauf Reizen (Cross-Country Skiing Trips) Cross-country skiing trips teaching technique and providing optimal skiing experiences, including Langlaufweek Toblach (skating or classic, 8 days) and Vasaloppet week. Instruction includes video analysis for technique improvement (classical and skating styles).
• Toerlanglaufen & Backcountry Reizen Backcountry and touring cross-country skiing trips outside groomed tracks through pristine nature, including Kungsleden and Rondane routes in Scandinavia.
• Tourskiën & Splitboarden Reizen Tour skiing and splitboarding courses and trips in Alpine regions, including Silvretta courses.
• Sneeuwschoenwandelen (Snowshoe Hiking) Snowshoe hiking excursions in winter landscapes across European destinations.
• Rolskiën en CrossSkate Rollerskiing and cross-skating training and trips for off-season cross-country skiing preparation.
• Vasaloppet Challenge Program Structured multi-month preparation program preparing participants for the 90km Vasaloppet cross-country skiing marathon, including roller-ski course (Rolski cursus), regional loppet races (Kromme Rijn Loppet, Utrechtse Heuvelrug Loppet), snow training weekend, coaching, and training plans. Has successfully prepared 425+ participants for the marathon.
• Maatwerk Reizen (Custom Group Travel) Custom trip planning service for groups, allowing personalized cycling and skiing adventures tailored to specific preferences, fitness levels, and schedules. Minimum 8 persons for guided cycling GPS trips and 4+ for custom race cycling.
• Deublerheim Groepsaccommodatie Group accommodation in Werfenweng, Austria (Salzburgerland), featuring 49 beds, kitchen, dining room, and proximity to ski lifts and cross-country tracks. Serves as a base for Vasa Sport winter sports trips, managed by Sidney Teeling and Dutch-speaking hosts Helene.

Quantifiable outcome

• 425+ participants have successfully completed the Vasaloppet 90km marathon through the Vasa Challenge program
• +2 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• CycliquecoreStrategic or Co-development PartnerCyclique (a Dutch cycling apparel brand, part of Cube Nederland) designs and manufactures exclusive Vasa Sport cycling shirts (both race-fit and MTB baggy styles). The partnership includes custom Vasa-branded jersey design for participants of Vasa week trips. Cyclique has design studios and production in Portugal. Bas Kwaaitaal (Vasa MTB guide) was involved in the 2025 and 2026 shirt design process.
• CUBE StoresminorGTM or Marketing PartnerCUBE Stores (Dutch retail chain for CUBE bicycles and accessories) is referenced as a distribution point for tubeless cycling equipment and accessories. Vasa Sport directs customers to CUBE Stores for tubeless components, and CUBE Stores provides exclusive discounts for Vasa Sport trip participants.
• Etixx SportsminorGTM or Marketing PartnerEtixx Sports (sports nutrition brand) is a partner on the Vasa Fietsshirt 2026. Participants receive a 25% discount code for Etixx Sportvoeding, exclusively for Vasa Sport trip participants.
• MTB Gids HeuvelrugminorStrategic or Co-development PartnerMTB Gids Heuvelrug (based in Leersum, Netherlands) is Vasa Sport's partner for mountain bike skills training and annual guide training days (Vasa Bikegidsendag). The skillspark in Leersum serves as the venue for the annual gidsendag (guide training day).
• Deublerheim (Groepsaccommodatie Werfenweng)minorChannel Partner/ Reseller/ DistributorThe Deublerheim group accommodation in Werfenweng, Austria (Salzburgerland) serves as a base for Vasa Sport winter sports trips. The 49-bed facility is recommended for groups, families, and associations. Sidney Teeling and Helene (Dutch-speaking hosts) manage the property. The loipe runs behind the garden; the first lift is 300m away.
• SGR (Stichting Garantiefonds Reisgelden)coreOthersSGR is the Dutch Travel Guarantee Fund. Membership provides financial protection for consumers purchasing package holidays from Vasa Sport, a legal requirement for travel companies operating in the Netherlands.
• treinreiswinkel.nlminorChannel Partner/ Reseller/ Distributortreinreiswinkel.nl is a recommended partner for booking international train travel to Vasa Sport destinations. Vasa Sport advises customers to use this service for train tickets, especially for overnight train travel with sports equipment.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Backroads: Large US active-vacation operator with extensive guided and self-guided walking, hiking, and cycling trips in Europe. Closely comparable to Vasa's range of difficulty levels, European geography, and guided-trip-plus-accommodation packaging.
• Butterfield & Robinson: Premium active-travel company offering guided and self-guided walking, cycling, and multi-activity trips in Europe and beyond. Comparable to Vasa Sport for high-end guided cycling and bespoke multi-day European itineraries.
• Trek Travel: US-based cycling tour operator offering guided and self-guided road, mountain, and gravel bike trips in Europe and worldwide. Directly comparable to Vasa Sport's racefiets and mountainbike product lines in terms of trip format, guided experience, and price point.
• Macs Adventure: UK self-guided walking, cycling, and ski touring specialist. Comparable for self-guided European cycling tours, route/navigation format, and accommodation package model.
• Exodus Travels: UK-based adventure tour operator with a wide range of European cycling, walking, and winter-snowshoe trips. Comparable in guided active-holiday product structure, group sizes, and European geographic focus, though broader in scope.
• Inntravel: UK specialist in self-guided walking, cycling, and ski touring holidays across Europe with a strong Alpine footprint. Highly comparable to Vasa Sport's GPS self-guided trips, langlauf weeks, and accommodation-bundled European itineraries.
• Headwater Holidays: UK operator offering self-guided and guided walking, cycling, and skiing holidays in Europe. Closely comparable to Vasa's GPS self-guided cycling trips and European Alps + Scandinavia focus.

Regional players

• SNP Natuurreizen: Largest Dutch active-travel operator, offering walking, cycling, and winter trips across Europe. The most direct Dutch-market competitor to Vasa Sport, with comparable target audience but broader activity portfolio and larger scale.
• Djoser Reizen: Dutch adventure-tour operator offering small-group active and cultural trips worldwide, including European cycling. Comparable in Dutch consumer base and group-travel model, though Djoser's portfolio is broader and includes non-European long-haul.

Emerging players

• Much Better Adventures: UK-based marketplace/operator for small-group guided adventure trips including hiking, cycling, and winter sports. Comparable for guided small-group European active trips with certified local guides, though younger and broader in scope.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/VasaSportBike
• Facebookfacebook.com/vasasportreizen
• Instagraminstagram.com/vasasport_fietsreizen
• LinkedInlinkedin.com/company/vasa-sport

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vasa Sport