Victor Bernard & Sons Ltd.

What Victor Bernard & Sons Ltd. does

Victor Bernard & Sons Ltd. (operating as Victor Bernard et Fils ltée) is a family-owned plumbing and heating company founded in 1975 and headquartered at 168 Craig Street in Charlo, New Brunswick, Canada. The firm provides plumbing and heating products and services across residential, commercial, and industrial customer segments, complemented by septic and environmental services, porta-potty rentals, and equipment rental (boom trucks up to 25 tons, pressure washers, portable steam boilers). A second retail showroom operates at 1945 Connolly Avenue in Bathurst, extending reach into the Chaleur region.

The company's service portfolio is delivered through retail showrooms offering sinks, vanities, showers, bathtubs, fireplaces, and furnaces, plus a field-service operation staffed by certified tradespeople using a fleet that includes Combo/Vac trucks, hydro-excavation equipment, jet rodder systems, high-pressure water blasting capability up to 40,000 PSI, pressure washers up to 3,000 PSI, and portable steam boilers. Industrial capabilities extend to sewer by-pass, lagoon dredging, oil spill cleanup, pipeline flushing, and boiler and heat exchanger cleaning, with 24-hour emergency septic dispatch. A sister company, DBM, provides construction services throughout New Brunswick and Atlantic Canada, creating a cross-sell channel.

Revenue is generated through a mix of professional service labor charges, one-time product sales at the showrooms, transactional rental fees for equipment and porta-potties, and service-call fees for septic and emergency work. Distribution is direct-to-consumer and sales-led, with bilingual (English/French) marketing via the company website (vbsltd.ca), a Facebook page, and an extensive program of community sponsorships across Northern New Brunswick. The firm employs approximately 8 people per firmographic data and operates as a privately held, family-controlled entity with no disclosed funding, institutional investment, or M&A activity.

Name

Victor Bernard & Sons Ltd.

Legal name

Victor Bernard et Fils ltée

Website

https://vbsltd.ca

Company type

Private

Founded year

1975

Operating status

Operating

Headcount range

1–10 employees

Short description

Victor Bernard & Sons Ltd. is a family-owned plumbing and heating company founded in 1975, serving residential, commercial, and industrial customers across Northern New Brunswick via two retail showrooms in Charlo and Bathurst and a field-service operation covering septic, industrial cleaning, and equipment rentals.

Ownership category

akta.pro rank

Product category

Plumbing and Heating Services

NAICS

Plumbing, Heating, and Air-Conditioning Contractors (238220), Home Centers (444110)

SIC

Wholesale-Hardware & Plumbing & Heating Equipment & Supplies (5070), Retail-Lumber & Other Building Materials Dealers (5211)

akta.pro primary industry

Commercial/Builder Kitchen & Bath Showrooms (Trade-Focused) (CRAIAFAK)

akta.pro secondary industry

Plumbing Fixtures & Faucets Showrooms (CRAIAFAC)

Keywords

• Plumbing services
• Heating services
• HVAC installation
• Septic services
• Portable toilet rental

Headquarters

HQ city

Charlo

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Service and Installation: On-site plumbing and heating service work including repairs, installations, maintenance, and new construction for residential, commercial, and industrial customers. Revenue generated through labor charges for skilled tradespeople including plumbers, HVAC technicians, and heavy equipment operators.
2. Product Sales: Retail sales of plumbing fixtures (sinks, vanities, showers, bathtubs), fireplaces, furnaces, and heating systems through showroom locations in Charlo and Bathurst. One-time product revenue from direct customer purchases.
3. Equipment Rental: Rental of boom trucks up to 25 tons with basket and porta-potty units for events and construction sites. Revenue from rental fees based on equipment type and rental duration.
4. Septic and Environmental Services: Septic tank maintenance, pump repairs, wastewater disposal, and full system installation. Emergency 24-hour septic services. Revenue generated through service calls and ongoing maintenance contracts.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels3 records

Core offering

Victor Bernard & Sons Ltd. is a family-owned plumbing and heating company providing sales, installation, repair, and maintenance services for residential, commercial, and industrial customers across Northern New Brunswick. The company operates two retail showrooms in Charlo and Bathurst that sell bathroom fixtures, kitchen products, fireplaces, and furnaces, and dispatches certified tradespeople to customer sites for service work. It also offers specialized industrial services (vacuum, jet rodder, high-pressure cleaning up to 40,000 PSI), 24-hour emergency septic services, and porta-potty rentals for events and construction sites.

Product overview

Victor Bernard & Sons Ltd. is a family-owned plumbing and heating company since 1975 offering a comprehensive suite of services across residential, commercial, and industrial markets in Northern New Brunswick. The core offering consists of five integrated service lines: Residential Plumbing and Heating Services (product sales and installation), Commercial Plumbing and HVAC Services, Industrial Services (vacuum, jet rodder, high-pressure services), Portable Toilet Rental, and Septic/Environmental Services. Retail products including bathroom fixtures, kitchen products, fireplaces, and furnaces complement the service offerings through company stores in Charlo and Bathurst.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Plumbing and Heating Services Complete residential plumbing and heating services including piping, ductwork, new construction, renovations, repairs, septic service, inspection camera work, and propane/oil/wood furnace repair and installation for homeowners.
• Commercial Plumbing and Heating Services Complete commercial plumbing and heating solutions including commercial HVAC sales, service and installation for businesses undergoing renovation or new construction projects.
• Industrial Plumbing and Heating Services Industrial water, waste, heating and ventilation solutions including vacuum services (sewer by-pass, lagoon dredging, hydro-excavation, oil spill cleanup), jet rodder services (pipeline flushing, tank cleaning), high pressure services up to 40,000 PSI (water blasting, industrial water cutting, boiler cleaning), and equipment rental.
• Portable Toilet Rental Services Efficient and affordable porta-potty rental and maintenance throughout the Restigouche area for events (festivals, sports events, weddings) and commercial operations (job sites).
• Septic and Environmental Services Comprehensive septic solutions including pump repair, wastewater disposal, full system installation, tank maintenance, and 24-hour emergency service using modern equipment and experienced technicians.
• Retail Plumbing and Heating Products Retail store products including bathroom fixtures (sinks, vanities, showers, bathtubs), kitchen products, and heating systems (indoor and outdoor fireplaces, furnaces) available at the Charlo and Bathurst showroom locations.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Reliance Home Comfort: One of Canada's largest home services platforms offering HVAC, plumbing, water heating, and indoor air quality across multiple provinces. Directly comparable as a multi-line plumbing/heating service provider with both retail product and installation revenue, though operating at far greater national scale than Victor Bernard & Sons.
• Rona Inc. Canadian home improvement retailer with a network of corporate and affiliated stores selling plumbing fixtures, heating equipment, and building materials. Comparable to VBS's retail showroom sales of sinks, vanities, fireplaces, and furnaces, though Rona operates at vastly greater scale.
• Home Hardware Stores Limited: Canadian dealer-owned home hardware retailer with extensive Atlantic Canada coverage selling plumbing, heating, and building supplies. Comparable retail showroom model for fixtures and home improvement products, with broader assortment and footprint.
• Enercare Inc. Major Canadian provider of water heaters, furnaces, air conditioners, plumbing, and electrical services with a strong Ontario and national footprint. Comparable product-and-service business model with residential and light-commercial focus; relevant as a scaled-up version of VBS's offering.
• Mr. Rooter Plumbing (Neighborhood Plumbing Canada): Franchised residential and commercial plumbing services network operating across Canada including Atlantic provinces. Comparable as a multi-segment plumbing service provider with brand-backed local operations, though serving the same customer need set differently via a franchise model.

Others

• Ferguson Enterprises (Canada): North American wholesale distributor of plumbing, heating, and HVAC supplies serving contractors. Comparable to VBS as a supply-side channel for plumbing fixtures and heating equipment, though Ferguson operates at wholesale scale rather than retail/installation.
• Caleffi North America: Manufacturer and supplier of plumbing and heating components including valves, fittings, and hydronic systems. Comparable as a brand/supplier whose products are likely stocked or installed by VBS; relevant as an ecosystem participant in the same trade category.

Direct peers

• National Heating & Cooling: Atlantic Canada-based HVAC and plumbing service provider operating across New Brunswick, Nova Scotia, and PEI. Closest direct regional peer given overlapping service lines (residential/commercial HVAC, plumbing) and shared Atlantic Canadian market.

Regional players

• Atlantic Comfort Specialists: Regional HVAC, plumbing, and electrical services contractor based in Atlantic Canada serving residential and commercial customers. Comparable in service mix and regional Atlantic Canada footprint.
• Petro Service Limited: New Brunswick-based home heating, HVAC, and fuel services company serving residential and commercial customers in Atlantic Canada. Comparable for the furnace/heating service line and regional multi-segment go-to-market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/VictorBernardFils
• LinkedInlinkedin.com/company/victor-bernard-sons-ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Victor Bernard & Sons Ltd.