National Heating Company Inc

Name

National Heating Company Inc

Legal name

National Heating Company Inc

Website

https://nationalheating.com

Company type

Private

Founded year

1958

Operating status

Operating

Headcount range

1–10 employees

Short description

National Heating & Cooling is a Detroit-based residential HVAC contractor serving homeowners across Metropolitan Detroit with heating, cooling, boiler, water heater, and indoor air quality repair, replacement, and maintenance since 1958.

Ownership category

akta.pro rank

Product category

Residential HVAC Services

NAICS

Plumbing, Heating, and Air-Conditioning Contractors (238220), Warm Air Heating and Air-Conditioning Equipment and Supplies Merchant Wholesalers (42373)

SIC

Refrigeration & Service Industry Machinery (3580), Wholesale-Hardware & Plumbing & Heating Equipment & Supplies (5070)

akta.pro primary industry

Residential HVAC System Installation (Furnace/AC/Heat Pump) (HSAOAGAA)

akta.pro secondary industries

HVAC, Water Heaters & Indoor Air Quality Distribution (CRAOAFAJ), Heat Exchangers, Coils & Hydronic HVAC Components (IMADANAF)

Keywords

• Residential HVAC services
• Heating and cooling
• Furnace installation
• Air conditioning repair
• Indoor air quality

Headquarters

HQ city

Detroit

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. HVAC Repair Services: Residential HVAC repair services for furnaces, AC units, boilers, heat pumps, and related equipment. Revenue generated from service calls and repair labor.
2. Equipment Installation and Replacement: Sales and installation of new HVAC equipment including furnaces, air conditioners, heat pumps, boilers, water heaters, and ductless systems. Equipment sales combined with installation labor.
3. Annual Maintenance Plans: Preventive maintenance program (Planned Maintenance Agreements) offering annual tune-ups, priority service, discounted rates on repairs, and free diagnostic calls. Recurring revenue from annual subscription-like maintenance contracts.
4. Parts and Components Sales: Online store offering common HVAC parts for purchase, including filters, thermostats, and accessories.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

National Heating & Cooling is a Carrier Factory Authorized Dealer that sells, installs, services, and maintains residential HVAC equipment — including furnaces, air conditioners, boilers, heat pumps, ductless mini-splits, and water heaters — for homeowners in the Metropolitan Detroit area. The company also offers indoor air quality solutions (HEPA filtration, UV germicidal lights, dehumidifiers, humidifiers), annual Planned Maintenance Programs, and an online store for HVAC parts and accessories.

Product overview

National Heating & Cooling is a residential HVAC service contractor offering a comprehensive suite of heating, cooling, and indoor air quality products and services. The company operates as a Carrier Factory Authorized Dealer, selling and installing Carrier brand heating and cooling equipment alongside other major brands including Bradford White water heaters and White Rogers thermostats. Their core services include AC repair/replacement/maintenance, furnace repair/replacement/maintenance, boiler service/repair/replacement/maintenance, heat pump services, and ductless mini-split systems. They also provide extensive indoor air quality solutions including air filtration (HEPA), dehumidifiers, humidifiers, UV germicidal lights, and air exchangers. The company offers a Planned Maintenance Program providing annual tune-ups, priority service, and discounts on repairs. Service portfolio spans from emergency repairs to full system replacements and new installations, with an online store for parts at nationalheatingsales.com.

Differentiator

Problem solved

Functional benefit

Products and services

• AC Repair Diagnostic, component replacement, and emergency repair services for residential air conditioning systems.
• AC Replacement Full installation of new central air conditioning systems including ductwork assessment and new unit installation.
• AC Maintenance Preventive maintenance services for air conditioning systems including tune-ups, cleaning, and efficiency optimization.
• Furnace Repair Diagnostic and repair services for gas, oil, and electric furnaces including heat exchanger inspection and component replacement.
• Furnace Replacement Installation of new furnaces including sizing, selection assistance, permitting, and old unit disposal.
• Furnace Maintenance Annual tune-up service including inspection, cleaning, safety checks, and efficiency calibration for furnaces.
• Boiler Service Comprehensive boiler services including repair, replacement, and maintenance for residential hydronic heating systems powered by natural gas, oil, or electricity.
• Boiler Repair Diagnostic and repair services for boiler systems including pilot light repair, pressure troubleshooting, and leak detection.
• Boiler Replacement Installation of new boiler systems including sizing calculations, system selection, and professional installation.
• Boiler Maintenance Annual boiler tune-up including inspection, cleaning, sediment removal, and safety valve verification.
• Heat Pump Service Full spectrum heat pump services including repair, installation, replacement, conversion, and maintenance for dual-purpose heating and cooling systems.
• Indoor Air Quality Services Comprehensive indoor air quality solutions including dehumidifiers, high-efficiency filters, humidifiers, germicidal UV lights, air purifiers, and air exchangers to address pollutants, allergens, and humidity control.
• Air Filtration Installation of high-efficiency filters including HEPA filtration systems and bypass filtration loops for whole-house air purification.
• Ductless Mini-Split Systems Ductless heating and cooling systems offering high-efficiency climate control with WiFi/smartphone integration, zone control, and variable-speed compressors for homes without ductwork.
• Ductwork Services Duct repair, sealing, and replacement services to improve HVAC efficiency and air quality throughout the home.
• Planned Maintenance Program Annual preventive maintenance agreement offering priority service, 30-40% discount on maintenance, up to 40% discount on parts and repairs, free diagnostic service calls, and equipment efficiency optimization.
• Bradford White Water Heaters Brand of residential and commercial water heaters sold and installed by National Heating & Cooling.
• Carrier Heating Products Carrier brand heating equipment including heat pumps, gas furnaces, oil furnaces, geothermal heat pumps, packaged products, fan coils, and evaporator coils.
• Carrier Cooling Products Carrier brand air conditioning and cooling products offered by National Heating & Cooling as a Carrier Factory Authorized Dealer.
• White Rogers Thermostats Line of programmable and non-programmable thermostats including the Sensi smart WiFi thermostat with smartphone integration.

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• Carrier CorporationcoreOEM/ Whitelabel/ Licensing PartnerNational Heating & Cooling is a Carrier Factory Authorized Dealer, providing sales, installation, and service of Carrier heating products (furnaces, heat pumps, boilers), cooling products (air conditioners, heat pumps), and indoor air quality solutions. This partnership provides access to proprietary Carrier equipment, factory training, and dealer support programs.
• Bradford WhitecoreTechnology or IntegrationAuthorized dealer for Bradford White water heaters, offering installation and service of these products as part of complete home comfort systems.
• DTE EnergyminorGTM or Marketing PartnerUtility company rebate partner. National Heating & Cooling helps customers access DTE Energy rebates when purchasing qualifying HVAC equipment, reducing overall installation costs.
• Consumers EnergyminorGTM or Marketing PartnerUtility company rebate partner. National Heating & Cooling helps customers access Consumers Energy rebates when purchasing qualifying HVAC equipment, reducing overall installation costs.
• AC BanditminorGTM or Marketing PartnerSecurity system partner offering AC bandit security systems to protect outdoor HVAC equipment from theft. Referred to customers as an add-on security product.
• Energy StarminorGTM or Marketing PartnerEPA partnership promoting Energy Star certified HVAC equipment for energy efficiency. Company installs and promotes Energy Star rated products.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Carrier Corporation: Global HVAC original equipment manufacturer and National Heating's primary brand partner as a Carrier Factory Authorized Dealer. Not a direct competitor, but the OEM whose product portfolio, dealer program economics, and rebate strategy directly shape National Heating's pricing, training, and competitive positioning.
• Home Depot HVAC Installation Services: Big-box retailer offering HVAC system sales plus installation through a national contractor network, including Detroit-area service. Represents the digital-first, financing-enabled alternative channel competing for the same furnace/AC replacement transactions that drive National Heating's equipment revenue.
• Roto-Rooter: National residential plumbing and HVAC services brand with significant Detroit-area operations. Overlaps National Heating's service/replacement and maintenance business, and represents the broader, brand-driven incumbent competing for the same homeowner wallet share.
• American Residential Services (ARS / Rescue Rooter): Large national residential HVAC, plumbing, and electrical services platform with multi-state operations. Comparable service offering and target customer but at much larger scale, with corporate marketing, call-center infrastructure, and capital that an independent operator like National Heating must compete against on lead generation and price.

Direct peers

• Carter Heating & Cooling: Michigan-based residential HVAC contractor offering furnace, AC, heat pump, and indoor air quality services. Similar in scale, customer segment (homeowners), and Carrier-adjacent brand positioning in the Metro Detroit service area.
• Service Professor: Michigan-headquartered residential HVAC, plumbing, and electrical services company with a multi-location service model across West and Southeast Michigan. Directly comparable in service mix (HVAC repair/replace/maintenance), technician-dispatched delivery, and local-brand marketing approach.
• AJ Danboise Plumbing Heating Cooling: Michigan-based residential and light commercial HVAC, plumbing, and electrical service contractor serving the Metro Detroit area. Operates with a similar model of technician-dispatched service, Carrier/dealer relationships, and a metro service territory — making it the closest head-to-head competitor.
• One Hour Heating & Air Conditioning: National residential HVAC service franchise with strong Midwest presence, including Metro Detroit. Competes on the same service/replacement model, branding, financing, and on-demand repair delivery — and represents the franchise-system answer to National Heating's independent-dealer model.
• Horne & Benik: Regional mechanical contractor serving residential and commercial customers in Michigan with HVAC, plumbing, and refrigeration services. Comparable as a multi-trade, locally rooted contractor competing for the same homeowner service calls in the region.

Others

• ServiceTitan: Operating system for residential and commercial trades contractors including HVAC. Not a competitor, but the dominant software platform whose adoption by larger regional roll-ups is creating the digital booking, dispatch, and customer-experience gap that independent operators like National Heating must close to remain price-competitive.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/pages/National-Heating-Cooling-Inc/251164855035043

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about National Heating Company Inc