What Vegas Thrill does

Vegas Thrill is a professional women's volleyball team based in Las Vegas, Nevada, founded in 2024 as a charter member franchise of Major League Volleyball (MLV), the longest-running formal professional volleyball league in the United States. The team operates as one of MLV's member franchises and competes in live matches that serve volleyball fans, the Las Vegas community, and corporate sponsors, with its product aligned to USA Volleyball's Olympic development pipeline and fielding elite NCAA and Olympic-level athletes.

The team generates revenue through three primary streams: ticketed live events (season tickets, single-game, group, and premium seating), sponsorship and corporate partnerships with brands including Franklin Sports, REN Athletics, Spalding, and USA Volleyball, and media rights via broadcast partnerships with ION Television and the Scripps Sports Network FAST channel (launched March 2026). MLV's shared technology infrastructure includes a partnership with Bolt6 providing live 3D statistical visualization and augmented reality match presentations branded as the "3D Court Report," enhancing both in-arena fan experience and broadcast production.

Distribution is primarily regional via direct season ticket memberships, digital ticketing platforms (Ticketmaster and SeatGeek), group sales, and premium seating. Marketing spans organic social media (Facebook, X, Instagram, YouTube, TikTok), email newsletters, the weekly "Inside the Mind" podcast/video series, and creator collaborations with volleyball influencers. The league is in an active expansion phase, adding teams in Los Angeles, Minneapolis-St. Paul, Northern California, and Washington DC for the 2027 season to reach 11 total teams, and the 2026 Championship Weekend generated record reach with nearly 3 million unique viewers across ION and Scripps Sports coverage.

Name

Vegas Thrill

Legal name

Vegas Thrill

Website

https://vegasthrill.com

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

11–50 employees

Short description

Vegas Thrill is a Las Vegas-based professional women's volleyball team and charter franchise of Major League Volleyball, generating revenue from ticket sales, corporate sponsorships, and broadcast media rights while serving volleyball fans and brand partners.

Ownership category

akta.pro rank

Product category

Professional Women's Volleyball (Live Sports Entertainment)

NAICS

Spectator Sports (71121), Spectator Sports (7112)

SIC

Services-Amusement & Recreation Services (7900), Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Volleyball Leagues (MPAKAAAL)

akta.pro secondary industry

Professional Live Sports Leagues & Tours (MPAGAMAA)

Keywords

• Professional volleyball team
• Women's volleyball league
• Live sports entertainment
• Volleyball match operations
• Sports ticket sales

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Ticket Sales: Revenue generated from season tickets, single game tickets, group tickets, premium seating, and flex plans. The team accepts season ticket deposits and offers various seating categories.
2. Sponsorship and Corporate Partnerships: Corporate partnerships with brands like Franklin Sports, REN Athletics, Spalding, and USA Volleyball provide sponsorship revenue through signage, media, promotions, hospitality, and community elements.
3. Broadcasting Rights: Media rights revenue from broadcast coverage on ION and Scripps Sports, including linear television and the Scripps Sports Network FAST channel.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Vegas Thrill operates a professional women's volleyball team that competes in Major League Volleyball. It sells live-match access through season ticket memberships, single-game tickets, group tickets, premium/courtside seating, and flex plans, while participating in league-wide broadcast coverage on ION and Scripps Sports. The team's offering is event-driven premium live sports entertainment tied to MLV's Olympic-development pipeline.

Differentiator

Problem solved

Functional benefit

Products and services

• Vegas Thrill Professional Women's Volleyball (live matches) Live professional women's volleyball matches featuring the Vegas Thrill franchise competing in Major League Volleyball; for individual fans, families, and corporate groups seeking premium live sports entertainment in Las Vegas.
• Season Ticket Memberships Annual season ticket plans with priority access via per-seat deposits ($50 deposit per seat), early Select-a-Seat access, and online seat selection ahead of general public sales; for committed individual fans and recurring attendees.
• Premium and Courtside Seating Higher-tier seating experiences including courtside seats, with the Center Court tier shown at $40 per match ($520 per plan) and bundled amenities such as parking and food & beverage; for fans and corporate hosts seeking premium hospitality.
• Group Tickets Bulk ticket packages sold to organizations, corporations, and large parties for outings to Vegas Thrill matches; for enterprise buyers and group organizers.
• Single-Game and Flex-Plan Tickets Individual match tickets and flex plans sold through Ticketmaster/SeatGeek and team channels, including Wings ($25 per match / $325 per plan) and Lower Ends ($13 per match / $169 per plan) tiers; for individual fans seeking flexible attendance.

Quantifiable outcome

• Record championship viewership with nearly 3 million unique viewers
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Seven partnerships are on record, tiered broadcast partner, technology partner, corporate partner and core partner.

• Scripps Sports Networkbroadcast partnerGTM or Marketing Partner · 1 March 2026Broadcast partner for MLV coverage on newly launched FAST channel, driving 28% lift in audience consumption beyond traditional television.
• Bolt6technology partnerTechnology or Integration · 1 January 2026Technology partner providing match technology and innovation including live 3D statistical visualization, augmented reality match data, and real-time performance metrics displayed in-arena and during broadcasts.
• Franklin Sportscorporate partnerGTM or Marketing PartnerCorporate partner of Major League Volleyball providing sports equipment and brand partnership.
• REN Athleticscorporate partnerGTM or Marketing PartnerCorporate partner of Major League Volleyball providing athletic apparel and sports performance gear.
• Spaldingcorporate partnerGTM or Marketing PartnerCorporate partner and official ball provider for Major League Volleyball.
• USA Volleyballcore partnerStrategic or Co-development PartnerOfficial governing body partner providing alignment with Olympic development pathways and national volleyball standards.
• ION Televisionbroadcast partnerGTM or Marketing PartnerBroadcast partner for MLV postseason and championship coverage reaching millions of viewers.

Scale indicators6 records

Recent moves5 records

Expansion highlights4 records

Emerging players

• Athletes Unlimited Volleyball: Alternative-format professional women's volleyball league using a player-centric, individual-scoring model. Comparable in athlete pool and target fan demographic.

Direct peers

• LOVB (League One Volleyball): Direct competitor professional women's volleyball league in the US. Competes with MLV for athletes, sponsors, media rights, and fan attention, making it the single most comparable counterfactual investment.
• Omaha Supernovas: Founding MLV team that played in the 2026 championship. Direct peer competing in the same league, sharing broadcast, sponsorship, and expansion economics with Vegas Thrill.
• Dallas Pulse: 2026 MLV champion and direct peer team. Closely comparable on-court product, ticket structure, and broadcast exposure as a fellow MLV franchise.

Broad incumbents

• Angel City FC (NWSL): Women's professional sports franchise with a comparable event-driven GTM, premium sponsor base, and content-led digital strategy. Provides a benchmark for women's pro sports franchise economics.
• Kansas City Current (NWSL): High-growth women's professional sports franchise with comparable investor profile, stadium economics, and content-led GTM. Useful comparable for forward-looking franchise valuation.
• PWHL (Professional Women's Hockey League): Newer professional women's sports league with a similar growth-stage profile, league-level expansion strategy, and broadcast partnerships (e.g., Scripps Sports-adjacent coverage).
• Las Vegas Aces (WNBA): WNBA franchise operating in the same Las Vegas market. Comparable women's professional sports franchise competing for the same local sponsors, fans, and premium live-entertainment dollars.

Regional players

• Vero Volley Monza (Italian Serie A1): Established European women's volleyball club with comparable tier of athlete compensation, sponsorship structure, and live-event production to a US pro franchise like Vegas Thrill.
• Imoco Volley (Italian Serie A1): Top-tier European women's professional volleyball club. Comparable on-court product and franchise economics, but operating in a different geography and broadcast market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/mlvolley
• YouTubeyoutube.com/@majorleaguevolley
• Facebookfacebook.com/100087131632128
• Instagraminstagram.com/mlv
• TikToktiktok.com/@majorleaguevolley
• LinkedInlinkedin.com/company/vegas-thrill

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vegas Thrill