Name

Las Vegas Aces

Legal name

Las Vegas Aces

Website

https://aces.wnba.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Las Vegas

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Ticket Sales: Revenue from single-game tickets, season memberships, premium seats, and suites at Michelob ULTRA Arena for WNBA games and events.
2. Merchandise: Sale of licensed merchandise including championship apparel, caps, and fan gear through the official team shop.
3. Sponsorship: Corporate sponsorship deals including jersey patch sponsors (IPSY), arena signage, VIP experiences, and co-branded content partnerships with brands like BetMGM.
4. Media Rights: Revenue from WNBA media rights deals and broadcast agreements with major networks including ESPN, NBC, CBS, and Amazon.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

The Las Vegas Aces are a professional women's basketball franchise competing in the WNBA, selling live game entertainment, season and single-game tickets, suites and premium seating at Michelob ULTRA Arena, licensed team merchandise through the Aces Team Shop, and corporate sponsorship inventory. The franchise also offers branded fan experiences such as Aces Fantasy Camp and original video content through Aces Productions.

Product overview

The Las Vegas Aces are a professional WNBA basketball team that operates as a unified product offering centered around live sports entertainment. The core product is the team itself, competing in WNBA games at Michelob ULTRA Arena. Supporting products include the official team shop for merchandise, Aces Care community programs for youth development, Aces Productions for documentary content, and Aces Fantasy Camp for fan experiences. The team's digital presence is anchored by its official website at aces.wnba.com, which provides game schedules, ticket sales, news, and community information.

Differentiator

Problem solved

Functional benefit

Products and services

• Las Vegas Aces WNBA Team A professional women's basketball team competing in the WNBA, offering live game experiences, season tickets, premium seating, and fan engagement at Michelob ULTRA Arena in Las Vegas.
• Aces Team Shop

Quantifiable outcome

• Three WNBA championships in four years (2022, 2023, 2025)
• +1 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered minor and core.

• HRC FertilityminorStrategic or Co-development Partner · 17 June 2026The Las Vegas Aces partnered with HRC Fertility during World Infertility Awareness Month to raise awareness about fertility care and family building support for professional athletes. HRC Fertility provides services including egg freezing, IVF, and fertility evaluations to players, staff, and the public.
• The Champions CollectiveminorStrategic or Co-development Partner · 9 May 2026The Champions Collective, a division of Jostens, designed the Aces' 2025 WNBA championship rings featuring three one-carat diamonds representing each title, seventeen black diamonds symbolizing their record consecutive wins, and a first-of-its-kind removable fashion ring.
• BetterHelpminorStrategic or Co-development Partner · 1 May 2026BetterHelp launched the 'Motherhood With You' campaign partnering with three WNBA teams including the Las Vegas Aces, Dallas Wings, and New York Liberty. For every assist made during May, therapy hour donations are triggered, with over 100,000 hours pledged.
• IPSYcoreGTM or Marketing Partner · 8 April 2026IPSY is the official beauty partner and jersey patch sponsor of the Las Vegas Aces. The multi-year partnership includes community activations such as youth basketball camps, community group nights at home games, and in-arena beauty-themed experiences at Michelob ULTRA Arena.
• New Era CapminorGTM or Marketing Partner · 1 October 2025New Era Cap launched the 2025 WNBA Championship Collection celebrating the Las Vegas Aces' victory, featuring commemorative caps and apparel including items worn by players during the postgame ceremony.
• BetMGMcoreGTM or Marketing Partner · 1 January 2025BetMGM is the exclusive online casino and sportsbook partner of the Las Vegas Aces and an authorized gaming partner of the WNBA through the 2027 season. The partnership includes prominent arena signage, VIP experiences, co-branded content rights, and plans for a first-ever WNBA online slot game.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Dallas Wings: WNBA franchise in a major Sun Belt market; comparable growth-stage franchise competing for the same national sponsorship and broadcast inventory.
• Seattle Storm: WNBA franchise with multiple championships (2018, 2020, 2022 partial era); comparable mid-market franchise with proven championship execution.
• Indiana Fever: WNBA franchise driven by Caitlin Clark's star power; most direct comparable to the Aces in monetizing a transcendent individual player and rising attendance.
• Los Angeles Sparks: WNBA franchise in the second-largest US media market; comparable big-market team competing for sponsorships, broadcast visibility, and premium talent.
• Phoenix Mercury: WNBA franchise that lost to the Aces in the 2025 Finals; direct on-court rival and similar league-wide sponsorship profile.
• Minnesota Lynx: WNBA franchise with the most championships in league history; comparable legacy franchise with established fan base and competitive history.
• New York Liberty: WNBA franchise playing in Barclays Center; 2024 WNBA champions and direct on-court competitor with similar big-market sponsorship and media profile to the Aces.
• Chicago Sky: WNBA franchise in a major Midwest media market; comparable mid-to-large market team with similar sponsorship and gate economics to the Aces.
• Golden State Valkyries: WNBA expansion franchise that joined the league in 2025 with a reported near-$1B valuation; key valuation comp for the Aces given new-money entry pricing.

Others

• Las Vegas Raiders: NFL franchise also owned by Mark Davis and based in Las Vegas; sibling asset in the same ownership portfolio, useful for comparing venue economics and Las Vegas market sponsorship pricing.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/lvaces
• YouTubeyoutube.com/@LVAces
• Facebookfacebook.com/LVACES
• Instagraminstagram.com/lvaces
• TikToktiktok.com/@lvaces

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Las Vegas Aces