Végétal Services

What Végétal Services does

Végétal Services is a French wholesale plant nursery headquartered in Saint-Barthélémy-d'Anjou (Maine-et-Loire), founded in August 1993 by Serge Mouhedin and Gérard Chartier. Operating as the second-established member of the Synfolia group, the company produces and trades a broad catalog of plants — trees, fruit trees, young trees (baliveaux), ornamental shrubs, conifers, climbers, perennials, grasses, ferns, topiaries, olive trees, bamboos, and ground cover — for professional landscape contractors, horticultural resellers, and public-sector clients (municipalities, schools, aquatic centers). Production infrastructure spans over 15 hectares including 3 hectares of cash-and-carry retail space, 6 hectares of field production, 10,000 m² of polytunnels, and capacity for 200,000 small containers and 10,000 larger containers, yielding 60,000+ baliveaux per year.

The company's underlying technology centers on sustainable horticulture: integrated biological protection (over 10 years of practice), controlled irrigation, and a proprietary Synfoplant® reusable cultivation-plate system (registered brand, 10-year minimum lifespan, paper mottes from eco-certified forests) that displaces single-use plastic pots. Complementary assets include the Optimal 1100 mechanical tree transplanter for extracting 1.10-meter root balls without damaging primary roots, and an integrated IT order-tracking system providing full traceability from quote to delivery. The site holds Plante Bleue Niveau 3 and Haute Valeur Environnementale certifications.

Végétal Services operates a hybrid B2B go-to-market combining direct enterprise field sales (single point of contact per client), a 3-hectare on-site cash-and-carry, and distributed delivery across western and central France via the A11/A17/A87 highway network. Revenue streams include one-time plant sales with minimum order rules (25 units per variety, €380 minimum for delivered orders), multi-year cultivation contracts (with optional bespoke botanical variety production), and a recurring tree/plant rental service. Marketing is event-driven through annual Portes Ouvertes open days, the Paysalia and Jardins Jardin trade shows, and Synfolia-level LinkedIn presence.

Name

Végétal Services

Legal name

Pépinières Végétal Services SAS

Website

https://vegetal-services.fr

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

11–50 employees

Short description

Végétal Services is a French wholesale plant nursery in Anjou, founded 1993, producing and trading trees, shrubs, perennials and baliveaux for landscape professionals, horticultural resellers and municipalities as a Synfolia group member.

Ownership category

akta.pro rank

Headquarters

HQ city

Saint-Barthélémy-d'Anjou

HQ country

France

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Plant Production and Trading: Production and sale of plants including trees, fruit trees, young plants (baliveaux), ornamental shrubs and conifers, climbing plants, perennials, grasses and ferns, standard trees, olive trees, formed plants, bonsai and topiaries, ground cover plants, and bamboos. One-time sales transactions with minimum order quantities.
2. Plant and Tree Rental: Rental of trees and plants with verification upon delivery and return. Equipment remains property of Végétal Services during rental period.
3. Cultivation Contracts: Custom cultivation contracts allowing clients to secure volumes over several years, enabling anticipatory ordering and secure supply. Clients can also request cultivation of specific botanical varieties.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

Végétal Services is a French plant nursery that produces and trades ornamental plants, trees, and shrubs for professional clients. Operating within the Synfolia network of plant producers, the company supplies landscape professionals, horticultural businesses, and municipalities with cultivated plants, contract-grown stock, and specialized nursery services including tree transplantation.

Product overview

Végétal Services is a nursery business within the Synfolia group, operating as a production and trading company for plants serving professional clients (landscapers, horticulture businesses, and local authorities). The company offers a broad product range including trees, fruit trees, balled plants (baliveaux), ornamental shrubs, conifers, climbing plants, perennials, grasses, ferns, trained plants, bonsai, topiaries, and bamboo. Services include tree transplantation (using the Optimal 1100 machine), cultivation contracts, and plant rental. The company has also developed Synfoplant®, a reusable cultivation plate system to replace plastic pots, and offers Synfolia reusable boxes for transport. Operations span over 15 hectares with 200,000 three-to-four-liter containers, 10,000 ten-to-thirty-liter containers, and over 60,000 balled plants produced annually.

Differentiator

Problem solved

Functional benefit

Products and services

• Plant Production and Trading
• Synfoplant® Cultivation Plates
• Reusable Boxes (Box Synfolia réutilisables)
• Tree Transplantation Service (Optimal 1100)
• Cultivation Contracts
• Tree and Plant Rental

Quantifiable outcome

• 19.5 tonnes of plastic avoided annually with Synfoplant® innovation at Plateau de Versailles site alone
• +3 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• SYNFOLIA GroupcoreStrategic or Co-development PartnerVégétal Services is the second nursery established under the SYNFOLIA group umbrella in August 1993. The group comprises five nurseries across France (Normandy, Anjou, Picardy, Gironde, Paris region) united by quality, reactivity, and sustainable development principles. The group enables shared resources, collective marketing, and coordinated distribution.
• P.C.V. (Plastique Collecte Valorisation)coreOthersOver 10-year partnership with P.C.V. for recycling of used plant containers. P.C.V. employs people in career transition for processing of end-of-life containers, combining environmental and social impact.
• Etablissement Public d'Aménagement Paris-SaclayminorStrategic or Co-development PartnerPartnership for temporary nursery services in the Paris-Saclay urban campus development, providing values-aligned plant supply for public development projects.
• Pépinières de la BambouseraieminorStrategic or Co-development PartnerPartnership providing expertise in Japanese maple and bamboo production, contributing to the Occitanie nursery's climate-adapted plant offerings.

Scale indicators8 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• Pépinières Huchet: French family-run nursery producing trees, shrubs, conifers and fruit plants for professional landscapers across western France. Comparable in regional western-French delivery footprint, broad varietal range, and B2B-only professional channel.
• Pépinières Lappen: Large German nursery producing a wide range of ornamental trees and shrubs for European landscape professionals. Comparable in B2B model and professional varietal range; primarily serves different (DACH) geography but competes for cross-border French municipal tenders.
• Bruns Pflanzen: Major German wholesale nursery producing ornamental trees, large specimens and shrubs for European landscape projects. Comparable in large-tree production and B2B distribution; geographic overlap with France on cross-border municipal and corporate landscaping tenders.
• Pépinières Jean Rey: Established French wholesale nursery producing ornamental trees, shrubs and conifers for landscape professionals and resellers. Comparable in product mix, B2B-only distribution model, and French regional delivery footprint.
• Minier Horticulture: French wholesale nursery producing a wide range of ornamental plants for professional landscapers and garden centres. Comparable in broad varietal range, professional-only channel, and multi-region French production footprint.
• Pépinières Allavoine: French B2B nursery producing container and field-grown trees, shrubs and conifers for professional landscapers. Overlaps in production methods (container + field), varietal focus, and professional customer base.
• Pépinières Bauchery: French nursery specialising in large trees, transplants and mature specimens for landscape and urban greening projects. Comparable in tree-focused production and tree-transplantation services similar to Végétal Services' Optimal 1100 offering.
• Pépinières Naudet: One of France's largest professional tree and shrub nurseries, producing a broad range of ornamental, fruit and forestry plants for landscape, municipal and forestry clients. Directly comparable in B2B production nurseries serving landscape professionals and public-sector buyers.
• Pépinières Derly: French B2B nursery specialising in container-grown shrubs, conifers and climbers for landscape professionals. Overlaps directly with Végétal Services' container-grown varietal range and professional customer base.

Broad incumbents

• Truffaut: Major French garden-centre chain selling plants, tools and outdoor products to both consumers and professionals. Not a direct nursery competitor but represents a downstream B2B buyer and a broader incumbent in the French green-products value chain that competes for end-customer spend.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/v%C3%A9g%C3%A9tal-services

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Végétal Services