VELL

What VELL does

VELL Health (legal entity VELL, LLC) operates a consumer and enterprise wellness platform built around a proprietary "5 Pillar System" covering Nutrition, Fitness, Mind, Therapy, and Supplements. Its core technology combines an AI-driven personalization layer (recommendation engine, predictive analytics on activity patterns, NLP with medical-jargon guardrails) with wearable device integration for Apple Watch and Google Pixel Watch, clinical-grade tracking (resting heart rate, blood oxygen, blood glucose, temperature), and a configurable Therapy Engine. The product surface spans the VELL Health consumer mobile app (freemium on iOS and Android, with 1M+ downloads globally), the VELL for Care Providers enterprise platform for remote patient supervision, and VELL for Business for employer wellness benefits, supplemented by a Partnership Program for channel distribution.

The company is privately held, founder-controlled (co-founded by Dr. Ken Grey, a holistic physician serving as Head of Healthcare, and Michael Gioan, the Platform Architect serving as Head of Technology), and operates with a team of six employees from a headquarters in Jupiter, Florida with an additional office in California. Revenue is generated through app subscriptions, enterprise/care-provider platform subscriptions, and partnership/co-development arrangements; specific pricing is not publicly disclosed. Named enterprise and government relationships include BPGbio (international Type 2 Diabetes deployment in Guyana, announced July 2023), the Florida Fire Rescue Department (first-responder wellness, 2023), and an advisory relationship with Dr. Ron Gazze, Executive Medical Director at NextEra Energy. The company reports no institutional funding and operates without a public stock listing.

Name

VELL

Legal name

VELL, LLC

Website

https://vellhealth.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

VELL Health operates a consumer and enterprise holistic wellness platform built on a proprietary 5 Pillar System (Nutrition, Fitness, Mind, Therapy, Supplements), delivered via a freemium mobile app with 1M+ downloads, a Care Provider enterprise platform, and an employer wellness product. It serves individual consumers, employers, healthcare providers, and government clients with AI-driven personalization and wearable integration.

Ownership category

akta.pro rank

Product category

Digital Health and Wellness Software

SIC

Services-Health Services (8000)

akta.pro industry

PRIMARYHDAAAGAI

Healthcare & Wellness Personalization

Hardware, Technology & Telecom/Artificial Intelligence & Machine Learning/Recommender Systems & Personalization

SECONDARYHLALADAD

Chronic Condition Management & Remote Monitoring (e.g., diabetes, HTN)

Healthcare & Life Sciences/Telehealth Platforms/Employer-Sponsored Virtual Care Platforms

Keywords

• Holistic wellness app
• Wearable health tracking
• AI wellness recommendations
• Employee wellness platform
• Chronic condition management

Headquarters

HQ city

Jupiter

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Mobile App Subscription: VELL Health app is available as a free download with a modest monthly subscription charge for premium features. The freemium model allows broad user acquisition while monetizing through subscription.
2. Enterprise Employee Wellness: VELL for Business product offering employer-employee benefits supplement solutions to companies seeking to enhance employee health and well-being.
3. Care Provider Platform: VELL for Care Providers platform with advanced patient supervision features enabling healthcare providers to monitor and manage patient wellness.

Pricing tiers

Go-to-market motion4 records

Distribution channels6 records

Marketing channels7 records

Core offering

VELL Health is a holistic wellness platform centered on a proprietary 5 Pillar System (Nutrition, Supplements, Fitness, Mind, Care Activities) that combines AI-driven personalized recommendations, wearable device integration, and chronic condition management programs. The company sells a consumer mobile app (iOS/Android) with over 1 million downloads, an enterprise clinical supervision platform for healthcare providers (VELL for Care Providers), and an employer-employee wellness solution (VELL for Business), all powered by an AI engine with medical safety guardrails.

Product overview

VELL Health is a holistic wellness ecosystem consisting of a consumer mobile app (VELL Health App with 1M+ downloads), an enterprise Care Provider platform for clinical patient supervision, and business/employer wellness solutions. The platform centers on a proprietary 5 Pillar System covering Nutrition, Fitness, Mind, Therapy, and Supplements, powered by AI-driven personalization that analyzes symptoms and wearable data to generate integrated wellness recommendations. VELL 2.0 represents the latest major version upgrade bringing enhanced clinical tracking and wearable synchronization capabilities.

Differentiator

Problem solved

Functional benefit

Products and services

• VELL Health App Consumer-facing mobile wellness application for iOS and Android offering holistic health tracking across the five pillars (Nutrition, Fitness, Mind, Therapy, Supplements) with AI-driven personalized recommendations, wearable device synchronization, guided meditations, fitness videos, clinical metric tracking, and chronic condition management programs. Free to download with a modest monthly premium subscription.
• VELL for Care Providers Enterprise clinical platform enabling healthcare providers to create personalized wellness journeys for patients, monitor health trends remotely, and supervise patients between visits with real-time data access through the enterprise.vellhealth.com portal.
• VELL for Business Employer-employee wellness solution offering supplement programs, corporate health initiatives, and benefits integrations designed to enhance employee well-being, productivity, and preventive care through the holistic 5 Pillar framework.

Quantifiable outcome

• Over 1 million downloads globally
• +1 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability5 records

Feature7 records

Partnerships

Four partnerships are on record, tiered core and minor.

• BPGbiocoreStrategic or Co-development Partner · 1 July 2023VELL Health collaborated with BPGbio to launch a groundbreaking holistic health and wellness application specifically designed for people with Type 2 Diabetes in Guyana. This partnership represents a significant expansion into international markets and specialized chronic condition management.
• Florida Fire Rescue DepartmentminorStrategic or Co-development Partner · 1 January 2023Partnership to help firefighters and first responders forge better wellness habits through the VELL Health platform, providing holistic health support for first responder communities.
• Garden of LifeminorOthersGarden of Life serves as an essential partner providing supplements recommended to VELL users. Dr. Ken Grey credits Garden of Life for helping patients get proper nutrients when soil doesn't contain all necessary nutrients.
• Dr. Ron Gazze / NextEra EnergycoreOthersDr. Ron Gazze serves as Executive Medical Director for NextEra Energy/FPL where he provides primary care and coordinates medical care for corporate leaders. He is also Executive Medical Director and advisory board member for VELL Health, connecting the platform with enterprise employee wellness.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Noom: Noom is a subscription wellness/coaching app with deep chronic-disease prevention programs (diabetes, hypertension) plus employer wellness channels (Noom for Business). VELL's chronic-condition and employer-wellness GTM closely parallels Noom's two-sided model.
• MyFitnessPal: MyFitnessPal is the dominant consumer nutrition-tracking app, sharing VELL's freemium mobile model and food/wellness positioning. While MyFitnessPal is more single-pillar (nutrition), it competes directly for the same health-conscious consumer download.
• Calm: Calm is a leading wellness/meditation subscription app competing for VELL's "Mind" pillar audience. Both sell freemium consumer subscriptions globally and overlap on guided meditation, sleep stories, and mindfulness content.
• BetterMe: BetterMe is a holistic wellness app covering nutrition, fitness, mindfulness, and sleep — closely mirroring VELL's 5 Pillar framing. Both target individual consumers globally with freemium models and personalized AI-driven plans, making it the most directly comparable direct peer.
• Headspace: Headspace is a wellness/meditation subscription app with an employer wellness channel (Headspace for Work) — directly overlapping VELL's consumer app and VELL for Business offerings. Like VELL, it combines consumer subscription with enterprise wellness sales.
• Welltory: Welltory aggregates data from Apple Watch, Wear OS, Garmin, and other wearables into AI-driven stress, energy, and recovery insights. VELL's wearable-integration + AI Therapy Engine approach closely parallels Welltory's data-aggregation personalization model.
• Omada Health: Omada Health is a digital chronic-disease prevention and management platform sold primarily through employers and payers. VELL's chronic-condition partnerships (e.g., BPGbio Type 2 Diabetes) and VELL for Business directly overlap Omada's chronic-care employer channel.
• Virta Health: Virta Health is a Type 2 Diabetes reversal platform combining remote monitoring, AI personalization, and care-provider oversight. VELL's BPGbio Type 2 Diabetes app in Guyana and its care provider platform directly compete with Virta's disease-management model.
• Levels: Levels is a consumer metabolic-health app using continuous glucose monitoring to drive personalized nutrition and lifestyle recommendations. Like VELL, it combines wearable/clinical data with AI personalization and targets Type 2 Diabetes-adjacent populations.

Broad incumbents

• Babylon Health: Babylon Health is a large-scale AI-driven health personalization and symptom-assessment platform serving payers and providers globally. While broader in scope (full telehealth), its AI symptom-to-recommendation engine closely resembles VELL's Therapy Engine concept at much larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@vellhealth2230
• Facebookfacebook.com/vellhealth
• LinkedInlinkedin.com/company/vell-health
• Instagraminstagram.com/vellhealth
• Pinterestpinterest.com/VellHealthApp

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about VELL