Velocity Fitness

What Velocity Fitness does

Velocity Fitness is a privately held, single-location martial arts and fitness studio operating from 2419 Washington Ave, Evansville, Indiana. Founded in 2021 by Damien Burge, the studio offers small-group classes in Cardio Kickboxing, Shaolin Kung Fu, MMA, Combat Grappling, Self-Defense, Personal Training, Youth Karate, and Family Strikers, with class sizes intentionally kept small to deliver individualized coaching. The model is direct-to-consumer, targeting local residents — primarily individual fitness consumers with secondary segments for families and personal training clients — and serves the Evansville metropolitan area only, with limited online personal training extending reach beyond the physical facility.

The company generates revenue through a tiered mix of recurring monthly subscriptions ($129 for unlimited kickboxing, $169 for all-access, $89 for Family Strikers) and one-time or pay-as-you-go purchases (4-class pack at $60, 6-class pack at $100, $20 drop-in, $50/hour personal training), plus ancillary event revenue from the annual Zombie Run 5k. A 7-day free trial and a 1-week unlimited pass serve as the primary acquisition funnel. Distribution is retail-physical at the studio, with online booking via the website and community presence on Facebook.

The underlying platform is non-technical: a Wix-hosted website with a booking calendar and pricing pages, supplemented by social media and local event marketing. No proprietary technology, mobile app, AI/ML features, or integrations are evident. The company's value proposition rests on the credentials of its internationally-trained martial arts coaching staff and community-driven retention rather than on technology or scale, leaving the business model dependent on local reputation and the continued availability of its founder-instructor.

Name

Velocity Fitness

Legal name

Velocity Fitness

Website

https://velocityft.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

Velocity Fitness is a privately held, single-location martial arts and fitness studio in Evansville, Indiana, founded in 2021, offering small-group kickboxing, kung fu, MMA, self-defense, and personal training to local residents via subscription and class-pack pricing.

Ownership category

akta.pro rank

Product category

Martial Arts Fitness Training

NAICS

Fitness and Recreational Sports Centers (71394), Sports and Recreation Instruction (61162)

akta.pro primary industry

Combat Sports Gyms (Boxing, Kickboxing, Muay Thai) (HSADADAB)

akta.pro secondary industries

Small-Group Personal Training (Semi-Private) (HSADAAAN), Weight Loss & Body Transformation Training (HSADAAAC)

Keywords

• Martial arts training
• Cardio kickboxing classes
• Personal training services
• Self-defense instruction
• Fitness studio memberships

Headquarters

HQ city

Evansville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Class Memberships: Monthly recurring memberships providing unlimited access to specific class types (kickboxing, MMA, grappling) or all-access to all classes. Memberships provide predictable recurring revenue with subscription model.
2. Class Packs: Prepaid bundles of individual classes (4-class pack, 6-class pack) valid for 3 months. Customers pay upfront for multiple sessions.
3. Personal Training: One-on-one personal training sessions at $50 per hour, available in-person and online, providing personalized fitness coaching.
4. Event Revenue: Revenue from community events including the annual Zombie Run 5k, with various sponsorship tiers and participant tickets.
5. Family Membership: Family Strikers membership at $89/month for parent and child cardio kickboxing classes, bundling family access.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Velocity Fitness is a small-group martial arts and fitness studio in Evansville, Indiana, offering instructor-led cardio kickboxing, Shaolin Kung Fu, MMA, combat grappling, self-defense, youth karate, and personal training classes. Classes are delivered at a single physical training facility with intentionally small class sizes for individual coaching, complemented by online personal training and tiered subscription or class-pack pricing.

Product overview

Velocity Fitness is a small-group martial arts and fitness training studio in Evansville, Indiana, founded in 2021. The company offers a comprehensive portfolio of instructor-led classes including Cardio Kickboxing (45-minute high-energy sessions), Shaolin Kung Fu, MMA, Combat Grappling, Self-Defense, Personal Training, and specialty programs like Family Strikers and Youth Karate. The offering operates on a tiered subscription model with options ranging from drop-in class packs (4-class at $60, 6-class at $100) to unlimited monthly plans ($129 kickboxing-only, $169 all-access), plus a complimentary 1-week unlimited trial for new members. Classes are intentionally kept small to provide individual coaching attention, and training is led by internationally-trained martial arts experts including Master Damien Burge, a 5th-degree black belt and Hall of Fame inductee.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Visible body transformation reported by members within 4 months of consistent training

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• Gracie Barra: Global Brazilian Jiu-Jitsu franchise offering structured grappling instruction for all levels. Comparable to Velocity's Combat Grappling program on modality (BJJ/submission grappling), instructional structure, and martial arts credibility positioning.
• 9Round Fitness: National kickboxing-themed fitness franchise offering 30-minute circuit-style kickboxing workouts in a small-group studio format. Highly comparable to Velocity Fitness on core modality (kickboxing), small-group delivery, and recurring membership model.
• CKO Kickboxing: Group kickboxing fitness franchise offering real kickboxing techniques in a coached class environment. Closely comparable to Velocity on product authenticity, instructor-led small-group format, and consumer target.
• iLoveKickboxing: Franchised kickboxing fitness studio chain offering group kickboxing classes with a similar recurring membership and small-class coaching model. Directly comparable on product (kickboxing), target market (fitness consumers), and pricing tier.
• ATA Martial Arts: National martial arts instruction franchise offering taekwondo and related programs for youth and adults. Comparable to Velocity's Youth Karate, Kung Fu, and self-defense programs on instructional content and family/youth segments.
• Title Boxing Club: National boxing and kickboxing fitness franchise combining heavy bag workouts with group instruction. Comparable to Velocity on modality (boxing/kickboxing), small-group format, and tiered membership pricing.
• UFC Gym: MMA-themed fitness franchise offering kickboxing, MMA, jiu-jitsu, and strength conditioning under the UFC brand. Comparable to Velocity's MMA and combat grappling offerings and target audience of martial-arts-curious fitness consumers.

Regional players

• Church Street Boxing: Independent boxing and kickboxing gym in the New York metro area offering group classes and personal training. Comparable to Velocity on the real-technique boxing/kickboxing instruction model and small-class coaching, though operating in a different geography.

Broad incumbents

• F45 Training: Global functional fitness franchise with small-group training and tiered memberships. Overlaps with Velocity on the small-group coached fitness model and premium pricing, though without the martial arts specialization.
• Orangetheory Fitness: Large national boutique fitness chain with small-group coached sessions and premium monthly pricing. Comparable on small-group coaching model and price point, though Orangetheory's modality (heart-rate interval training) differs from Velocity's martial arts focus.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/velocifitness
• LinkedInlinkedin.com/company/velocityfitness

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Velocity Fitness