Velocity Motors - India

What Velocity Motors - India does

Velocity Motors, Inc. is an independent, owner-operated used car dealership headquartered at 1750 N Hwy 1, Bluffton, Indiana, founded by Steve Feasel in May 2009. The company positions itself as the largest independent used car dealer in Wells County and sells pre-owned cars, trucks, SUVs, and minivans from brands including Chevrolet, GMC, Buick, Jeep, RAM, Chrysler, Nissan, Kia, Genesis, and Subaru, with current on-lot inventory of approximately 17 vehicles priced from roughly $6,000 to $33,000.

The dealership's digital infrastructure is built on the Dealer Car Search platform, which provides inventory management, online credit applications, a loan calculator, trade-in valuation tools, and a vehicle locator service. CARFAX vehicle history reports are integrated into listings, and the company operates a content marketing blog covering car buying, financing, and car care topics. There is no proprietary technology stack; all customer-facing tools are sourced through third-party integrations.

Velocity Motors generates revenue primarily through one-time used vehicle sales to individual consumers, supplemented by financing services arranged through relationships with multiple lenders — including options for subprime credit buyers. The business operates a low overhead, direct-to-consumer retail model serving a narrow geographic radius around Bluffton, Indiana. There are no subscription products, no commercial fleet accounts, and no disclosed multi-location footprint.

Name

Velocity Motors - India

Legal name

Velocity Motors, Inc.

Website

https://velocitymotorsofbluffton.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Velocity Motors, Inc. is an owner-operated independent used car dealership in Bluffton, Indiana, founded in 2009, selling pre-owned vehicles and offering in-house and partner-lender financing to local individual consumers in Wells County.

Ownership category

akta.pro rank

Headquarters

HQ city

Bluffton

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel

Revenue model

1. Used Vehicle Sales: Primary revenue stream from selling pre-owned cars, trucks, and SUVs. Inventory includes vehicles from brands such as Chevrolet, GMC, Buick, Jeep, RAM, Chrysler, Nissan, Kia, Genesis, and Subaru. Vehicles range from 2010-2023 model years with prices from approximately $5,995 to $32,987.
2. Financing Services: Financing options provided to customers for vehicle purchases, including options for those with bad credit or no credit history.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Velocity Motors, Inc. operates as an independent used car dealership in Bluffton, Indiana, selling pre-owned cars, trucks, SUVs, and minivans from manufacturers including Chevrolet, GMC, Buick, Jeep, RAM, Chrysler, Nissan, Kia, Genesis, and Subaru. The dealership complements vehicle sales with in-house and partner-provided financing, trade-in valuation, and a vehicle locator service to source cars not in current stock. Online tools (credit application, loan calculator, trade-in form) support the in-person sales process.

Product overview

Velocity Motors, Inc. operates as a used car dealership in Bluffton, Indiana, offering a focused portfolio of pre-owned vehicles across multiple categories. The core offering consists of 17 used vehicles including cars, trucks, SUVs, and minivans, complemented by integrated financing services, trade-in valuation tools, and a vehicle locator service for finding cars not in current inventory. The business uses the Dealer Car Search digital retailing platform to power its online inventory, credit application, and loan calculator tools. A supporting blog provides car buying and care educational content. The company is owned by Steve Feasel and positions itself as the largest independent dealer in Wells County.

Differentiator

Problem solved

Functional benefit

Products and services

• Used Vehicle Sales

Quantifiable outcome

• Serving Wells County as the largest independent used car dealer

Named customers1 record

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature3 records

Partnerships

Three partnerships are on record, tiered core.

• Dealer Car SearchcoreTechnology or IntegrationWebsite platform provider hosting the dealership's online inventory, credit application, and customer management systems. Powers the dealer website functionality including inventory listings, vehicle detail pages, and online forms.
• CARFAXcoreTechnology or IntegrationVehicle history report provider integrated into vehicle listings. Provides snapshot badges (fair, good, showme) on vehicle detail pages for transparency.
• Various Lenders/Financial InstitutionscoreChannel Partner/ Reseller/ DistributorFinancing partners providing loan products to customers. The dealership offers financing options including for customers with bad credit or no credit history.

Scale indicators3 records

Recent moves1 record

Expansion highlights2 records

Direct peers

• Vroom: Online used-car marketplace with home delivery and trade-in services. Competes for the same digitally researching used-vehicle buyer that Velocity Motors targets with its website-based credit application and locator tools.
• Carvana: Online-first used-car retailer offering home delivery, 7-day returns, and integrated financing. Direct competitor to independent used dealers including Velocity Motors for digitally inclined shoppers in Midwest secondary markets.
• DriveTime: Used-vehicle retailer specializing in subprime and credit-challenged buyers, with in-house financing and physical dealership footprint across many U.S. states. Highly comparable to Velocity Motors' bad-credit/no-credit financing proposition and used-car retail model.

Broad incumbents

• Lithia Motors: Large franchised and used-vehicle retailer with hundreds of stores across the U.S., including a growing used-vehicle digital channel (Driveway). Overlaps with Velocity Motors in multi-brand used sales and financing services.
• Penske Automotive Group: Diversified automotive retailer with franchised new and used vehicle sales plus commercial truck operations. Overlaps with Velocity Motors in retail used vehicle sales and finance products.
• Sonic Automotive: U.S. franchised dealer group with EchoPark used-vehicle stores and a digital buying platform. EchoPark in particular competes head-to-head with independents like Velocity Motors in late-model used cars and online financing.
• Group 1 Automotive: Multi-brand automotive retailer with new, used, and F&I operations across the U.S. and U.K. Comparable used-vehicle and financing offerings to Velocity Motors at much larger scale.
• AutoNation: Largest U.S. automotive retailer with new and used vehicle sales, financing, and trade-ins across a national store footprint. Comparable business lines to Velocity Motors at far larger scale, including used vehicle retail and F&I.
• Asbury Automotive Group: U.S. franchised automotive retailer operating new and used vehicle stores with integrated F&I, including Clicklane digital retailing. Comparable to Velocity Motors in core used-vehicle retail and financing, though at materially greater scale.
• CarMax: The largest U.S. used-vehicle retailer, operating superstores and online sales with financing, trade-ins, and a broad multi-brand inventory. Comparable to Velocity Motors as a multi-brand used-vehicle retailer serving credit-diverse consumers, but at vastly greater scale and national reach.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/velocity-motors---india

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Velocity Motors - India