Velofood

Name

Velofood

Legal name

Velofood e.U.

Website

https://velofood.at

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Graz

HQ country

Austria

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Others

Revenue model

1. Delivery and mediation fee (customer-facing): Velofood charges customers a mediation and delivery fee (Vermittlungs- und Auslieferungsgebühr) per order. The delivery fee starts from €1.99 per delivery and varies by distance. Minimum order value is approximately €14 per delivery.
2. Commission from restaurant partners: Restaurants pay a fee to Velofood for the mediation and delivery service. The AGB states Velofood receives fees from restaurants per a separate price list agreement. No fixed costs for restaurants; fees are agreed upfront.
3. Multi-way packaging fees: Restaurants pay a rental/fee per reusable packaging unit used, billed monthly. Customers receive packaging free-of-charge but are charged €10 per packaging unit if not returned within 21 days.
4. Gift voucher sales: Velofood sells gift vouchers (Gutscheine) as PDF documents delivered via email. Revenue from voucher sales is recognized upon purchase.
5. Tree planting opt-in donation: Customers can optionally add €2 per order to plant a tree. Velofood passes this to TreeMates; a certificate is generated for the customer. This is a pass-through charitable contribution.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels9 records

Core offering

Velofood operates a bicycle-only food and goods delivery marketplace in Graz, Austria, connecting consumers with local independent restaurants (and supermarket, pharmacy, and farmers' market partners) via its website and mobile apps. All orders are delivered within a 4 km radius by bicycle couriers using either reusable or compostable packaging. The platform additionally offers an opt-in tree-planting donation and a deposit-based reusable packaging return system.

Product overview

Velofood is a sustainable multi-category delivery marketplace based in Graz, Austria, operating as a platform-plus-modules architecture. The core product is the restaurant food delivery service connecting customers with local independent restaurants, delivered exclusively by bicycle. Adjacent to the core food delivery, the platform operates three distinct sub-brand verticals: Velofood Market (in partnership with Ninjas Market) for online supermarket products, Apotheke for pharmacy/health product delivery, and Bauernmarkt Reininghaus for farmers market produce. Additional modules include Gift Vouchers (Gutscheine), a Reusable Packaging System (Mehrwegverpackungssystem), a Tree Planting Donation option (Baum pflanzen), and a dedicated mobile App. The platform functions as a mediator between restaurants/partners and customers, handling ordering, payment processing, and bicycle delivery.

Differentiator

Problem solved

Functional benefit

Brands

• Velofood x Ninjas Market: A supermarket delivery service offering over 2,000 sustainable products including regional, vegan, organic, and Fairtrade items at supermarket prices, delivered by bicycle within 25 minutes.

Products and services

• Restaurant Food Delivery Core food ordering and delivery service connecting customers with local Grazer restaurants; delivers meals exclusively by bicycle within a 4 km radius.
• Velofood Market (x Ninjas Market) Online supermarket delivery offering over 2,000 sustainable products including groceries, beverages, household items, and specialty items at supermarket prices; delivered by bicycle within approximately 25 minutes.
• Apotheke (Pharmacy Delivery) Pharmacy product delivery service offering reduced-price items nearing expiration, apothecary cosmetics, medical devices, and health-related products, delivered by bicycle alongside restaurant orders.
• Bauernmarkt Reininghaus (Farmers' Market) Farmers' market delivery service bringing fresh local produce to customers, operated as a vertical within the Velofood x Ninjas Market partnership.
• Velofood Gutscheine (Gift Vouchers) Digital gift voucher product purchased by customers; vouchers are delivered as a PDF via email within five minutes of payment.

Quantifiable outcome

• 715,177 kg CO₂-equivalent saved vs car delivery
• +4 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

Feature4 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Ninjas MarketcoreStrategic or Co-development Partner · 1 January 2024Velofood partnered with Ninjas Market to offer over 2,000 supermarket products (produce, bakery, dairy, frozen, drinks, alcohol, household items) delivered sustainably via Velofood's bicycle couriers at supermarket prices. This partnership significantly expanded Velofood's offering beyond restaurant food to a full sustainable grocery delivery service.
• Velo Delivery GmbHcoreStrategic or Co-development Partner · 1 October 2022Velo Delivery GmbH is the employing entity for Velofood's employed bicycle couriers. Since October 1, 2022, couriers can choose between employment (via Velo Delivery GmbH, €1,950/month gross, full-time) or self-employment. This structure enables Velofood to offer both work models.
• TreeMatesminorStrategic or Co-development PartnerTreeMates API integration allows Velofood customers to opt in to plant a tree for €2 per order. TreeMates handles forest reforestation through partner organizations and generates personalized certificates for tree donors. Velofood passes customer first name, last name, and email to TreeMates for certificate generation.

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Mjam: Austrian food delivery marketplace (Delivery Hero) operating in Graz with the same restaurant aggregation / courier delivery model. Closest direct Austrian-headquartered competitor to Velofood's core offering.
• Lieferando: Austrian food delivery marketplace operated by Just Eat Takeaway, directly competing with Velofood in Graz for the same restaurants and consumers. Both run the same multi-restaurant marketplace model; Velofood differentiates only on bicycle-only delivery and sustainability positioning.
• Wolt: DoorDash-owned multi-city European food delivery platform operating in Austria, with similar consumer-facing marketplace mechanics, restaurant commissions, and courier network. Direct competition for Velofood's restaurant partners and Graz consumers.
• Foodora: European food delivery brand (Delivery Hero) operating in Austria with a courier-based delivery model. Competes head-to-head with Velofood on restaurant selection and delivery in Graz.

Broad incumbents

• Getir: Quick-commerce incumbent with multi-country European footprint and rapid grocery delivery. Comparable on multi-category ultra-fast delivery, though with a motorized courier model rather than Velofood's bicycle-only approach.
• Uber Eats: Global food delivery incumbent and dominant platform in many European cities. Operates in Austria with a much larger restaurant base and broader marketing reach, though without Velofood's sustainability-only positioning.
• Deliveroo: European food delivery incumbent with multi-city presence and similar marketplace-plus-courier model. Compares to Velofood on business-model mechanics if Deliveroo re-enters/expands in Austria.

Emerging players

• Flink: Berlin-based quick grocery delivery startup with European expansion ambitions. Comparable to Velofood's Velofood Market (Ninjas Market) grocery-delivery offering and increasingly relevant in the same sustainable-urban-delivery conversation.
• Too Good To Go: European app for surplus food from restaurants and retailers. Shares Velofood's sustainability narrative and Graz/Austrian consumer overlap, but operates a different (surplus-meal) model rather than on-demand delivery.
• Jiffy: UK-based rapid grocery delivery startup. Comparable to Velofood Market in the multi-category grocery delivery space, sharing a similar target customer (urban sustainability-conscious consumers) though operating in a different geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/velofoodgraz
• Instagraminstagram.com/velofoodgraz
• TikToktiktok.com/@velofoodgraz
• LinkedInlinkedin.com/company/velofood-e-u

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Velofood