Veloo Foundation

What Veloo Foundation does

Veloo Foundation is a registered 501(c)(3) nonprofit in the United States and a registered Canadian charity, founded by Julie Veloo and headquartered operationally in Ulaanbaatar, Mongolia. Its mission is to help orphans and similarly disadvantaged children through educational, health, and community outreach initiatives, with primary program delivery concentrated in the Ulaanchuluut community near the Ulaanbaatar garbage dump. The foundation operates an integrated portfolio of programs: two kindergartens under the Children of the Peak Sanctuary (Narnii Huuhduud) brand serving 295 children aged 3-5 in the 2024/25 academic year; the Gandys Kids Campus Community Library serving over 800 children and adults; the Soaring Crane Summer Camp for ages 6-16; the Fran London Sewing Center providing vocational training for women; and a Community Outreach Program that has distributed over 300 wheelchairs and medical devices in partnership with the Mongolian National Handicapped Association.

The organization is not a technology company and operates with approximately 5 employees, relying on a distributed model of in-country program staff, local volunteers, and visiting supporters. Its core technology footprint is limited to a donation-enabled website (PayPal integration for international giving), Facebook pages for the foundation and library, email-based monthly sponsorship administration, and individual fundraising pages tied to event riders. There are no proprietary software platforms, AI/ML systems, or digital products.

Revenue mechanics are entirely donation-driven, with 100% of donated funds stated to remain in Mongolia (excluding banking fees). Funding flows through five primary streams: (1) individual donations via the website; (2) recurring monthly sponsorships; (3) annual flagship event fundraising via the Gobi Gallop (a 700 km / 10-day charity horseback ride across Mongolia) and the more extreme Blue Wolf Totem Expedition (3,600 km / 84 days), supplemented by a post-ride Gobi Gallop Gala and auction; (4) corporate partnerships with mining, automotive, and equipment companies (Maxam Explosives, Wagner Asia, Oyu Tolgoi, ME Elecmetal, Ford Asia, Kaltech) plus in-kind contributors (Porsche Mongolia, MobiCom, Arig Bank, Interpress, Hubbell Designer Goldsmith, Mongolian Star Melchers); and (5) social-enterprise product sales from the Fran London Fabric Arts Centre. The organization does not charge fees for services and pricing is entirely voluntary, with tax-deductible status enabling receipts for qualifying US and Canadian donors.

Name

Veloo Foundation

Legal name

Veloo Foundation

Website

https://veloofoundation.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Veloo Foundation is a US 501(c)(3) and Canadian-registered charity that runs two kindergartens, a community library, a summer camp, and a sewing center for orphans and disadvantaged children in the Ulaanchuluut community near Ulaanbaatar, Mongolia, funded by donations, corporate sponsors, and annual charity horseback rides.

Ownership category

akta.pro rank

Product category

Nonprofit Charitable Services

NAICS

Child and Youth Services (62411), Child and Youth Services (624110), Grantmaking and Giving Services (8132)

SIC

Services-Social Services (8300), Services-Educational Services (8200), Services-Child Day Care Services (8351)

akta.pro primary industry

Early Childhood Education & Childcare Nonprofits (BPAGADAA)

akta.pro secondary industries

NGO/Nonprofit Education Programs & Service Delivery (EDADALAC), Youth Mentoring & Positive Youth Development Nonprofits (BPAGADAD)

Keywords

• Children's charity services
• Early childhood education
• Nonprofit community programs
• Kindergarten services
• Orphan support programs

Headquarters

HQ city

Ulaanbaatar

HQ country

Mongolia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Others

Revenue model

1. Donations and Charitable Contributions: Individual donors contribute funds to support the foundation's projects. The foundation states that 100% of donated funds stay in Mongolia to support Veloo Foundation projects for Mongolian children and families (except banking fees).
2. Monthly Sponsorship Program: Recurring monthly donations from sponsors supporting specific children or projects. Full year's sponsorship donations credited to individual fundraising profiles for riders.
3. Charity Event Fundraising: Annual Gobi Gallop charity horseback rides (700km across Mongolia) and Blue Wolf Totem expeditions generate funds through rider fees, corporate sponsorship of riders, and charity auction/Gala events upon return. 2016 raised over $100,000 CAD.
4. Corporate Partnerships and Sponsorships: Ongoing corporate sponsors provide financial and non-financial resources. Sponsors include Maxam Explosives, Wagner Asia, Oyu Tolgoi, Ford Asia, Kaltech, and others who provide both funding and in-kind support.
5. Social Enterprise Sales: The Fran London Fabric Arts Centre produces handmade crafts and leather goods sold through partner boutiques and events, with proceeds supporting the sewing center and kindergarten operations.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Veloo Foundation is a registered 501(c)(3) nonprofit and Canadian charity that delivers educational, health, and community outreach services to orphans and disadvantaged children in Mongolia. The foundation operates the Children of the Peak Sanctuary (Narnii Huuhduud) Kindergartens 1 & 2 for ages 3-5, the Gandys Kids Campus Community Library, the Soaring Crane Summer Camp for ages 6-16, and the Fran London Sewing Center providing vocational training for women. The organization funds these programs via donations, monthly sponsorships, corporate partnerships, social enterprise sales, and annual charity horseback rides (Gobi Gallop and Blue Wolf Totem Expedition).

Product overview

Veloo Foundation is a registered 501(c)(3) not-for-profit organization and Canadian charity that helps orphans and disadvantaged children in Mongolia through a portfolio of interconnected educational, health, and community outreach programs. The core offerings include the Children of the Peak Sanctuary Kindergarten (Narnii Huuhduud) providing early childhood education for children ages 3-5, the Gandys Kids Campus Community Library offering learning resources to the Ulaanchuluut community, and the Soaring Crane Summer Camp for older children ages 6-16 featuring cultural and life skills programming. Supporting programs include the Fran London Sewing Center providing vocational training for women, the Community Outreach Program distributing essential supplies and medical equipment, and various fundraising initiatives such as the Gobi Gallop (the world's longest annual charity horseback ride at 700km) and the Blue Wolf Totem Expedition (3,600km ride). The organization also operates the Green Passive Solar Kindergarten development project. 100% of donated funds are stated to stay in Mongolia to support these projects.

Differentiator

Problem solved

Functional benefit

Brands

• Gobi Gallop: The longest annual charity horseback ride in the world - a 700 km ride across Mongolia to benefit Veloo Foundation projects for children.
• Blue Wolf Totem Expedition
• Wall of Heroes

Products and services

• Children of the Peak Sanctuary Kindergarten (Narnii Huuhduud) Early childhood education, meals, and care program for children ages 3-5 from impoverished families and orphans near the Ulaanchuluut garbage dump in Ulaanbaatar, Mongolia. Currently serves 295 children across two kindergarten locations.
• Gandys Kids Campus Community Library (Exist with Purpose)

Quantifiable outcome

• 295 children enrolled in kindergartens during academic year 2024/25
• +4 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

20 partnerships are on record, tiered core and minor.

• Horse Trek MongoliacoreStrategic or Co-development PartnerOperational partner providing horses, guides, and logistical support for the annual Gobi Gallop charity rides. Riders meet in Ulaanbaatar and travel with Horse Trek Mongolia crew across Mongolia.
• Oyu TolgoicoreStrategic or Co-development PartnerMining company provides iridium phones and access to their emergency response network for Gobi Gallop riders. Each day riders call in with GPS coordinates to Oyu Tolgoi dispatchers for safety monitoring during the 700km rides.
• Ford Asia (now Wagner Asia)coreStrategic or Co-development PartnerProvided Ford Raptor support vehicle for Gobi Gallop 2016, including financial support. Vehicle equipped with winch for river crossings and difficult terrain extraction.
• KaltechminorStrategic or Co-development PartnerSponsored two riders on the Gobi Gallop and made generous donations to the children at the Children of the Peak Sanctuary Project.
• Maxam ExplosivescoreStrategic or Co-development PartnerFirst and longest annual corporate sponsor of Veloo Foundation. Responsible for much of the good work enabled in Mongolia through ongoing annual contributions demonstrating excellent Corporate Social Responsibility.
• Wagner AsiacoreStrategic or Co-development PartnerAwarded CSR recognition by Mongolian National Chamber of Commerce for their excellent Corporate Social Responsibility platform supporting Veloo Foundation. Provided Ford 4x4 support vehicle for Gobi Gallop and CEO Steve Potter participated as a rider.
• Porsche MongoliaminorGTM or Marketing PartnerDonated Porsche Lifestyle Package for charity auction and provides ongoing support throughout the year to help the foundation's ability to assist children.
• MobiComminorGTM or Marketing PartnerDonated iPhone for auction item and purchased another auction item. Zaya's painting now hangs in MobiCom corporate office as a reminder of the difference made in children's lives.
• Arig BankminorGTM or Marketing PartnerDonated eco-sofa for auction (with training on how to recycle materials to provide employment), and provided swipe machines and staff for seamless auction operations at Gobi Gallop Gala.
• Mongolian Star Melchers (MSM)minorGTM or Marketing PartnerSupport of Gobi Gallop Gala & Auction through donation of Moet champagne, signature cocktails, and two Hamid photographs.
• Hubbell Designer GoldsmithminorGTM or Marketing PartnerDonated two stunning jewelry pieces for auction which have raised over $20,000 CAD for the children.
• InterpressminorGTM or Marketing PartnerDonated all printing services for Gobi Gallop Gala including invitations, banners, backdrops, flyers, and business cards, eliminating printing costs for the event.
• Mongol HD TVminorGTM or Marketing PartnerDonated tickets to final show of Mongolia's Got Talent and ongoing support including classroom refurbishment and boiler donation for the Foulger Pratt Wing of Children of the Peak Sanctuary Kindergarten.
• Mongolian National Handicapped AssociationminorStrategic or Co-development PartnerPartnership for distributing over 300 wheelchairs and medical devices to handicapped people across Mongolia. Association handles assembly, repair, and distribution of donated equipment.
• BC Mongolian AssociationminorStrategic or Co-development PartnerHelped coordinate and execute the shipment of wheelchairs and medical devices from Canada to Mongolia, providing volunteer support and logistics assistance.
• Communication Development Centre's BaacandorjminorStrategic or Co-development PartnerLocal NGO partner that oversees the children's program at Soaring Crane Summer Camp, working with local staff and volunteers.
• Khariin Khurim (Uugantsetseg Bayarsaikhan / Ugaanaa)minorStrategic or Co-development PartnerMongolia's premier designer collaborated to help ladies at the Fran London Fabric Arts Centre increase professionalism. Designed auction items for Gobi Gallop Gala and helped create products sold at Khariin Khurim's design salon, covering materials and salaries.
• Morit Khas (Bat-Erdene)minorGTM or Marketing PartnerLeather craftsman who donates portion of profits from Morit Khas brand bag sales to Veloo Foundation. Entrepreneurial philanthropy partner who creates custom saddle bags, hat bands, and other leather goods for Gobi Gallop.
• Genco Tour BureauminorStrategic or Co-development PartnerSupported Soaring Crane Summer Camp program along with other organizations including Erdene Soum and Nomadic School of Business.
• ME ElecmetalcoreStrategic or Co-development PartnerMajor corporate sponsor recognized at Gobi Gallop Sponsor Appreciation Night. One of the ongoing corporate sponsors directly impacting children and families.

Scale indicators8 records

Recent moves6 records

Expansion highlights4 records

Emerging players

• Children in Crisis: Small charity focused on providing education and care to vulnerable children in developing countries. Comparable scale, mission, and donor-engagement model to Veloo Foundation.
• Pencils of Promise: Mid-sized nonprofit focused on building schools and expanding access to quality education in developing countries. Comparable in mission (education access for disadvantaged children) and donor-event-driven fundraising approach.
• Lotus Outreach: Small-to-mid-sized nonprofit running education and community programs for disadvantaged children in developing countries. Comparable grassroots, donor-funded, education-and-community-development operating model.
• Gandys Foundation: Small foundation associated with the Gandys brand, visibly referenced in Veloo's "Gandys Kids Campus Community Library." Highly comparable small-NGO operating model; serves as a related/parallel child-focused foundation.

Direct peers

• World Vision Mongolia: Large international NGO running child-focused education, health, and community development programs across Mongolia. Comparable target population (vulnerable children/families) and integrated-program delivery model.
• Save the Children Mongolia: Global NGO with active Mongolia country office focused on child education, health, and protection. Highly comparable in mission, beneficiary segment, and integrated education-to-community-development delivery model.
• Concern Worldwide Mongolia: International NGO with operations in Mongolia targeting extreme poverty, livelihoods, and health. Directly comparable geographic focus and vulnerable-children/communities mission.
• Mercy Corps Mongolia: International humanitarian organization delivering programs in Mongolia focused on youth economic opportunity and community resilience. Comparable in combining education, livelihoods (akin to Fran London Sewing Center), and community outreach.
• SOS Children's Villages Mongolia: International nonprofit operating orphan care and family-strengthening programs in Mongolia, including in Ulaanbaatar. Directly comparable to Veloo Foundation's child welfare and education mission in the same geography.

Broad incumbents

• Room to Read: Well-established global education nonprofit operating in multiple developing countries. Broader in scale and geographic reach, but highly comparable in education-focused mission and program delivery model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/VelooFoundation
• LinkedInlinkedin.com/company/veloo-foundation

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Veloo Foundation