Interpress

What Interpress does

Interpress Medya Takip Merkezi is Turkey's first media monitoring company, founded in 1940 and headquartered in Kagithane, Istanbul, with a workforce of 51-100 employees and a customer base of more than 1,000. It provides multi-channel media intelligence services spanning print press, broadcast (TV and radio), internet, social media, news agencies, and local and foreign media, with a particular emphasis on advertising tracking (AdCreative, AdEx, AdPlace, AdControl) and sponsorship and field-side monitoring. The company serves enterprise clients across banking (Ziraat Bankası), government and economic diplomacy bodies (DEIK), PR and communications firms (Contactplus), and international organizations (including an EU-related engagement covering 32 countries), with regional coverage delivered through 8 Turkish offices plus a Cyprus location.

The product platform is anchored by InterWeb, AdWeb, and mobile applications, supported by a proprietary technology stack that includes a Turkish Speech Recognition Engine (in production since 2016 at claimed 95%+ accuracy), the SIRE Sound and Image Recognition Engine (debuted 2017), a Speaker Recognition System (in development since 2020), and a Big Data Infrastructure running on 37,000 processor cores with 80 teraflops of processing capacity and millisecond-level search across a 50TB digital archive containing 20M+ items and TV advertisements dating back to 1985. Supplementary services include translation, transcription, and early-warning delivery via SMS and RSS.

The business model is built on recurring subscription contracts billed annually, complemented by quote-based professional services for media analysis and bespoke reporting. The firm is privately held and for-profit, with international reach reinforced through long-standing membership in FIBEP (since 1996) and AMEC (since 2013), and through a distribution partnership with Anadolu Ajansı. Two inorganic capability extensions have shaped the current scope: the 2010 acquisition of AVD Research's media analysis department and the 2012 acquisition of Nar Ajans for TV advertising coverage.

Name

Interpress

Legal name

Interpress Medya Takip Merkezi

Website

https://interpress.com

Company type

Private

Founded year

1940

Operating status

Operating

Headcount range

51–100 employees

Short description

Interpress is Turkey's oldest media monitoring company, founded in 1940, providing multi-channel press, broadcast, digital, and advertising tracking to 1,000+ enterprise clients via proprietary AI, a 50TB archive, and 9 regional offices.

Ownership category

akta.pro rank

Product category

Media Monitoring Services

NAICS

Public Relations Agencies (541820)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Integrated Advertising (Brand + Performance + Media) (BPAFAAAA)

Keywords

• Media monitoring services
• Press clipping services
• Advertising tracking
• Media analysis
• Broadcast monitoring

Headquarters

HQ city

Kagithane

Offices8 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Infrastructure, Operations, Marketing or Sales

Revenue model

1. Media Monitoring Subscriptions: Ongoing subscription services for monitoring press, television, radio, internet, social media, news agencies, local and foreign media across all channels. Delivered via web platform, mobile apps, and email with various reporting and analysis tools.
2. Advertising Monitoring Services: Tracking and monitoring of advertising across press, TV, radio including AdCreative, AdEx, AdPlace, AdControl, sponsorship and field advertising tracking through AdWeb platform.
3. Media Analysis Services: Online and editorial media analysis services measuring brand media reflections, competitive positioning, and communication effectiveness based on AMEC Barcelona Principles.
4. Archiving Services: Digital archiving of press, TV, radio advertising, columnist articles, Turkey agenda, and historical media content dating back to 1981.
5. Supplementary Services: Translation services, transcription services, Turkey agenda summaries, sectoral agenda summaries, media room services, web services, and early warning SMS/RSS alerts.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels8 records

Core offering

Interpress is a B2B media monitoring and analysis company that tracks news and advertising across print press, TV, radio, internet, social media, and news agencies. It delivers this intelligence to clients through its proprietary InterWeb and AdWeb platforms, a mobile application, and professional media analysis services, with supplementary offerings such as translation, transcription, clipping, and early-warning bulletins.

Product overview

Interpress is a media monitoring and analysis company offering a comprehensive platform-based solution with multiple integrated modules. The core products include InterWeb (web-based media tracking and analysis platform) and AdWeb (advertising tracking platform), supplemented by mobile applications. Services span eight categories: news tracking (press, TV, radio, internet, social media, news agencies, local, foreign media), advertising tracking (press, TV, radio, AdCreative, AdEx, AdPlace, AdControl, sponsorship, field-side advertising), complementary services (Turkey agenda, daily mail, media room, web service, early warning SMS/RSS, translation, transcription), media archive services, and media analysis services (online analysis, editorial analysis). The company also operates Nar Ajans, an acquired subsidiary specializing in visual media and advertising tracking.

Differentiator

Problem solved

Functional benefit

Brands

• Nar Ajans: Visual media monitoring and TV advertising tracking subsidiary acquired by Interpress, maintaining its brand identity.
• InterWeb
• AdWeb
• SIRE (Sound and Image Recognition Engine)

Products and services

• InterWeb Platform Proprietary web-based media monitoring platform providing corporate clients and agencies access to press, TV, radio, internet, social media, and news agency monitoring in a single interface, with alerts, archives, and reporting.
• AdWeb Platform Proprietary advertising tracking platform designed for agencies and marketing teams to monitor competitor and brand advertising across TV, radio, print, outdoor, and digital channels, with HLS tracking support.
• Interpress Mobile Application Mobile application allowing subscribed clients to access monitored media content, alerts, and reports on iOS and Android devices.
• News Monitoring Subscription Service Subscription-based multi-channel media monitoring service covering national and local print press, TV, radio, internet news, social media, and news agencies, delivered to corporate, agency, and government clients.
• Advertising Monitoring Subscription Service Subscription-based service for tracking advertising activity across broadcast, print, outdoor, and digital channels, providing competitive ad intelligence to agencies and brand teams.
• Media Analysis Professional Service Professional media analysis and advisory service providing reputation, trend, perception, and crisis analysis based on monitored media data for corporate and institutional clients.
• Supplementary Monitoring Services Value-added services including translation, transcription, clipping preparation, and early-warning bulletins that complement Interpress's core monitoring subscriptions.
• Media Archive Service Subscription service providing clients access to Interpress's 30+ year digital media archive for historical research, trend studies, and reporting.

Quantifiable outcome

• 95%+ speech recognition accuracy
• +5 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability9 records

Feature11 records

Partnerships

Five partnerships are on record, tiered core and minor.

• AMEC (International Association for Measurement and Evaluation of Communication)coreStrategic or Co-development Partner · 1 January 2013Interpress became a member of AMEC, an international organization established in 1996 in the UK with over 100 members in 100+ countries. AMEC creates common standards for communication measurement and evaluation globally. Interpress applies AMEC Barcelona Principles in its media analysis methodology and translated Barcelona Principles 3.0 into Turkish.
• FIBEP (International Federation of Press Clipping Bureaux)coreStrategic or Co-development PartnerInterpress has been a member of FIBEP since 1996. FIBEP is an international media monitoring platform established in 1953 in Paris with over 90 members from 40 countries. Interpress participates in FIBEP World Media Monitoring Congresses held every 18 months in different countries. FIBEP membership enables global media monitoring services.
• Anadolu Ajansı (AA)coreChannel Partner/ Reseller/ DistributorInterpress became the official dealer/distributor of Anadolu Agency products. Interpress offers all AA products through its own system, enabling customers to receive relevant news from AA news bulletins within seconds via electronic mail and access news archives through Interpress website.
• Nar AjanscoreOEM/ Whitelabel/ Licensing PartnerInterpress acquired Nar Ajans, Turkey's first visual media tracking company established in 1985. This acquisition brought 25 years of TV advertising archive and expanded Interpress into advertising tracking market. Nar Ajans specializes in product placement tracking and TV/radio advertising monitoring.
• AVD ResearchminorStrategic or Co-development PartnerInterpress acquired the media analysis department of AVD Research, known for its innovative methodology. The acquisition brought PResearch, Turkey Corporate Perception Index (TKAE), and analysis methodologies. Ufuk Aydın was appointed as Director of the new Analysis Department.

Scale indicators9 records

Recent moves11 records

Expansion highlights6 records

Direct peers

• Cision: Chicago-based PR, communications, and media monitoring platform (including PR Newswire and Gorkana). Provides directly comparable PR measurement, broadcast monitoring, and analytics used by enterprises and PR agencies similar to Interpress's customer base.
• Brand24: Publicly-traded AI-powered social listening and media monitoring platform. Closely comparable on social media monitoring (S.M.Takip-equivalent), though narrower scope than Interpress's full multi-channel offering.
• Meltwater: Oslo/NY-headquartered global media intelligence platform offering media monitoring, social listening, and PR analytics across all channels — directly comparable to Interpress's core service offering across press, broadcast, social, and online.
• Signal AI: London-based AI-powered media monitoring and business intelligence platform. Closely comparable on AI-driven PR/media analysis value proposition, though focused on English-language markets.
• Critical Mention: US-based broadcast and online media monitoring platform with strong TV/radio transcription capabilities — directly comparable to Interpress's broadcast monitoring and speech recognition core.
• CARMA: Global media intelligence and communications evaluation firm with similar AMEC-aligned measurement methodologies and multi-country media monitoring — comparable competitor in PR/communications measurement.
• Muck Rack: US-based PR software platform with journalist database, monitoring, and analytics targeted at PR/comms professionals — comparable CRM-meets-monitoring value proposition for similar buyer personas.

Broad incumbents

• LexisNexis (Nexis): Global information services giant whose Nexis news/media monitoring division overlaps with Interpress's press archive and media monitoring but operates as part of a much broader legal/regulatory/research portfolio.
• Dow Jones (Factiva): Factiva offers global news and media monitoring similar to Interpress's press monitoring service, as part of broader Dow Jones financial/news information services for enterprise and institutional clients.
• Kantar (Kantar Media): Global research and media consultancy whose media division provides advertising monitoring, audience measurement, and PR evaluation — broader portfolio overlap with Interpress's AdWeb advertising tracking.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/Interpress1940
• YouTubeyoutube.com/channel/UCsrDYdeyfKYXtw_3r3hJGBg
• Facebookfacebook.com/InterpressMedyaTakipMerkezi
• LinkedInlinkedin.com/company/interpress-medya-hizmetleri

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Interpress