Velvety Manufaktur GmbH

What Velvety Manufaktur GmbH does

Velvety Manufaktur GmbH is an Austrian private limited company (GmbH) founded in 2015 and headquartered in Neuhofen an der Krems, Upper Austria. It operates as a B2B contract manufacturer specializing in solid cosmetics — deodorant sticks, solid shampoos, hand soaps, bath products, lip care sticks, anti-chafing sticks, face serum sticks, and hybrid solid/liquid formats. The company self-identifies as Austria's largest manufacturer of solid cosmetics, running an 8,000 m² facility with over 1,300 m² of production and hygiene space and stated daily capacity of up to 100,000 pieces. Core technology is hot filling, which enables production of stick and semi-solid formats by heating the cosmetic mass, homogenizing, filling into packaging while liquid, and controlled cooling — a specialized capability not widely available in the segment.

The business operates on a dual model. The primary revenue stream is private label contract manufacturing, where brands, retailers, and drugstore chains supply specifications and Velvety handles formulation development through production, supported by IFS HPC, NATRUE, COSMOS/ECOCERT, and FSC certifications. The secondary stream is the INUANA sub-brand, which offers market-ready formulations at lower minimum order quantities for startups and faster market entry. Distribution combines direct B2B field sales, wholesale to retail partners, an EU-wide sales partner/agent program, and a clearance stock channel for surplus inventory. The company is family-controlled, with Patrick Schatzer as CEO and Michaela Schatzer as Head of Product Development, and shows no disclosed external institutional investment or funding history.

Velvety pursues geographic expansion via EU distribution partners, product expansion via a 2024–2026 launch pipeline (Face Serum Stick, Solidwau pet care, Jelly Sun Stick SPF 50, Face Zinc Balm Stick, Anti-Wrinkle Stick), and operational expansion via the announced 2026 Green Campus development. Notable partnerships include packaging cooperation with Ebro Color, social employment integration with Lebenshilfe (2025), and a co-branded dispenser collaboration with Dutch brand LESSEAU. Production to date totals approximately 26 million pieces since founding, and the company participates in trade shows such as PLMA World of Private Label.

Name

Velvety Manufaktur GmbH

Legal name

Velvety Manufaktur GmbH

Website

https://velvety-cosmetics.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Velvety Manufaktur GmbH is an Austrian B2B contract manufacturer specializing in solid cosmetics (sticks, solid shampoos, soaps, balms), serving brands, retailers, and drugstore chains via private label manufacturing and its own INUANA brand.

Ownership category

akta.pro rank

Product category

Private Label Cosmetics Manufacturing

NAICS

Toilet Preparation Manufacturing (325620)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Hand & Body Care (Lotions, Creams, Body Oils) (CRADANAC)

akta.pro secondary industries

Deodorants & Antiperspirants (CRADANAA), Hair Care (Shampoo, Conditioner, Styling, Treatments) (CRADANAE)

Keywords

• Private label cosmetics
• Solid cosmetics manufacturing
• Contract cosmetics manufacturer
• Cosmetic stick production
• Sustainable cosmetics OEM

Headquarters

HQ city

Neuhofen an der Krems

HQ country

Austria

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Private Label Manufacturing: Contract manufacturing of cosmetics for brands under their own private label. Customers provide product specifications and Velvety handles development and production. Revenue based on order quantities and product complexity.
2. INUANA Own Brand: Velvety's own market-ready brand offering tested product concepts for faster market entry. Enables B2B sales of existing formulations with lower MOQs than custom private label.
3. Clearance Stock Sales: Sale of surplus stock including solid soaps, hand soaps, bath bombs, solid shampoos, and conditioners at attractive conditions. Flexible applications for retailers and promotional campaigns.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels4 records

Core offering

Velvety Manufaktur GmbH is an Austrian B2B contract manufacturer that develops and produces solid cosmetics — including sticks, solid soaps, solid shampoos, hybrid hot-filled products, and pet care items — for brands, retailers, and drugstore chains under private label arrangements. The company also operates its own INUANA sub-brand offering market-ready formulations at lower minimum order quantities and a vegan dog shampoo line under the Solidwau sub-brand. Manufacturing is supported by an 8,000+ m² facility with up to 100,000 pieces per day production capacity, hot filling technology, and IFS HPC, NATRUE, COSMOS, and FSC certifications.

Product overview

Velvety Manufaktur GmbH is Austria's largest manufacturer of solid cosmetics, offering private label contract manufacturing services alongside its own INUANA brand. The company operates a dual business model: (1) Private Label Manufacturing - providing customized product development and production for brands from concept to shelf, with capabilities spanning solid sticks, solid soaps, hybrid formulations, and hot-filled products; and (2) INUANA Brand - a market-ready sub-brand offering tested cosmetic concepts at lower minimum order quantities. Product portfolio includes face care (Face Serum Stick, Face Zinc Balm Stick), hair care (Solid Shampoo, All-In-One Stick), body care (Solid Soap, Deo Stick, Solid Lotion, Anti-Chafing Stick), bath products (Bath Salts, Bath Bombs, Shower Confection), men's grooming (Perfume Stick, Shaving Foam in Aluminum Tin), pet care (Solidwau vegan dog shampoo), and specialized formats (Brush Cleanser, Lip Care Stick, Shimmer Stick). The LESSEAU x INUANA collaboration extends products into compatible dispenser systems. Hot filling technology enables semi-solid formats like deodorant sticks, lip care, and solid lotions. Products emphasize sustainability through plastic-free packaging, PCR materials, and water-free formulations. Additional offerings include clearance stock for surplus inventory and merchandise/gift sets.

Differentiator

Problem solved

Functional benefit

Brands

• INUANA: Velvety's own brand offering market-ready cosmetic solutions including face care, hair care, body care, bath & wellness, and special products for men. INUANA provides structured alternatives for projects that don't require classic private label setup, offering lower MOQs and faster market entry.
• Solidwau
• LESSEAU x INUANA

Products and services

• Private Label Cosmetics Manufacturing Full-service contract manufacturing of cosmetics for brands, retailers, and drugstore chains under their own label. Covers formulation development, sourcing, manufacturing, filling, packaging, and quality assurance across solid, stick, and hybrid hot-filled formats with order quantities from 2,500 to over 100,000 units.
• INUANA Brand Velvety's own-brand portfolio of market-ready cosmetic solutions including face care, hair care, body care, bath and wellness, and men's grooming products in innovative stick formats and solid formulations, sold wholesale to B2B partners with lower MOQs and faster time-to-market than custom private label.
• LESSEAU x INUANA Collaboration Collaboration line with Dutch brand LESSEAU consisting of solid soap refills — hand soap, shampoo, and body wash — designed to fit LESSEAU dispensers for bathroom, shower, and kitchen applications, each refill providing at least 350 uses.
• Solidwau Vegan Dog Shampoo Vegan solid dog shampoo brand featuring dog-approved scents, 100% natural ingredients, and microplastic-free formulation, with each bar replacing up to four bottles of liquid shampoo.
• Face Serum Stick Water-free vegan face serum in stick format containing hyaluronic acid, vitamin C, and antioxidants, packaged in a refillable PCR case or paper tube as a market-ready INUANA product.
• Clearance Stock Overstock and surplus cosmetic products — including solid soaps, hand soaps, bath bombs, solid shampoos, and conditioners — sold at attractive conditions for immediate delivery to retailers and promotional campaigns.

Quantifiable outcome

• Up to 100,000 pieces production capacity per day
• +3 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• LebenshilfecoreStrategic or Co-development Partner · 27 February 2025Social partnership with Lebenshilfe creating meaningful employment for people with disabilities in the packaging process. Employees from Lebenshilfe are integral team members contributing to production success while gaining professional development and personal growth opportunities.
• Fachhochschule Oberösterreich (FH Oberösterreich)minorStrategic or Co-development PartnerCooperation with University of Applied Sciences Upper Austria in Wels for research and development collaboration in cosmetics formulations and sustainable production.
• Ebro ColorcoreStrategic or Co-development PartnerPackaging development partner for INUANA brand. Ebro Color provided technical expertise in packaging design, printing, and finishing for sustainable folding carton packaging. Partnership included design collaboration, prototype development, and quality assurance.
• PLMA (Private Label Manufacturers Association)minorGTM or Marketing PartnerTrade show participation at PLMA World of Private Label International Trade Show 2024, positioning Velvety as established private label manufacturer in sustainable solid cosmetics segment.
• LESSEAUcoreStrategic or Co-development PartnerCollaboration with Dutch brand LESSEAU for innovative dispenser solutions. INUANA solid soap products designed as refills for LESSEAU dispensers, combining solid cosmetics with modern design for bathroom, shower, and kitchen applications. Each refill provides at least 350 uses.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Sundial Brands (SheaMoisture): US-based natural personal care manufacturer (now under Unilever) with strong retail penetration in hair, body, and skin care. Comparable to Velvety on natural-ingredient positioning and private label/brand hybrid manufacturing model.

Direct peers

• Bomb Cosmetics: UK-based manufacturer of bath bombs, solid soaps, and other melt-and-pour personal care products sold through retail and private label. Overlaps with Velvety on solid-format bath and body manufacturing and B2B channels.
• Dr. Bronner's: Family-owned US manufacturer of castile solid soaps with strong sustainability credentials and broad retail distribution. Comparable to Velvety in solid-format cosmetics, natural/organic positioning, and family-controlled ownership.
• i+m Naturkosmetik: Berlin-based natural cosmetics brand and contract manufacturer (FAIR trade, Natrue certified). Closely comparable to Velvety as a B2B private label producer of natural/solid cosmetics serving European retail.
• Lush: UK-based cosmetics brand widely recognized for its solid-format products including shampoo bars, bath bombs, and solid lotions. Most directly comparable to Velvety on solid/hydration-free cosmetics, though Lush is brand-led retail rather than B2B private label.
• STOP THE WATER WHILE USING ME!: German solid cosmetics brand focused on water-free, plastic-free personal care (solid shampoos, soaps, deodorants). Direct product overlap with Velvety's solid shampoo, soap, and deodorant stick portfolio.

Broad incumbents

• The Body Shop: Global personal care retailer with an extensive solid-format range (soaps, bath, body butters) and strong sustainability positioning. Comparable as a large incumbent in solid personal care that competes for the same drugstore and retail shelf space.
• WALA Heilmittel: German natural cosmetics and pharmaceutical manufacturer (Dr. Hauschka brand) with its own formulations and significant in-house production. Comparable on natural/organic cosmetics manufacturing, certifications, and European DACH-centric operations.
• Kneipp: German bath, body, and wellness brand owned by a major consumer group. Comparable on bath salts, body care, and stick-format innovations in the European mass-market drugstore channel that Velvety targets.
• Weleda: Swiss natural and organic cosmetics manufacturer with both own-brand and contract manufacturing operations. Comparable to Velvety on NATRUE-certified cosmetics manufacturing and a portfolio spanning face, body, and bath care.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/velvety-manufaktur

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Velvety Manufaktur GmbH