Vemar

What Vemar does

Vemar is an Italian family-owned B2B systems integrator and value-added reseller of printing, document management, and ICT solutions, founded in 1985 by Michele Ventre and now run by the second generation (Antonello and Alfredo Ventre). The company operates from Paterno (PZ) in Basilicata with 31 employees and serves 2,000+ business customers across Italy as an authorized dealer for tier-1 OEMs including Konica Minolta, Riso, HP, Nova/Rainbow, MGI, and Develop. Its offering spans multifunction and production printers, UV flatbed and DTF printers, large-format plotters, finishing equipment, consumables, and adjacent ICT hardware (mini PCs, servers, digital signage, LED walls), supported by a dedicated Athena 4.0 sub-brand for calendar-printing systems and registration with the Albo Nazionale Gestori Ambientali for regulated print-waste handling.

The company's underlying capability is the integration of OEM hardware into customer-specific print and document workflows, augmented by advisory services tied to Italy's Industry 4.0 / 5.0 incentive regimes — specifically Smart Industry 4.0 consulting, Formazione 4.0 training, and Credito d'Imposta R&D tax-credit advisory. These services position Vemar beyond a transactional hardware reseller and create a recurring services layer alongside consumables.

Revenue mechanics combine one-time hardware sales, recurring consumables and service contracts, and fee-based advisory engagements. Go-to-market is dual-channel: enterprise direct sales for larger B2B and print-service-provider accounts, and an e-commerce platform (vemarsas.it) for transactional SMB and long-tail demand. The customer base spans corporate offices, print service providers, and SMB buyers, with no disclosed anchor-customer concentration.

Name

Vemar

Legal name

Vemar s.a.s

Website

https://vemarsas.it

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

11–50 employees

Short description

Vemar is an Italian family-owned B2B systems integrator and value-added reseller of printing, document management, and ICT solutions, serving 2,000+ business customers as an authorized dealer for Konica Minolta, Riso, HP, and other leading OEMs.

Ownership category

akta.pro rank

Product category

Commercial Printing Equipment Distribution

NAICS

Office Equipment Merchant Wholesalers (42342)

SIC

Wholesale-Professional & Commercial Equipment & Supplies (5040), Printing Trades Machinery & Equipment (3555), Wholesale-Paper & Paper Products (5110)

akta.pro primary industry

Stationery, Writing Instruments & Paper Products Distribution (CRAOALAH)

akta.pro secondary industries

Office Technology & Consumables Distribution (Printer Supplies, Toner, Paper) (CRAOALAG), Labeling, Coding & Marking Equipment (Labelers, Inkjet, Laser) (IMALAOAD)

Keywords

• Printing equipment distribution
• Office equipment supply
• ICT product distribution
• Commercial printing solutions
• Digital printing systems

Headquarters

HQ city

Paterno (PZ)

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Product Sales - Printers and Equipment: Sale of printing equipment including multifunction devices, production printers, UV printers, DTF printers, large format printers, label presses, and digital finishing equipment. Revenue is generated through one-time product sales with installation services.
2. Consumables and Supplies: Sale of consumables including toners, inks (UV, DTF, Eco-solvent, Latex, DTG), print heads, paper stocks, banners, films, adhesives, and specialty papers.
3. Technical Services and Support: Pre-sale consultation, equipment installation, and post-sale technical assistance services including warranty support and maintenance.
4. Office Furniture and Supplies: Sale of office furniture as part of complete workspace solutions.
5. Refurbished Equipment: Sale of refurbished electronics and office equipment under the 'Usato' category.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Vemar distributes professional printing solutions, office equipment, and ICT products as an Italian value-added reseller and integrator. The company resells hardware from multiple leading manufacturers (Xerox, Kyocera, Roland, Mutoh, Festo, and others) and bundles that hardware with installation, technical support, managed-print software, and consumables supply for business customers. Its portfolio spans wide-format printers, multifunction devices, card printers, 3D printers, label-printing systems, office furniture, and consumables.

Product overview

Vemar is an Italian company founded in 1985, operating as a dealer and integrator of printing solutions, office equipment, and ICT products. The product portfolio centers on printing technology across multiple categories: multifunction and production printers (Konica Minolta, Develop, Riso), large format UV and DTF printers (Rainbow, Nova, Nebula, Focus brands), finishing equipment (die-cutters, heat presses, cutters, laminators, binders), and comprehensive consumables (inks, toners, papers, films). ICT offerings include Mini PCs, servers, digital signage, and LED walls. The company also provides Smart Industry 4.0 services including IOT/cloud consulting, training programs, and tax credit assistance. Products are sold through an Odoo-powered e-commerce platform, with physical showroom and installation services. The portfolio does not represent a unified software platform but rather a catalog of third-party hardware brands supplemented by value-added services.

Differentiator

Problem solved

Functional benefit

Products and services

• Wide-format printers (Mutoh, Roland, and other large-format brands) Large-format digital printing equipment for graphic arts, signage, and industrial print production, resold to Italian print service providers and graphic arts businesses.
• Office multifunction printers and copiers (Xerox, Kyocera) Multifunction office printing and copying devices for corporate offices, public administrations, and enterprise customers in Italy.
• Card / ID card printers Card and ID card printing systems for issuance of secure badges, ID cards, and personalized cards for organizations and institutions.
• 3D printers 3D printing equipment for prototyping, design, and industrial applications, supplied to Italian business buyers.
• Industrial label printing systems Industrial label printing and product/marking systems for manufacturing and industrial customers needing traceability and compliance marking.
• Office furniture Office furniture offered as part of wider office solutions for corporate and public-administration customers in Italy.
• ICT products Information and communication technology products distributed alongside printing and office equipment for Italian business customers.
• Approved Used Equipment (refurbished printers) Refurbished / approved used printing equipment offered as a lower-priced alternative to new devices for cost-sensitive business buyers.
• Software / managed-print solutions Software and managed-print solutions bundled with hardware to support document workflows, device management, and print-fleet optimization for business customers.
• Technical support, installation, and consumables services After-sales services including installation, technical support, maintenance, and consumables supply for the printing, office, and ICT equipment sold by Vemar to Italian business customers.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered core, major and minor.

• Konica MinoltacoreChannel Partner/ Reseller/ DistributorVemar is an authorized dealer for Konica Minolta products, including multifunction printers, production printing systems, and related solutions. The partnership enables Vemar to offer comprehensive Konica Minolta solutions to Italian businesses.
• RisocoreChannel Partner/ Reseller/ DistributorVemar distributes Riso printing products including the ComColor series of production printers, providing high-speed inkjet printing solutions to commercial customers.
• HPcoreChannel Partner/ Reseller/ DistributorVemar is an authorized HP dealer offering HP laptops, desktops, workstations, and printing solutions to Italian customers.
• Nova (Rainbow)coreChannel Partner/ Reseller/ DistributorVemar distributes Nova/Rainbow brand DTF printers, UV flatbed printers, and eco-solvent plotters, representing a key partnership for industrial printing equipment.
• MGI (MGI Digital Technology)majorChannel Partner/ Reseller/ DistributorVemar distributes MGI digital finishing equipment including die-cutters, cutting plotters, and finishing solutions for production environments.
• VMA SolutionscoreStrategic or Co-development PartnerVMA Solutions provides training programs aligned with Italy's Industry 4.0 initiative, complementing Vemar's technology offerings with educational services for business growth.
• Develop (ineco+)minorChannel Partner/ Reseller/ DistributorVemar distributes Develop (ineco+) digital production systems, expanding the range of production printing options available to customers.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• HP Italia: Italian subsidiary of HP, a core OEM partner for Vemar across PCs, workstations, and printing. Comparable as both a supplier and a competitor through HP's direct enterprise sales and managed-print services in Italy.
• MGI Digital Technology: Manufacturer of digital finishing and embellishment equipment (die-cutters, hot-foiling, inkjet presses), distributed in Italy by Vemar. Comparable as the OEM whose finishing solutions Vemar integrates into customer production workflows.
• Riso Italia: Italian distributor of Riso high-speed inkjet production printers (ComColor series). Comparable as another channel for the same Riso production-print line that Vemar distributes, and as a competing dealer model for Italian print service providers.
• Develop Italia (ineco+): Italian channel for Develop ineo+ digital production systems (a Konica Minolta-aligned brand). Comparable as the OEM whose ineo+ 4070/4080 production printers Vemar resells, and as an alternative channel for the same production customers.
• Konica Minolta Business Solutions Italia: Italian subsidiary of Konica Minolta, one of Vemar's core OEM partners. Comparable as the manufacturer whose MFP and production portfolio Vemar resells, and as a broader market incumbent offering direct enterprise sales and managed print services.
• Canon Italia: Italian subsidiary of Canon, a leading manufacturer of office MFPs, production printers, and large-format imaging. Comparable as an incumbent offering competing products and direct enterprise service across the same Italian customer segments.
• Ricoh Italia: Italian subsidiary of Ricoh, a major manufacturer of multifunction, production, and industrial printing systems. Comparable as a direct competitor for the same office and production print customers Vemar serves via its OEM lineup.

Direct peers

• Spandex Italia: Italian arm of Spandex Group, a pan-European distributor of sign-making, large-format printing, and digital finishing materials/equipment. Directly comparable as a value-added distributor serving signage and visual communication customers with overlapping brands and consumables.
• STS Group Italia: Italian printing equipment and consumables distributor serving commercial print and signage markets. Comparable as a similarly sized Italian value-added reseller competing for overlapping print service provider and SME customers with multi-brand equipment and consumables offerings.
• Antalis Italia: Italian subsidiary of Antalis, the European distributor of paper, packaging, and visual communication substrates. Comparable as a B2B wholesaler of printing consumables and substrates serving Italian print service providers and corporate buyers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/about
• LinkedInlinkedin.com/company/vemarsas

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vemar