Vendi - Vending Machines Company

What Vendi - Vending Machines Company does

Vendi is a Pakistan-based operator of NFC-enabled smart vending machines, headquartered in Karachi and incorporated as Vending Machine Company Ltd. The company deploys self-service kiosks that dispense snacks, beverages, mobile airtime, and event/cinema tickets, accepting payment via prepaid contactless Vendi Tags tied to a user's mobile number rather than cash or coins. Its machines integrate 24-inch digital signage displays and LED tickers that double as advertising inventory for consumer brands, and a companion Android app supports machine location, live inventory checks, balance transfers, and remote top-up purchases.

The business runs on a multi-stream model: direct product sales through vending, advertising revenue from digital signage and LED ticker placements, transaction commissions from mobile top-up services, and ticketing fees for cinema and event sales. Distribution is entirely physical and concentrated in three Pakistani cities — Karachi (78 machines), Lahore (25), and Islamabad (10), totalling 113 units — with placements skewed toward high-footfall venues including universities (Institute of Business Administration, Asian Institute of Fashion Design) and corporate offices (Mobilink/Jazz headquarters). The company is operated as the smart-vending brand under parent Wavetec, an established technology firm founded in 1987 with operations in 70+ countries, which provides the underlying platform, analytics infrastructure, and enterprise partnerships. Operational scale is modest, with 27 employees supporting a fleet of just over 100 machines, and no external funding or management team is publicly disclosed in the available data.

Name

Vendi - Vending Machines Company

Legal name

Vending Machine Company Ltd

Website

https://vendi.com.pk

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Vendi operates Pakistan's first NFC-enabled smart vending machines, selling snacks, beverages, mobile top-up, and event tickets via prepaid contactless tags across 113 machines in Karachi, Lahore, and Islamabad.

Ownership category

akta.pro rank

Product category

Smart Vending Machines

NAICS

Vending Machine Operators (445132)

SIC

Retail-Convenience Stores (5412)

akta.pro industry

PRIMARYFSAMADAE

Unattended & Self-Service Payments (Kiosks, Vending, Parking, EV Charging)

Financial & Insurance/Payments & Transaction Processing/Point-of-Sale (POS) Payments & Terminals

SECONDARYHDACAKAG

Payment PIN Pads, Card Readers & NFC Contactless Devices

Hardware, Technology & Telecom/Computing Hardware & Peripherals/POS & Retail Computing Hardware

Keywords

• Smart vending machines
• NFC payment solutions
• Cashless vending solutions
• Mobile top-up services
• Digital signage advertising

Headquarters

HQ city

Karachi

HQ country

Pakistan

HQ region

Asia

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Technology or R&D, Marketing or Sales, Personnel

Revenue model

1. Snack and Beverage Sales: Revenue generated from the sale of snacks, chocolates, drinks, and other products through vending machines. Users purchase items using prepaid Vendi Tags.
2. Digital Signage Advertising: Brands pay for advertising space on the 24-inch digital displays and LED tickers installed on vending machines. Provides visibility to captive audiences in high-footfall locations.
3. Mobile Top-up Commissions: Commission revenue from selling mobile airtime for various networks through the vending machines.
4. Event Ticketing: Revenue from selling tickets to concerts, carnivals, and cinema movies through customized vending machine configurations.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Vendi manufactures and operates NFC-enabled smart vending machines in Pakistan that dispense snacks, beverages, mobile top-up airtime, and event tickets. Customers register for a prepaid NFC Vendi Tag to make cashless purchases at machines located in university campuses and corporate offices. The machines also feature 24-inch digital signage and LED tickers that monetize brand advertising in captive high-footfall environments.

Product overview

Vendi is Pakistan's first smart vending machine company offering NFC-enabled prepaid vending solutions. The core offering consists of smart vending machines integrated with Vendi Tags (NFC prepaid cards) and a companion mobile app. Machines feature 50+ SKUs including snacks, chocolates, drinks, and lassi available 24/7 with a minimum 60% inventory level. Key product components include Digital Signage (24-inch display), LED Ticker for notifications, Mobile Top-up service for airtime, and Cinema ticket purchasing. The system operates on a cashless payment model using NFC technology, allowing users to register, add balance, and make tap-to-pay purchases without carrying cash.

Differentiator

Problem solved

Functional benefit

Products and services

• Vendi Smart Vending Machine Pakistan's first prepaid NFC-enabled smart vending machine that dispenses snacks, drinks, mobile top-up, and cinema/event tickets. Customers pay using NFC Vendi Tags without carrying cash. Each machine stocks 50+ SKUs and maintains a minimum 60% inventory level for 24/7 availability.
• Vendi Tag (NFC-enabled prepaid card) Prepaid NFC card registered to a user's mobile number for cashless transactions at Vendi machines. Users add balance to the tag and tap it on vending machines to make purchases. Registration requires a Rs. 100 initial deposit.
• Vendi Mobile App Android mobile application enabling users to locate nearest vending machines, check live inventory, purchase products remotely, transfer balance among users, buy mobile top-up, and access special deals and offers.
• Mobile Top-up Service Service allowing users to purchase mobile airtime for any network directly from the vending machine using their Vendi Tag balance. Vendi earns commission on each top-up transaction.

Quantifiable outcome

• 24/7 availability of snacks and beverages
• +3 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature6 records

Partnerships

Seven partnerships are on record, tiered core, flagship and minor.

• MobicashcoreTechnology or Integration · 1 January 2016Mobicash became the first mobile financial services provider to offer NFC payment solutions with Vendi. This collaboration enabled cashless NFC-based payments through Vendi machines, integrating mobile financial services with smart vending technology.
• WavetecflagshipOEM/ Whitelabel/ Licensing PartnerVendi is operated by Wavetec, a company focused on building innovative technological systems since 1987. Wavetec provides the underlying technology platform, real-time data analytics, and operates in over 70 countries. Vendi is Wavetec's smart vending solution brand in Pakistan.
• Mobilink (Jazz)coreChannel Partner/ Reseller/ DistributorMobilink inaugurated Vendi at their Islamabad Head Office and appreciated the online payment gateway idea. Mobilink employees were excited to use Vendi and were impressed by its convenience. Mobilink's installation marked a key enterprise customer deployment.
• Coca-ColaminorGTM or Marketing PartnerCoca-Cola products are available for purchase through Vendi vending machines as part of the brand portfolio.
• PepsiCominorGTM or Marketing PartnerPepsiCo products including Lay's chips and 7Up beverages are sold through Vendi vending machines.
• NestleminorGTM or Marketing PartnerNestle products are available for purchase through Vendi vending machines.
• CadburyminorGTM or Marketing PartnerCadbury chocolate products are sold through Vendi vending machines.

Scale indicators8 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Nayax: Israel-based provider of cashless payment and telemetry solutions for unattended retail including vending, kiosks, and EV charging. Closest functional peer to Vendi's NFC payment stack and IoT-enabled vending fleet.
• Cantaloupe Inc. US-based provider of cashless payments, telemetry, and back-office software for vending machines. Comparable to Vendi's digital management of a vending fleet with mobile app and advertising integrations.

Others

• Wavetec: Parent company of Vendi, founded in 1987 and operating in 70+ countries across banking, health, and entertainment. Provides the underlying technology platform, analytics, and global delivery infrastructure that power Vendi's operations.
• Mobicash (Jazz / Mobilink): Pakistan's first mobile financial services provider to offer NFC payment integration with Vendi. Comparable as a payments ecosystem enabler adjacent to Vendi's cashless vending platform.

Broad incumbents

• Aramark: Global food services, facilities, and uniform services company that operates vending and refreshment solutions across workplaces, universities, and healthcare. Comparable in channel mix and captive-audience customer segments.
• Selecta Group: Europe's largest unattended self-service retail operator (vending and coffee) with deep machine density across multiple countries. Comparable as a broader vending operator in a different geography.
• Canteen Vending Services (Compass Group): Subsidiary of Compass Group operating one of North America's largest vending and micro-market networks with a workplace and institutional focus, comparable to Vendi's corporate and campus strategy at much larger scale.
• Sodexo: Global food services and facilities management company with significant vending, micro-market, and convenience operations across universities and corporate offices, similar to Vendi's institutional footprint.
• Pelican Rouge Group: European operator of vending and coffee services with a strong workplace and institutional channel, mirroring Vendi's university and corporate office placement strategy.

Regional players

• IVS Group: Italian operator of vending machines and coffee services with operations across Europe. Comparable as a regional vending operator with a strong institutional and workplace channel.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/vending-machines-company

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

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