Veni Groep

Name

Veni Groep

Legal name

Veni Advies BV

Website

https://venigroep.nl

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Veni Groep is an independent Dutch financial advisory and brokerage firm headquartered in Groningen, serving individuals, business owners, and real estate investors across northern and eastern Netherlands with mortgage, business financing, and real estate financing solutions sourced from a multi-lender partner network.

Ownership category

akta.pro rank

Headquarters

HQ city

Groningen

HQ country

Netherlands

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Advisory and Consulting Services: Revenue generated through advisory fees and commissions from arranging mortgages, business financing, and real estate financing solutions for clients. Acts as an intermediary between clients and financial institutions.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Veni Groep is an independent Dutch financial advisory and brokerage firm that arranges residential mortgages (Hypotheken), business financing (Bedrijfsfinanciering), and real estate financing (Vastgoedfinanciering) by comparing options across a network of Dutch lenders and guiding clients from initial consultation through to completion. The firm offers tailored advice for individuals, entrepreneurs, and real estate investors, supported by digital tools such as mortgage calculators, interest rate comparisons, and a free property scan report.

Product overview

Veni Groep is a Dutch independent financial advisory and brokerage firm offering three interconnected service lines: residential mortgages (Hypotheken), business financing (Bedrijfsfinanciering), and real estate financing (Vastgoedfinanciering). The core offering is independent advisory — the firm compares options across nearly all Dutch lenders and provides personalized advice from initial consultation through to completion. Supporting these are digital tools including mortgage calculators (maximale hypotheek, maandlasten), an interest rate comparison (Rente Top-5), a property valuation tool, and a free Property Scan report. The company operates multiple physical offices in Groningen, Enschede, and Leeuwarden.

Differentiator

Problem solved

Functional benefit

Products and services

• Hypotheken (Mortgages) Advisory and brokerage services for residential mortgages, guiding individuals from first home purchase through next home upgrades, renovations, sustainability improvements, divorce-related mortgages, houseboat mortgages, expat mortgages, and refinancing.
• Bedrijfsfinanciering (Business Financing) Advisory and brokerage services for businesses seeking financing for commercial real estate purchases, asset acquisitions, business takeovers, working capital, refinancing, and sustainability investments.
• Vastgoedfinanciering (Real Estate Financing) Advisory and brokerage services for real estate investors and developers, covering rental mortgages, project development financing, recreational property financing, and property transformation projects.
• Advies voor Ondernemers (Advisory for Entrepreneurs) Independent advisory services for entrepreneurs covering financial, organizational, and strategic questions that extend beyond pure financing solutions.

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

15 partnerships are on record, tiered core and minor.

• Donar GroningencoreGTM or Marketing Partner · 3 June 2026Veni Groep became a member of the Basketball Business Club of Donar Groningen, supporting local basketball.
• FC GroningencoreGTM or Marketing Partner · 15 April 2025Veni Groep extended their sponsorship contract with FC Groningen football club for 5 years, demonstrating strong local community engagement.
• RabobankcoreChannel Partner/ Reseller/ DistributorRabobank is a major Dutch cooperative bank and one of Veni Groep's key financial partners for business and commercial financing solutions.
• De NederlandsecoreChannel Partner/ Reseller/ DistributorInsurance and financial services provider with advisors in Groningen, listed as a partner for financing solutions.
• INGcoreChannel Partner/ Reseller/ DistributorMajor Dutch bank providing real estate and commercial financing, listed as a partner on Veni Groep's website.
• NIBCcoreChannel Partner/ Reseller/ DistributorDutch bank specializing in commercial real estate financing, listed as a key financial partner.
• AegoncoreChannel Partner/ Reseller/ DistributorDutch insurance company and financial services provider, listed as partner for independent advisory services.
• ASN BankminorChannel Partner/ Reseller/ DistributorDutch sustainable bank offering business lending services, listed as a partner for commercial financing.
• CasarionminorChannel Partner/ Reseller/ DistributorAdvisory and appraisal firm serving as a partner for property valuation and advisory services.
• NestrminorChannel Partner/ Reseller/ DistributorFinancial advisory network with advisors listed as partners for finding appropriate advisors.
• DomivestminorChannel Partner/ Reseller/ DistributorMortgage provider with office locations, listed as a partner for mortgage solutions.
• Hyra HypothekenminorChannel Partner/ Reseller/ DistributorMortgage provider listed as a partner for mortgage financing solutions.
• SolidBriqminorChannel Partner/ Reseller/ DistributorAdvisory and appraisal firm listed as a partner for financial advisory services.
• RNHBminorChannel Partner/ Reseller/ DistributorFinancial services provider listed as a partner for advisory and appraisal services.
• Intermediair (ABN AMRO)minorChannel Partner/ Reseller/ DistributorABN AMRO's intermediary channel for finding advisors, listed as a partner.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Van Bruggen Adviesgroep: Large Dutch independent advisory firm offering mortgage, business financing, and insurance brokerage through a national office network. Closely comparable to Veni Groep's three-service-line model (hypotheken + bedrijfsfinanciering + vastgoed) and independent advisory positioning.
• Hypotheek Visie: Dutch national mortgage and financial advisory chain providing independent mortgage advice from a network of local offices. Highly comparable to Veni in offering independent comparison across multiple lenders, advisor-led model, and customer segments (first-time buyers, movers, refinancers), though at substantially larger scale.
• De Hypotheekshop: The Netherlands' largest independent mortgage broker franchise network, offering residential mortgage advice across the country. Directly comparable to Veni Groep's Hypotheken service line in model (independent advisor comparing multiple lenders), target customer (Dutch homebuyers), and revenue mechanic (commission from arranged mortgages).

Broad incumbents

• RegioBank: De Volksbank subsidiary operating a local Dutch banking model with independent advisors in regional communities, offering mortgages, savings, and insurance. Comparable to Veni in the regional-local Dutch advisory positioning and mortgage origination, but with full balance-sheet banking and broader product scope.
• Drieklomp Makelaars & Adviseurs: Established Dutch advisory group offering real estate brokerage, valuations, financing advice, and insurance across multiple specialties. Comparable to Veni as a regional Dutch advisor in real estate financing and valuation, but with a broader services portfolio including brokerage and asset management.

Others

• Florius: Dutch mortgage provider (part of ING Group) offering residential and buy-to-let mortgages through independent intermediaries. Comparable to Veni as a Dutch mortgage market participant and listed partner of Veni Groep, but operating as the lender side of the broker-lender relationship rather than as a competing advisor.
• Quion: Major Dutch mortgage and consumer credit service provider offering back-office mortgage processing, lender intermediary services, and white-label mortgage origination. Comparable as a Dutch mortgage ecosystem participant connected to Veni's lender panel, though positioned upstream as a service provider to lenders rather than a customer-facing advisor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/VeniGroep
• LinkedInlinkedin.com/company/venigroep
• Instagraminstagram.com/venigroep

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Veni Groep