VENO

What VENO does

Veno Stalinrichting is a privately held Dutch manufacturer and distributor of specialized barn equipment for sheep, goats, and alpacas, headquartered in De Goorn, North Holland. Founded in 1990, the company produces a comprehensive portfolio that includes feed barriers (diagonal, self-closing, walk-through, with-trough variants), sheep and goat hurdles, lambing pens, weighing and sorting systems, handling equipment (including the proprietary Veno MultiHandler sheep clamp and Veno Ovibus conveyor), feed troughs, hay racks, drinking bowls, and pasture/nature products such as field gates and shelters. VENO also serves as a regional distributor for international brands Te Pari (handling and weighing equipment), Prattley (weigh crates), and Landquip Porta-Yards (portable handling systems). The company's core technical differentiator is that all VENO-brand steel products are discontinuously hot-dip galvanized at an external facility according to the EN-ISO 1461 standard, producing a zinc patina layer that resists corrosion in manure-rich barn environments. The company manufactures its own sheep and goat hurdles in-house, enabling bespoke dimensions while maintaining consistent sizing for system expansion.

VENO operates a multi-channel go-to-market combining direct e-commerce (own website with storefront), in-house transport for deliveries within the Netherlands (free for orders above €1,000 excluding VAT), and an international dealer network covering Norway (Husdyr Systemer AS), Sweden (Slättö Kvarn AB), and other European markets. The website is available in six languages (Dutch, English, German, French, Swedish, Norwegian), functioning as both a catalog and transactional platform. Pricing follows a unit-based model with all listed prices exclusive of 21% Dutch VAT, and international orders priced in local currency with freight, customs, and import duties passed through to the customer. The company targets four primary customer segments: professional sheep farmers (primary), goat farmers, hobby/small-scale farmers, and alpaca farmers. VENO also participates in agricultural trade shows and exhibitions, including French industry events, as part of its awareness generation. The company employs 41 staff and is privately held with no disclosed institutional investors, parent company, or public listing.

The business model is transaction-based one-time equipment sales with no recurring subscription or service revenue disclosed. Revenue mechanics are distributed across a long tail of small-to-mid-sized agricultural customers, with order values typically in the low-hundreds to low-thousands of euros range based on disclosed product prices (e.g., self-closing feed barriers at approximately USD 441 per unit). Direct e-commerce handles SMB and individual buyers, while field sales generate custom quotes for larger barn projects. The dealer network handles local sales and distribution in foreign markets, suggesting a wholesale/buy-resell economics for those geographies. VENO partners with an external hot-dip galvanization facility for finishing services rather than running zinc baths in-house, indicating a capital-light manufacturing model focused on fabrication, assembly, and finishing coordination.

Name

VENO

Legal name

Veno Stalinrichting

Website

https://venostal.nl

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Veno Stalinrichting is a Dutch manufacturer and distributor of hot-dip galvanized barn equipment for sheep, goats, and alpacas, selling own-brand products and international brands (Te Pari, Prattley, Landquip) across Europe via direct e-commerce and dealer network.

Ownership category

akta.pro rank

Product category

Livestock Barn Equipment

NAICS

Farm Machinery and Equipment Manufacturing (333111), Agricultural Implement Manufacturing (33311)

SIC

Farm Machinery & Equipment (3523)

akta.pro primary industry

Animal Handling & Housing Equipment (Stalls, Headlocks, Chutes, Gates) (AFAAAIAK)

akta.pro secondary industries

Feeding & Nutrition Systems (TMR Mixers, Feeders, Bunk Management) (AFAAAIAE), Hay & Bale Handling Equipment (IMAHACAF)

Keywords

• Livestock barn equipment
• Sheep farming equipment
• Goat husbandry solutions
• Galvanized farm fencing
• Livestock handling systems

Headquarters

HQ city

De Goorn

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales - Barn Equipment: VENO generates revenue primarily through direct sales of barn equipment for sheep and goats. Products include feed barriers, hurdles, handling equipment, weighing systems, and accessories. Sales occur through e-commerce website, dealer network, and direct quotes for custom projects.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

VENO manufactures and sells hot-dip galvanized steel barn equipment for sheep and goats, including feed barriers, lambing pens, sheep and goat hurdles, feeding systems, weighing equipment, and handling systems. The company produces its own Veno hurdles and Veno MultiHandler sheep clamps in-house, while also distributing third-party brands Te Pari, Prattley, and Landquip Porta-Yards to provide a complete solution for sheep and goat farmers.

Product overview

VENO is a specialist provider of complete barn equipment for sheep and goats, offering a comprehensive portfolio of own-brand products and distributed international brands. The core offering includes feed barriers (diagonal, self-closing, walk-through systems), Veno sheep and goat hurdles/fences in various sizes, lambing pens and equipment, feeding systems (troughs, hay racks, continuous feeders, creep feeders), and sheep handling equipment (EID readers, hoof trimmers, weighing systems, turnover crates). The company manufactures its own Veno hurdles, MultiHandler sheep clamps, and Ovibus conveyor systems, while also distributing Te Pari (cattle crushes, sheep handlers, dosing equipment), Prattley (weigh crates), and Landquip Porta-Yards (portable handling systems). Supporting products include shearing equipment, drinking bowls, meadow/nature products, and specialized alpaca equipment. All Veno-brand metal products are discontinuously hot-dip galvanized according to EN-ISO 1461 standard for corrosion resistance.

Differentiator

Problem solved

Functional benefit

Products and services

• Feed Barriers for Sheep and Goats Feed barriers including diagonal feed barriers, self-closing feed barriers, feed barriers with trough, walk-through feed systems, and milking stands for sheep and goats, designed for professional and hobby sheep and goat farmers.
• Lambing Pens and Equipment Complete lambing pen systems including lamb creep hurdles, lambing hurdles, lambing pen equipment, and gates in frame for sheep and goats, used by sheep and goat farmers during birthing season.
• Veno Sheep and Goat Hurdles Own-brand sheep and goat hurdles available in aluminum and standard steel, in various lengths (0.84m to 3.00m) and heights (0.85m or 1.00m), manufactured in-house by VENO with consistent sizing for system expansion.
• Mounting and Fixing Materials Mounting materials including support columns, locking pins, and wall fixings for installing sheep and goat equipment in barns.
• Feed Troughs and Hay Racks Feeders including continuous feeding tanks, creep feeders, hanging hay racks, standing hay racks, round and square bale feeders, and feeding troughs for lambs and adult animals.
• Sheep Handling Equipment Complete handling systems including EID stick readers, hoof trimmers, turnover crates, mobile sheep yards, weighing equipment, Veno MultiHandler sheep clamp, and handling sets for sheep and goat farmers.
• Weighing Equipment Load bars, load cells, weigh scale indicators, and complete weighing systems for sheep and lambs with various indicator options including Gallagher and Tru-Test.
• Multifunctional Sheep Trailer Mobile multifunctional sheep trailer for transport and handling of sheep, designed for versatility in field operations.
• Veno MultiHandler Sheep Clamp Own-brand specialized sheep clamp for handling sheep during veterinary treatments, shearing, and other procedures.
• Veno Ovibus Conveyor System Own-brand conveyor belt system for sheep handling and processing.
• Landquip Porta-Yards Distributed portable yard systems for sheep including mobile sheep hurdles, gates, panels, and accessories for temporary handling facilities.
• Te Pari Products Distributed full range of Te Pari livestock handling equipment including cattle crushes, dosing guns, docking irons, Racewell sheep handlers, auto drafters, sheep jetter, vet markers, and weighing systems.
• Prattley Products Distributed Prattley weighing and sorting equipment for sheep including 3-way manual weigh crates with various indicator options.
• Feeding Belts Rolling feed belts for automated feeding of sheep and goats in barn settings.
• Sheep Shearing Equipment Shearing accessories and equipment for sheep including clippers and maintenance parts.
• Drinking Bowls Drinking bowls and water troughs for sheep and goats including options with floats.
• Meadow and Nature Products Field gates, farm gates, sheep netting, tree guards, shelters, walking gates, and natural landscape products for grazing areas.
• Alpaca Barn Equipment Specialized stall equipment for alpacas including alpaca hurdles, feed barriers with troughs, and gates.
• Veno Merchandise Branded Veno merchandise including caps and beanies with logo.
• Tenco Bitumen Construction Lacquer Protective bitumen lacquer for coating steel equipment to protect against corrosion from manure and silage acids, available in 1L and 2.5L cans.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered core.

• Te ParicoreChannel Partner/ Reseller/ DistributorTe Pari is a product line sold through VENO, including Racewell Sheep Handler, dosing equipment, weighing systems, and treatment products. VENO serves as distributor for Te Pari products in their markets.
• PrattleycoreChannel Partner/ Reseller/ DistributorPrattley products including 3-way manual weighing crates with Gallagher indicators are sold through VENO. VENO distributes Prattley handling and weighing equipment.
• Landquip Porta-YardscoreChannel Partner/ Reseller/ DistributorLandquip Porta-Yards mobile sheep handling systems including portable fences, gates, and sorting equipment are distributed through VENO.
• Husdyr SystemercoreChannel Partner/ Reseller/ DistributorHusdyr Systemer AS serves as the Norwegian dealer for VENO products, handling sales and distribution in Norway with local contact at Tel +47 90985840.
• Slättö Kvarn ABcoreChannel Partner/ Reseller/ DistributorSlättö Kvarn AB serves as the Swedish dealer for VENO products, handling sales and distribution in Sweden with contact at Tel +46(0)370 86054.
• External Hot-dip Galvanization FacilitycoreTechnology or IntegrationVENO partners with an external hot-dip galvanization facility (loonverzinkerij) that processes all VENO steel products according to EN-ISO 1461 standard.

Scale indicators1 record

Broad incumbents

• Priefert Manufacturing: US-based large-scale manufacturer of livestock and ranch equipment with a broader product line covering cattle, equine, and sheep handling. Comparable in offering galvanized steel farm equipment but operates at much larger scale and across more species.
• Gallagher Group: New Zealand-based animal management solutions company including weighing, EID, and electric fencing. Sells indicators used in VENO's weighing systems; broader portfolio overlaps in livestock weighing and identification categories.
• Ritchie Agricultural Ltd: UK-based livestock handling and housing equipment manufacturer with a broad product portfolio including cattle, sheep, and pig systems. Overlaps with VENO on sheep hurdles and handling equipment but serves a wider species set.

Direct peers

• IAE (Agriculture Equipment) Ltd: UK-based manufacturer of livestock handling equipment, hurdles, and penning systems. Offers galvanized sheep and cattle handling products comparable to VENO's portfolio, competing in the Northern European small-ruminant equipment market.
• Te Pari Products: New Zealand manufacturer of sheep and cattle handling equipment including the Racewell Sheep Handler line that VENO distributes. Produces comparable dosing, weighing, and treatment products aimed at the same small-ruminant end customer.
• Twomey Agri Ltd: Irish manufacturer of sheep handling equipment including turnover crates, footbaths, and dosing equipment. Operates in an adjacent geography with comparable galvanized handling products aimed at commercial sheep farmers.
• Prattley Industries: New Zealand manufacturer of sheep weighing and sorting crates with 3-way manual systems, distributed by VENO. Direct overlap in the sheep handling/weighing equipment category served by VENO.
• Jourdain SAS: French manufacturer of livestock handling, feeding, and pen equipment for cattle, sheep, and pigs. Direct overlap with VENO's feed barriers, hurdles, and handling equipment categories, serving similar European sheep and goat farmers.
• Landquip: UK/Ireland-based manufacturer of portable sheep handling yards (Porta-Yards), distributed by VENO. Directly comparable in mobile sheep handling and sorting equipment serving the same European small-ruminant segment.

Regional players

• Beitzel Kunststoffe: German manufacturer of plastic and metal livestock handling equipment including feeding and penning solutions. Comparable category coverage but regional focus on the DACH market where VENO also operates.

Market position

Strengths5 records

Weaknesses5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/veno-bv

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about VENO