VENTEO

What VENTEO does

VENTEO (legal entity: VENTEO S.A.S., also doing business as COMMEALATV) is a French privately-held consumer goods distribution company founded in 2006 and headquartered in Saint-Ouen-l'Aumône, Île-de-France. The company functions as a multi-category product sourcer and merchandiser, curating and distributing innovative everyday consumer products through mass-retail channels (GSA hypermarkets, GSB DIY chains, GSS specialty stores) across France, Belgium, and Luxembourg. Its core product surface spans kitchenware (own branded ranges in granite, stainless steel, copper, stone and jade), cleaning and maintenance, home textiles and organization, fitness and electrostimulation equipment, garden and outdoor products, automotive accessories, pet supplies, and beauty/personal care, supported by a clearance ("destockage") channel for slow-moving inventory.

The company's distinctive operating model combines product sourcing, in-store TV-based commercial animation (18,000 TV installations at point of sale), and unsold-inventory take-back, delivered through a field force of 40 commercial agents. It distributes both its own sub-brands (GYMFORM, GOTHAM STEEL, PIERRECLEAN, KITCHEN PRO, ROOT SLAYER, VELFORM, BARRAGE AUX INSECTES, C9 ENTRETIEN) and partner brands sourced from TV-shopping suppliers (Telebrands, Emson, ISL, Teleshopping, Euroshopping). The retail-shelf footprint covers approximately 3,000 stores across three countries, with a complementary direct-to-consumer e-commerce channel at venteo.fr.

VENTEO is a B2B product-sales business (hardware/product resale), with 75-85 employees and a €640,000 share capital. The company is owner-managed by Nicolas PIERRONNET in his capacity as Président, with no disclosed parent company, external investors, or funding rounds. There is no proprietary software platform disclosed; the underlying "technology" is a logistics- and merchandising-led operating capability rather than a digital product.

Name

VENTEO

Legal name

VENTEO S.A.S.

Website

https://venteo.fr

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

51–100 employees

Short description

VENTEO is a French multi-category consumer goods distributor founded in 2006, sourcing and placing innovative everyday products in roughly 3,000 mass-retail stores across France, Belgium, and Luxembourg via 40 field agents and 18,000 in-store TV installations.

Ownership category

akta.pro rank

Product category

Consumer Goods Distribution

NAICS

General Merchandise Retailers (455)

SIC

Wholesale-Furniture & Home Furnishings (5020)

akta.pro industry

PRIMARYCRAEAFAB

Overstock & Surplus General Merchandise Retail

Consumer Products & Retail/Discount, Club & Value Retail/Closeout, Liquidation & Overstock Retail

SECONDARYCRAEAFAO

Closeout Toys, Sporting Goods & Outdoor Retail

Consumer Products & Retail/Discount, Club & Value Retail/Closeout, Liquidation & Overstock Retail

Keywords

• Consumer goods distribution
• Product sourcing services
• Retail merchandising solutions
• In-store TV animation
• Mass retail wholesale

Headquarters

HQ city

Saint Ouen l'Aumône

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Product Sales: VENTEO sources innovative consumer products and sells them through mass retail distribution (GSA, GSB, GSS). The company also provides in-store animation services including TV installations at point of sale.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

VENTEO sources innovative everyday consumer products from international brand partners and distributes them to mass retailers (GSA, GSB, GSS) across France, Belgium, and Luxembourg. The company complements wholesale distribution with a turnkey in-store animation service: a field sales force of 40 commercial agents installs and maintains 18,000 TV/video displays across 3,000 stores, manages high-rotation merchandising, and takes back unsold inventory. VENTEO also retails its branded products directly to consumers via its venteo.fr e-commerce site.

Product overview

VENTEO is a French retail and product sourcing company founded in 2006, operating as a creator and promoter of everyday innovations. The company functions primarily as a multi-category consumer goods distributor, offering its own VENTEO branded products alongside sourced brands through its e-commerce platform (www.venteo.fr) and retail distribution network. The product portfolio spans multiple categories including kitchenware (with specialized lines in granite, stainless steel, copper, stone, and jade materials), home cleaning and maintenance products (microfiber cloths, brushes, mops), home textiles and organization (cushions, bath mats, storage solutions), fitness and sports equipment (electrostimulation, thermal wear), garden and outdoor products (anti-insect devices, tools, barbecues), automotive accessories, pet supplies, and beauty/health products. VENTEO also operates a clearance (destockage) channel for discounted items. The company distributes through major French retail formats (GSA, GSB, GSS) and reaches approximately 3,000 stores with 18,000 TV installations across France, Belgium, and Luxembourg.

Differentiator

Problem solved

Functional benefit

Brands

• BARRAGE AUX INSECTES: Insect barrier product brand
• C9 ENTRETIEN
• GOTHAM STEEL
• GYMFORM
• KITCHEN PRO
• PIERRECLEAN
• ROOT SLAYER
• VELFORM

Products and services

• In-store commercial animation services

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered minor.

• ISLminorOthersBrand partner shown on website logos section
• EmsonminorOthersBrand partner shown on website logos section
• TelebrandsminorOthersBrand partner shown on website logos section
• TeleshoppingminorOthersBrand partner shown on website logos section
• EuroshoppingminorOthersBrand partner shown on website logos section

Scale indicators6 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Tristar Products: Tristar Products is a leading As Seen on TV company offering hundreds of innovative consumer products across kitchen, fitness, home, and personal care categories. It is comparable to VENTEO in product breadth, sourcing model, and reliance on mass retail distribution channels.
• Telebrands: Telebrands is one of the largest As Seen on TV product innovators globally, creating and marketing problem-solving consumer products through mass retail and TV shopping. It is a direct peer because VENTEO sources from Telebrands and both operate in the same As Seen on TV consumer product sourcing and distribution ecosystem.
• Euroshopping: Euroshopping is a European TV shopping channel and consumer products retailer in the 'seen on TV' merchandising space. While also listed as a VENTEO brand partner, Euroshopping competes in adjacent consumer product sourcing and distribution in France and Europe.
• Ontel Products: Ontel Products develops and markets As Seen on TV consumer innovations across fitness, kitchen, and home categories. It is a direct peer given the overlap in product categories, As Seen on TV distribution model, and mass retail go-to-market.
• Teleshopping: Teleshopping is a European TV shopping operator featuring As Seen on TV consumer products. It operates in the same innovative consumer products space as VENTEO and is also a brand partner, illustrating the overlap between product sourcing and retail merchandising in this category.

Broad incumbents

• HoMedics: HoMedics is a broad consumer products brand company with an extensive assortment of wellness, personal care, and home products sold through mass retail globally. It is a broader incumbent in the consumer goods space with overlap on product categories and retail distribution.

Emerging players

• Bulbhead: Bulbhead is a consumer-direct As Seen on TV brand (part of the Telebrands family) marketing innovative household products online. It is comparable to VENTEO's sub-brand strategy and product mix, though it focuses on direct-to-consumer rather than physical retail distribution.

Regional players

• Promondo: Promondo is a German multi-category consumer goods company distributing a broad assortment of everyday products through mass retail channels. It is comparable to VENTEO's sourcing and distribution model in a different geographic market.
• Pearl: Pearl is a German consumer products distributor offering a broad multi-category assortment of innovative everyday products through retail and e-commerce channels. It is comparable to VENTEO's multi-category general merchandise approach, though primarily focused on the German market.
• DS Produkte: DS Produkte is a German multi-category consumer goods company that sources and distributes innovative everyday products across household, kitchen, garden, and lifestyle categories. It is a regional peer operating a similar sourcing and distribution model in Germany, mirroring VENTEO's role in France.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/venteo-france

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about VENTEO