Veo Arte en todas pArtes

What Veo Arte en todas pArtes does

Veo Arte en todas pArtes is a Madrid-based cultural communication and management platform founded on 28 June 2009 by Nuria García Arias. It operates as a WordPress-based digital publication covering art news, exhibitions, museums, heritage, and cultural institutions, with a stated publishing cadence exceeding 60 articles per year since 2012 and a social media following of over 200,000 built through participatory campaigns including #TaggingMuseums, #ArteEs, #EntreVistasArte, and #200milveoarte. The organization is structured as a private individual project led by founder Nuria García Arias, one named collaborator (Lidia Pescuezo Moros), and five named contributors (Fernando Cabello Sánchez, José Antonio Vallejo Serrano, Roberto González García, Marta Pérez Ibáñez, and Stella Maldonado Esteras), totaling six people.

The platform monetizes through four distinct streams: (1) custom-priced professional services including event organization, exhibition curation, artist representation, and integral communication for cultural events; (2) affiliate commissions from Civitatis travel/cultural activity referrals; (3) Google AdSense display advertising; and (4) community patronage via the Qultu platform. Its customer base spans individual art enthusiasts, artists seeking representation, cultural institutions and museums (Museo Thyssen-Bornemisza, Fundación MAPFRE, Universidad Complutense de Madrid), art fairs (ARCO, Art Madrid, Hybrid, FLORA, We Are Fair, Art & Breakfast), and brands seeking cultural sponsorship opportunities.

The core technical infrastructure is a WordPress site with standard content management, supplemented by a WooCommerce integration and Civitatis affiliate links. The product portfolio includes the cultural communication platform itself, an online gallery for artists and collectors, an exhibition curation practice (Exposiciones propias) producing both physical and virtual shows, event and project organization services, the Entre Vistas artist interview series, and editorial coverage of art spaces (Espacios de arte). Strategic partnerships include core co-development relationships with Ubuntu Cultural, FLORA Festival, and Hybrid Art Fair, with minor relationships to Fundación MAPFRE, Fundación Telefónica, ARCO, and Art Madrid.

Name

Veo Arte en todas pArtes

Legal name

Veo Arte en todas pArtes

Website

https://veo-arte.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

Veo Arte en todas pArtes is a Madrid-based WordPress cultural communication platform founded in 2009 by Nuria García Arias, serving Spanish-speaking art enthusiasts, artists, museums, and art fairs through editorial content, curated exhibitions, artist representation, and event communication services.

Ownership category

akta.pro rank

Product category

Cultural Communication Services

NAICS

Museums (712110)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro industry

PRIMARYTHAJADAH

Art Galleries & Exhibition Spaces (Commercial & Nonprofit)

Travel & Hospitality/Tours, Attractions & Experiences/Museums, Galleries & Cultural Institutions

Keywords

• Cultural communication services
• Art exhibition curation
• Artist representation services
• Cultural content publishing
• Event organization services

Headquarters

HQ city

Madrid

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Professional Services and Consulting: The organization offers professional proposals, sponsorships, and commercial exchanges for event organization, exhibition curation, artist representation, and integral communication services for cultural events.
2. Affiliate and Commission Revenue: Affiliate links for travel and cultural activities (currently with Civitatis), earning percentage commissions on purchases made through their referral links for platform maintenance and development.
3. Advertising Revenue: Google AdSense advertising program generating revenue through display advertisements on the website.
4. Patronage and Support: Qultu platform enables supporters to contribute financially to fund cultural projects developed by Veo Arte en todas pArtes.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Veo Arte en todas pArtes operates a cultural communication and management platform that publishes editorial content about art, museums, and heritage while providing professional cultural services including exhibition curation, event organization, event communication, and artist representation through an online gallery. The platform combines a digital content publication with physical exhibition production for cultural institutions, museums, and artists.

Product overview

Veo Arte en todas pArtes is a cultural communication and management platform that functions as both a digital cultural media outlet and a services provider. The core platform operates as a website publishing editorial content (news, interviews, art space coverage) and organizing its own curated exhibitions. Its services are organized around three pillars: (1) communication services for cultural events (partial or integral); (2) cultural project organization including congresses, seminars, and exhibition curation; and (3) artist representation and an online gallery serving artists and collectors. The platform also maintains a collaborations and patronage program offering professional partnerships, sponsorships, and commercial exchanges. Sub-brands and named offerings include Exposiciones propias (the platform's own curated exhibition projects), the Entre Vistas interview series, and Espacios de arte coverage.

Differentiator

Problem solved

Functional benefit

Products and services

• Plataforma de comunicación y gestión cultural (Veo Arte en todas pArtes) A cultural communication and management platform that promotes contemporary art and safeguards historical and artistic heritage. Operates as a digital media outlet covering art news, exhibitions, and cultural spaces, while also offering cultural management services including event organization, artist representation, and online gallery services.
• Exposiciones propias (Own Exhibitions) Curation and organization of exhibitions for venues and alternative spaces, encompassing both physical and virtual formats. Veo Arte en todas pArtes curates and produces its own exhibition projects, working as both commissioner and organizer.
• Galería online (Online Gallery) An online gallery service serving artists and collectors, handling artist representation, brand image communication, and sale/commercialization of artworks.
• Comunicación de eventos (Event Communication) Cultural event communication services, delivered partially or integrally, including live event coverage and media relations for art fairs, exhibitions, and cultural projects.
• Organización de eventos/proyectos (Event and Project Organization) Organization of cultural events and projects including congresses, seminars, influencer actions, and exhibition curation, delivered as own projects or in collaboration with other agents and brands.
• Colaboraciones y mecenazgo (Collaborations and Patronage) Cultural collaboration and patronage program offering professional proposals, sponsorships, and commercial exchanges. Services include event organization and exhibition management, integral communication support, live event coverage, product testing and analysis, and artist advisory and representation.

Quantifiable outcome

• Over 15 years of continuous cultural communication activity since founding in 2009
• +2 more outcomes

Named customers9 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature1 record

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Ubuntu CulturalcoreStrategic or Co-development PartnerCollaboration on the project 'Mujeres Inspiradoras' (Inspirational Women), a virtual exhibition and call for entries organized in the framework of the International Week of Artistic Education (May 2026). Ubuntu Cultural co-presents this curatorial project focused on visibility of women role models.
• FLORA (Festival FLORA de Arte Floral Contemporáneo)coreStrategic or Co-development PartnerOngoing collaboration with the international contemporary floral art festival in Córdoba, Spain. Coverage of FLORA 2026, featuring participants like Hamish Powell, Tulipina, FLOVER, and Taller Banegas. Includes production of virtual exhibition 'Florituras Fantásticas' for FLORA 2025 OFF program.
• Hybrid Art FaircoreStrategic or Co-development PartnerRegular participation in Hybrid Art Fair with curated exhibitions. Projects include 'Lo fantástico y sus derivas' (2026), 'Bienvenidos al Gabinete' (2023), 'True Love – Proud of me' (2019), 'Abandonados en el bosque' (2018), and virtual exhibition 'FICCIONES' (2026).
• Fundación MAPFREminorGTM or Marketing PartnerLogo partner listed on collaborations page. The foundation supports cultural projects and the organization has collaborated on coverage and projects.
• Fundación TelefónicaminorGTM or Marketing PartnerLogo partner listed on collaborations page. Collaborative relationship for cultural communication projects.
• Art MadridminorGTM or Marketing PartnerFair coverage partnership. The organization has covered and participated in Art Madrid fair activities.
• ARCOminorGTM or Marketing PartnerFair coverage partnership with the International Contemporary Art Fair in Madrid since early years.
• We Are FairminorStrategic or Co-development PartnerParticipation in the International Emerging Art Fair of Madrid with projects including SUSPENDed2 and #Variacionesd1Soledad.
• Art & BreakfastminorStrategic or Co-development PartnerCollaboration with the emerging art fair in Málaga, including exhibition projects and artist participation.
• CivitatisminorChannel Partner/ Reseller/ DistributorAffiliate partner for travel and cultural activities. The organization includes Civitatis referral links and earns commission on purchases made through their affiliate links.
• QultuminorChannel Partner/ Reseller/ DistributorSpanish-origin platform enabling supporters to provide financial support for Veo Arte en todas pArtes projects.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Artnet: Established art market information, auction results, and gallery services platform. Comparable in serving cultural institutions and collectors with both content and commercial services.
• Saatchi Art: Large online art gallery selling original artworks directly from artists to collectors. Overlaps with Veo Arte's online gallery and artist representation services at much greater scale.
• Artsy: Global online art marketplace and editorial platform serving collectors, galleries, and institutions. Operates at vastly larger scale but pursues the same combined content-plus-transaction thesis.
• MutualArt: Art market intelligence and services platform serving collectors and institutions. Comparable in providing cultural-sector information and tools but at broader market scale.

Emerging players

• Singulart: Online gallery representing independent artists with editorial content. Smaller and more focused than Artsy or Saatchi Art, but operates the same online-gallery-plus-content model.
• Kooness: Curated online art marketplace with editorial coverage of contemporary art. Overlaps with Veo Arte's curation and artist-representation offering but with broader international artist base.

Direct peers

• Widewalls: Online art marketplace and editorial platform connecting artists, galleries, and collectors while publishing cultural content. Directly comparable hybrid editorial-plus-gallery model.
• ArteInformado: Spanish-language art information platform covering exhibitions, fairs, artists, and cultural institutions. Closely comparable to Veo Arte in combining editorial content with cultural-sector information services in the Spanish market.

Regional players

• Cultura Inquieta: Spanish digital cultural platform publishing art, museum, and cultural commentary. Comparable in target audience and Spanish-language cultural content focus, though it does not operate a gallery or services business.

Others

• Domestika: Online creative education platform rooted in Spain with strong brand in Spanish-speaking creative communities. Adjacent rather than directly competitive, sharing the creative-culture audience but delivering education rather than gallery or curatorial services.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/veoarte
• Facebookfacebook.com/veoarte
• Instagraminstagram.com/veoarte
• LinkedInlinkedin.com/company/veo-arte-en-todas-partes

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Veo Arte en todas pArtes