VERBENAS
VERBENAS is a Spanish handmade footwear brand selling espadrilles, sneakers, sandals, and boots direct-to-consumer across Europe via its Shopify e-commerce platform. Founded in 2014 and based in Elche, the 19-person company serves primarily women and secondarily men with artisanally crafted shoes priced €39.90–€99.90.
- Company typePrivate
- Founded-
- HeadquartersElche, Spain
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What VERBENAS does
VERBENAS, legally registered as FUN VERBENAS, SL, is a privately held Spanish footwear brand founded in 2014 and headquartered in Elche, Alicante. The company designs, produces, and sells handmade shoes under the brand tagline "Born to be fun," with a portfolio of approximately 129 SKUs spanning seven categories: flat espadrilles, wedge espadrilles, sandals, sneakers, ballerinas, house slippers, and Wellington boots. Products combine traditional Spanish artisanal construction with materials including split suede, nappa leather, nylon, satin, jute, and natural rubber, targeting primarily women and secondarily men seeking stylish, comfortable, and versatile footwear.
The business operates a direct-to-consumer model through its Shopify-powered e-commerce platform at verbenas.com, available in six languages (Spanish, English, Portuguese, Italian, German, French). It ships across mainland Spain, the Balearic Islands, and 22 European countries with free shipping above €100. Revenue is generated entirely through transactional one-time product sales at unit prices ranging from €39.90 (house slippers) to €99.90 (sneakers), with no subscription, licensing, or B2B wholesale model. The company also maintains a distribution partnership with Miz-Mooz for the US and Canada market.
VERBENAS employs 19 people, has not raised external funding, and is independently owned. It conducts marketing organically across Instagram, Facebook, TikTok, YouTube, LinkedIn, and email newsletter, supplemented by an editorial content hub and detailed product care guides. The technology stack is conventional e-commerce with no proprietary platforms, APIs, AI/ML capabilities, or disclosed software differentiation; competitive positioning rests entirely on artisanal craftsmanship, Spanish heritage branding, and design-led product variety.
VERBENAS firmographics
Firmographics- Name
- VERBENAS
- Legal name
- FUN VERBENAS, SL
- Website
- https://verbenas.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- VERBENAS is a Spanish handmade footwear brand selling espadrilles, sneakers, sandals, and boots direct-to-consumer across Europe via its Shopify e-commerce platform. Founded in 2014 and based in Elche, the 19-person company serves primarily women and secondarily men with artisanally crafted shoes priced €39.90–€99.90.
- Ownership category
- akta.pro rank
VERBENAS industry classification
Industry- Product category
- Handmade Footwear
- NAICS
- Footwear Manufacturing (31621), Shoe Retailers (4582)
- SIC
- Footwear, (No Rubber) (3140), Retail-Shoe Stores (5661)
- akta.pro primary industry
- Casual & Lifestyle Footwear (CRAAACAB)
Keywords
Where VERBENAS is headquartered
LocationHeadquarters
- HQ city
- Elche
- HQ country
- Spain
- HQ region
- Europe
Offices1 record
Markets served
VERBENAS business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Direct Product Sales: Verbenas generates revenue through direct sales of handmade footwear to consumers via their e-commerce platform. Products include sneakers, espadrilles, wedges, sandals, ballerinas, house shoes, and Wellington boots at various price points (€39.90 to €99.90). The model is transactional with no subscription component.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Women's Sneakers - €99.90 |
| Unit Pricing | Pay-as-you-go | Women's Espadrilles - €54.90 to €64.90 |
| Unit Pricing | Pay-as-you-go | House Slippers - €39.90 to €44.90 |
| Unit Pricing | Pay-as-you-go | Rain Boots - €69.90 |
| Other | Pay-as-you-go | Free Shipping Threshold - Orders over €100 |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels8 records
VERBENAS product offering
Product offeringCore offering
VERBENAS designs, makes, and sells handmade Spanish footwear directly to consumers through its own e-commerce platform. The product range spans women's and men's sneakers, espadrilles (flat and wedge), sandals, ballerinas, house slippers, and Wellington rain boots, with 129 SKUs priced between €39.90 and €99.90 per pair.
Product overview
VERBENAS is a Spanish handmade footwear brand headquartered in Elche, Spain, with the tagline 'Born to be fun.' The company operates as a single unified product brand offering an extensive handmade shoe portfolio across two main customer segments (women and men). The product range spans multiple categories: flat espadrilles (Carmen, Tom lines), wedge espadrilles (Malena, Maika), sandals (Rocio, Racio), sneakers (Jamaica, Clodette, Sound, Sora), ballerinas (Nuria), house slippers (York, Yoi, Yina, Yaiza, Yuma), and rain boots (Gaudi, Mae). All products are designed in Spain with artisanal quality, combining traditional craftsmanship with materials including split suede, nappa leather, satin, nylon, cotton crochet, jute, and natural/rubber soles. The company sells directly to consumers via its Shopify-powered e-commerce platform (verbenas.com) with free shipping in Spain and paid shipping to other EU countries, and distributes to North America through an official partner (Miz Mooz).
Differentiator
Problem solved
Functional benefit
Products and services
- Carmen Espadrilles
Companies that use VERBENAS
Customer profileSegments2 records
Ideal customer profiles2 records
VERBENAS technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
VERBENAS partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Miz-MoozregionalOfficial North American partner for Verbenas. Customers in USA or Canada are redirected to shop through Miz-Mooz's platform at miz-mooz.com/verbenas/. This partnership enables geographic expansion into the North American market.
Scale indicators2 records
Recent moves5 records
Expansion highlights5 records
VERBENAS competitors and assessment
Company assessmentDirect peers
- El Naturalista: Spanish comfort/casual footwear brand with eco-friendly materials. Comparable on Spanish artisanal heritage, comfort-led positioning, and DTC plus wholesale distribution across Europe.
- Mia: Spanish affordable women's footwear brand with sneakers, sandals, and seasonal collections. Comparable on women's primary segment, EU-centric distribution, and accessible price tier.
- Castañer: Iconic Spanish espadrille and casual footwear maker with handmade production and a comparable product mix (espadrilles, wedges, sandals). Direct competitor in the artisanal Spanish footwear category and a benchmark for international DTC scaling.
- Avarca: Spanish espadrille/Mediterranean sandal maker competing in the same handmade, warm-weather footwear niche. Comparable on materials (jute soles, natural leather) and price-to-mid-tier positioning.
- Panama Jack: Spanish handmade footwear brand with boots, espadrilles, and casual styles. Comparable on Spanish artisanal heritage, multi-category casual offering, and EU-centric DTC distribution.
- Pretty Ballerinas: Spanish-origin handmade ballerinas and women's casual footwear brand. Directly comparable on craftsmanship positioning, women's primary segment, and DTC/wholesale omnichannel model.
Emerging players
- Allbirds: Well-funded DTC footwear brand built on sustainability and comfort storytelling. Comparable on digital-first acquisition, casual sneaker positioning, and premium DTC price band.
- Rothy's: US-based DTC women's footwear brand (flats, sneakers) with strong content/social engine. Comparable on women's-primary customer, DTC-only distribution, and storytelling-led brand building.
- Toms: Global DTC casual footwear brand (espadrilles, sneakers, alpargatas) with strong social-impact branding. Comparable on casual canvas/leisure footwear mix and direct-to-consumer-led growth model.
Broad incumbents
- Camper: Established Mallorca-based footwear brand with casual/lifestyle sneakers, sandals, and women's lines sold globally through DTC and retail. Larger incumbent overlapping significantly with Verbenas' casual footwear category.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat2 records
Key risks6 records
Key highlights7 records
Customer concentration
VERBENAS social profiles
Digital presenceVERBENAS financial estimates
Financial estimateRevenue estimate
Valuation estimate
VERBENAS leadership team
Management profileNumber of profiles
VERBENAS funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
VERBENAS M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about VERBENAS
What does VERBENAS do?
VERBENAS designs, makes, and sells handmade Spanish footwear directly to consumers through its own e-commerce platform. The product range spans women's and men's sneakers, espadrilles (flat and wedge), sandals, ballerinas, house slippers, and Wellington rain boots, with 129 SKUs priced between €39.90 and €99.90 per pair.
Is VERBENAS a public or private company?
VERBENAS is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was VERBENAS founded?
VERBENAS was founded in -1. It employs 11 to 50 people.
Where is VERBENAS based?
VERBENAS is headquartered in Elche, Spain, in the Europe region.
How does VERBENAS make money?
One revenue line is on record: direct Product Sales.
Who are VERBENAS's main competitors?
Direct peers on record are El Naturalista, Mia, Castañer, Avarca, Panama Jack and Pretty Ballerinas. Emerging players are Allbirds, Rothy's and Toms. Camper is listed as a broad incumbent.
Does VERBENAS have an API?
No public API is recorded for VERBENAS.
What industry is VERBENAS in?
VERBENAS's product category is Handmade Footwear. Its primary akta.pro industry code is CRAAACAB, Casual & Lifestyle Footwear. Its NAICS code is 31621 and its SIC code is 3140.