Verdant Financial Planning Ltd

What Verdant Financial Planning Ltd does

Verdant Financial Planning Ltd is a privately held, FCA-authorised independent financial advisory firm headquartered in Hurst, Berkshire, founded in December 2020 by Jim Monger. The firm delivers whole-of-market financial advice to UK resident clients only, organised around its Four SeasonSupport framework covering Protection Planning, Investment Planning, Retirement Planning, and Inheritance Tax Planning. The firm is not tied to any specific investment house or life office provider, enabling open-market product selection and an emphasis on ethical and ESG-aligned investing.

The business operates on a fee-based model with three disclosed revenue streams: an implementation fee of up to 2% on invested funds up to £750,000 (0% above that threshold), an ongoing annual servicing fee of 0.6% of invested assets (capped at £15,000 per annum), and a flat £1,500 reporting fee for detailed financial reports. The initial consultation is provided free of charge and without obligation. Verdant works primarily with UK individuals and families, supported by a referral network of professional introducers including accountants, solicitors, and legal partners.

The team comprises 11 employees per firmographic data (with one source citing 17 individuals including 7 directors), supported by 2 paraplanners and 4 administrators. Verdant distributes through direct face-to-face advisory consultations, supplemented by community sponsorships (notably Biggleswade United Football Club) and professional referral networks. Revenue is not publicly disclosed, and the firm has raised no external funding, operating as a bootstrapped independent practice.

Name

Verdant Financial Planning Ltd

Legal name

Verdant Financial Planning Limited

Website

https://verdantfp.co.uk

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Verdant Financial Planning Ltd is a UK-based independent financial advisory firm founded in 2020 that provides whole-of-market financial planning across protection, investment, retirement, and inheritance tax to individuals, families, and trusts, charging implementation fees, ongoing annual fees, and flat reporting fees.

Ownership category

akta.pro rank

Product category

Independent Financial Advisory

NAICS

Portfolio Management and Investment Advice (523940)

SIC

Investment Advice (6282)

akta.pro primary industry

Comprehensive Financial Planning (FSAEAAAA)

akta.pro secondary industries

Estate & Legacy Planning Advisory (FSAEAAAG), Retirement Income Planning & Decumulation Advisory (FSAEABAD)

Keywords

• Independent financial advice
• Financial planning services
• Investment advisory
• Retirement planning
• Inheritance tax planning

Headquarters

HQ city

Hurst

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Financial Advisory Services: Verdant Financial Planning generates revenue through implementation fees (percentage of funds invested), ongoing annual servicing fees, and report fees. The firm charges an implementation fee of up to 2% on investments up to £750,000 and 0% above that threshold, an annual ongoing review fee of 0.6% of invested amount with a maximum of £15,000 per annum, and a flat reporting fee of £1,500 for detailed financial reports.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Verdant Financial Planning provides independent, whole-of-market financial advice to UK resident individuals and families through its "Four SeasonSupport" framework. The advisory services cover Protection Planning (life insurance, critical illness, income protection), Investment Planning (tax-efficient savings and portfolio management), Retirement Planning (pension maximisation), and Inheritance Tax Planning (estate planning and IHT mitigation). Advice is delivered through qualified Chartered Financial Planners supported by an in-house research team, with ongoing reviews to monitor plan suitability over time.

Product overview

Verdant Financial Planning Ltd operates as a unified financial advisory service rather than a modular software platform. The core offering is the Four SeasonSupport framework, which integrates four distinct but complementary advisory services: Protection Planning, Investment Planning, Retirement Planning, and Inheritance Tax Planning. These services are delivered through experienced human advisers supported by a research team. The company also offers fee-based service tiers including a Reporting Fee Service (research and recommendations), an Implementation Fee Service (plan execution), and an Ongoing Advisory Service (annual reviews and monitoring). All advice is independent and whole-of-market, with no ties to specific investment providers.

Differentiator

Problem solved

Functional benefit

Products and services

• Four SeasonSupport Umbrella framework integrating Protection Planning, Investment Planning, Retirement Planning, and Inheritance Tax Planning into a single comprehensive financial planning service for UK resident individuals and families across all life stages.
• Protection Planning Life insurance, critical illness cover, and income protection advice for UK individuals and families, plus business protection for business owners, safeguarding against the financial impact of death and illness.
• Investment Planning Whole-of-market savings and investment advisory covering tax-efficient savings vehicles, portfolio management, and risk assessment to help clients grow their wealth.
• Retirement Planning Pension and retirement advisory helping UK clients maximise their pension income and achieve long-term financial security in retirement, including pension transfer specialist support.
• Inheritance Tax Planning Estate planning and inheritance tax mitigation advice helping UK clients protect their wealth and ensure their families inherit their hard-earned assets, including trusts and estate strategies.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered core and minor.

• Biggleswade United Football ClubcoreGTM or Marketing Partner · 18 September 2023Verdant partnered with Biggleswade United Football Club to become an official sponsor for the 2023/24 season. The club's home games are played at the Verdant Stadium. Three directors live or work close by, making this a natural community fit. This supports local grassroots football and aligns with the company's community values.
• Key Financial SolutionsminorOthersListed as a business partner on the Verdant website.
• EvolveminorOthersListed as a business partner on the Verdant website.
• NTrustminorOthersListed as a business partner on the Verdant website.
• TFA PartnersminorOthersListed as a business partner on the Verdant website.
• PEMminorOthersListed as a business partner. PEM also has a charitable trust supported by Verdant.
• Millward May and Co.minorOthersListed as a business partner on the Verdant website.
• Kirkpatrick and HopesminorOthersListed as a business partner on the Verdant website.
• RPDminorOthersListed as a business partner on the Verdant website.
• DMH StallardminorOthersListed as a business partner on the Verdant website.
• Vernon Gosling FridayminorOthersListed as a business partner on the Verdant website.
• The Carley PartnershipminorOthersListed as a business partner on the Verdant website.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Rathbones: UK-listed wealth manager offering investment management, financial planning, and tax advisory services to individuals, charities, and trusts. Comparable to Verdant in serving clients with personalised financial planning, including inheritance tax and retirement.
• Brewin Dolphin: UK wealth manager delivering bespoke financial planning, investment management, and retirement advice. Comparable to Verdant in offering holistic, adviser-led financial planning to mass-affluent and HNW clients, with a broader national office network.
• True Potential: UK wealth management and investment platform connecting advisers and clients via technology-enabled financial planning. Comparable to Verdant in offering financial planning and investment solutions to UK retail clients, differentiated by a centrally managed fund range and digital delivery.
• Evelyn Partners: UK integrated wealth management and professional services firm offering financial planning, investment management, and tax advice. Comparable to Verdant in delivering holistic financial planning to individuals and families, with additional accountancy and tax capabilities.
• Charles Stanley: UK wealth manager providing investment management, financial planning, and retirement advice to individuals, families, and trusts. Similar whole-of-market advisory proposition to Verdant, with a stronger discretionary portfolio management angle.
• Quilter: UK wealth manager operating a national adviser network providing investment, retirement, and protection advice. Overlaps with Verdant in mass-affluent and HNW financial planning, with a larger footprint and platform infrastructure.
• Tilney (now part of Evelyn Partners): UK wealth manager and financial planner offering investment, retirement, and tax planning advice. Previously a direct comparable to Verdant as a multi-service wealth advisory firm, now consolidated within Evelyn Partners.
• St. James's Place: The UK's largest wealth management and independent financial advice group, with a network of partner advisers providing whole-of-market financial planning to individuals. Comparable to Verdant in offering advice across protection, investment, retirement and inheritance tax, but at much larger scale and via a constrained/restricted product panel.

Direct peers

• Wren Sterling: UK national IFA firm providing independent financial advice across protection, investment, retirement, and inheritance tax planning. Closely comparable to Verdant in service mix, fee structure, and target segments, with a much larger adviser network.
• Johnston Carmichael Wealth: UK independent financial planning arm of Johnston Carmichael accountancy network, serving individuals and families with retirement, investment, and inheritance tax planning. Comparable to Verdant in scale, regional/advisory-led model, and accountant referral channel.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/verdantfp
• LinkedInlinkedin.com/company/verdant-financial-planning-ltd

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Verdant Financial Planning Ltd